Members of the choir in red army uniforms are singing "Long March Songs". Photo by Xu Xiaojing

　　Get up early and run around the health trail of Beigushan for a few laps, and feel the hearty sweat; In the afternoon, after roaming the sea of books in the farmer’s bookstore, hide in the quiet little garden and breathe fresh air in the green oxygen bar; In the evening, walk into the people’s stage and watch a wonderful performance written and directed by the masses, so that the soul can enjoy the cultural journey … … In Lianyun District, Lianyungang City, the cultural benefit project allows everyone to enjoy the cultural dividend, and the people’s happiness and satisfaction have been effectively improved.

　　Huimin activities play a happy life movement for the people.

　　"We are walking on the main road, full of high spirits and high morale … …” A song was sung as a quotation, which focused the attention of the audience on the stage. On the evening of June 26th, a mass art performance celebrating the centenary of the founding of the Party in Lianyun District entered Xugou Street. Nearly 200 social workers, employees of enterprises and institutions, retirees and kindergarten children wrote, directed and performed the red song and dance Ode to Yimeng, instrumental performance of My People，My Country, paper-cut catwalk, China Red Flying on Paper, Communist Successor and other cultural programs for the public.

　　"The days are really good now. Cultural activities are one after another, and ordinary people can see high-standard performances for free at their doorsteps!" Wang Chunxia, a resident of Xugou Street, looks happy.

　　In April this year, Lianyun District officially launched a series of mass literary and artistic performances to celebrate the centenary of the founding of the Party. Relying on the new era civilization practice center (station), it adopted the organizational model of "the center takes the lead, the community sets the stage, and the masses take the lead", giving full play to the creative advantages of the masses’ literary and artistic backbones, arranging and staging a series of original literary and artistic works for the masses to learn from the history of the Party, so that the masses can deepen their understanding in creation, tour and watching.

　　"As an important part of the series of activities to celebrate the centenary of the founding of the Communist Party of China (CPC) in Lianyun District, the mass art exhibition will continue to tour other streets to guide the people to inherit the red gene and continue the red blood, so that ‘ Always follow the party ’ The concept is rooted in everyone’s heart. " Zhou Meng, head of the activity project of the New Era Civilization Practice Center in Lianyun District, said.

　　Combining the study and education of party history with the culture benefiting the people, up to now, the whole region has carried out the "Hundred Years Road, Mountain and Sea Love" — — Lianyun District celebrated the 100th anniversary of the founding of the Party with a chorus competition, a large-scale red classic epic chorus concert celebrating the 100th anniversary of the founding of the Party in Lianyun District, and an open theme party class in Lianyun District, with nearly 10,000 people participating in the performance. These cultural activities with rich connotations and distinctive features are welcomed and praised by the broad masses.

　　Students listen to the celebration of the centenary of the Communist Party of China (CPC) in Taoyuan Bookstore. Wang Chunshe

　　Farmhouse Bookstore to Build a "Cultural Granary" for Rural Revitalization

　　In the farmer’s bookstore in Huangya Village, Yunshan Street, there are all kinds of tables, stools and bookshelves in the small bookstore, and more than 3,000 books are neatly placed, emitting a strong book fragrance.

　　"Since the village has a farmer’s bookstore, to the bookstore ‘ Charging ’ There are more and more people, and many villagers spontaneously come to the farmer’s bookstore every day to choose books they are interested in, learn about getting rich information, and learn from knowledge. " When it comes to the improvement of rural cultural environment by farmer’s bookstore, the villagers have raised their thumbs.

　　In order to effectively solve the problems of farmers’ "difficulty in buying books, borrowing books and reading books", Lianyun District vigorously promotes the project of benefiting the people. At present, there are more than 59,000 books in 47 farmer’s bookstores in the whole region, and the farmer’s bookstores are open all day. Villagers can not only read books in the bookstores, but also borrow them home, and learn from books about breeding, planting, cooking, fitness, science and technology. Relying on the platform of farmer’s library, villages have also organized colorful reading activities, and insisted on combining the construction of farmer’s library with the construction of reading for the whole people and reading books, thus effectively enhancing the vitality of farmer’s library.

　　In the front line of study and education of Party history, one by one "farmer’s bookstore" has also become a "new position" for children to learn and a "charging station" for teenagers to supplement "red energy".

　　On the morning of July 1st, I walked into Taoyuan Bookstore in Baoshan Village, Sucheng Street, and books were neatly placed in the reading area of Party building, covering the history of the party, policies and regulations within the party and party affairs knowledge. Twenty left-behind children in the area are watching the celebration of the centenary of the founding of the Communist Party of China (CPC) and listening to the important "July 1st" speech by the Supreme Leader General Secretary.

　　This year, Lianyun District innovatively carried out reading practice activities such as "Red Bookstore My Dream" and "New Era Rural Reading Season" with the farmer’s bookstore as the carrier, guiding and encouraging rural children to read more and better books, cultivating and practicing socialist core values, and inspiring rural children’s feelings for home and country and patriotic enthusiasm.

　　Let the study and education of party history leave no "dead ends". At present, Lianyun District has upgraded all the farmer’s bookstores in its jurisdiction into red "post stations" for the study and education of party history, set up a study area for party history, enrich books on party history, and make farmer’s bookstores a new position for learning party history, understanding ideas, doing practical things and opening up new opportunities.

　　Students from Haizhou Bay Primary School visited the theme exhibition hall in Lianyun District New Era Civilization Practice Center. Photo by Huang Chuyu

　　Cultural venues become the landscape of mass culture and education.

　　"Rich in books and elegant environment, reading here is a pleasure. Instead of going to tourist attractions to see people crowded, it is more meaningful to study and charge. " On the morning of June 20th, in the reading area on the second floor of Lianyun District Library, Jiang Wei, a citizen, was fascinated by the silent Don River. In the classroom next door, his 5-year-old son is experiencing handcrafting. The novel way of activity makes the little guy dance with excitement.

　　In the Science and Technology Experience Center, Cai Ziyao, who is only 9 years old, stopped in front of the Sun-Earth-Moon Running Instrument and listened carefully to the narrator’s story. "Every time I make new discoveries, I can learn new knowledge every time. It seems that the door of knowledge is opening to me here." Cai Ziyao said excitedly.

　　Cultural venues are an important symbol of a city’s cultural development level, the core of urban civilization, recording the massiness of history and leading the forefront of science and technology culture. In recent years, Lianyun District has invested more than 15 million yuan to build a district-level new era civilization practice center with a total of four floors and nearly 14,000 square meters, providing citizens with a comprehensive place integrating learning, leisure and practice.

　　Lianyun District New Age Civilization Practice Center will integrate cultural centers, libraries and gymnasiums, move into the Civic Ethics Hall, and build new functional rooms such as moral lecture hall, theoretical workshop, volunteer home, juvenile class and civilized Lianyun Exhibition Center, so as to achieve perfect positions, proper management, meet the demand, and realize the sharing, openness and networking of position construction. At the same time, in combination with reality, we will integrate all kinds of resources, promote the establishment of new era civilization practice stations in 9 townships and streets, set up new era civilization practice stations in 46 administrative villages (communities), set up 6 new era civilization practice bases in scenic spots and square parks, and set up new era civilization practice points in 216 organs, enterprises, institutions and civilized units, extending the reach of culture and education to the masses.

　　It is reported that during the summer vacation, Lianyun District will also rely on the New Era Civilization Practice Center to launch a "colorful summer" around the theme of "Celebrating the 100th anniversary of the founding of the Communist Party of China (CPC)" — — The "Little Red Army" red practice series activities offer colorful interest classes and hold a series of cultural activities for young people. "I hope to cultivate children’s aesthetic taste and cultivate their artistic interest and feelings of loving their hometown and motherland through a series of red activities." Zhou Meng, head of the activity project of the New Era Civilization Practice Center in Lianyun District, said.

　　With the continuous improvement of the supply system of public cultural products and services, Lianyun people’s mental outlook has taken on a new look. In rural areas, rich cultural and recreational activities have changed the people’s concept of life, with more harmonious neighborhoods, simpler rural customs and more modern pursuits; In the city, with the rise of cultural landmarks and the improvement of cultural facilities, reading has begun to integrate into life, and watching performances has become a fashion. Culture benefiting the people is condensing the positive character of this city. (Huang Chuyu)

　　It is said that good mountains and water produce good tea, which is the case in Wuyishan, Fujian.

　　Walking into Wuyishan Swallow Nest Ecological Tea Garden, it is full of green and fragrant tea. There are all kinds of birds and insects in a row of tea trees, just like a miniature ecological circle.

　　"We interplant soybeans in summer and rape in winter. After the rapeseed is finished, it is a good nitrogen fertilizer to bury the rapeseed. " "Compared with before, the taste of tea is sweeter and more fragrant, the foam resistance of tea is improved, and the quality rate of tea is increased by more than 20%."

　　The demonstration plot of Yanzichen Tea Garden adopts the rotation mode of "organic fertilizer+green manure". After the application of organic fertilizer in winter, rape is planted, and it is mowed and buried in the soil at the end of March. After the end of spring tea, soybean is interplanted in the border. While protecting the ecology, let the tea industry increase production and increase efficiency.

　　△ On March 22nd, 2021, General Secretary of the Supreme Leader visited Yanzike Ecological Tea Garden in Xingcun Town, Wuyishan City, Nanping, Fujian Province.

　　On March 22, 2021, General Secretary of the Supreme Leader, who was investigating in Fujian, came here to see the growth of spring tea and understand the development of local tea industry. The Supreme Leader stressed that it is necessary to do a good job in tea culture, tea industry and tea science and technology, adhere to the direction of green development, strengthen brand awareness, optimize the marketing and circulation environment, and lay a solid industrial foundation for rural revitalization.

　　△ Workers of Xianfan Tea Factory in Xingcun Town, Wuyishan are making Wuyi Rock Tea.

　　Rural revitalization is the only way to achieve common prosperity. Looking at the whole country, tea trees and tea gardens have broadened the channels for farmers to increase their income and become rich, paving a promising road to common prosperity.

　　Pingli County, Shaanxi Province, is located at the junction of Shaanxi, Hubei and Chongqing provinces. This is a tea town with a long history, which was one of the eight major tea areas in China as early as the Tang Dynasty.

　　On April 21, 2020, General Secretary of the Supreme Leader came to a tea garden in Jiangjiaping Village, the old county town of Pingli County. At the beginning of the spring rain, the general secretary walked up the steps along the muddy path and came to the tea farmers who were working in the tea garden.

　　△ On April 21st, 2020, General Secretary of the Supreme Leader visited the tea garden in Laoxian Town, Pingli County, Ankang City, Shaanxi Province.

　　On the high mountain, a ridge of tea trees is growing vigorously.

　　"The tea-picking season lasts for three months every year, and you can get more than 200 pieces in a fast day, and there are also hundreds of pieces. As you said, Lucid waters and lush mountains are invaluable assets! " Tea farmers showed the General Secretary the newly picked "Jin Yezi" in the bamboo basket.

　　"People don’t live up to the castle peak, and the castle peak will live up to people." The general secretary said happily, "I hope that the villagers will get rich because of tea and prosper because of tea, and get rid of poverty and run a well-off society!"

　　When leaving, General Secretary of the Supreme Leader turned around and said, "Your place is already changing, and it will become better in the future."

　　The tea garden visited by the General Secretary was founded in 1974 and is located on the hillside of the middle reaches of the Yellow River at an altitude of more than 600 meters. Here, the ecological environment is excellent, the daytime illumination is sufficient, the tea produced is pollution-free, and it has the rich tea fragrance of camellia.

　　△ Tea farmers in Pingli County introduce new tea knowledge in the live broadcast room.

　　"Live broadcast with goods, tea is popular. Before Qingming, the handmade fried tea at home sold for 1,100 yuan per catty. " Shen Xiaoyan is a young entrepreneur who has returned to her hometown. Her family has a 10-mu tea garden. Her parents pick and make tea, and she sells it online. There are 2,750 mu of tea gardens in Jiangjiaping Village, Pingli County, and 186 households in the village have become rich through tea.

　　Not only that, the tea in Jiangjiaping Village has also driven the surrounding rural workers. Chen Guiying, a villager who married from Jiangjiaping Village to Ma ‘anshan Village, takes the villagers to work in Jiangjiaping Tea Garden every spring, and can earn more than 100 yuan by picking tea every day before and after Qingming Festival.

　　△ Villagers in Jiangjiaping Village, the old county town of Pingli County are picking tea in the tea garden.

　　In 2022, the tea garden area in Pingli County was 250,000 mu, and the total tea industry was 17,000 tons, with an output value of 1.856 billion yuan. More than 100,000 people in the county are engaged in tea-related industries, which drives the per capita income of rural residents to increase by 3,584 yuan, accounting for 30.45% of the disposable income of farmers. Tea industry has become the first industry for rural revitalization in Pingli County, basically achieving the goal of "one acre of garden per capita and 10,000 yuan per household".

　　In response to the words of the general secretary, the lives of the villagers are getting better.

　　A leaf not only enriches the people, but also brings the hope of getting rich to a small mountain village far away from Qian Shan.

　　Tunshang Village, Pu ‘an County, Guizhou Province is located in the hinterland of Wumeng Mountain, with the highest elevation of over 1,800 meters and only half an acre of cultivated land per capita. The village has tried to develop industry on sloping land, but due to the limitation of natural environment and traffic conditions, it is difficult to produce high yield and sell crops. Villagers have gone out to work.

　　More than four years ago, Huangdu Village, Anji, Zhejiang Province donated the "Baiye No.1" poverty alleviation tea seedling in Tunshang Village, bringing hope of getting rich to the small mountain village. In 2022, tea trees officially ushered in the first harvest season.

　　△ Villagers fertilize tea seedlings in the "Baiye No.1" Thanksgiving Tea Garden in Tunshang Village, Pu ‘an County, Guizhou Province.

　　"The monthly income from working is two or three thousand yuan, which is much more than before!" Four years ago, Tan Huaai was a poverty-stricken household who set up a file in Tunshang Village, Sweet Potato Town, Pu ‘an County, Guizhou Province. The husband is in poor health and needs to be taken care of, and the two children are still at school. When the village proposed to develop a tea garden, Tan Huaai hesitated for a long time before transferring his 8 mu slope. "At that time, I was worried that the tea garden would not develop and eating would be a problem."

　　"The tea garden has driven us and 2020 people from 691 households in surrounding villages to increase their income. Since 2020, the income from working has exceeded 11 million yuan." Looking at the tea tree in Manshan, Konglingjin, secretary of the Party branch of Tunshang Village, introduced it. Taking the opportunity of receiving 2,000 mu of white tea seedlings, Puan County has developed the tea industry according to local conditions. Now, the total area of tea gardens has expanded to 183,000 mu, including 13,000 mu of "Baiye No.1", and the comprehensive annual output value of tea is nearly 1.7 billion yuan.

　　In Anji, Zhejiang Province, the planting area of white tea has exceeded 200,000 mu, with a total output value of more than 3.1 billion yuan, which has increased the per capita income of farmers in Anji County by more than 8,600 yuan, accounting for about 24% of the per capita disposable income of farmers. In 2021, the regional public brand value of Anji White Tea reached 4.517 billion yuan, and it was selected as one of the top ten in China for 12 consecutive years.

　　△ On April 9, 2003, the supreme leader comrade, then secretary of Zhejiang Provincial Party Committee, gave a high evaluation of Anji White Tea "a leaf is rich for the people" when investigating in Huangdu Village. A stone tablet engraved with the words "A leaf enriches the people" stands beside the 10,000-acre tea garden in Huangdu Village (photo taken on February 21).

　　In April, 2018, 20 party member from Huangdu Village wrote a letter to the Supreme Leader General Secretary, reporting the situation of growing white tea in the village and proposing to donate 15 million tea seedlings to help people in poverty-stricken areas get rid of poverty. The General Secretary of the Supreme Leader made important instructions to emphasize that "people who dig wells will not forget when they eat water, and the party’s grace will not be forgotten when they get rich", which is very well said. Strengthening the consciousness of thinking about the source of drinking water, not forgetting the party’s kindness, and carrying forward the spirit of sharing worries for the party and helping the rich first are of great significance for winning the battle against poverty.

　　△ Tourists take pictures in the coffee shop beside the 10,000-acre tea garden in Huangdu Village, Anji County, Zhejiang Province (photo taken on February 21).

　　Since then, Anji County has successively donated "Baiye No.1" tea seedlings to five counties in Pu ‘an, Yanhe, Leishan, Qingchuan, Sichuan and Guzhang, Hunan, and sent agricultural experts to stay in the station for a long time.

　　△ Qian Yirong (first from left), an agricultural technology expert in Anji County, Zhejiang Province, guides the staff in the "Thanksgiving Tea Garden" in Tunshang Village, Sweet Potato Town, Pu ‘an County, Guizhou Province.

　　The donated white tea has driven more than 6,600 local poor people out of poverty and increased their income, and all the 37 poverty-stricken villages have been lifted out of poverty. The white tea industry has continued to grow and become the leading industry for rural revitalization.

　　Tea not only allows Anji, Zhejiang Province to join hands closely with the people in three provinces and five counties in the central and western regions, but also becomes a pillar industry for rural revitalization in many places.

　　"The general secretary said that Liubao Tea is very famous! The general secretary also asked me if Liubao tea could be brewed and boiled. Is it better to keep it as long as possible? He also asked us if Shanping Village had its own tea brand, and told us to make our own brand and make the tea industry bigger and stronger. "

　　On October 26th, 2022, Zhu Xuelan, the representative of the 20th National Congress and secretary of the Party branch of Shanping Village, Liubao Town, Cangwu County, Wuzhou City, Guangxi Province, shared with you the face-to-face scene of his delegation in Guangxi.

　　△ On October 17, 2022, General Secretary of the Supreme Leader participated in the discussion of the party’s top 20 Guangxi delegations.

　　Liubao tea, which is famous for its "red, strong, old and mellow" and unique betel nut fragrance, is named after its place of origin, and the grand occasion of the "tea boat ancient road" has been talked about so far. Liubao tea, which has been passed down for thousands of years, has a set of high-standard production technology. However, the production process of each household in Shanping Village is not uniform, and the quality of tea is uneven.

　　Born in a "tea-making family", Zhu Xuelan was immersed in tea fragrance since she was a child. Looking at the tea trees in the village, she decided to disclose her tea-making skills at home.

　　"How can ancestral craftsmanship be passed on to outsiders?" When the idea was first put forward, it was opposed by her family, but Zhu Xuelan had her own insistence. "If the industry wants to develop, it is certainly not as good as the development of the group. Only by playing your own brand can you really do a good job in the industry."

　　The small bungalow where she cooked tea became a "classroom", and Zhu Xuelan set up a "tea garden lecture hall". People in Shanping Village and neighboring villages and towns all came here for advice. Nearly a thousand tea industry practitioners have mastered the traditional tea-making technology, and the tea fragrance of Liubao tea in the village has become more mellow.

　　Nowadays, the local area explores the mode of "tea+health+tourism" and actively builds Liubao tea industry (core) demonstration area and "national characteristic town". The annual per capita income of villagers exceeds 20,000 yuan, and the annual output value of Liubao tea core producing area is about 1 billion yuan.

　　Zhu Xuelan said happily: "More than ten years ago, my daughter-in-law came to my house and walked for more than four hours on the mountain road. She wanted to go back to her family without entering the door. Today’s Shanping Village, not only local girls don’t want to leave, but also foreign girls want to marry, and many foreign village boys also want to be door-to-door sons-in-law! "

　　△ Zhu Xuelan (second from right) leads the villagers to pick tea.

　　A leaf, a total of rich.

　　Getting rich "Jin Yezi" has become an industry that drives one villager to get rid of poverty and become rich, and continues to exert its strength and support hope in rural revitalization.

Yemeni Houthi armed forces said on the 16th that the organization launched a drone attack on the southern Israeli port city of Eilat that day, hitting an "extremely important target".

Yahya Zarrea, spokesman of Houthi armed forces, issued a statement on the same day through Masila TV station controlled by the organization, saying that in order to support Palestinian and Lebanese resistance forces, Houthi armed forces dispatched several drones to carry out military strikes against Israel and successfully hit the target.

Zarrea said that Houthi forces will continue to attack Israeli cities and ships related to Israel until Israel stops its "aggression" against the Palestinian Gaza and southern Lebanon.

After the new round of Palestinian-Israeli conflict broke out in October last year, Houthi armed forces frequently used drones and missiles to attack ships associated with Israel in the Red Sea, Arabian Sea and other waters, and often attacked Israeli land targets, demanding that Israel stop its military operations in the Gaza.

▲ Click to make an appointment for live broadcast at 20:00 tonight.

Editor’s note:

Do you still buy good shops?

As the first high-end snack brand, Liangpin Store has been expanding intensively, but now it has frequently announced price cuts due to unsatisfactory profits …

Why did the road of "expensive price" once work and now it doesn’t work?

I recommend you to read this article.Let’s see why good shops are getting harder and harder to do business.

There are a lot of things going on in the good shop recently.

First, on November 27th, Liangpin Store announced that it would implement the largest price reduction for the first time since the brand was established 17 years ago.The average price of 300 hot-selling products was reduced by 22%, with the highest drop of 45%.

Then, Zhao Yiming Snacks, a snack discount store, was openly torn and caught in a lawsuit.

There are indications that good shops that used to be proud of "high-end snacks",It seems that you have to put down your posture and make some changes to survive.

Founder Yang Yinfen mentioned in an open letter: "Good shops should reduce the cost and realize the price close to the people.Everyone thinks it is expensive, so it must be changed, and if it remains unchanged, it will die. "

In addition to the expensive price, DT Business Watch is more curious: What happened to the good shop? Why did the road of "expensive price" once work and now it doesn’t work?

Street snack shop, get e-commerce bonus.

In August 2006, Liangpin Store opened its first store opposite Wuhan Square.

Like most newly opened small shops on the street, the newly opened good shop has an area of only 30 square meters, with a total of four employees, and the promotion method is also very grounded-by Yang Hongchun, who just stepped down as chairman,Lead the shop assistants to invite pedestrians to try it for free at the door.

In that era when consumers mainly went to the small shops downstairs and supermarkets to buy snacks, the snack collection store form of good shops "bringing delicious snacks from all over the world to customers’ doorsteps" was a model innovation.

At that time, brands with similar models only came to Iraq, but the stores in Iraq were concentrated in Jiangsu, Zhejiang and Shanghai, while the good shops were in Wuhan.Both are offline channels, so there is no direct competition.

Under this new mode with freshness, good shops first gained popularity in Wuhan, and then set up shops intensively in Central China with Wuhan as the core.

However, the real leap of good shops depends on e-commerce.

In 2012, Liangpin Store established an e-commerce company. This year, it can be said that it is the first round of reshuffle between snack brands.

On the one hand, it is the smell of herbs that have been in the online channel for less than two years.In 2012, online sales have reached 140 million yuan.

On the other hand, Want Want, an old snack brand that mainly relies on traditional channels, broke through the highest point of HK$ 170 billion in 2013.Caught in three consecutive years of negative growth.

In 2012, the good shop that bet on e-commerce realized the soaring from a regional snack brand to a future snack industry giant by e-commerce.

In 2015, the online sales of good shops exceeded 820 million yuan.In 2016, Liangpin Shop won the title of No.1 in the category of Double Twelve Leisure Snacks. According to the prospectus of the good shop, during 2016-2019, in the company’s main business,The proportion of online income increased from 33.69% to 48.58%.

In the stage of taking off by e-commerce, the good shops opened up the shares that still mainly rely on offline channels.But at the same time, it also ushered in a new opponent-three squirrels who mainly attack the e-commerce platform.

In 2019, the revenue of good shops was 7.71 billion yuan.Revenues from Iraq and three squirrels were 4 billion yuan and 10.2 billion yuan respectively.

Good shops break through by "high-end"

From the perspective of revenue, before 2022, three squirrels always pressed one end of the good shop.

In the position of the second child, the good shop hopes to target a specific group of people.Differentiate in brand positioning.

Since 2015, good shops have been through cooperative variety shows, film and television dramas, etc.Marketing to specific groups of people.

From Where’s Dad Going 3 to Creation Camp 2019, and then to Brother with Thorns, and from Ode to Joy 2 to Mr. Love and the Silent Truth, etc., good shops are aimed at the main consumer groups of the brand.Young mother aged 18-40, exquisite white-collar worker.

Embarrassed, however, the above marketing methods can also be seen in three squirrels. For example, in Ode to Joy 2, a good shop was implanted, while in Ode to Joy 1, when the five beauties of Ode to Joy were trapped in the elevator, Andy played Qiu Yingying as "there are three squirrels I like to eat best".

Good shops need a new story, a new story that can be different from other brands.

In 2019, when three squirrels were listed with the title of "the first national snack", the good shop announced in January of the same year:Brands should be positioned as "high-end snacks".

In order to go to the "high-end", the good shop first replaced the LOGO of the cartoon with a simple text pattern.At the same time, hand in hand with fashion photographer Man Chen, made a "snack blockbuster".

In the site selection of stores, good shops intensively plunge stores into shopping centers.

According to the media interview with Chen Zhangwei, the head of Liangpin Shop Development Center in 2019: As of July 1, 2019, Liangpin Shop has more than 800 shopping malls.In the first half of 2019, 70% of the 200 new stores were located in shopping centers.

For consumers, the most obvious embodiment of high-end is,It may be more and more exquisite packaging and more and more expensive prices.

We compared the per capita consumption of major snack brands. Before the price reduction, the unit price of good shops reached 56.5 yuan, which was higher than brands such as Laiyifen and Three Squirrels, and ranked first among the above snack brands.

Take the "peeled fragrant melon seeds" sold well in good shops as an example. Before this price reduction, a bag of 120g was sold above 10 yuan.Qiaqia white melon seeds with similar products cost only 15.8 yuan for 500g.

"A bag of more than a dozen dollars, literally hundreds in buy buy, but there are not many things in a bag" may be the feeling of most people to a good shop.

This kind of "high-end", which is mainly embodied by high price, exquisite LOGO/ packaging and tall stores,At the beginning of the implementation, quite a few people did pay the bill.

According to Nielsen’s survey, as of October 2019, 47% of consumers in key first-and second-tier cities in China recognized that good shops had the characteristics of "high-end snacks".

Why do people buy?

One explanation is that,Under the "high-end" marketing, I really believe in the quality and brand power of good shops.

Another answer may be: if you feel "face-saving", you can give gifts.

In the little red book, there are many notes about receiving "good shops" as company benefits. Among the titles and comments, there are many: In which direction can you kowtow to meet such a boss and fairy company? …….

In 2022, Liangpin Store pointed out in the financial report that the operating income of group buying business increased by 53.49% year-on-year.Mainly depends on the sales scene of using the product as a "gift".

That is to say, in 2022, the revenue of good shops exceeded three squirrels and became a brother in the snack food industry.

After being a "first brother"

Good shops are not easy to sit back and relax.

It’s not easy to sit in the good shop of the snack throne.

As described above, for consumers, the "high-end" of good shops reflects,More focus on stores, packaging and advertising, rather than the product itself.

From the perspective of production chain, to be a "all-category" good shop is essentially the way of "brand+channel". In the business process, the good shop adopts OEM mode-that is, the company is responsible for exploring product categories, developing new products,The processing links are provided by certified suppliers.

In 2022, there were 1655 omni-channel SKUs in good shops, and 603 new products were launched in the whole year.However, the R&D expense rate of good shops has been below 0.6%.

The founder of "Daily Black Clever" once shared in an interview that there was a common situation of "sharing supply chain" among domestic snack brands adopting OEM mode. When the same foundry establishes cooperation with different brands, an explosive product will soon be copied by other manufacturers after it appears.In the end, the product fell into a homogeneous situation.

In other words, snacks in good shops are produced by foundries and then sold under brand names.It is not only difficult to achieve differentiation in product taste, but also difficult to guarantee quality.

Last year, a good shop was "hung" on the hot search because the moon cake products ate plastic paper. As of December 14th, 2023,In the case of black cat complaints, there were 2210 complaints about good shops.

Even worse,Selling such an expensive good shop has a low profit margin.

Compared with the major listed snack food companies in China, in 2022, the revenue of good shops was higher than that of qiaqia food.But the profit margin is almost a quarter of that of qiaqia.

"High-end" good shops can’t be sold.

Time comes to 2023,Life in a good shop is really hard.

Judging from the financial report, in Q1-Q3 of 2023, the total revenue of good shops was 5.999 billion yuan, a year-on-year decrease of 14%; The net profit attributable to the mother was 191 million yuan, a year-on-year decrease of 33%, of which the net profit attributable to the mother in Q3 was 02 million yuan, a year-on-year decrease of 98%.

In the past, the "snack brother" is now going to the test of life and death. What went wrong?

First, it is the stall of e-commerce. Since last year,The online channel revenue of good shops has already shown fatigue.

In 2022, the e-commerce channel revenue of Liangpin Shop was 4.698 billion yuan, down 3.3% year-on-year.By 2023, the stall of e-commerce continues.

The weakness of e-commerce is not just a problem encountered by good shops. The three squirrels who rely more on online channels also have a hard time: in the first half of this year,The revenue of three squirrels on Tmall and JD.COM e-commerce platforms decreased by 29.49% and 41.11% respectively.

On the one hand,The dividend period of the rapid development of e-commerce has passed, and it is inevitable that the growth rate of traffic will slow down.

On the other hand, with the development of the Internet, information is becoming more and more transparent, and more people know that high-end quality shops are actually "factory-branded goods". In that case, why not go directly to the "homologous factory"?

In the little red book,In the past 90 days, there have been more than 4,500 notes related to "Snacks Pingti", "Snacks Homology" and "Snacks Suppliers".

Good shops, three squirrels and herbs are all frequent customers who have been replaced in the "snack replacement".

And offline channels,Good shops have encountered more aggressive "mass-selling snack shops".

According to the data of Narrow-door Dining Eye, Zhao Yiming discount snacks, which started in 2019, opened 1,441 stores in 2023 alone.Almost three times that of a good shop.

It is also a snack collection store. Although the product quality of discount snack stores is controversial,But it is true that stores are wider and the prices are cheaper.

In previous interviews, Yang Yinfen thought that the discount snacks: "(with good shops) have different business models and different operating costs.Brand positioning is different, and industry ecology is different."

But,These "differences" do not seem to avoid the positive encounter between the two.In a recent interview, Yang Yinfen said frankly that the difficulty of good shops at present is related to "the discount snack shops in the industry are under siege online".

Write at the end:

On the surface, the reason for the decline of good shops is the failure of e-commerce channels.In essence, the price and quality are not equal.

In the past, people would pay for it because of "consumption upgrade", "brand story" and "celebrity endorsement". Now, the Internet has gradually eliminated the information gap, consumption has returned to rationality, and cheaper competitors have appeared.Fewer and fewer people are willing to pay for good shops.

In other words, on the snack track, a good story may really be better than a heartfelt sentence from consumers-delicious is not expensive.

(Title map/header map Source: @ 亵亵亵亵亵亵亵 official Weibo)

Text: Shi Youqi Data: Shi Youqi

Edited by Zhang Chenyang count: Zheng Shuya

Yunying: Su Hongrui Supervision system: Li Jingyu

Today’s interactive topic:

Do you think there is still a chance for a good shop to become popular?

Welcome to leave your opinion in the comment area ~

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China Consumer News Tianjin News(Reporter)Wu bofeng) On September 19th, the Automobile Evaluation Management Center of China Automobile Center (Hereinafter referred to as China Automobile Evaluation.The second media conference in 2024 was held in Tianjin. The latest evaluation results of China Intelligent Networked Vehicle Technical Specification C-ICAP and China Green Vehicle Evaluation Specification C-GCAP, as well as the recommended list of medium and large new energy cars in the first issue of CCRT Car Selection Guide, were announced at this conference.

In order to achieve a comprehensive evaluation of intelligent networked vehicles, C-ICAP technical regulations cover assisted driving, automatic driving, smart cockpit and information security. C-ICAP (version 1.1) mainly evaluates the auxiliary driving unit and the intelligent cockpit unit. In the driver assistance unit, the driving assistance items include basic driving assistance (mandatory item) and pilot driving assistance (additional item), and the parking assistance items include basic parking assistance (mandatory item) and memory parking assistance (additional item). The initial star rating of the auxiliary driving unit is determined by the score rate of required items. For vehicles with 4-star required items, if the score rate of additional items exceeds 85%, the final star rating can be increased by "☆". In the smart cockpit unit, professional evaluation is mainly carried out around three dimensions: intelligent interaction, intelligent escort and intelligent service in the car cockpit.

The evaluation results of six models were released, namely, Datong G90, Tucki X9, Deep Blue SL03, Tengshi N7, Wenjie M9 and Zhijie S7. According to C-ICAP (version 1.1), Tucki X9, Deep Blue SL03, Tengshi N7, Wenjie M9 and Zhijie S7 won "5 stars+"for driving assistance, Deep Blue SL03, Wenjie M9 and Zhijie S7 for parking assistance, and Tengshi N7, Wenjie M9 and Zhijie S7 for smart cockpit.

So far, C-ICAP (version 1.1) has released the evaluation results of 12 models. The implementation of C-ICAP (version 1.1) has played an important role in promoting the development of intelligent networked automobile industry. On the one hand, it provides experience for the implementation of relevant policies and standards, and serves the government industry management; On the other hand, it guides the development of enterprise intelligent networking technology and promotes the improvement of product performance. At the same time, the comprehensive and rich evaluation results also provide professional reference for consumers to choose cars, promote users to form rational cognition and guide scientific consumption.

In the low-carbon evaluation of C-GCAP, the evaluation results of eight models were released, namely, Datong G90, Tucki X9, eπ007, Extremely Fox Alfa T5, Volvo EX30, Hechuang V09, Weipai Gaoshan and Zhijie S7. According to C-GCAP (Trial Edition), the green performance of vehicle health, energy efficiency and low carbon were tested and evaluated, and the star ratings were evaluated respectively.

The evaluation results show that seven models, such as Tucki X9 and eπ007, received five-star evaluation for their health, six models, such as Chase G90 and Extremely Fox Alfa T5, received five-star evaluation for their energy efficiency, and seven models, such as Volvo EX30 and Zhijie S7, received five-star evaluation for their low carbon.

At the press conference, China Automobile Assessment also released "Insight into the Current Situation of Automobile Assisted Driving in China in 2024", which systematically summarized the application status of automobile assisted driving technology in China from the authoritative perspective of professional automobile assessment, and made in-depth interpretation and forward-looking analysis of various key development indicators.

Following the brand rejuvenation and upgrading of CCRT at the first media conference in the first half of the year, China Automobile Evaluation made new moves and released the first recommendation list of CCRT Car Selection Guide. The medium-sized and large-sized new energy car market is the first market segment investigated after the implementation of the new CCRT. Based on the sales volume and heat of the models in the market, 26 models were selected by China Automobile Evaluation. After consumer insight and user research, 9 recommended models were finally determined to be included in the first official consumption guide product "CCRT Car Selection Guide".

With the formal implementation of the 2024 edition of C-NCAP, C-ICAP and C-GCAP, the assessment of automobile safety, green and intelligence has reached a new level. At the same time, CCRT has been transformed and upgraded, which is closer to consumers. China Automobile Evaluation will actively play the role of professional automobile evaluation institutions and continue to push the automobile industry forward to the profound changes of great safety, intelligence and green. At the same time, we continue to pay attention to the characteristics of road traffic in China and consumers’ demand for car selection. Through independent, fair, professional and open testing and evaluation, we will be a good consultant for consumers to choose cars and promote the improvement of car quality and the application of new technologies.

Honda Tsubasa partner Mizuki Yamamoto.

　 　 1905 movie network news Kanae Minato’s popular novels, which have released more than 100 copies, will be put on the screen. The film will be directed by cutting-edge female directors Yukiko Mishima, and the two heroines in the film will be co-starred by Honda Tsubasa and Mizuki Yamamoto.

　

　 　 The novel Girl is a new work written by the author Kanae Minato after winning the 6th Bookstore Award. Two high school girls, Yu Ji and Dunzi, who have a dark side in their hearts, both have the desire and yearning to "see the moment of death with their own eyes". The producer Morikawa Shinji, who has been aiming at the cinematographic opportunity since the release of the original work, used Mishima director because he took a fancy to the texture presented in it. In "Girls", the dark side of high school girls’ hearts will be shown, and Mishima and Kanae Minato’s worldviews are very consistent.

The cover of the novel "Girl"

　

　 　 The film contains the impulsive theme that two female high school students "want to see the moment of death with their own eyes", so it is more appropriate for producers to consider choosing actresses who have passed the high school age when selecting actors. Yu Ji, played by Honda Tsubasa, helps to take care of her grandmother who has jazz status and dementia. She has always hated and disliked her left hand because it has been scarred by her grandmother for a lifetime. "So far, the roles I have played are very cheerful and optimistic. I am really a little uneasy about a character like Yuji, but I think this is an excellent opportunity. When Mr. Kanae Minato was filming, he said to me,’ You and Yuji are like ah’, which made me very happy." Honda Tsubasa said of the role.

　

　 　Mizuki Yamamoto plays Dunzi, who has been abused in the past. Because of excessive anxiety, if he comes into contact with malicious people, he will have hyperventilation symptoms. Like Honda Tsubasa, Mizuki Yamamoto is uneasy about challenging such a gloomy role. "This role will have different emotional expressions, which makes me feel deeply stressed. However, individuals like suspense works very much. This novel "Girl" contains human flavor in suspense elements and is very much looking forward to it. "

　

　 　 Honda Tsubasa and Mizuki Yamamoto have worked together for three times in Antang Robot and Love for Zhong, etc. For the two who have worked together for four times, producer Morikawa said: "It is better to choose girls who have passed that age and have experience at that age, and they can be more truly expressed when they move from girls to mature women." And Kanae Minato for the casting of these two people is also greatly appreciated.

　

　 　 It is reported that "Girl" will be released in Japan this autumn.

What I bring to you today is a-. Let’s take a look at it together.

Let’s take a look at the appearance of Corolla first. The front face of Corolla has improved the grade of the whole vehicle, and the middle net has adopted a multi-spoke design, which is very recognizable. Coupled with simple and generous headlights, it can win the love of young people. The car is equipped with LED daytime running lights, front fog lights, automatic opening and closing, adaptive far and near light and so on. Coming to the side of the car body, the size of the car body is 4635 mm * 1780 mm * 1435 mm. The car uses deep lines, and the car body feels very sharp. With large-sized thick-walled tires, it looks full of movement. Looking back, the overall shape of the rear of the car echoes the front of the car, the taillights present a capable design style, and the lower exhaust pipe adopts a hidden design, and the overall shape is still very attractive.

Sitting in the car, the interior design is tough, and the overall appearance is very elegant. The three-spoke steering wheel looks good outside, and it is made of genuine leather, with a full and delicate grip. Let’s take a look at the central control. The car is equipped with a touch-sensitive LCD central control screen, which makes the interior design quite layered and looks quite atmospheric. The dashboard and the seat are equally eye-catching, and the dashboard design is remarkable and very eye-catching. The car uses imitation leather seats, equipped with functions such as electric seat adjustment and seat proportion tilting, and the comfort is acceptable.

The car is equipped with car networking, driving mode selection, remote control key, Bluetooth key, interior atmosphere light, traction control (ASR/TCS, etc.) and other configurations, which are quite good and bring comfortable car experience to drivers and passengers.

After reading the above description, Xiaobian will make a summary. This car has been introduced almost before, and I believe many users who buy a car have taken a fancy to its comfort and practicality.

　　Recently, the word "Xpeng Motors" seems to have blown up the circle of friends in the automobile media. Of course, this automobile brand is still relatively "unfamiliar" and its exposure in the media seems to be not high. Most people only know that it is an electric automobile manufacturing brand. Of course, the voice on the Internet is not very friendly to electric automobile manufacturers in recent years. There are not a few brands that have been crowned as "PPT". Will Xpeng Motors be such a company?

　　Before we talk about this, we should talk about what Xpeng Motors is. In mid-2014, Tesla opened hundreds of technical patents, which was a spring rain for the electric vehicle industry. Xpeng Motors, founded by He Xiaopeng, the founder of UC, and Henry, the former head of the control department of GAC New Energy Center, was the new bud after the spring rain. Set up a team in 14 years; By the end of 15 years, the prototype of Xpeng Motors had completed the independent development of motor, electric control, battery and central control large screen, and had passed the 5000KM road test. In March 16, Tucki completed the A round of financing totaling 100 million US dollars; Half a year passed, and on September 13th, Xpeng Motors officially handed over his first answer sheet-Xpeng Motors BETA.

　　We were lucky enough to test-drive this Xpeng Motors Beta on the second day of its launch, and let’s take a look at this enterprise without much nonsense and get on the real car directly through the product.

　　The design exceeded expectations.

　　Beta, the meaning of testing, is generally used in software development. With this name, Xpeng Motors can also see the internal Internet genes of the team. Of course, as the name suggests, Xpeng Motors brought a test car this time. The overall shell has changed from the Lexus NX developed before to a new design, and the interior is exactly the same as the renderings. Some parts may be different based on the mold problems after mass production, but 90% of the design scheme of the whole car has been the same as that of the mass production car.

　　This technological hub has contributed a lot to the overall style, but whether the final production version comes standard is still unknown.

The interior design is sincere

　　The appearance of Xpeng Motors still gives us a high impression, but the appearance is for others to see, and the interior is for ourselves to appreciate. Let’s take a look at its interior.

　　Since Tesla’s big screen came out, people’s concept of big screen has suddenly changed from iPad to iTable. Of course, this design can integrate dense physical buttons on a central control screen, and the visual experience is still improved a lot. The design of air-conditioning air outlet reminds people of Audi’s through air outlet, but personally, I think Tucki has a higher value. The steering wheel is moderate in size and sporty in shape, and its grip during driving is still worthy of recognition.

　　30% of the staff of Tucki Company are high-end talents from Internet companies such as Ali, Tencent, Samsung and Huawei, so there is no doubt about the development of the central control system. Screen resolution and response are the levels that should be achieved in this era. At present, the dashboard and the central control large screen of the trial car in Xpeng Motors are not equipped with anti-reflection, but they will be improved in the mass production models.

　　Other functions can be omitted, but the roof camera should be listed. This should be the first mass-produced vehicle with a camera installed on the roof. The official reply is also very cute. It should be said that "life is like a trip, you don’t have to care about the destination, what you care about is the scenery along the way and the mood of watching the scenery". Engineering people will give you the most direct way to express romance, and then they will say to the co-pilot’s sister, "I am in charge of steering the direction of life, and you are in charge of recording every bit along the way", adding another killer to pick up hot chicks’s weapon list. Of course, taking photos is only the most basic function. For example, looking for a car remotely in the basement can also turn on the camera to observe the surrounding environment through the APP, and the hardware and software will be further developed and upgraded later, which is another attempt to build a car with Internet thinking.

　　There is no doubt that the small table board can improve the practicability, and it is ok to temporarily put the mobile phone wallet, etc., but we still do not advocate the co-pilot to put anything that affects driving safety in this place while driving.

　　The five USB interfaces of the whole car also fully demonstrated Xpeng Motors’s affirmation of his battery life.

　　Moreover, the floor inside the test car can not be lifted, and the performance of the storage space under the floor can not be really understood.

The driving experience is remarkable.

　　After the data is listed, it is still intuitive to get on the car body. First of all, after the brake is released, the car will be in an idle state. When the switch is pressed, the initial impulse is still a little strong, and then the ride comfort is very good, and there is no obvious power loss when the switch is released. With the brake entering the corner, you can feel the power surge when you accelerate again. Because the venue is small, you can’t feel it in a straight line for a long time, and the later force needs to be verified. The performance of steering when cornering is remarkable, and the clear directivity gives people confidence.

　　As for the overall suspension performance, the cornering support on the test drive site is still good. Because the road surface of the site is relatively smooth, the feedback experience of the road surface bumps is not intuitive, and the comfort level needs to be truly felt during the road test.

　　Because this set of powertrain is a mass production standard, the chassis suspension may continue to be adjusted in the later stage, and the reference degree of driving experience is still very high at present. As far as the space of the whole vehicle is concerned, the front row is normal, and the rear leg space is average. As this is a 90% completed vehicle, I hope that the remaining 10% will be left a little for space layout.

　　High-tech functions are full

　　I have to talk about automatic parking here. Xpeng Motors’s automatic parking doesn’t require the driver to be in the car, which means it is a function of "loading X and leaving, which is really exciting for XX". First, find the parking space. After the vehicle shows that it can park automatically, you can take your things away, take your belongings and get off the bus, and press the lock key for a long time. When the double flashing lights of the vehicle jump and the instructions have been conveyed, you can turn around and leave handsomely if you have a tiger in your heart. If you want to smell the roses a little, you can stop and watch the small details of this technology changing your life. Of course, how can you just park in? You can also move the car out and drive to your side, but I’m sorry that you still need to open the door yourself at present.

　　In the later stage, there will definitely be richer and deeper function development in high technology. Because this is a car with Internet genes, the function upgrade means that the hardware is unchanged and the software is upgraded, which is still very beautiful for customers.

　　summary

　　Xpeng Motors Beta gives me a solid feeling. Although the details of the trial car can’t be carefully examined, the real focus can still be intuitively felt. It took two years from the establishment to the understanding of this brand, but it took only one hour to get interested in it. The product finally achieved its attitude. I hope that in the torrent of new energy vehicles in China, Xpeng Motors can become a clean stream. Keep this spirit of practical products well, and it will never be a PPT for consumers, but a car that can be seen and touched.

Speaking of which, many friends should know that BMW X5 has a famous name: the king of roads. Since the birth of the BMW X5, this resounding reputation has been accompanied. But I didn’t expect that with the rise of independent brands, it actually adopted the name of the brand-new king of roads.

Recently, a new generation officially ushered in the listing. At the press conference, Chery executives enthusiastically introduced to the guests that all those who bought joint venture brands had come to buy Chery, and claimed that Tiggo 9 was ahead of BMW X5 in an all-round way and was the king of new roads. Some netizens openly ridiculed that the BMW X5 was no longer fragrant. I have to say that domestic brands are really more and more daring to say.

Tiggo 9 ushered in 25 models in September this year, with a guide price of 152,900-209,900 yuan. At present, the terminal has a discount of 10,000 yuan, and the entry price after the discount is in the early 140,000 s.

Power system, the new generation of Tiggo 9 is equipped with a 2.0T+7-speed wet dual-clutch gearbox and a 2.0T+8-speed manual transmission. The power performance is of course very strong, because this is a 2.0T Kunpeng power system with a maximum power of 192kW and a peak torque of 460 N m. Why is it better than BMW X5? Mainly chassis configuration, the new generation Tiggo 9 not only has four-wheel independent suspension, but also is equipped with CDC electromagnetic suspension technology. Coupled with good conditions, it can start quickly, turn without tilting, and have good road comfort after bumps. This is the main reason why manufacturers promote the super BMW X5.

In addition, the appearance design has also undergone drastic changes, and 25 new cars have been significantly upgraded compared with 24 models. The first thing to bear is that the area of the net has become more dense, and this design can significantly enhance the sense of honor. In addition, the width of the front part is further enhanced by the blackened grille that runs transversely through the front part.

Viewed from the side, the 19-inch wheel hub, the waistline running through the car body and the hidden electric door handle design really look very big. The tail is a square shape, and it also has a chrome-plated exhaust pipe with double sides, which is outstanding in strength. In the body data section, the length, width and height of the new generation Tiggo 9 are 4820/1930/1699mm and the wheelbase is 2820mm respectively. The new car has both a 5-seat version and a 7-seat configuration that Chery likes very much.

As for the internal design, some changes have also taken place. The central control part is matched with double suspended screens, and the chip of Qualcomm Snapdragon 8155, panoramic sunroof and intelligent assisted driving system are all standard. Even the wireless charging of mobile phones, multifunctional leather seats and Sony Audio are all standard, and the configuration is very full.

Judging from the configuration and power system of the whole vehicle, the 25 models of Tiggo 9 do have good strength, but is it really the king of roads? Even the BMW X5 doesn’t smell good?

Today (April 26th), the traffic police in Liuzhou (Guangxi) received an alarm from a citizen G, saying that a Mazda car he was driving had been hit by a Mercedes-Benz that claimed to be "carrying a corpse". The citizen also posted this story on WeChat WeChat official account, which attracted more netizens’ attention.

G A self-reported original text This article is a picture of Liuzhou police WeChat WeChat official account.

After receiving the alarm, the police immediately used the intelligent transportation system to monitor the relevant sections according to the information provided by G. After verification, the police found that the number plate Gui A * * * F, which collided with G, was a fake car. Immediately after the incident, I got on the expressway out of the city from the Liujiang Expressway toll station.

G said that the first time he had such an accident, he was a little scared, and at the same time, the other party had an advantage in the number of people. When he saw a "corpse" in the back seat, he felt stroke of bad luck, so he compensated the other party for 3,300 yuan according to the other party’s request. After calming down and thinking carefully afterwards, G found that the incident was full of flaws, so he chose to ask the police for help. At present, the case is still under investigation.

In recent years, all provinces and cities can see the news of being touched with porcelain in an endless stream, and the traffic police in Liuzhou also summarized some crime characteristics of the party.

one

Most of the crimes were committed on expressways, and some were committed on sparsely populated roads. Freeways are generally sparsely populated, and most suspects who touch porcelain choose luxury cars with foreign licenses on highway sections with fewer vehicles, and specially choose cars with only one driver on board. Most suspects prefer to choose female drivers. In this way, it is easy to control each other after creating a traffic accident, use both hard and soft means to extort money, and even use violent means to rob. At this time, the driver only has the idea of spending money to eliminate disasters. In addition to highways, criminal suspects also like to choose sparsely populated places such as suburban junctions, and arrange "childcare" in advance. After the collision time, "enthusiastic onlookers" often join the claim, causing psychological pressure on drivers;

2

Most of the vehicles involved in the crime are "luxury cars". In the eyes of people who don’t know the truth, how can people who can afford luxury cars cheat people for a little money? As everyone knows, most luxury cars that touch porcelain are on the verge of scrapping or have been scrapped. Criminals who touch porcelain buy second-hand luxury cars at a high price and touch porcelain on the road through camouflage such as renovation and modification, because according to normal procedures, the maintenance cost of luxury cars is higher, and they can ask the victims for more compensation, which is often much higher than the actual loss. In addition, luxury cars are usually equipped with fake license plates, which makes it difficult for victims to find the parties according to the license plates.

three

The time of committing crimes is regular. According to the statistics of the traffic police department, cases of touching porcelain occurred in recent years, mostly at 13: 00-15: 00, or at midnight. During this time period, drivers driving on the road are prone to fatigue due to the influence of temperature and biological clock, which is easy to give porcelain-touching personnel an opportunity. In the event of a collision, the driver will subconsciously "convict" himself, thinking that it was an accident with the other party because his consciousness was vague, while the video blind zone could not capture the process of "accident" and negotiation, which also made it difficult for the police to identify and investigate the incident.

four

The Road Traffic Law of People’s Republic of China (PRC) stipulates that minor traffic accidents that have no casualties, do not affect normal driving and have clear responsibilities can be resolved through consultation, and shall not affect normal traffic. People who touch porcelain often take advantage of this. After artificially causing traffic accidents, they ask the drivers who are touched by porcelain to pay cash on the spot for compensation on the grounds that "it is too much trouble to wait for the traffic police to deal with it, and it is not a big problem anyway". Some people even use violence to threaten the drivers who are touched by porcelain. Under the coercion of the other party, the victims can only submit.

So what should the owner do when he encounters the behavior of suspected touching porcelain on the road?

01

Act according to legal procedures and take the initiative to report to the police for the record. Most people who touch porcelain choose single people, or those who lack driving skills and safety awareness. They take advantage of their unfamiliarity with road conditions and don’t know how to deal with them. After the accident, they take the form of multi-person siege to ask for money. Therefore, after an accident, first stop the car, observe the characteristics of the other vehicle and the situation on the car, and call the police in time, report the situation to the police and wait for treatment. Generally, people who touch porcelain will leave a record at the police. When they find that the person who has been touched by porcelain calls the police, they will stop claiming compensation. If, after getting off the bus, you find an unusually large number of enthusiastic onlookers, and they are all trying to persuade you to settle the matter, you must not agree, because these people are generally child care workers, even if they are really enthusiastic people, they should wait for the ruling of the traffic police after the accident. When waiting for the arrival of the traffic police department, you can use the equipment available for taking pictures and videos to record the evidence.

02

Travel in strict accordance with traffic laws and regulations. Cases of touching porcelain are generally chosen in sparsely populated areas where illegal driving occurs. Therefore, when we travel by car, we must drive in strict accordance with the traffic laws and regulations, and do not have illegal acts such as blindly overtaking, crossing the line, and not obeying traffic laws when changing lanes, so as to give the porcelain gang an opportunity. If the accident really happens, don’t destroy the scene easily, and use mobile phones to fix the evidence on the scene to prevent criminals from deliberately confusing and maliciously claiming.

03

Actively use the power of science and technology. Adding a driving recorder to the car is helpful to improve driving safety.

Reminder: After an accident, for ordinary minor property damage accidents, the scene of the accident can be cleared for further disposal after the evidence on the scene is fixed. In case of a suspected porcelain accident, especially one party often asks to handle the accident in the form of "settling", and will take the initiative to point out the other party’s mistakes, accuse the other party of taking full responsibility for the accident, and at the same time take various measures to prevent the victim from reporting to the police and applying for insurance. In this case, we must be more careful and call the police immediately when we ensure our own safety.　

(The original title is "A man said that he was touched by a Mercedes-Benz" corpse car "? When you meet a porcelain policeman, teach you to do this ")