Strong performance, equipped with Jietu engine.

Security configuration is the focus of most consumers, and it may not be used very often, but it is necessary to have it just in case, and a more comprehensive configuration can often win more consumers’ love. For most people, it is only the beginning to mention cars from 4S shops, and the cost of car maintenance in the later period is the big deal. So what I said today can help us save some money in the future. Next, let’s see if its highlights can attract you with Xiaobian.

Let’s take a look at the appearance of Jetway X70S first. The front face of Jetway X70S looks very full, and it looks sporty with multiple nets. The headlights are concise and the details are exquisite. The car is equipped with LED daytime running lights, etc. Coming to the side of the car body, the size of the car body is 4749 mm * 1900 mm * 1720 mm. The car adopts domineering lines, and the side wall feels very simple. With large-sized thick-walled tires, the shape is quite simple. Looking back, the rear of the car echoes the front face from a distance, and the taillights give people a very sharp feeling. Together with the unique exhaust pipe, it is very full.

In terms of interior, the interior shape looks very stable and atmospheric, which meets the aesthetic standards of young people. The car looks very good outside the steering wheel, made of leather, and has a full and delicate grip. Let’s take a look at the central control, which is decorated with a 10.25-inch central control screen, which makes the interior design quite layered and looks very dynamic and lively. Finally, let’s look at the dashboard and seats. The dashboard design is remarkable and looks very stylish and simple. The car uses leather seats, which are wide and thick, and the overall comfort is good.

Jetway X70S is matched with a wet dual clutch (DCT) gearbox, with a maximum power of 115KW and a maximum torque of 230N.m, which shows good power performance.

The car is equipped with rear wiper, traction control (ASR/TCS, etc.), Bluetooth /WIFI connection, cruise control, intelligent key, etc. The configuration performance is passable and basically satisfactory.

The car introduced today is remarkable in terms of space, configuration and power, and home travel is also a good helper. If you have plans to buy a car, Xiao Bian thinks it can be included in the alternative list.

Song Joong Ki announces romance! After two years of marriage with Song Hye Kyo, she divorced and leveled the wedding room, and was once exposed to cheating on her girlfriend?

Today, let’s have a gossip with you!

I wonder what drama you are chasing recently?

It is expected that Jun has been busy chasing a Korean drama recently.

I wonder if you have watched the hit Korean drama "The Little Son of the chaebol" recently?

Introduce the play in one sentence ↓

The play is based on the popular online text, and tells the story that the secretary of the chaebol wears himself as the youngest son of the chaebol and tries to take everything of the chaebol as his own. Who read this and didn’t say a word? Isn’t this the great man’s cool article!

Some resurrect and kill, and some are extremely reversed, which makes people expect the value to be full.

Coupled with this drama, there is also the struggle between the chaebol unique to South Korea and the struggle for grandpa’s property. Does it sound exciting, exciting and amazing?

After dazzling ten episodes in one breath, just as it was expected that Jun would become an expert in drama chasing, the screenwriter gave everyone a wooden stick at the end.

It turns out that everything that happened in this story is the dream of the man! Who knows!

It turns out that it’s all a dream that the male master and slave struggle desperately for property from episode 2 to episode 17? The family property, the honor and the direction of efforts are all a dream?

In TV series, just because the man had an accident, his brain was abnormal, so he had a dream. What mentioned in the introduction is reincarnated as the grandson of the chaebol, and competing with the bad guys’ uncles and aunts for property, all of which are just a dream of the man.

"It’s like a dream, I’m still very touched when I wake up." I’m speechless if anyone doesn’t say a word.

It’s really the unique flavor of Korean dramas ~ Just as you are preparing to take out your keyboard and spray it, this morning, Song Joong Ki’s melon was fed to me.

Hey! It is expected that you will catch up with the enthusiasm and tell everyone about Song Joong Ki and his new relationship.

According to Korean media, Song Joong Ki’s affiliated agency announced: "Song Joong Ki is in love with a British woman, and the other is an amateur. The two have been in love since they were introduced by friends last year. "

Then, the media exposed the photo of this British woman, and she was at the airport with Song Joong Ki! The hammer is very dead.

The two men walked side by side at the Korean airport in their white coats. It seems that they are still a very right couple.

Song Joong Ki walked slowly, and the woman stopped to wait for him.

Standing side by side is a perfect match, right? However, do you think it is because many people are familiar with the relationship with Song Hye Kyo before, so you found a woman from a non-Asian region?

Then, netizens found a series of photos of the woman’s face. I have to say that the woman looks a little old, but her figure is still very slim.

Aesthetic, I feel ordinary in private, and casual clothes are a bit fat.

Some media even exposed Song Joong Ki’s trip with his girlfriend, and suggested that people who came to the scene should not pat their girlfriends. This gesture is quite boyfriends’ power.

Not only that, Song Joong Ki’s girlfriend was found to be pregnant?

To say that our Song Joong Ki Ouba’s domestic traffic is really high.

As soon as the news came out, it ranked first in the hot search list.

However, according to the comments of netizens in China, everyone still wishes Song Joong Ki a good relationship.

But it’s not only his love affair, but also his unfinished TV series and his ex-wife Song Hye Kyo.

But needless to say, up to now, there are really many people who hope that the "Double Song" will remarry.

Also, who didn’t fall in love with the team leader Liu Shizhen and the surgeon Mu-Yeon Kang who came from the wind?

Let the material gentleman take you back to this "unforgettable South Korea"!

In 2016, the TV series "Descendants of the Sun" starring Song Joong Ki and Song Hye Kyo was broadcast simultaneously in China and South Korea, which was unprecedented and attracted many fans in both countries.

In the play, the close love between YOO SI JIN and Mu-Yeon Kang is even more compelling!

When the two met, they passed by, which made the fans feel the collision between the two actors.

Then, the two joined hands to attend the major award ceremonies at the end of the year, which was even more envious of others.

Being caught by cue is a shy little couple style.

At an award ceremony, Song Joong Ki’s friend Lee Kwang Soo’s expression even killed the relationship between them.

It was true at that time. I hope there are many people who can be together.

It is expected that Jun likes the atmosphere between two people very much, which is a typical sibling love but a good match.

From March 2016, when the TV series was broadcast, there were people who claimed to be internal employees and said that they were really in love.

After the Nanjing meeting in Song Joong Ki, Song Hye Kyo was even more surprised. Isn’t this an official announcement or something?

In August, 16, Song Hye Kyo helped Song Joong Ki to shoot a new work and sent it to a coffee cart.

Just one year later, the two directly announced the marriage news.

Who read without saying a word, a match made in heaven, Zhang Ziyi and Su Mang of our country were also invited to attend the wedding.

While the outside world is full of expectations for their happy married life, eagle-eyed netizens found that Song Hye Kyo began to delete a lot of information on social platforms.

Then, when Song Hye Kyo appeared at the airport, she took off their wedding rings.

At the same time, Song Joong Ki also took off their wedding rings.

When they appeared at the wedding banquet at the same time, they were also photographed without communication.

When the netizens stamped their feelings, the company’s response was that there was no divorce.

It was even revealed that Song Joong Ki was cheating on Song Hye Kyo’s makeup artist, which was later refuted by Song Hye Kyo himself.

South Korean netizens even exposed Song Joong Ki’s second daughter, Jin Yubin, who was suspected of cheating on The Chronicle of Asda.

And exposed a series of evidence.

On June 27th, the same year, Song Joong Ki officially issued a divorce statement, announcing that he had filed an application for divorce mediation, thus ending the love affair between golden couple.

Since then, the rumors surrounding why the two broke up have never been broken.

In 2020, it was revealed that Song Joong Ki spent a huge sum of money to tear down the old wedding room in itaewon, Seoul, and a new building will be built here, which is expected to be completed in June next year.

This house is the wedding room that Song Joong Ki and Song Hye Kyo bought with 10 billion won (about 58 million yuan) before marriage.

Not only that, but at that time, some media broke the news that Song Joong Ki bought a Hawaiian apartment worth about 20.36 million RMB for rest in December 2019. Anyway, he just didn’t want to see the house or think about the level of the other party.

At the same time, Song Hye Kyo was also exposed in the film as a suspected ex-husband.

I was asked whether I like daytime or late at night. Song Hye Kyo’s answer is: "I prefer late at night because I can enjoy my leisure time alone." by

Asked what has not changed since childhood? Song Hye Kyo’s answer is: "The people I met when I was a child are still with me now."

After reading this pair, netizens can’t help but sigh, how much they hate each other!

But now the man has a new feeling, and the woman has a good life. I hope everyone here can let go of the parties, Ma Liuer’s move on! (Text/Wang Kaka)

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Shanghai released the White Paper on Anti-fraud: the average age of victims of electric fraud is 31.5 years old.

  This morning, Shanghai’s "Anti-Fraud in Action" campaign was held in the central shopping mall in Huangpu District. At the event site, the Office of the Shanghai Joint Conference on Combating and Governing New Crimes in Telecommunication Networks reported the cases of telecommunication network fraud that are prone to high incidence, and released the White Paper on Anti-fraud and the cartoon image of Shanghai Anti-fraud "Anti-fraud Xiaoxing". The police also returned more than 20 million yuan of defrauded money to deceived enterprises and deceived people.

  At present, telecommunication network fraud crime has become a crime type with a large number of cases, wide coverage and strong reaction from the people. The Anti-Fraud White Paper issued by Shanghai Anti-Fraud Center shows that the average age of telecom network fraud victims is 31.5 years old, among which the post-90s and post-00s account for nearly 60% of the total, and the rebate category is still the highest incidence of telecom network fraud.

  According to statistics, more than 10,000 cases of telecommunication network fraud were detected in Shanghai this year, and more than 12,000 suspects were arrested. The Shanghai police said that they would take the "Summer Action" of the Ministry of Public Security and the "Sword Action" of the Municipal Bureau as the traction, carry out in-depth special actions such as "Yun Jian", "Card Cut" and "Cut off", continue to launch a fierce offensive against telecommunication network fraud, fight gangs, smash dens, chop up chains and destroy networks, unite with relevant departments, comprehensively strengthen various measures for prevention and control, and spare no effort to protect people’s property safety.

  Since the beginning of this year, the Shanghai police have comprehensively used scientific and technological means to improve the anti-blocking system of fraudulent funds and intercept and block all kinds of potential risks from the source. In the aspect of early warning and dissuasion, through the three-level linkage of "city-district-institute", the cascade superposition and dissuasion are carried out according to the risk level classification of early warning victims. In terms of recovering losses, we have optimized and improved the work of "payment upon receipt of the report" and "offline recovery", and the city has recovered more than 300 million yuan. At the same time, the economic loss of more than 180 million yuan was directly avoided by intercepting the transfer of personal accounts to fraudulent blacklisted accounts in time.

  The police reminded that in the telecom network fraud with single rebate, fraudsters usually attract the target group under the guise of "commission for free part-time work", and defraud the victim’s trust with small rebates, and then gradually induce the victim to download the fraud APP to recharge the funds. Once the advance fund is recharged, they will refuse to pay the payment and commission for various reasons, such as "the task is not completed", "the funds are frozen" and "recharging and upgrading", and say that they can’t get the previous commission and advance payment until they complete all the orders, which eventually leads to the victim’s loss.

  In addition, in order to enhance the confusion of fraud activities and improve the success rate of drainage, fraudsters have constantly changed their modus operandi, and the drainage method has also changed from simply publishing part-time advertisements to using online pornography, receiving gifts for free and other ways. The fraud method has evolved from traditional buying goods and praising rebates to "doing tasks" and investing in financial management, which is very confusing. Therefore, any part-time job that requires advance payment is fraud. Don’t trust the so-called high return, and don’t click on unfamiliar links easily. (Headquarters reporter Yu Xiang)

Ren Quan officially announced that Xiying focused on investment and was supported by Huang Xiaoming, Li Bingbing.


    1905 movie network news On March 17th, actor Ren Quan published a long microblog, announcing his retirement and focusing on venture capital, saying that it was a decision he had thought about for a long time, and then his friends Li Bingbing and Huang Xiaoming wrote articles expressing their support.

    On the morning of March 17, Ren Quan published a long article in Weibo to announce his retirement. In the article, he said, "I have been thinking about this for a while, and then I made a decision." And said: "All this is really just right for me."

In Weibo, he shared a reporter Wang Yanqing’s article "Ren Quan takes a photo: concentration is a beautiful thing", which tells the story of Ren Quan’s experience and idea of taking a photo.

    Later, Li Bingbing, a good friend and business partner in the circle, sent Weibo to support Ren Quan. She wrote: "We are all exploring the possibility of life, but Brother Quan is always sober and courageous, without looking ahead and thinking behind, without being swayed by considerations of gain and loss. It is concentration, but also a strong heart and firm belief. Support you as the boss! "

    Huang Xiaoming, who is also a good friend of Ren Quan, also forwarded Weibo’s statement: "Every good decision is profound and firm. You are the most reliable’ hot partner’ and will continue to be hot together in the future, brother, come on!"

    It is reported that Ren Quan, the actor’s debut, graduated from the Performance Department of Shanghai Theatre Academy. In 1995, she appeared in the urban drama Waiting All the Way. In 2000, he starred in the role of Gongsun Ce in the costume drama "Young Bao Qingtian" and became popular. In 1997, Ren Quan started its own business and became the first spicy fish restaurant in Sichuan. In 2014, it set up a hot pot restaurant with Li Bingbing and Huang Xiaoming. In July, 2014, we released the StarVC plan with Li Bingbing and Huang Xiaoming to find innovative companies in China. This time, Ren Quan completely withdrew from the entertainment circle. He has invested wisely and is worth hundreds of millions of dollars. Now he will be called the boss.

Paying equal attention to luxury, intelligence and safety, Aouita 12 is deeply loved by users.

On July 30th, Aouita 12 jumped into evolution with its three core advantages of top luxury, top intelligence and top safety, bringing users a brand-new travel experience. This model not only shows the profound knowledge of Aouita brand in technological innovation and user experience, but also shows its leading position in the field of intelligent luxury new energy vehicles.

Aouita 12 is particularly outstanding in intelligent security. It has 19 intelligent active safety configurations, and is equipped with a 3-laser radar integrated with a general obstacle perception network, which realizes 360-degree surrounding anti-collision protection. This all-round safety protection undoubtedly provides drivers and passengers with a more secure travel experience. In terms of passive safety, Aouita 12 adopts ultra-high strength steel-aluminum hybrid cage body, with aviation grade aluminum and high strength steel accounting for more than 80%, which further improves the safety performance of the vehicle.

In addition to excellent safety performance, Aouita 12 has also made significant breakthroughs in charging and battery life. As the second work of intelligent electric vehicle technology platform CHN, it brings together the advantages of Changan Automobile, Huawei and Contemporary Amperex Technology Co., Limited in their respective fields. Especially, the application of 800V full-stack high-voltage overcharge platform and Huawei DriveONE power domain solution enables Aouita 12 to achieve a charging speed of nearly 1 second and 1 kilometer, which brings users the ultimate ultra-fast charging experience. In addition, Aouita and Huawei jointly built a nationwide liquid-cooled overcharge network, which also provided more convenient charging service for car owners.

In terms of intelligent driving, Aouita 12 also performed well. It adopts a three-lidar scheme, which has centimeter-level ranging accuracy and wide horizontal detection range, and can finely restore the physical world in front and side. Empowered by Huawei’s advanced intelligent driving assistance system, Aouita 12 continuously optimizes its algorithm and upgrades it iteratively and efficiently, providing users with a high-level intelligent luxury driving experience.

It is worth mentioning that Aouita will be equipped with Huawei Gankun ADS 3.0 system in the first batch. The application of this system will enable Aouita 12 to realize the transition from "recognizing obstacles" to "understanding scenes" in intelligent driving, and the navigation assistance function of NCA will continue to evolve. The newly upgraded omni-directional anti-collision system CAS 3.0 will lead the safety performance of the whole vehicle to be improved again after being put on the bus.

To sum up, Aouita 12 has successfully reshaped the standard of luxury cars in the new era with its excellent luxury quality, top-level intelligent configuration and top-level safety performance. It not only shows the profound strength of Aouita brand in technological innovation and user experience, but also sets a new benchmark for the development of luxury new energy vehicle market. In the future market competition, Aouita 12 will continue to maintain its leading position, bringing users a more luxurious and intelligent travel experience.

On the 25th anniversary of Hong Kong’s return to the motherland, decoding the gold content of the word "Hong Kong SAR"

  Xinhua News Agency, Hong Kong, June 10th Title: Decoding the gold content of the word "Hong Kong SAR"

  Xinhua News Agency reporter Zheng Xin

  The Greater Bay Area Special Administrative Region (HKSAR), which is about to celebrate its 25th birthday, has many advantages besides its fascinating scenery and culture: the world’s freest economy, the world’s largest offshore RMB business center, Guangdong-Hong Kong-Macao Greater Bay Area, which is the fastest growing among the four cities in the world, and the "hometown of longevity" with the highest average life expectancy in the world & HELIP; …

  There are also organizations with a keen sense of smell that love the Hong Kong SAR: more than three-quarters of the world’s top 100 banks have set up branches in Hong Kong, and 15 of the world’s 20 largest private equity funds have set up branches in Hong Kong, many of which are regional headquarters.

  The data of "topping the list" reflects the gold content of the word "Hong Kong SAR".

  This is the freest economy in the world. Since 1997, Hong Kong has been awarded this honor for 25 consecutive years. Hong Kong continues to rank first in "freedom of international trade" and "regulation" among the five major evaluation items in the 2021 Annual Report of World Economic Freedom by the Fraser Institute of Canada.

  This is the first financial center in Asia. Hongkong, new york and London are also called "Port of Newland". In the latest Global Financial Center Index released by Z/Yen Group and China (Shenzhen) Comprehensive Development Research Institute this year, Hong Kong’s overall ranking remains the third in the world.

  There is also the first talent competitiveness in Asia. According to the IMD World Talent Competitiveness Report 2021 published by the International Institute for Management Development in Lausanne, Switzerland, Hong Kong ranks first in Asia, up three places from last year.

  There are still many areas in which Hong Kong ranks among the best. In the past two years, many authoritative international organizations and publications have honored the Hong Kong Special Administrative Region, including but not limited to: ranking first in the global financial system, ranking first in the environment of initial public offering and corporate mergers and acquisitions, ranking first in the global business environment for five consecutive years, and ranking first in the world in infrastructure safety.

  Since the return of Hong Kong, the practice of "one country, two systems" in Hong Kong has achieved universally recognized success, despite various challenges such as the Asian financial turmoil, the attack of severe acute respiratory syndrome (SARS), the global financial crisis, the "legislation revision storm" and the COVID-19 epidemic.

  In 1997, Hong Kong’s GDP was 1.37 trillion Hong Kong dollars, and its per capita GDP was 192,000 Hong Kong dollars. By 2021, Hong Kong’s GDP was 2.86 trillion Hong Kong dollars, and its per capita GDP exceeded 380,000 Hong Kong dollars. The number of companies listed on the Hong Kong Stock Exchange has increased from 619 in 1997 to more than 2,500 now. At the end of 2021, Hong Kong’s foreign exchange reserves were close to 500 billion US dollars, more than five times that of the end of 1997 … …

  Under "one country, two systems", the Hong Kong Special Administrative Region has maintained its original capitalist system and enjoyed unique business advantages. The Basic Law of Hong Kong protects private property and foreign investment, stipulates that Hong Kong will not implement foreign exchange control, maintain its status as a free port, guarantee the free movement of goods, property and capital, and stipulate that Hong Kong is a separate customs territory. The Basic Law also expressly guarantees the judicial independence of the SAR, the continued application of the common law and the basic rights of Hong Kong people.

  Reunification brings new opportunities to Hong Kong. Through CEPA series of agreements and multi-level regional cooperation platforms, Hong Kong has expanded the mainland market, continued to attract international capital to invest in the mainland through Hong Kong, and at the same time helped mainland products and services to go global, and served as a testing ground for national financial opening, from which it gained more development space.

  Since the reunification, the scope of economic and trade cooperation between Hong Kong and the Mainland has been continuously expanded, the level has been improved, and the convergence point of interests has been continuously expanded: the Mainland is Hong Kong’s largest export market and import source, while Hong Kong has long been the largest source of foreign direct investment and overseas financing platform in the Mainland, and has also become the largest overseas investment destination in the Mainland.

  This is the largest offshore RMB business center in the world. The balance of RMB deposits in Hong Kong increased by nearly 133 times from 6.298 billion yuan at the end of May 2004 to 841.9 billion yuan at the end of April 2022, and more than 70% of offshore RMB payments in the world were handled by Hong Kong.

  It is also a two-way service platform for the country to "bring in" and "go out" and an important offshore fund-raising center for China enterprises. By April 2022, there were 1,370 mainland enterprises listed in Hong Kong, accounting for 53.3% of the total number of companies listed on the Hong Kong Stock Exchange and 77.7% of the total market value of Hong Kong stocks.

  For Hong Kong, "one country, two systems" is the greatest advantage, and the implementation of national strategies such as the "Belt and Road Initiative" and the construction of Guangdong-Hong Kong-Macao Greater Bay Area is a new major opportunity. If the reform and opening up in the Mainland has given Hong Kong a wing, the construction of Guangdong-Hong Kong-Macao Greater Bay Area has given Hong Kong another wing.

  Greater Bay Area urban agglomeration consisting of Hongkong, Macau and nine Pearl River Delta cities is one of the largest and most competitive Bay Areas in the world. Compared with San Francisco Bay Area, new york Bay Area and Tokyo Bay Area, Guangdong-Hong Kong-Macao Greater Bay Area ranks first among the four Greater Bay Area areas in the world in terms of GDP growth rate, soil storage area and population size.

  Hong Kong has achieved a major turning point from chaos to governance, and is in a critical period from governance to prosperity. People expect Hong Kong to give full play to its unique advantages, better integrate into the overall situation of national development, maintain long-term prosperity and stability, and constantly increase the gold content of the "Hong Kong Special Administrative Region" brand.

  It is foreseeable that the advantages of the Hong Kong Special Administrative Region’s "standing alone in the world" will increase in the future. The outline of the 14th Five-Year Plan has clearly stated that it will, as always, support Hong Kong to upgrade its position as an international financial, shipping and trade center, strengthen Hong Kong as a global offshore RMB business hub, an international asset management center and a risk management center, support Hong Kong to upgrade its position as an international aviation hub, support Hong Kong to build an international innovation and technology center and a regional intellectual property trade center, and support Hong Kong to develop a cultural and artistic exchange center between China and foreign countries … …

  Li Jiachao, the sixth Chief Executive of the Hong Kong Special Administrative Region, stressed after his election that the new SAR government should make good use of the advantages of the "one country, two systems" system, fully integrate into the overall situation of national development, deeply participate in the construction of Guangdong-Hong Kong-Macao Greater Bay Area and catch the express train of economic development.

  As the theme song "Before" released by the Hong Kong SAR Government to celebrate the 25th anniversary of Hong Kong’s return to the motherland sings: "In the face of this opportunity and hope, exercise well … … The dreamer set off from the starting line and crossed the line under the Lion Mountain … …”

  Along the way, the Hong Kong SAR is telling the world with its long-term prosperity and stability: for 25 years, Huayan is a bauhinia, and looking forward to the future, Hong Kong will definitely win!

New Vision | Where is Xiaomi’s future imagination? Interpretation by senior analysts

New Vision | Where is Xiaomi's future imagination? Interpretation by senior analysts

Produced by Phoenix Net New Vision

Author | Su Mu

Edit | Ren Qing

New Vision | Where is Xiaomi's future imagination? Interpretation by senior analysts

Core tip:

1.The pressure on Xiaomi’s mobile phone business in the first quarter was more affected by objective factors such as low-end chip gap, geopolitics in Europe and repeated domestic epidemics.. Hu Qimu, chief researcher of Sinosteel Economic Research Institute, believes that despite the repeated epidemic and the situation in Europe, the income from Xiaomi’s main business has not changed much.

2. In terms of market share, Xiaomi’s mobile phone business is basically stable, and the strategic effect of high-end mobile phones has begun to appear. Canalys data shows that in the first quarter of 2022, Xiaomi mobile phone ranked third in the world, and the domestic market also ranked in the top five. The domestic smartphone market share in the price range of 4,000-6,000 yuan ranks first among Android smartphone manufacturers.

3. Xiaomi IoT and consumer goods are growing well. In the first quarter, the revenue of Xiaomi’s IoT and consumer goods business was 19.477 billion yuan, up 6.8% year-on-year, and the gross profit margin was as high as 15.6%, which was the highest in a single quarter.Around smart phones, Xiaomi’s AIoT business can build a more perfect intelligent life experience, which is the most imaginative part of Xiaomi’s future development.

four.The scale of users is the moat of Internet services. In the first quarter, the monthly activities of Xiaomi MIUI and the number of smart TVs exceeded 500 million and 50 million respectively. With the ecological development of Xiaomi, the hardware advantages and huge user base may become the reversal point of Xiaomi.

After the close of trading on May 19, 2022, Xiaomi Group (1810.HK) released its financial report for the first quarter of 2022, achieving revenue of 73.352 billion yuan; The adjusted net profit was 2.859 billion yuan.

This is a performance that doesn’t look very bright. Under the influence of objective factors such as the shortage of core components, the repeated COVID-19 epidemic and the turmoil in the international situation, Xiaomi’s revenue and net profit decreased in line with market expectations.

Due to the bad news in the previous period, after the disclosure of Xiaomi Q1 financial report, the share price rebounded the next day, rising by 6%, with a turnover of HK$ 1.535 billion.

Compared with the short-term performance fluctuation of Xiaomi, the market pays more attention to the long-term value conveyed by this financial report. The day after the financial report was released, 42 analysts from Bloomberg gave Xiaomi a "buy" rating.

Although the mobile phone business is still the most important business of Xiaomi for a long time, Xiaomi does not want to define itself as a mobile phone manufacturer, but also wants to become a service provider in the fields of smart home integration and artificial intelligence Internet of Things.

This is Xiaomi’s "open plan", which gains customers through hardware sales such as mobile phones. In Lei Jun’s words, it is "making friends", and then it is realized through Internet services and IoT and consumer goods sales.

Regarding Xiaomi’s performance and future expectations this quarter, Hu Qimu, chief researcher of Sinosteel Economic Research Institute, and many other industry experts said in an interview with Phoenix Net Technology that Xiaomi’s main business income has not changed much, and there are many growth highlights in high-end strategy, AIoT and overseas business.Short-term fluctuations do not affect long-term value.

Xiaomi’s high-end strategy has achieved results.

Xiaomi’s revenue is mainly divided into three parts, namely smart phones, IoT and consumer goods, and Internet services. In the first quarter of 2022, Xiaomi’s total revenue reached 73.4 billion yuan. From the perspective of revenue structure, the proportion of these three major businesses has not changed much. The smartphone business achieved revenue of 45.8 billion yuan, and the revenue still accounted for more than 60%.

However, the Xiaomi smartphone business is under pressure. In the first quarter of 2021, the shipment of Xiaomi smartphones was 49.4 million units, while in the first quarter of 2022, the shipment of Xiaomi smartphones was only 38.5 million units, which sold more than 10 million units less than the previous quarter and decreased by 22.1% year-on-year.

In this regard, Liu Jingzhao, an overseas team analyst of CITIC Jiantou, told Phoenix Net Technology.The pressure on Xiaomi’s mobile phone business in the first quarter was more affected by objective factors such as low-end chip gap, geopolitics in Europe and repeated domestic epidemics..

At the earnings conference call, Wang Xiang, president of Xiaomi Group, also said that the epidemic had an impact on Xiaomi’s production, sales, logistics and offline stores. At the same time, there was a shortage of low-end chips in the first quarter, which also affected mobile phone sales to some extent. Wang Xiang revealed that the shortage of mobile phones caused by the lack of low-end chips is about 10 million.

The sluggish mobile phone market is a common problem in the industry.. According to Canalys data, in the first quarter of 2022, global smartphone shipments reached 311.2 million units, down 11% year-on-year. Chinese mainland’s smartphone market continued to lag behind the global market, with only 75.6 million units shipped, down 18% year-on-year and 13% quarter-on-quarter.

Not only the mobile phone market, but also the entire consumer market has been affected by the short-term impact of the epidemic, and consumer demand has dropped significantly. Fu Jiaqi, statistician of the Department of Foreign Trade and Economic Cooperation of the National Bureau of Statistics, said that the expansion of household consumption scale and the upgrading of consumption structure will not change. With the effectiveness of epidemic prevention and control, consumer demand will continue to be released.The consumer market is expected to continue to resume growth..

Although the domestic market environment is bleak, Xiaomi’s mobile phone business benefited from the high-end strategy and overseas market efforts, which offset the decline in revenue caused by the supply gap of low-end machines.

Hu Qimu, chief researcher of Sinosteel Economic Research Institute, told Phoenix Net Technology.Although the repeated epidemic and the situation in Europe have disrupted the mobile phone supply chain, raised costs and suppressed shipments, Xiaomi is not yet hurt, and the income from its main business has not changed much..

In terms of market share, Xiaomi’s mobile phone business is basically stable.. Canalys data shows that in the first quarter of 2022, Xiaomi mobile phone ranked third in the world, and the domestic market also ranked in the top five.

The effect of Xiaomi’s high-end strategy has also begun to appear.The global shipment of high-end smartphones with a domestic price of more than 3,000 yuan and a foreign price of more than 300 euros is nearly 4 million units, which directly drives ASP to increase by 14.1% year-on-year, ranking first among Android smartphone manufacturers in the smartphone market share of 4,000-6,000 yuan.

On May 23rd, Xiaomi Guanxuan cooperated deeply with Leica, a famous German camera brand, saying that they would devote themselves to the exploration in the field of mobile phone imaging, saying that the two sides would focus their technology and R&D teams together to jointly explore breakthrough and innovative solutions in the mobile field. This is also Xiaomi’s efforts in mobile photography again after the establishment of the mobile movie studio. The accumulation of Xiaomi image in hardware has reached a certain height in recent years. This strategic cooperation with Leica can be said to be a further "critical moment" for Xiaomi’s high-end strategy.

Xiaomi’s core competitiveness is ecology.

Compared with the pressure on the mobile phone business, Xiaomi’s IoT and consumer goods grew well in the first quarter. In the first quarter, the revenue of Xiaomi IoT and consumer goods business was 19.477 billion yuan, up 6.8% year-on-year, accounting for 26.6% of the total revenue, and the gross profit margin was as high as 15.6%.Set a record high in a single quarter..

Hu Qimu, chief researcher of Sinosteel Economic Research Institute, told Phoenix Net Technology.Global mobile phone shipments have been declining since 2016, and there is not much room for growth in this market.The increment must come from Xiaomi’s IoT ecology and new retail..

"In fact, all mobile phone brands will take this route in the future. Because in the Internet of Things era, the mobile phone is only one of the terminals.Internet integration and service ability behind intelligent terminals are the core competitiveness of enterprises.. Hu Qimu said, "The industrial chain in the field of Internet of Things is very broad. From hardware such as chips, sensors and intelligent terminals to software such as systems and platforms to integrated services, many enterprises only do part of it.Xiaomi is one of the few enterprises with ecological ability.. "

The core competitiveness of Xiaomi lies in ecology.Yan Jinhua, a researcher at the Digital Economy Research Center of Zhongjing, told Phoenix Net Technology that on the one hand, the Xiaomi ecological chain is open, free to come and go, and full of competition, and a market-based elimination mechanism has been established to ensure the continuous improvement of the product strength of ecological partners; On the other hand, the unique advantages of Xiaomi’s business model enable partners to empower each other and save the loss of each link through intensive expenses.It has strong economies of scale..

Since 2018, in order to adapt to the rapid development of the IoT industry, Xiaomi has proposed "AI+IoT" and "All in IoT" to "Mobile Phone+AIoT" and then to "Mobile Phone XIAOT".

In Lei Jun’s plan, the core business of mobile phones and the ecological layout of AIoT are "equations that can cause the transformation of quality and energy". Mobile phone is always the core business of Xiaomi, which is related to the success or failure of Xiaomi’s business and the cornerstone of Xiaomi’s business model. The core strategy of "mobile phone ×AIoT" emphasizes multiplication effect, making AIoT ecology a catalytic combustion improver for mobile phone business and a moat for Xiaomi business model.

From the perspective of the industry, the core driving force of IoT is closely related to the changes in social consumption structure. With the post-90s and post-00s stepping into the society and family life, the age of social consumption structure has changed, and the consumption concept driven by these young people will lead to the rise of a number of IoT industries.

Liu Jingzhao, an overseas team analyst of CITIC Jiantou, believes that the long-term development of the IoT industry has two major directions: one is 2B, such as deeper cooperation with hotels, shopping malls and real estate companies; The other is the whole house intelligence. Nowadays, young people want to decorate their houses with intelligent hardware products with central control. Driven by these two directions,The IoT industry has long-term and sustainable growth capabilities..

Liu Jingzhao analyzed, "In the short term, the IoT industry will be very flexible, and there will be an influx of fresh blood; But in the medium and long term, with the continuous maturity of technology, the importance of ecology will certainly be reflected. For example, we will continue to add smart homes at home, but we certainly don’t want to install an APP for sweeping robots, air conditioners and washing machines, but we prefer to control them through a central control platform. theseThe end of small household appliances enterprises must join a certain ecology.. At present, there are very few enterprises that can do ecology, only a few such as Xiaomi, Huawei and Baidu. "

Thanks to the collaborative strategy of mobile phones and AIoT, as of March 31, 2022, the number of Xiaomi AIoT connected devices (excluding smartphones, tablets and laptops) reached 478 million, a year-on-year increase of 36.2%. The number of users with five or more devices connected to Xiaomi AIoT platform reached 9.5 million, up 38.7% year-on-year. In March 2022, the number of monthly users of Xiaoai classmates increased by 23.9% year-on-year to 115 million, and the number of monthly users of Mijia App increased by 33.8% year-on-year to 65.8 million.

Around smart phones, Xiaomi’s AIoT business can build a more perfect intelligent life experience, which is the most imaginative part of Xiaomi’s future development.

The number of monthly MIUI users exceeded 500 million, up 100 million year-on-year.

The biggest advantage of Xiaomi is that it occupies the hardware traffic entrance. While major Internet companies are dealing with new policies on data security and personal information protection, online advertising business has been affected by rectification, butWith the advantage of hardware, Xiaomi has achieved a wave of rapid growth against the trend, which shows how solid the hardware foundation of Xiaomi is.

The financial report shows that Xiaomi’s Internet service business has maintained steady growth. In the first quarter, Xiaomi’s Internet service revenue reached 7.113 billion yuan, up 8.2% year-on-year, accounting for 9.7% of the total revenue, up 1.2% over the same period in 2021.

It is worth noting that Xiaomi’s overseas Internet business is the fastest growing. In Q1, 2022, Xiaomi’s overseas Internet business revenue reached RMB 1.6 billion, up 71.1% year-on-year, and its share in the overall Internet service revenue continued to rise to 21.9%, a record high.

Yan Jinhua, a macroeconomic researcher at the China Economics Digital Economy Research Center, told Phoenix Net Technology that Xiaomi’s overseas business will inevitably surpass its domestic business in the future. The orderly expansion of overseas markets can not only meet the needs of domestic industrial structure optimization and upgrading, but also open up the demand of high-quality users to grow in the blue ocean, open up the customization of high-end Internet service products in Europe, establish mobile phones and advertising and game business lines in Southeast Asia and Latin America, and Xiaomi’s international business product line will become more and more clear.

In addition, as of March 2022, the number of monthly active users of Xiaomi’s global MIUI reached 529 million.An increase of 104 million year-on-year. Chinese mainland MIUI has 136 million monthly active users, up 17 million year-on-year. The number of monthly users of MIUI in China has increased month-on-month for six consecutive quarters.

More first-hand news, welcome download Phoenix news client Subscribe to Phoenix Net Technology

national sports general administration of sports management center

Each participating unit:

The 2024 National Traditional Wushu Competition will be held in Xinbei District, Changzhou City, Jiangsu Province from November 17 to 21, 2024. In order to do a good job in the organization and reception of the competition, facilitate the participating units to formulate the competition plan, and ensure the orderly organization and work of the competition, the relevant matters are hereby supplemented as follows:

I. Registration

(1) Registration website:Http://ctwushu.justtool.com, technical service telephone: 18064684229..

(2) Deadline for registration: 24: 00 on October 25, 2024.

(3) Online registration is the way to register for this competition. Each team leader is required to complete online registration before the specified time, and the copy of the reported personnel’s ID card, responsibility statement (handwritten signature) and personal accident insurance policy (the warranty period must include the competition time) will be photographed and uploaded to the registration website as required.

(4) Team names are required to be within 10 Chinese characters, and the Organizing Committee has the right to delete team names with more than 10 Chinese characters.

Second, report for duty

All participating sports teams are requested to report to their hotels before 18:00 on November 17th. The organizing Committee will inform the team leaders to report to the hotel in advance according to the number of applicants from each participating unit.

Contact: Zhang Xia 13961442728  

III. Entry Fees and Requirements

(1) Please report to the competition area and leave the meeting according to the specified time, and report on November 17 and leave the meeting on November 22, for a total of 5 days. The teams that report in advance and postpone the meeting will bear their own room and board expenses, and will not be refunded if they leave the meeting in advance. The standards for accommodation and meals in this competition are as follows:

1. Standard room: 320 yuan per person per day, and 360 yuan per overstaffed person per day;

2. Single room: 420 yuan per person per day, and 460 yuan per person per day for overstaffed staff.

(2) There is no registration fee for this competition.

(3) Each person shall pay the local transportation fee (including the overstaffed personnel) during the competition, 100 yuan.

(4) If each team needs to reserve a shuttle bus, please contact the person in charge of the shuttle bus station in the competition area one week before the competition. The pick-up price of Changzhou Benniu International Airport is 100 yuan/person (starting with 20 people), and it can also provide 7-seat and 14-seat car charter service, with the costs of 1,400 yuan/car and 2,000 yuan/car respectively. All the above costs refer to one way.

Contact: Sun Jie 19802526768

(5) If the applicant fails to report to the competition area for some reason after registration, the fee for verification shall be 100 yuan per person, which shall be borne by the applicant.

(6) In order to strengthen the management of the competition, all participants must stay in the hotel designated by the conference, otherwise they will not participate in the competition. Those who fail to eat at the specified time and meal times will not be compensated or refunded by the conference.

(7) In order to ensure the smooth check-in of registered athletes and reduce the waiting time for registration, all sports teams are requested to transfer the accommodation and local transportation fees to the following QR code account at one time before November 7:

Company name: Jiangsu Yunmai Sports Culture Media Co., Ltd.

Remittance remarks column: please indicate the name of the delegation, the number of payers, the number of men and women and the contact information of the person in charge for confirmation. Please send the remittance voucher to the mailbox before 18:00 on November 7, 2024.369000740@qq.com.

IV. Transportation arrangements

If you need to pick up the station, please send the electronic scanned version (with official seal) and the Word version of the Arrival and Departure Information Form of Sports Teams (Annex 2) to the mailbox of the Organizing Committee in 369000740@qq.com before 18: 00 on November 7, so as to arrange the pick-up and drop-off station.

Contact person: Sun Jie 19802526768

In view of the fact that train tickets and plane tickets have been sold in real-name registration system through the national network, all participating sports teams are requested to book their own return tickets before departure.

V. Others

(A) the time to complete the routine

1. Traditional boxing and equipment shall last no more than 2 minutes (except Tai Chi events).

2. The Tai Ji Chuan project lasts 3-4 minutes. When the drill reaches 3 minutes, the referee will whistle.

3. Tai Chi equipment project lasts 2-3 minutes. When the drill lasts for 2 minutes, the referee will whistle.

4. The sparring event shall last for at least 40 seconds (Tai Ji Chuan sparring for 2 to 3 minutes).

5. The collective project shall last no more than 6 minutes.

(2) When reporting for duty, athletes must submit the health examination certificate (including blood pressure, pulse test certificate and electrocardiogram) within 15 days before the competition, a copy of the ID card of the participants, a statement of responsibility (handwritten signature) and a personal accident insurance policy (the warranty period must include the competition time). You will not be able to participate in the competition if you are missing one of the above items.

(3) All participants in the competition must bring their ID cards so that they can register their accommodation and check in.

(4) In order to ensure the health of athletes, if they feel unwell or have other symptoms during training and competition, they should immediately report to the Organizing Committee and withdraw from the competition.

(5) Those who report in advance or postpone leaving the meeting, please arrange their own accommodation. Please contact the competition area if you report in advance. Hotel reservation and pick-up service can be provided at your own expense.

(6) Matters not covered shall be notified separately.

Appendix 1: Schedule

Appendix 2: Arrival and Departure Information Form of Sports Teams

Appendix 3: Statement of Responsibility

Competition organizing Committee 

October 17, 2024

Mercedes benz c-class price reduction is coming! The latest offer is 255,000 yuan, and the discount waits for no one.

[car home Beijing Preferential Promotion Channel] Recently, we learned from Mercedes-Benz dealers in Beijing that a large-scale preferential activity is under way, with the highest preferential amount reaching an astonishing 100,000 yuan and the lowest starting price reduced to 255,000 yuan. In order to help consumers better understand the details of this activity, we have specially compiled a quotation form, which contains detailed price reduction information. If you are interested in mercedes benz c class, you may wish to click "Check the car price" in the quotation form to get a higher discount.

北京奔驰C级降价来袭!最新报价25.5万,优惠不等人

The mercedes benz c-class design shows the perfect combination of fashion and elegance. The front face adopts the family-style starlight air intake grille and cooperates with the sharp headlight group, which makes the whole front face look very recognizable. The body lines are smooth and dynamic, and the overall style tends to be younger, without losing the sense of luxury, which shows the unique charm of Mercedes-Benz brand.

北京奔驰C级降价来袭!最新报价25.5万,优惠不等人

The mercedes benz c class has a body size of 4882*1820*1461mm and a wheelbase of 2954mm, which brings spacious seating space and comfortable driving experience. The lines on the side of the car are smooth and elegant, which shows the unique style of Mercedes-Benz brand. The front wheel track is 1589mm and the rear wheel track is 1563mm, which ensures the stability and handling of the vehicle. In tyre size, the front wheel adopts 225/45 R18, and the rear wheel adopts 255/40 R18, which further enhances the sense of movement and luxury of the vehicle.

北京奔驰C级降价来袭!最新报价25.5万,优惠不等人

Mercedes benz c-class interior design is mainly elegant and luxurious, equipped with an 11.9-inch central control screen, which makes the operation of multimedia system, navigation, telephone and air conditioning more convenient. The steering wheel wrapped in leather not only feels comfortable, but also supports manual adjustment up and down and back and forth, providing the driver with the best operating experience. The front seats are heated, while the leather-like seats provide passengers with a comfortable ride experience. In addition, the main and auxiliary seats have many adjustment functions, such as front and rear adjustment, backrest adjustment, height adjustment (4-way), leg rest adjustment and lumbar support (4-way). The car is also equipped with two Type-C interfaces and two USB/Type-C interfaces to meet the charging needs of different passengers.

北京奔驰C级降价来袭!最新报价25.5万,优惠不等人

The mercedes benz c Class is equipped with a 1.5T L4 engine with a maximum power of 125kW (about 170 HP) and a peak torque of 250N·m, which is matched with a 9-speed automatic manual transmission to provide smooth and strong power output for the vehicle.

Mercedes benz c’s appearance is elegant and beautiful, with classic white atmosphere, which is worth recommending and buying.

It is hard to sell at half price! Why is the business of good shops getting harder and harder?

▲ Click to make an appointment for live broadcast at 20:00 tonight.

Editor’s note:

Do you still buy good shops?

As the first high-end snack brand, Liangpin Store has been expanding intensively, but now it has frequently announced price cuts due to unsatisfactory profits …

Why did the road of "expensive price" once work and now it doesn’t work?

I recommend you to read this article.Let’s see why good shops are getting harder and harder to do business.

There are a lot of things going on in the good shop recently.

First, on November 27th, Liangpin Store announced that it would implement the largest price reduction for the first time since the brand was established 17 years ago.The average price of 300 hot-selling products was reduced by 22%, with the highest drop of 45%.

Then, Zhao Yiming Snacks, a snack discount store, was openly torn and caught in a lawsuit.

There are indications that good shops that used to be proud of "high-end snacks",It seems that you have to put down your posture and make some changes to survive.

Founder Yang Yinfen mentioned in an open letter: "Good shops should reduce the cost and realize the price close to the people.Everyone thinks it is expensive, so it must be changed, and if it remains unchanged, it will die. "

In addition to the expensive price, DT Business Watch is more curious: What happened to the good shop? Why did the road of "expensive price" once work and now it doesn’t work?

Street snack shop, get e-commerce bonus.

In August 2006, Liangpin Store opened its first store opposite Wuhan Square.

Like most newly opened small shops on the street, the newly opened good shop has an area of only 30 square meters, with a total of four employees, and the promotion method is also very grounded-by Yang Hongchun, who just stepped down as chairman,Lead the shop assistants to invite pedestrians to try it for free at the door.

In that era when consumers mainly went to the small shops downstairs and supermarkets to buy snacks, the snack collection store form of good shops "bringing delicious snacks from all over the world to customers’ doorsteps" was a model innovation.

At that time, brands with similar models only came to Iraq, but the stores in Iraq were concentrated in Jiangsu, Zhejiang and Shanghai, while the good shops were in Wuhan.Both are offline channels, so there is no direct competition.

Under this new mode with freshness, good shops first gained popularity in Wuhan, and then set up shops intensively in Central China with Wuhan as the core.

However, the real leap of good shops depends on e-commerce.

In 2012, Liangpin Store established an e-commerce company. This year, it can be said that it is the first round of reshuffle between snack brands.

On the one hand, it is the smell of herbs that have been in the online channel for less than two years.In 2012, online sales have reached 140 million yuan.

On the other hand, Want Want, an old snack brand that mainly relies on traditional channels, broke through the highest point of HK$ 170 billion in 2013.Caught in three consecutive years of negative growth.

In 2012, the good shop that bet on e-commerce realized the soaring from a regional snack brand to a future snack industry giant by e-commerce.

In 2015, the online sales of good shops exceeded 820 million yuan.In 2016, Liangpin Shop won the title of No.1 in the category of Double Twelve Leisure Snacks. According to the prospectus of the good shop, during 2016-2019, in the company’s main business,The proportion of online income increased from 33.69% to 48.58%.

In the stage of taking off by e-commerce, the good shops opened up the shares that still mainly rely on offline channels.But at the same time, it also ushered in a new opponent-three squirrels who mainly attack the e-commerce platform.

In 2019, the revenue of good shops was 7.71 billion yuan.Revenues from Iraq and three squirrels were 4 billion yuan and 10.2 billion yuan respectively.

Good shops break through by "high-end"

From the perspective of revenue, before 2022, three squirrels always pressed one end of the good shop.

In the position of the second child, the good shop hopes to target a specific group of people.Differentiate in brand positioning.

Since 2015, good shops have been through cooperative variety shows, film and television dramas, etc.Marketing to specific groups of people.

From Where’s Dad Going 3 to Creation Camp 2019, and then to Brother with Thorns, and from Ode to Joy 2 to Mr. Love and the Silent Truth, etc., good shops are aimed at the main consumer groups of the brand.Young mother aged 18-40, exquisite white-collar worker.

Embarrassed, however, the above marketing methods can also be seen in three squirrels. For example, in Ode to Joy 2, a good shop was implanted, while in Ode to Joy 1, when the five beauties of Ode to Joy were trapped in the elevator, Andy played Qiu Yingying as "there are three squirrels I like to eat best".

Good shops need a new story, a new story that can be different from other brands.

In 2019, when three squirrels were listed with the title of "the first national snack", the good shop announced in January of the same year:Brands should be positioned as "high-end snacks".

In order to go to the "high-end", the good shop first replaced the LOGO of the cartoon with a simple text pattern.At the same time, hand in hand with fashion photographer Man Chen, made a "snack blockbuster".

In the site selection of stores, good shops intensively plunge stores into shopping centers.

According to the media interview with Chen Zhangwei, the head of Liangpin Shop Development Center in 2019: As of July 1, 2019, Liangpin Shop has more than 800 shopping malls.In the first half of 2019, 70% of the 200 new stores were located in shopping centers.

For consumers, the most obvious embodiment of high-end is,It may be more and more exquisite packaging and more and more expensive prices.

We compared the per capita consumption of major snack brands. Before the price reduction, the unit price of good shops reached 56.5 yuan, which was higher than brands such as Laiyifen and Three Squirrels, and ranked first among the above snack brands.

Take the "peeled fragrant melon seeds" sold well in good shops as an example. Before this price reduction, a bag of 120g was sold above 10 yuan.Qiaqia white melon seeds with similar products cost only 15.8 yuan for 500g.

"A bag of more than a dozen dollars, literally hundreds in buy buy, but there are not many things in a bag" may be the feeling of most people to a good shop.

This kind of "high-end", which is mainly embodied by high price, exquisite LOGO/ packaging and tall stores,At the beginning of the implementation, quite a few people did pay the bill.

According to Nielsen’s survey, as of October 2019, 47% of consumers in key first-and second-tier cities in China recognized that good shops had the characteristics of "high-end snacks".

Why do people buy?

One explanation is that,Under the "high-end" marketing, I really believe in the quality and brand power of good shops.

Another answer may be: if you feel "face-saving", you can give gifts.

In the little red book, there are many notes about receiving "good shops" as company benefits. Among the titles and comments, there are many: In which direction can you kowtow to meet such a boss and fairy company? …….

In 2022, Liangpin Store pointed out in the financial report that the operating income of group buying business increased by 53.49% year-on-year.Mainly depends on the sales scene of using the product as a "gift".

That is to say, in 2022, the revenue of good shops exceeded three squirrels and became a brother in the snack food industry.

After being a "first brother"

Good shops are not easy to sit back and relax.

It’s not easy to sit in the good shop of the snack throne.

As described above, for consumers, the "high-end" of good shops reflects,More focus on stores, packaging and advertising, rather than the product itself.

From the perspective of production chain, to be a "all-category" good shop is essentially the way of "brand+channel". In the business process, the good shop adopts OEM mode-that is, the company is responsible for exploring product categories, developing new products,The processing links are provided by certified suppliers.

In 2022, there were 1655 omni-channel SKUs in good shops, and 603 new products were launched in the whole year.However, the R&D expense rate of good shops has been below 0.6%.

The founder of "Daily Black Clever" once shared in an interview that there was a common situation of "sharing supply chain" among domestic snack brands adopting OEM mode. When the same foundry establishes cooperation with different brands, an explosive product will soon be copied by other manufacturers after it appears.In the end, the product fell into a homogeneous situation.

In other words, snacks in good shops are produced by foundries and then sold under brand names.It is not only difficult to achieve differentiation in product taste, but also difficult to guarantee quality.

Last year, a good shop was "hung" on the hot search because the moon cake products ate plastic paper. As of December 14th, 2023,In the case of black cat complaints, there were 2210 complaints about good shops.

Even worse,Selling such an expensive good shop has a low profit margin.

Compared with the major listed snack food companies in China, in 2022, the revenue of good shops was higher than that of qiaqia food.But the profit margin is almost a quarter of that of qiaqia.

"High-end" good shops can’t be sold.

Time comes to 2023,Life in a good shop is really hard.

Judging from the financial report, in Q1-Q3 of 2023, the total revenue of good shops was 5.999 billion yuan, a year-on-year decrease of 14%; The net profit attributable to the mother was 191 million yuan, a year-on-year decrease of 33%, of which the net profit attributable to the mother in Q3 was 02 million yuan, a year-on-year decrease of 98%.

In the past, the "snack brother" is now going to the test of life and death. What went wrong?

First, it is the stall of e-commerce. Since last year,The online channel revenue of good shops has already shown fatigue.

In 2022, the e-commerce channel revenue of Liangpin Shop was 4.698 billion yuan, down 3.3% year-on-year.By 2023, the stall of e-commerce continues.

The weakness of e-commerce is not just a problem encountered by good shops. The three squirrels who rely more on online channels also have a hard time: in the first half of this year,The revenue of three squirrels on Tmall and JD.COM e-commerce platforms decreased by 29.49% and 41.11% respectively.

On the one hand,The dividend period of the rapid development of e-commerce has passed, and it is inevitable that the growth rate of traffic will slow down.

On the other hand, with the development of the Internet, information is becoming more and more transparent, and more people know that high-end quality shops are actually "factory-branded goods". In that case, why not go directly to the "homologous factory"?

In the little red book,In the past 90 days, there have been more than 4,500 notes related to "Snacks Pingti", "Snacks Homology" and "Snacks Suppliers".

Good shops, three squirrels and herbs are all frequent customers who have been replaced in the "snack replacement".

And offline channels,Good shops have encountered more aggressive "mass-selling snack shops".

According to the data of Narrow-door Dining Eye, Zhao Yiming discount snacks, which started in 2019, opened 1,441 stores in 2023 alone.Almost three times that of a good shop.

It is also a snack collection store. Although the product quality of discount snack stores is controversial,But it is true that stores are wider and the prices are cheaper.

In previous interviews, Yang Yinfen thought that the discount snacks: "(with good shops) have different business models and different operating costs.Brand positioning is different, and industry ecology is different."

But,These "differences" do not seem to avoid the positive encounter between the two.In a recent interview, Yang Yinfen said frankly that the difficulty of good shops at present is related to "the discount snack shops in the industry are under siege online".

Write at the end:

On the surface, the reason for the decline of good shops is the failure of e-commerce channels.In essence, the price and quality are not equal.

In the past, people would pay for it because of "consumption upgrade", "brand story" and "celebrity endorsement". Now, the Internet has gradually eliminated the information gap, consumption has returned to rationality, and cheaper competitors have appeared.Fewer and fewer people are willing to pay for good shops.

In other words, on the snack track, a good story may really be better than a heartfelt sentence from consumers-delicious is not expensive.

(Title map/header map Source: @ 亵亵亵亵亵亵亵 official Weibo)

Text: Shi Youqi Data: Shi Youqi

Edited by Zhang Chenyang count: Zheng Shuya

Yunying: Su Hongrui Supervision system: Li Jingyu

Today’s interactive topic:

Do you think there is still a chance for a good shop to become popular?

Welcome to leave your opinion in the comment area ~

-this week’s live broadcast notice:

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