This article is excerpted from the latest report of Ali Research Institute "internet plus Research Report".

"the internet+The profound connotation of ".

Mark Wei Ze, the father of pervasive computing, said: The deepest technologies are those that are imperceptible, and these technologies weave themselves into daily life until you can’t find them. The Internet is such a technology, which is imperceptibly infiltrating into our lives. The so-called "internet plus" refers to the diffusion and application process of a set of information technologies (including mobile Internet, cloud computing, big data technology, etc.) based on the Internet in various sectors of economic and social life. As a General Purpose Technology, Internet, like power technology 100 years ago and steam engine technology 200 years ago, will have a huge, far-reaching and extensive impact on human economy and society.

The essence of "internet plus" is the online and data-based traditional industries. Regardless of online retail, online wholesale, cross-border e-commerce, fast taxi, and Taodian, the work sharing is to strive to achieve online transactions. Only when goods, people and trading behaviors migrate to the Internet can they be "online"; Only "online" can form "live" data that can be called and mined at any time. Online data is the most mobile and will not be confined to a certain department or enterprise as before. Online data can flow and exchange at the lowest cost between the upstream and downstream of the industry and the cooperative subjects at any time. Only when data flows can its value be maximized.

The premise of "internet plus" is the widespread installation of the Internet as an infrastructure. British evolutionary economist Carotta Perez believes that every major technological revolution has formed a technological-economic paradigm that is compatible with it. This process will go through two stages: the first stage is the rise of emerging industries and the extensive installation of new infrastructure; The second stage is the vigorous development and harvest of applications in all walks of life (20-30 years in each stage). This year marks the 21st anniversary of the Internet’s entry into China. Up to now, there are 650 million netizens and 500 million smartphone users in China. The progress of communication network and the wide installation of Internet, smart phones and smart chips in enterprises, people and objects have laid a solid foundation for the next stage of "internet plus".

The connotation of "internet plus" is fundamentally different from "informatization" in the traditional sense, or the Internet has redefined informatization. Before, we defined informatization as the process of continuous application and deepening of ICT technology. However, if the popularization and application of ICT technology do not release the fluidity of information and data and promote the extensive sharing and use of information/data across organizations and regions, there will be an "IT black hole" trap, and the benefits of informatization will be difficult to reflect. In the Internet era, informatization is returning to the essence of "information as the core". Internet is the infrastructure with the lowest information processing cost that human beings have seen so far. Internet has the characteristics of global openness, equality and transparency, which makes the huge potential of information/data suppressed in industrial society explode, transform it into huge productivity and become a new source of social wealth growth. For example, Taobao, as a commercial trading platform based on the Internet, has promoted the widespread circulation, sharing and docking of commodity supply-consumption demand data/information nationwide and globally: 1 billion commodities, 9 million merchants and more than 300 million consumers are connected in real time, forming a super online market, greatly promoting the efficiency and level of China’s circulation industry and releasing the potential of domestic consumption.

The Motivation of "internet plus":Cloud Computing, Big Data and New Division of Labor Network

The practice of "internet plus" has greatly changed the face of economy and society, and its inexhaustible power comes from three aspects: first, the formation of new information infrastructure; The second is the loosening of data resources; The third is the transformation of the division of labor based on the first two aspects. The source of internet plus’s power

　2.1Internet plus’s Infrastructure: Cloud Network.

The normal operation of economic and social activities depends on the supporting function of infrastructure. With the accelerated transformation of economic form from "industrial economy" to "information economy", the great changes in infrastructure are increasingly evident.

In just a few decades, the birth and popularization of "Internet" has been upgraded to "internet plus", a new revolutionary force, and the technological boundary has been constantly expanding, which has led to great changes in infrastructure. Only by vigorously improving the level of new information infrastructure can "internet plus" gain an inexhaustible source of power and show its power in economic and social development.

The new infrastructure that internet plus relies on can be summarized as "cloud, network and terminal".

"Cloud" refers to cloud computing and big data infrastructure. The further improvement of productivity and the innovation of business model all depend on the ability to use data, and cloud computing and big data infrastructure, like hydropower, open the door for users to use computing resources conveniently and at low cost.

The "network" not only includes the original "Internet", but also extends to the field of "Internet of Things". The carrying capacity of the network has been continuously improved and the added value has been continuously tapped.

"End" refers to personal computers, mobile devices, wearable devices, sensors and even applications in the form of software that users directly contact. "End" is the source of data and the interface of service provision.

The new information infrastructure is being superimposed on the original agricultural infrastructure (land, water conservancy facilities, etc.) and industrial infrastructure (transportation, energy, etc.), and it is playing an increasingly important role.

1. Strong breakthroughs in cloud computing and big data infrastructure.

In the construction of "cloud" (cloud computing, big data) infrastructure, represented by "Alibaba Cloud", China’s Internet companies have realized core technologies based on independent research and development to provide general cloud computing services. Whether it is in the advanced technology, safety and economy, it is in the leading position in the world, and it is a leader with Amazon and Google.

The construction of cloud computing and big data infrastructure in China is exerting great economic and social value;

Strengthened the professional provision level of computing resources and improved the production efficiency of enterprises;

Transform the "computer+software" model led by international IT giants, which originated from the "industrial economy", into the "cloud computing+data" model that adapts to the characteristics of the "information economy";

It has promoted the development of "Internet" (Internet of Things, mobile Internet and other technologies and industries) and incited China’s market potential and unlimited creativity in "end" (mobile devices and software applications);

It plays an increasingly important role in data storage, processing and analysis, thus becoming the nerve center of society, and working together with the Internet of Things and the mobile Internet to create system-level intelligence;

Breaking the monopoly of large enterprises in computing power, thus becoming a hotbed of innovation and entrepreneurship for small and medium-sized enterprises in this era;

Promote traditional enterprises to embrace the Internet and accelerate the transformation of traditional industries;

Strengthened the efficiency of government affairs and improved the ability of social governance;

The development of "cloud computing" technology with independent intellectual property rights has safeguarded national economic security;

Help to reduce energy consumption and help sustainable development.

2. Rapid penetration of Internet and Internet of Things infrastructure.

According to the 34th Statistical Report of China’s Internet Development by China Internet Network Information Center (CNNIC), as of June 2014, the number of Internet users in China reached 632 million, including 527 million mobile phone users, and the Internet penetration rate reached 46.9%.

The Internet of Things is to equip sensors to various real objects, connect them through the Internet, and then run specific programs to achieve remote control or direct communication between things. Radio frequency identification tags (RFID), sensors, two-dimensional codes, etc., are connected with wireless networks through interfaces, thus giving objects "intelligence", which can realize communication and dialogue between people and objects, as well as between objects. Supported by the emerging "cloud computing, big data" services, the development of the Internet of Things will enhance the problem of lack of capacity in data storage, processing and analysis in the past and glow with new vitality. According to IDC research report, the global Internet of Things solution market will grow from $1.9 billion in 2013 to $7.1 billion in 2020. The global installed capacity of the Internet of Things will grow at a compound annual rate of 17.5% from 2013 to 2020, reaching 212 billion units.

3. Smart terminals and APP software applications have sprung up everywhere.

With the help of cloud computing, big data facilities and application software services, user equipment represented by intelligent terminals is becoming an important source of big data collection and an important interface for service provision.

China has become the absolute dominant force in the growth of global smart terminals, and has led the intelligent evolution of the global mobile market. In 2012, China shipped 258 million smartphones, accounting for more than one third of the world’s total, and the growth rate of 167% far exceeded the global level, surpassing the sum of all previous years in one fell swoop. In 2013, China’s smartphone shipments reached 423 million units, and its global share contribution approached 50%. In the second quarter of 2012, the share of smart phones in China exceeded that of feature phones by 52%, leading the world to complete the historical replacement for a whole year (the world surpassed 50% for the first time in the second quarter of 2013 to reach 52%), and by the fourth quarter of 2013, the proportion of smart phones newly shipped in China had reached 75%.

With the intelligent terminal as the access interface, Internet content has gradually changed from a web page dominated by portal websites to colorful APP applications. APP applications are more supported by cloud computing services, and driven by rich data in the background, the threshold for development and release is lowered, and creativity is greatly stimulated. By the end of 2013, the download scale of Apple App Store and Google Play applications both reached 50 billion times, and the application scale both exceeded 1 million. Tencent, Ali, Baidu and other companies are trying to build a super APP platform in their core application fields by deeply exploring the capabilities of mobile instant messaging, mobile payment and maps.

4. The main body of infrastructure investment turns.

With the rapid popularization of mobile Internet, who brought this kind of infrastructure investment? The answer is hundreds of millions of ordinary users. There are 632 million netizens in China, 83.4% of whom use mobile Internet (CNNIC’s data as of June 2014). According to the 1000 yuan of each mobile phone and the replacement of a mobile phone every two years, people’s investment in mobile devices is huge, which can reach the trillion level in a few years. Similarly, cloud computing infrastructure is also built and operated by private enterprises such as Alibaba, Tencent, Baidu, etc., and it is in the forefront of the world in terms of user scale and technical level.

In this way, the investment in new infrastructure will be dominated by the government or large state-owned enterprises in the past, and gradually turn to private enterprises and individuals. Due to the change of investment subject, the service mode and control right have also changed significantly. Private enterprises engaged in infrastructure services must continue to innovate to expand their scale and obtain potential benefits. The consumer’s dominance is enhanced, and "voting" with the equipment in his hand directly determines the life and death of the enterprise. Therefore, the governance mode of information economy will also change from the original centralized control to relying on mass innovation and common governance.

2.2 "internet plus" new factors of production: data

The activities of human society are directly related to the creation, transmission and use of information (data). The continuous breakthrough of information technology is to gradually break the tight coupling relationship between information (data) and other elements and enhance its mobility, so as to enhance the scope and value of use, and ultimately improve the operational efficiency of economy and society.

Information (data) has become an independent factor of production. After nearly half a century of informatization, the extraordinary development of information technology has contributed to the explosive growth of information (data) volume and processing capacity, and human economy and society have also entered the "big data era".

In December 2012, IDC released the research report "Digital Universe in 2020: Big Data, Greater Digital Shadow and the Fastest Growth in the Far East". The digital universe is a measure of all digital data generated, copied and utilized all over the world in one year. From 2013 to 2020, the size of the digital universe will double every two years. In 2012, China’s total data volume accounted for 13% of the world, and it will increase to 21% by 2020.

As mentioned above, in addition to driving business as an essential component (namely, Data-Driven Application, such as financial transaction data and e-commerce transaction data), the development of Data Products (namely, data product, which creates new value through the expansion of data usage, such as accurate online advertising) has opened up a new source for grabbing data wealth. The accumulation, exchange, analysis and application of massive data in the economic field have produced unprecedented insights and knowledge, greatly promoted the improvement of production efficiency, and provided extraordinary power for fully tapping the value of data elements.

2.3 "internet plus" division of labor system: large-scale social collaboration.

The construction of information infrastructure and the improvement of capacity have accelerated the penetration of information (data) elements in various industrial sectors, directly promoted the significant reduction of product production and transaction costs, thus profoundly affecting the economic form.

The information technology revolution provides necessary, cheap and efficient information tools for division of labor and cooperation, and also changes consumers’ information ability. Their roles, behaviors and strengths are undergoing fundamental changes: from being ignorant to being well informed, from being scattered and isolated to group interaction, from passive acceptance to active participation, consumers’ potential diversified needs are stimulated, and this major change is taking place in the market environment.

The pattern of production and consumption centered on enterprises has changed into a brand-new pattern centered on consumers. The business strategy of customer-oriented and demand-oriented forces the organizational form of enterprises to change accordingly. New forms of division of labor and cooperation began to emerge.

"Small but beautiful" is the normal state of enterprises: because of saving information costs and reducing transaction costs, outsourcing and other methods are more convenient, enterprises do not have to maintain a huge and bloated organizational structure, inefficient and redundant value chain links will die out, while new high-efficiency value links will rise, organizational boundaries will shrink, and small enterprises will become the mainstream.

Production and consumption are more integrated: as a flexible resource, information (data) shortens the circuitous and inefficient production chain, promotes the rise of C2B mode, and production and consumption will be more integrated.

Real-time collaboration is the mainstream: the improvement of technical means, the acceleration of information (data) opening and flow, and the corresponding changes in production process and organization. The production style has changed from the typical linear control of "industrial economy" to the real-time collaboration of "information economy".

More diversified employment channels: information technology provides the possibility of flexible working methods, and the employment situation is diversified. Under the condition of "information economy", due to the lower threshold of communication and cooperation, the improvement of evaluation and credit system, the value of professional skills is further highlighted, personal ability can be fully exerted, and the flexibility of employment is further improved. The younger generation can fully arrange their own time and work place through the internet and outsourcing, and provide services for many enterprises, such as translation, design, customer service, etc. The employment methods and organizational forms of enterprises, people’s employment methods and income structure will all change.

To sum up, the new information infrastructure ("cloud+network+terminal"), new production factors (big data) and new division of labor network (large-scale, socialized new division of labor form) have provided inexhaustible power for the release of "internet plus" energy, reflecting the strong force of "information technology revolution and institutional innovation" to promote "productivity jump". The "internet plus" action will aim at consolidating the new information infrastructure, upgrading the original industrial and agricultural infrastructure, innovating the Internet economy and infiltrating traditional industries, thus opening up a new path for China’s economic transformation and growth.

On November 23rd, Esther Yu and her idol Angelababy finally shared the stage. Everyone knows that Esther Yu is the most popular actress in this year’s women’s team, while Yang Ying is the first-line actress in China. The appearance of the two on the same stage is really eye-catching. Few people say that it is the appearance of fairies.

In the group photo on the same stage, Esther Yu and Angelababy’s dress can be described as elaborate. It can be said that Angelababy looks very beautiful. She walked the way of fashion goddess. She is wearing a plaid skirt, which is tight and has big red lips. It looks fashionable and fashionable. Esther Yu, on the other hand, dresses cute and looks younger. She deliberately tied her hair in two bun and wore a white hairpin, which looked lovely and charming.

It can be seen that Angelababy likes Esther Yu very much, because Esther Yu’s personality is "following the trend", but her "following the trend" is not annoying, but very good. You can see that Angelababy smiled when he saw Esther Yu. Esther Yu did participate in this activity. The atmosphere of the whole crime scene became much happier. Obviously, Esther Yu’s personality makes her in the C position in the camera, which makes her more attractive.

Esther Yu and Angelababy have good personalities. Especially when they walk off the stage, we can see their graceful figures. In addition, Esther Yu’s wearing a golden cheongsam highlights his graceful figure. Therefore, Esther Yu deliberately let reporters take pictures of her lovely figure, which shows that Esther Yu is still very confident in her figure, but everyone has discussed and complained about Esther Yu’s appearance. Some people think that her beauty is the result of beauty filter. Fortunately, this time Esther Yu was photographed without any beautiful photos. Let’s take a look at the real face of Esther Yu.

This photo was taken by a reporter, and it has no aesthetic feeling. It can be seen that the beauty of Esther Yu is real, and there is no online complaint. Besides, many people think that Esther Yu is actually more beautiful. Everyone likes Esther Yu and Angelababy. ?

Editor in charge:

Each participating unit:

The 2024 National Traditional Wushu Competition will be held in Xinbei District, Changzhou City, Jiangsu Province from November 17 to 21, 2024. In order to do a good job in the organization and reception of the competition, facilitate the participating units to formulate the competition plan, and ensure the orderly organization and work of the competition, the relevant matters are hereby supplemented as follows:

I. Registration

(1) Registration website:Http://ctwushu.justtool.com, technical service telephone: 18064684229..

(2) Deadline for registration: 24: 00 on October 25, 2024.

(3) Online registration is the way to register for this competition. Each team leader is required to complete online registration before the specified time, and the copy of the reported personnel’s ID card, responsibility statement (handwritten signature) and personal accident insurance policy (the warranty period must include the competition time) will be photographed and uploaded to the registration website as required.

(4) Team names are required to be within 10 Chinese characters, and the Organizing Committee has the right to delete team names with more than 10 Chinese characters.

Second, report for duty

All participating sports teams are requested to report to their hotels before 18:00 on November 17th. The organizing Committee will inform the team leaders to report to the hotel in advance according to the number of applicants from each participating unit.

Contact: Zhang Xia 13961442728　　

III. Entry Fees and Requirements

(1) Please report to the competition area and leave the meeting according to the specified time, and report on November 17 and leave the meeting on November 22, for a total of 5 days. The teams that report in advance and postpone the meeting will bear their own room and board expenses, and will not be refunded if they leave the meeting in advance. The standards for accommodation and meals in this competition are as follows:

1. Standard room: 320 yuan per person per day, and 360 yuan per overstaffed person per day;

2. Single room: 420 yuan per person per day, and 460 yuan per person per day for overstaffed staff.

(2) There is no registration fee for this competition.

(3) Each person shall pay the local transportation fee (including the overstaffed personnel) during the competition, 100 yuan.

(4) If each team needs to reserve a shuttle bus, please contact the person in charge of the shuttle bus station in the competition area one week before the competition. The pick-up price of Changzhou Benniu International Airport is 100 yuan/person (starting with 20 people), and it can also provide 7-seat and 14-seat car charter service, with the costs of 1,400 yuan/car and 2,000 yuan/car respectively. All the above costs refer to one way.

Contact: Sun Jie 19802526768

(5) If the applicant fails to report to the competition area for some reason after registration, the fee for verification shall be 100 yuan per person, which shall be borne by the applicant.

(6) In order to strengthen the management of the competition, all participants must stay in the hotel designated by the conference, otherwise they will not participate in the competition. Those who fail to eat at the specified time and meal times will not be compensated or refunded by the conference.

(7) In order to ensure the smooth check-in of registered athletes and reduce the waiting time for registration, all sports teams are requested to transfer the accommodation and local transportation fees to the following QR code account at one time before November 7:

Company name: Jiangsu Yunmai Sports Culture Media Co., Ltd.

Remittance remarks column: please indicate the name of the delegation, the number of payers, the number of men and women and the contact information of the person in charge for confirmation. Please send the remittance voucher to the mailbox before 18:00 on November 7, 2024.369000740@qq.com.

IV. Transportation arrangements

If you need to pick up the station, please send the electronic scanned version (with official seal) and the Word version of the Arrival and Departure Information Form of Sports Teams (Annex 2) to the mailbox of the Organizing Committee in 369000740@qq.com before 18: 00 on November 7, so as to arrange the pick-up and drop-off station.

Contact person: Sun Jie 19802526768

In view of the fact that train tickets and plane tickets have been sold in real-name registration system through the national network, all participating sports teams are requested to book their own return tickets before departure.

V. Others

(A) the time to complete the routine

1. Traditional boxing and equipment shall last no more than 2 minutes (except Tai Chi events).

2. The Tai Ji Chuan project lasts 3-4 minutes. When the drill reaches 3 minutes, the referee will whistle.

3. Tai Chi equipment project lasts 2-3 minutes. When the drill lasts for 2 minutes, the referee will whistle.

4. The sparring event shall last for at least 40 seconds (Tai Ji Chuan sparring for 2 to 3 minutes).

5. The collective project shall last no more than 6 minutes.

(2) When reporting for duty, athletes must submit the health examination certificate (including blood pressure, pulse test certificate and electrocardiogram) within 15 days before the competition, a copy of the ID card of the participants, a statement of responsibility (handwritten signature) and a personal accident insurance policy (the warranty period must include the competition time). You will not be able to participate in the competition if you are missing one of the above items.

(3) All participants in the competition must bring their ID cards so that they can register their accommodation and check in.

(4) In order to ensure the health of athletes, if they feel unwell or have other symptoms during training and competition, they should immediately report to the Organizing Committee and withdraw from the competition.

(5) Those who report in advance or postpone leaving the meeting, please arrange their own accommodation. Please contact the competition area if you report in advance. Hotel reservation and pick-up service can be provided at your own expense.

(6) Matters not covered shall be notified separately.

Appendix 1: Schedule

Appendix 2: Arrival and Departure Information Form of Sports Teams

Appendix 3: Statement of Responsibility

Competition organizing Committee　

October 17, 2024

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　　Members of the choir in red army uniforms are singing "Long March Songs". Photo by Xu Xiaojing

　　Get up early and run around the health trail of Beigushan for a few laps, and feel the hearty sweat; In the afternoon, after roaming the sea of books in the farmer’s bookstore, hide in the quiet little garden and breathe fresh air in the green oxygen bar; In the evening, walk into the people’s stage and watch a wonderful performance written and directed by the masses, so that the soul can enjoy the cultural journey … … In Lianyun District, Lianyungang City, the cultural benefit project allows everyone to enjoy the cultural dividend, and the people’s happiness and satisfaction have been effectively improved.

　　Huimin activities play a happy life movement for the people.

　　"We are walking on the main road, full of high spirits and high morale … …” A song was sung as a quotation, which focused the attention of the audience on the stage. On the evening of June 26th, a mass art performance celebrating the centenary of the founding of the Party in Lianyun District entered Xugou Street. Nearly 200 social workers, employees of enterprises and institutions, retirees and kindergarten children wrote, directed and performed the red song and dance Ode to Yimeng, instrumental performance of My People，My Country, paper-cut catwalk, China Red Flying on Paper, Communist Successor and other cultural programs for the public.

　　"The days are really good now. Cultural activities are one after another, and ordinary people can see high-standard performances for free at their doorsteps!" Wang Chunxia, a resident of Xugou Street, looks happy.

　　In April this year, Lianyun District officially launched a series of mass literary and artistic performances to celebrate the centenary of the founding of the Party. Relying on the new era civilization practice center (station), it adopted the organizational model of "the center takes the lead, the community sets the stage, and the masses take the lead", giving full play to the creative advantages of the masses’ literary and artistic backbones, arranging and staging a series of original literary and artistic works for the masses to learn from the history of the Party, so that the masses can deepen their understanding in creation, tour and watching.

　　"As an important part of the series of activities to celebrate the centenary of the founding of the Communist Party of China (CPC) in Lianyun District, the mass art exhibition will continue to tour other streets to guide the people to inherit the red gene and continue the red blood, so that ‘ Always follow the party ’ The concept is rooted in everyone’s heart. " Zhou Meng, head of the activity project of the New Era Civilization Practice Center in Lianyun District, said.

　　Combining the study and education of party history with the culture benefiting the people, up to now, the whole region has carried out the "Hundred Years Road, Mountain and Sea Love" — — Lianyun District celebrated the 100th anniversary of the founding of the Party with a chorus competition, a large-scale red classic epic chorus concert celebrating the 100th anniversary of the founding of the Party in Lianyun District, and an open theme party class in Lianyun District, with nearly 10,000 people participating in the performance. These cultural activities with rich connotations and distinctive features are welcomed and praised by the broad masses.

　　Students listen to the celebration of the centenary of the Communist Party of China (CPC) in Taoyuan Bookstore. Wang Chunshe

　　Farmhouse Bookstore to Build a "Cultural Granary" for Rural Revitalization

　　In the farmer’s bookstore in Huangya Village, Yunshan Street, there are all kinds of tables, stools and bookshelves in the small bookstore, and more than 3,000 books are neatly placed, emitting a strong book fragrance.

　　"Since the village has a farmer’s bookstore, to the bookstore ‘ Charging ’ There are more and more people, and many villagers spontaneously come to the farmer’s bookstore every day to choose books they are interested in, learn about getting rich information, and learn from knowledge. " When it comes to the improvement of rural cultural environment by farmer’s bookstore, the villagers have raised their thumbs.

　　In order to effectively solve the problems of farmers’ "difficulty in buying books, borrowing books and reading books", Lianyun District vigorously promotes the project of benefiting the people. At present, there are more than 59,000 books in 47 farmer’s bookstores in the whole region, and the farmer’s bookstores are open all day. Villagers can not only read books in the bookstores, but also borrow them home, and learn from books about breeding, planting, cooking, fitness, science and technology. Relying on the platform of farmer’s library, villages have also organized colorful reading activities, and insisted on combining the construction of farmer’s library with the construction of reading for the whole people and reading books, thus effectively enhancing the vitality of farmer’s library.

　　In the front line of study and education of Party history, one by one "farmer’s bookstore" has also become a "new position" for children to learn and a "charging station" for teenagers to supplement "red energy".

　　On the morning of July 1st, I walked into Taoyuan Bookstore in Baoshan Village, Sucheng Street, and books were neatly placed in the reading area of Party building, covering the history of the party, policies and regulations within the party and party affairs knowledge. Twenty left-behind children in the area are watching the celebration of the centenary of the founding of the Communist Party of China (CPC) and listening to the important "July 1st" speech by the Supreme Leader General Secretary.

　　This year, Lianyun District innovatively carried out reading practice activities such as "Red Bookstore My Dream" and "New Era Rural Reading Season" with the farmer’s bookstore as the carrier, guiding and encouraging rural children to read more and better books, cultivating and practicing socialist core values, and inspiring rural children’s feelings for home and country and patriotic enthusiasm.

　　Let the study and education of party history leave no "dead ends". At present, Lianyun District has upgraded all the farmer’s bookstores in its jurisdiction into red "post stations" for the study and education of party history, set up a study area for party history, enrich books on party history, and make farmer’s bookstores a new position for learning party history, understanding ideas, doing practical things and opening up new opportunities.

　　Students from Haizhou Bay Primary School visited the theme exhibition hall in Lianyun District New Era Civilization Practice Center. Photo by Huang Chuyu

　　Cultural venues become the landscape of mass culture and education.

　　"Rich in books and elegant environment, reading here is a pleasure. Instead of going to tourist attractions to see people crowded, it is more meaningful to study and charge. " On the morning of June 20th, in the reading area on the second floor of Lianyun District Library, Jiang Wei, a citizen, was fascinated by the silent Don River. In the classroom next door, his 5-year-old son is experiencing handcrafting. The novel way of activity makes the little guy dance with excitement.

　　In the Science and Technology Experience Center, Cai Ziyao, who is only 9 years old, stopped in front of the Sun-Earth-Moon Running Instrument and listened carefully to the narrator’s story. "Every time I make new discoveries, I can learn new knowledge every time. It seems that the door of knowledge is opening to me here." Cai Ziyao said excitedly.

　　Cultural venues are an important symbol of a city’s cultural development level, the core of urban civilization, recording the massiness of history and leading the forefront of science and technology culture. In recent years, Lianyun District has invested more than 15 million yuan to build a district-level new era civilization practice center with a total of four floors and nearly 14,000 square meters, providing citizens with a comprehensive place integrating learning, leisure and practice.

　　Lianyun District New Age Civilization Practice Center will integrate cultural centers, libraries and gymnasiums, move into the Civic Ethics Hall, and build new functional rooms such as moral lecture hall, theoretical workshop, volunteer home, juvenile class and civilized Lianyun Exhibition Center, so as to achieve perfect positions, proper management, meet the demand, and realize the sharing, openness and networking of position construction. At the same time, in combination with reality, we will integrate all kinds of resources, promote the establishment of new era civilization practice stations in 9 townships and streets, set up new era civilization practice stations in 46 administrative villages (communities), set up 6 new era civilization practice bases in scenic spots and square parks, and set up new era civilization practice points in 216 organs, enterprises, institutions and civilized units, extending the reach of culture and education to the masses.

　　It is reported that during the summer vacation, Lianyun District will also rely on the New Era Civilization Practice Center to launch a "colorful summer" around the theme of "Celebrating the 100th anniversary of the founding of the Communist Party of China (CPC)" — — The "Little Red Army" red practice series activities offer colorful interest classes and hold a series of cultural activities for young people. "I hope to cultivate children’s aesthetic taste and cultivate their artistic interest and feelings of loving their hometown and motherland through a series of red activities." Zhou Meng, head of the activity project of the New Era Civilization Practice Center in Lianyun District, said.

　　With the continuous improvement of the supply system of public cultural products and services, Lianyun people’s mental outlook has taken on a new look. In rural areas, rich cultural and recreational activities have changed the people’s concept of life, with more harmonious neighborhoods, simpler rural customs and more modern pursuits; In the city, with the rise of cultural landmarks and the improvement of cultural facilities, reading has begun to integrate into life, and watching performances has become a fashion. Culture benefiting the people is condensing the positive character of this city. (Huang Chuyu)

　　It is said that good mountains and water produce good tea, which is the case in Wuyishan, Fujian.

　　Walking into Wuyishan Swallow Nest Ecological Tea Garden, it is full of green and fragrant tea. There are all kinds of birds and insects in a row of tea trees, just like a miniature ecological circle.

　　"We interplant soybeans in summer and rape in winter. After the rapeseed is finished, it is a good nitrogen fertilizer to bury the rapeseed. " "Compared with before, the taste of tea is sweeter and more fragrant, the foam resistance of tea is improved, and the quality rate of tea is increased by more than 20%."

　　The demonstration plot of Yanzichen Tea Garden adopts the rotation mode of "organic fertilizer+green manure". After the application of organic fertilizer in winter, rape is planted, and it is mowed and buried in the soil at the end of March. After the end of spring tea, soybean is interplanted in the border. While protecting the ecology, let the tea industry increase production and increase efficiency.

　　△ On March 22nd, 2021, General Secretary of the Supreme Leader visited Yanzike Ecological Tea Garden in Xingcun Town, Wuyishan City, Nanping, Fujian Province.

　　On March 22, 2021, General Secretary of the Supreme Leader, who was investigating in Fujian, came here to see the growth of spring tea and understand the development of local tea industry. The Supreme Leader stressed that it is necessary to do a good job in tea culture, tea industry and tea science and technology, adhere to the direction of green development, strengthen brand awareness, optimize the marketing and circulation environment, and lay a solid industrial foundation for rural revitalization.

　　△ Workers of Xianfan Tea Factory in Xingcun Town, Wuyishan are making Wuyi Rock Tea.

　　Rural revitalization is the only way to achieve common prosperity. Looking at the whole country, tea trees and tea gardens have broadened the channels for farmers to increase their income and become rich, paving a promising road to common prosperity.

　　Pingli County, Shaanxi Province, is located at the junction of Shaanxi, Hubei and Chongqing provinces. This is a tea town with a long history, which was one of the eight major tea areas in China as early as the Tang Dynasty.

　　On April 21, 2020, General Secretary of the Supreme Leader came to a tea garden in Jiangjiaping Village, the old county town of Pingli County. At the beginning of the spring rain, the general secretary walked up the steps along the muddy path and came to the tea farmers who were working in the tea garden.

　　△ On April 21st, 2020, General Secretary of the Supreme Leader visited the tea garden in Laoxian Town, Pingli County, Ankang City, Shaanxi Province.

　　On the high mountain, a ridge of tea trees is growing vigorously.

　　"The tea-picking season lasts for three months every year, and you can get more than 200 pieces in a fast day, and there are also hundreds of pieces. As you said, Lucid waters and lush mountains are invaluable assets! " Tea farmers showed the General Secretary the newly picked "Jin Yezi" in the bamboo basket.

　　"People don’t live up to the castle peak, and the castle peak will live up to people." The general secretary said happily, "I hope that the villagers will get rich because of tea and prosper because of tea, and get rid of poverty and run a well-off society!"

　　When leaving, General Secretary of the Supreme Leader turned around and said, "Your place is already changing, and it will become better in the future."

　　The tea garden visited by the General Secretary was founded in 1974 and is located on the hillside of the middle reaches of the Yellow River at an altitude of more than 600 meters. Here, the ecological environment is excellent, the daytime illumination is sufficient, the tea produced is pollution-free, and it has the rich tea fragrance of camellia.

　　△ Tea farmers in Pingli County introduce new tea knowledge in the live broadcast room.

　　"Live broadcast with goods, tea is popular. Before Qingming, the handmade fried tea at home sold for 1,100 yuan per catty. " Shen Xiaoyan is a young entrepreneur who has returned to her hometown. Her family has a 10-mu tea garden. Her parents pick and make tea, and she sells it online. There are 2,750 mu of tea gardens in Jiangjiaping Village, Pingli County, and 186 households in the village have become rich through tea.

　　Not only that, the tea in Jiangjiaping Village has also driven the surrounding rural workers. Chen Guiying, a villager who married from Jiangjiaping Village to Ma ‘anshan Village, takes the villagers to work in Jiangjiaping Tea Garden every spring, and can earn more than 100 yuan by picking tea every day before and after Qingming Festival.

　　△ Villagers in Jiangjiaping Village, the old county town of Pingli County are picking tea in the tea garden.

　　In 2022, the tea garden area in Pingli County was 250,000 mu, and the total tea industry was 17,000 tons, with an output value of 1.856 billion yuan. More than 100,000 people in the county are engaged in tea-related industries, which drives the per capita income of rural residents to increase by 3,584 yuan, accounting for 30.45% of the disposable income of farmers. Tea industry has become the first industry for rural revitalization in Pingli County, basically achieving the goal of "one acre of garden per capita and 10,000 yuan per household".

　　In response to the words of the general secretary, the lives of the villagers are getting better.

　　A leaf not only enriches the people, but also brings the hope of getting rich to a small mountain village far away from Qian Shan.

　　Tunshang Village, Pu ‘an County, Guizhou Province is located in the hinterland of Wumeng Mountain, with the highest elevation of over 1,800 meters and only half an acre of cultivated land per capita. The village has tried to develop industry on sloping land, but due to the limitation of natural environment and traffic conditions, it is difficult to produce high yield and sell crops. Villagers have gone out to work.

　　More than four years ago, Huangdu Village, Anji, Zhejiang Province donated the "Baiye No.1" poverty alleviation tea seedling in Tunshang Village, bringing hope of getting rich to the small mountain village. In 2022, tea trees officially ushered in the first harvest season.

　　△ Villagers fertilize tea seedlings in the "Baiye No.1" Thanksgiving Tea Garden in Tunshang Village, Pu ‘an County, Guizhou Province.

　　"The monthly income from working is two or three thousand yuan, which is much more than before!" Four years ago, Tan Huaai was a poverty-stricken household who set up a file in Tunshang Village, Sweet Potato Town, Pu ‘an County, Guizhou Province. The husband is in poor health and needs to be taken care of, and the two children are still at school. When the village proposed to develop a tea garden, Tan Huaai hesitated for a long time before transferring his 8 mu slope. "At that time, I was worried that the tea garden would not develop and eating would be a problem."

　　"The tea garden has driven us and 2020 people from 691 households in surrounding villages to increase their income. Since 2020, the income from working has exceeded 11 million yuan." Looking at the tea tree in Manshan, Konglingjin, secretary of the Party branch of Tunshang Village, introduced it. Taking the opportunity of receiving 2,000 mu of white tea seedlings, Puan County has developed the tea industry according to local conditions. Now, the total area of tea gardens has expanded to 183,000 mu, including 13,000 mu of "Baiye No.1", and the comprehensive annual output value of tea is nearly 1.7 billion yuan.

　　In Anji, Zhejiang Province, the planting area of white tea has exceeded 200,000 mu, with a total output value of more than 3.1 billion yuan, which has increased the per capita income of farmers in Anji County by more than 8,600 yuan, accounting for about 24% of the per capita disposable income of farmers. In 2021, the regional public brand value of Anji White Tea reached 4.517 billion yuan, and it was selected as one of the top ten in China for 12 consecutive years.

　　△ On April 9, 2003, the supreme leader comrade, then secretary of Zhejiang Provincial Party Committee, gave a high evaluation of Anji White Tea "a leaf is rich for the people" when investigating in Huangdu Village. A stone tablet engraved with the words "A leaf enriches the people" stands beside the 10,000-acre tea garden in Huangdu Village (photo taken on February 21).

　　In April, 2018, 20 party member from Huangdu Village wrote a letter to the Supreme Leader General Secretary, reporting the situation of growing white tea in the village and proposing to donate 15 million tea seedlings to help people in poverty-stricken areas get rid of poverty. The General Secretary of the Supreme Leader made important instructions to emphasize that "people who dig wells will not forget when they eat water, and the party’s grace will not be forgotten when they get rich", which is very well said. Strengthening the consciousness of thinking about the source of drinking water, not forgetting the party’s kindness, and carrying forward the spirit of sharing worries for the party and helping the rich first are of great significance for winning the battle against poverty.

　　△ Tourists take pictures in the coffee shop beside the 10,000-acre tea garden in Huangdu Village, Anji County, Zhejiang Province (photo taken on February 21).

　　Since then, Anji County has successively donated "Baiye No.1" tea seedlings to five counties in Pu ‘an, Yanhe, Leishan, Qingchuan, Sichuan and Guzhang, Hunan, and sent agricultural experts to stay in the station for a long time.

　　△ Qian Yirong (first from left), an agricultural technology expert in Anji County, Zhejiang Province, guides the staff in the "Thanksgiving Tea Garden" in Tunshang Village, Sweet Potato Town, Pu ‘an County, Guizhou Province.

　　The donated white tea has driven more than 6,600 local poor people out of poverty and increased their income, and all the 37 poverty-stricken villages have been lifted out of poverty. The white tea industry has continued to grow and become the leading industry for rural revitalization.

　　Tea not only allows Anji, Zhejiang Province to join hands closely with the people in three provinces and five counties in the central and western regions, but also becomes a pillar industry for rural revitalization in many places.

　　"The general secretary said that Liubao Tea is very famous! The general secretary also asked me if Liubao tea could be brewed and boiled. Is it better to keep it as long as possible? He also asked us if Shanping Village had its own tea brand, and told us to make our own brand and make the tea industry bigger and stronger. "

　　On October 26th, 2022, Zhu Xuelan, the representative of the 20th National Congress and secretary of the Party branch of Shanping Village, Liubao Town, Cangwu County, Wuzhou City, Guangxi Province, shared with you the face-to-face scene of his delegation in Guangxi.

　　△ On October 17, 2022, General Secretary of the Supreme Leader participated in the discussion of the party’s top 20 Guangxi delegations.

　　Liubao tea, which is famous for its "red, strong, old and mellow" and unique betel nut fragrance, is named after its place of origin, and the grand occasion of the "tea boat ancient road" has been talked about so far. Liubao tea, which has been passed down for thousands of years, has a set of high-standard production technology. However, the production process of each household in Shanping Village is not uniform, and the quality of tea is uneven.

　　Born in a "tea-making family", Zhu Xuelan was immersed in tea fragrance since she was a child. Looking at the tea trees in the village, she decided to disclose her tea-making skills at home.

　　"How can ancestral craftsmanship be passed on to outsiders?" When the idea was first put forward, it was opposed by her family, but Zhu Xuelan had her own insistence. "If the industry wants to develop, it is certainly not as good as the development of the group. Only by playing your own brand can you really do a good job in the industry."

　　The small bungalow where she cooked tea became a "classroom", and Zhu Xuelan set up a "tea garden lecture hall". People in Shanping Village and neighboring villages and towns all came here for advice. Nearly a thousand tea industry practitioners have mastered the traditional tea-making technology, and the tea fragrance of Liubao tea in the village has become more mellow.

　　Nowadays, the local area explores the mode of "tea+health+tourism" and actively builds Liubao tea industry (core) demonstration area and "national characteristic town". The annual per capita income of villagers exceeds 20,000 yuan, and the annual output value of Liubao tea core producing area is about 1 billion yuan.

　　Zhu Xuelan said happily: "More than ten years ago, my daughter-in-law came to my house and walked for more than four hours on the mountain road. She wanted to go back to her family without entering the door. Today’s Shanping Village, not only local girls don’t want to leave, but also foreign girls want to marry, and many foreign village boys also want to be door-to-door sons-in-law! "

　　△ Zhu Xuelan (second from right) leads the villagers to pick tea.

　　A leaf, a total of rich.

　　Getting rich "Jin Yezi" has become an industry that drives one villager to get rid of poverty and become rich, and continues to exert its strength and support hope in rural revitalization.

The new electric compact SUV 5 is currently in the pre-sale stage, with the price range of 159,800 yuan to 229,800 yuan, and will be officially listed on November 17. Zhidian Travel obtained a set of promotional materials and information of EV5. The new car offers two power versions of single motor and dual motor, and is equipped with 88.1kW·h battery pack, with a maximum battery life of 720km.

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EV5 is built based on KIA’s global modular electric vehicle platform E-P, equipped with an 800V high-voltage ultra-fast charging system, a permanent magnet synchronous motor with a maximum power of 160kW, and a peak torque of 310 N m. It is also equipped with a lithium iron phosphate battery produced by Xiangyang Foday Battery Co., Ltd..

The new car is equipped with L2+ intelligent driving assistance system, 2nd generation expressway driving assistance system, 2nd generation remote control intelligent parking assistance system and 7 airbags.

▲ Click to make an appointment for live broadcast at 20:00 tonight.

Editor’s note:

Do you still buy good shops?

As the first high-end snack brand, Liangpin Store has been expanding intensively, but now it has frequently announced price cuts due to unsatisfactory profits …

Why did the road of "expensive price" once work and now it doesn’t work?

I recommend you to read this article.Let’s see why good shops are getting harder and harder to do business.

There are a lot of things going on in the good shop recently.

First, on November 27th, Liangpin Store announced that it would implement the largest price reduction for the first time since the brand was established 17 years ago.The average price of 300 hot-selling products was reduced by 22%, with the highest drop of 45%.

Then, Zhao Yiming Snacks, a snack discount store, was openly torn and caught in a lawsuit.

There are indications that good shops that used to be proud of "high-end snacks",It seems that you have to put down your posture and make some changes to survive.

Founder Yang Yinfen mentioned in an open letter: "Good shops should reduce the cost and realize the price close to the people.Everyone thinks it is expensive, so it must be changed, and if it remains unchanged, it will die. "

In addition to the expensive price, DT Business Watch is more curious: What happened to the good shop? Why did the road of "expensive price" once work and now it doesn’t work?

Street snack shop, get e-commerce bonus.

In August 2006, Liangpin Store opened its first store opposite Wuhan Square.

Like most newly opened small shops on the street, the newly opened good shop has an area of only 30 square meters, with a total of four employees, and the promotion method is also very grounded-by Yang Hongchun, who just stepped down as chairman,Lead the shop assistants to invite pedestrians to try it for free at the door.

In that era when consumers mainly went to the small shops downstairs and supermarkets to buy snacks, the snack collection store form of good shops "bringing delicious snacks from all over the world to customers’ doorsteps" was a model innovation.

At that time, brands with similar models only came to Iraq, but the stores in Iraq were concentrated in Jiangsu, Zhejiang and Shanghai, while the good shops were in Wuhan.Both are offline channels, so there is no direct competition.

Under this new mode with freshness, good shops first gained popularity in Wuhan, and then set up shops intensively in Central China with Wuhan as the core.

However, the real leap of good shops depends on e-commerce.

In 2012, Liangpin Store established an e-commerce company. This year, it can be said that it is the first round of reshuffle between snack brands.

On the one hand, it is the smell of herbs that have been in the online channel for less than two years.In 2012, online sales have reached 140 million yuan.

On the other hand, Want Want, an old snack brand that mainly relies on traditional channels, broke through the highest point of HK$ 170 billion in 2013.Caught in three consecutive years of negative growth.

In 2012, the good shop that bet on e-commerce realized the soaring from a regional snack brand to a future snack industry giant by e-commerce.

In 2015, the online sales of good shops exceeded 820 million yuan.In 2016, Liangpin Shop won the title of No.1 in the category of Double Twelve Leisure Snacks. According to the prospectus of the good shop, during 2016-2019, in the company’s main business,The proportion of online income increased from 33.69% to 48.58%.

In the stage of taking off by e-commerce, the good shops opened up the shares that still mainly rely on offline channels.But at the same time, it also ushered in a new opponent-three squirrels who mainly attack the e-commerce platform.

In 2019, the revenue of good shops was 7.71 billion yuan.Revenues from Iraq and three squirrels were 4 billion yuan and 10.2 billion yuan respectively.

Good shops break through by "high-end"

From the perspective of revenue, before 2022, three squirrels always pressed one end of the good shop.

In the position of the second child, the good shop hopes to target a specific group of people.Differentiate in brand positioning.

Since 2015, good shops have been through cooperative variety shows, film and television dramas, etc.Marketing to specific groups of people.

From Where’s Dad Going 3 to Creation Camp 2019, and then to Brother with Thorns, and from Ode to Joy 2 to Mr. Love and the Silent Truth, etc., good shops are aimed at the main consumer groups of the brand.Young mother aged 18-40, exquisite white-collar worker.

Embarrassed, however, the above marketing methods can also be seen in three squirrels. For example, in Ode to Joy 2, a good shop was implanted, while in Ode to Joy 1, when the five beauties of Ode to Joy were trapped in the elevator, Andy played Qiu Yingying as "there are three squirrels I like to eat best".

Good shops need a new story, a new story that can be different from other brands.

In 2019, when three squirrels were listed with the title of "the first national snack", the good shop announced in January of the same year:Brands should be positioned as "high-end snacks".

In order to go to the "high-end", the good shop first replaced the LOGO of the cartoon with a simple text pattern.At the same time, hand in hand with fashion photographer Man Chen, made a "snack blockbuster".

In the site selection of stores, good shops intensively plunge stores into shopping centers.

According to the media interview with Chen Zhangwei, the head of Liangpin Shop Development Center in 2019: As of July 1, 2019, Liangpin Shop has more than 800 shopping malls.In the first half of 2019, 70% of the 200 new stores were located in shopping centers.

For consumers, the most obvious embodiment of high-end is,It may be more and more exquisite packaging and more and more expensive prices.

We compared the per capita consumption of major snack brands. Before the price reduction, the unit price of good shops reached 56.5 yuan, which was higher than brands such as Laiyifen and Three Squirrels, and ranked first among the above snack brands.

Take the "peeled fragrant melon seeds" sold well in good shops as an example. Before this price reduction, a bag of 120g was sold above 10 yuan.Qiaqia white melon seeds with similar products cost only 15.8 yuan for 500g.

"A bag of more than a dozen dollars, literally hundreds in buy buy, but there are not many things in a bag" may be the feeling of most people to a good shop.

This kind of "high-end", which is mainly embodied by high price, exquisite LOGO/ packaging and tall stores,At the beginning of the implementation, quite a few people did pay the bill.

According to Nielsen’s survey, as of October 2019, 47% of consumers in key first-and second-tier cities in China recognized that good shops had the characteristics of "high-end snacks".

Why do people buy?

One explanation is that,Under the "high-end" marketing, I really believe in the quality and brand power of good shops.

Another answer may be: if you feel "face-saving", you can give gifts.

In the little red book, there are many notes about receiving "good shops" as company benefits. Among the titles and comments, there are many: In which direction can you kowtow to meet such a boss and fairy company? …….

In 2022, Liangpin Store pointed out in the financial report that the operating income of group buying business increased by 53.49% year-on-year.Mainly depends on the sales scene of using the product as a "gift".

That is to say, in 2022, the revenue of good shops exceeded three squirrels and became a brother in the snack food industry.

After being a "first brother"

Good shops are not easy to sit back and relax.

It’s not easy to sit in the good shop of the snack throne.

As described above, for consumers, the "high-end" of good shops reflects,More focus on stores, packaging and advertising, rather than the product itself.

From the perspective of production chain, to be a "all-category" good shop is essentially the way of "brand+channel". In the business process, the good shop adopts OEM mode-that is, the company is responsible for exploring product categories, developing new products,The processing links are provided by certified suppliers.

In 2022, there were 1655 omni-channel SKUs in good shops, and 603 new products were launched in the whole year.However, the R&D expense rate of good shops has been below 0.6%.

The founder of "Daily Black Clever" once shared in an interview that there was a common situation of "sharing supply chain" among domestic snack brands adopting OEM mode. When the same foundry establishes cooperation with different brands, an explosive product will soon be copied by other manufacturers after it appears.In the end, the product fell into a homogeneous situation.

In other words, snacks in good shops are produced by foundries and then sold under brand names.It is not only difficult to achieve differentiation in product taste, but also difficult to guarantee quality.

Last year, a good shop was "hung" on the hot search because the moon cake products ate plastic paper. As of December 14th, 2023,In the case of black cat complaints, there were 2210 complaints about good shops.

Even worse,Selling such an expensive good shop has a low profit margin.

Compared with the major listed snack food companies in China, in 2022, the revenue of good shops was higher than that of qiaqia food.But the profit margin is almost a quarter of that of qiaqia.

"High-end" good shops can’t be sold.

Time comes to 2023,Life in a good shop is really hard.

Judging from the financial report, in Q1-Q3 of 2023, the total revenue of good shops was 5.999 billion yuan, a year-on-year decrease of 14%; The net profit attributable to the mother was 191 million yuan, a year-on-year decrease of 33%, of which the net profit attributable to the mother in Q3 was 02 million yuan, a year-on-year decrease of 98%.

In the past, the "snack brother" is now going to the test of life and death. What went wrong?

First, it is the stall of e-commerce. Since last year,The online channel revenue of good shops has already shown fatigue.

In 2022, the e-commerce channel revenue of Liangpin Shop was 4.698 billion yuan, down 3.3% year-on-year.By 2023, the stall of e-commerce continues.

The weakness of e-commerce is not just a problem encountered by good shops. The three squirrels who rely more on online channels also have a hard time: in the first half of this year,The revenue of three squirrels on Tmall and JD.COM e-commerce platforms decreased by 29.49% and 41.11% respectively.

On the one hand,The dividend period of the rapid development of e-commerce has passed, and it is inevitable that the growth rate of traffic will slow down.

On the other hand, with the development of the Internet, information is becoming more and more transparent, and more people know that high-end quality shops are actually "factory-branded goods". In that case, why not go directly to the "homologous factory"?

In the little red book,In the past 90 days, there have been more than 4,500 notes related to "Snacks Pingti", "Snacks Homology" and "Snacks Suppliers".

Good shops, three squirrels and herbs are all frequent customers who have been replaced in the "snack replacement".

And offline channels,Good shops have encountered more aggressive "mass-selling snack shops".

According to the data of Narrow-door Dining Eye, Zhao Yiming discount snacks, which started in 2019, opened 1,441 stores in 2023 alone.Almost three times that of a good shop.

It is also a snack collection store. Although the product quality of discount snack stores is controversial,But it is true that stores are wider and the prices are cheaper.

In previous interviews, Yang Yinfen thought that the discount snacks: "(with good shops) have different business models and different operating costs.Brand positioning is different, and industry ecology is different."

But,These "differences" do not seem to avoid the positive encounter between the two.In a recent interview, Yang Yinfen said frankly that the difficulty of good shops at present is related to "the discount snack shops in the industry are under siege online".

Write at the end:

On the surface, the reason for the decline of good shops is the failure of e-commerce channels.In essence, the price and quality are not equal.

In the past, people would pay for it because of "consumption upgrade", "brand story" and "celebrity endorsement". Now, the Internet has gradually eliminated the information gap, consumption has returned to rationality, and cheaper competitors have appeared.Fewer and fewer people are willing to pay for good shops.

In other words, on the snack track, a good story may really be better than a heartfelt sentence from consumers-delicious is not expensive.

(Title map/header map Source: @ 亵亵亵亵亵亵亵 official Weibo)

Text: Shi Youqi Data: Shi Youqi

Edited by Zhang Chenyang count: Zheng Shuya

Yunying: Su Hongrui Supervision system: Li Jingyu

Today’s interactive topic:

Do you think there is still a chance for a good shop to become popular?

Welcome to leave your opinion in the comment area ~

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Editor in charge:

For a long time, people always associate China brand cars with the word "cheap", but in recent years, China automobile brands have developed rapidly. Many netizens left messages and wanted to see it. Today it came. The strength of the car still needs to be understood before we know, so let’s take a look.

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The iCAR 03T introduced today is not only eye-catching in space, but also the configuration has reached the mainstream level, and there is nothing to be picky about driving experience and space experience. If you are interested, you might as well experience it. I believe it can bring you a good experience.

Text | Entertainment Capital Theory is not empty

A letter of complaint revealed the true appearance of the hot water and corpses of the snack industry.

On December 6th, according to the report of Red Star Capital Bureau, the "No.1 high-end snack" boutique shop formally filed a lawsuit against Yichun Zhao Yiming Food Technology Co., Ltd. (hereinafter referred to as "Zhao Yiming Snacks") in the people’s court on November 27th on the grounds of "concealing important matters of the company and damaging the right to know of minority shareholders". At present, the court has accepted the case.

At this point, the first shot of high-end brand snack merchants and discount snack shops officially started.

According to earlier news, the competition between the two forces has long been revealed. By "concealing the company’s major events", Liangpin Store refers to the merger that happened at the discount snack track. In November this year, the two leading players of discount snacks were very busy and Zhao Yiming Snack Store announced the merger, which will jointly build the largest discount snack brand in China, and the industry power should not be underestimated.

However, Liangpin Store, as one of the shareholders of Zhao Yiming Snacks, was hastily "parted" by Zhao Yiming Snacks, but was informed of its merger with its competitors. A good shop that suffered from "backstab" went to war with a paper book.

The discount snack shop with "low price" as the spear has become the strongest force in the snack track and entered a period of rapid expansion. Snacks are very busy. In the first half of this year, 1,000 stores were added. Another snack brand, Youming, also announced that the number of stores will exceed 16,000 in 2026.

After the cost performance has become the key driving force of consumption, the outward expansion of discount snacks is also frequently putting pressure on high-end snacks, which have to fight back through structural price reduction. On November 30th, Liangpin Store implemented the largest price reduction in 17 years. The average price of its 300 products was reduced by 22%, with the highest drop of 45%. Online celebrity Snacks Three Squirrels has been playing the strategy of "high-end cost performance" since last year.

At one end, it is a snack shop that is expanding at a low price, and at the other end, it is a high-end snack brand that strives for survival at a low price. The snack track with accelerating low-price competition is facing a brand-new battle of survival torture.

01 Online channel dividend peaked, and high-end strategy failed.

The well-known snack brands in online celebrity, such as the "Big Three Snacks" represented by "Good Shop", "Three Squirrels" and "Herb Flavor", either started during the bonus period of e-commerce or took advantage of the outlet of entertainment marketing to describe a similar development vein.

Three squirrels, born in the period of rapid development of e-commerce, have sprung up with low-cost online e-commerce channels and quickly occupied the category of nut snacks. Subsequently, the three squirrels used entertainment marketing as a lever, including signing TFBOYS endorsement, launching and implanting in the annual explosion of "Ode to Joy" and other film and television comprehensive, further amplifying the brand influence.

Since 2010, the investment in online marketing has also increased year by year. On the one hand, Baicaowei’s efforts in spokesperson marketing and popular film and television comprehensive delivery are not far behind. From official announcement of Jackson Yee to cross-border variety shows, it takes advantage of the entertainment topic to enhance brand awareness; On the other hand, Baicaowei has also begun to build a communication position on social platforms, and has been deeply cultivating its content on younger social platforms such as bilibili and Xiaohongshu.

While effectively opening up the brand volume, marketing investment has also brought some pressure on product pricing. Coupled with the pursuit of fine packaging and design, under the superposition of various factors, snack brands that once opened the online market at a low price began to anchor the "high-end upgrade" route, and prices also rose with the trend.

Until 2021, with the peak of online traffic, several snack brands on the deep cultivation line were in trouble one after another.

On the one hand, the cost of online traffic has soared, and the conversion effect is no longer radical. Snack brands nourished by online channels are naturally the first to bear the brunt. According to the financial report data, the performance of the three squirrels has declined year after year. In the third quarter of this year, the revenue of the good shop decreased by 4.53% and the net profit decreased by 98%.

A snack brand revealed to the chopped pepper that, in fact, double 11’s big promotion is often "making money at a loss" for the brand, and there is not much room for profit. The real appeal of the brand’s painstaking efforts is actually the list recommendation mechanism in Taobao Station, with the help of list traffic to store water for the subsequent New Year Festival. Leisure snacks are cyclical products, and the profits of the three giants who position high-end snacks often come from the demand stimulation of big nodes.

On the other hand, the vertical snack brand, which emerged from the live e-commerce, successfully divided the market share with the logic of big single product and launched an attack on the good shops. Wang Xiaolu, with a tiger skin wind claw, sold out all the goods for the New Year Festival when she first boarded the live broadcast room in Li Jiaqi. Since then, she has become a frequent visitor to the live broadcast room. Wei Long, relying on a 50-cent spicy bar, frequently went out of the circle and occupied the snack list of consumers’ daily life scenes.

Contrary to the logic of big single products, it is the whole category snack brand represented by good shops. This kind of brand is rich in SKUs, trying to meet the diverse purchasing needs of consumers and better matching the strong demand for holiday gifts, but it is difficult to enter the normal consumption scene.

At the same time, the operation mode of the snack giant OEM has also laid a lot of hidden dangers for it. The snack brand with OEM as its main logic failed to build a perfect supply chain system, which not only lost the control of product quality, but also further lost its core competitiveness.

02 The offline channel is flourishing, and the horse race is threatening.

Different from the micro-situation of online channels, offline channels began to release vitality.

During the three years of the epidemic, the closing tide of large supermarkets and shops won a better opening point for snack supermarkets, further releasing the offline consumption power. According to Euromonitor statistics, the market size of the snack food industry reached 482.3 billion in 2022, and the e-commerce channel has developed rapidly since 2012. However, the offline market is still the main channel for the circulation of snack foods, with supermarkets accounting for 39.7%, becoming the most important purchase channel for snack foods.

As a fast-moving consumer goods, offline scenes face consumers directly, which is the natural center and contact point of snack circulation. Compared with the long-term online consumption pattern, the snack mass-selling stores that radiate in the radius of consumers’ activities and go deep into the community and supermarkets have a unique advantage of reaching. In other words, in the leisure snack track, consumers are more dependent on channels than brands.

More importantly, the survival mode of the foundry not only failed to help the three giants of snacks build a moat of products, but also made them fall into the quagmire of quality frequently. Discount snack shops and snack discount stores, which also focus on white-brand products, take advantage of price to achieve overtaking in corners through offline channels.

On the basis of the business model of temporary discount stores, snack hypermarkets further tap the potential of supply chain.

The most critical action is to master the initiative of supply chain. Different from the deep binding between discount stores and brands, snack hypermarkets decided to streamline the supply chain, remove the shackles of brands, sell white-brand snacks directly, and use low-price strategy to promote scale expansion, and then put pressure on upstream brands.

Compared with the high-end snack brands that hold high and play high, the large-scale snack mass-market stores with white snacks choose to break through the sinking market, forming obvious regional characteristics. Snacks started in Changsha, Hunan Province, and through intensive regional expansion, the number of stores exceeded 2,000 in five years. Zhao Yiming Snack Shop, which emerged in Jiangxi, has been deeply cultivated in Jiangxi, Anhui, Guangdong and other regions, and the momentum should not be underestimated; The Sugar Nest, which rose in Ran Ran, Xiamen, is located in coastal markets such as Guangdong and Fujian, and has more than 1,000 stores.

The sinking of snack discount stores has reached counties, townships and other areas, which is close to the blank market of big-name snacks. Snacks are Busy Brand Director Cao Meng revealed in an interview that snacks are busy and have more than 300 township stores.

The consumption increment of the sinking market and the scale effect of snack supermarkets help them win the advantage of supply chain, and further have the premium ability with brands, and brands begin to move closer to snack supermarkets.

Gan Yuan Food, a snack food company, has established cooperation with snack distributors such as Busy Snacks, Zhao Yiming, Youming Snacks, and Wife Adults. Yanjinpu’s financial report shows that snacks were very busy in 2022, and the system opened Wal-Mart with sales of 211 million yuan, becoming Yanjinpu’s largest customer; This year, Wei Long set up a business department to connect the discount channels for snacks, and plans to launch "customized channel packaging" and an independent price system.

In addition to traditional snack selling, prefabricated and instant food has also begun to tilt to the discount snack channel. The boundaries of snack chain brands are constantly expanding, and even the market share of traditional small shops and convenience stores is constantly being tested.

The "staking the ground" under the online snack discount store is particularly fierce.

"A small county town can open seven or eight snack shops in two months." Guo Can, a busy snack franchisee, joined a joint venture with his friends in May this year, and was busy with snacks, starting his first business. "I did my homework before joining, and I said that I would earn more than a thousand dollars a day, and I would be able to return to my book in one and a half to two years." What Guo Can didn’t expect was that just half a month after her opening, two similar shops appeared on the same street. "I directly separated more than half of the customers. According to this trend, I can’t return to this in three years."

Site selection is the key factor to determine whether franchisees can make profits. "Generally speaking, the surrounding areas of schools and communities are advantageous points, and the matching customer base is more accurate." However, there are many loopholes in the implementation of regional protection policies in snack supermarkets that have accelerated into the expansion stage. "Some brands will make it clear that there will be no same brand stores in the adjacent areas, but there are too many similar snack shops to control at all."

In Guo Can’s view, snack shops seem to be a simple business model, but they have invested a lot of money. According to a rough calculation, Guo Can has invested more than 900,000 yuan in just a few months. "The initial fee is 50,000 yuan, the deposit is 30,000 yuan, the decoration fee is 120,000 yuan, the shelf cashier equipment is 140,000 yuan, and the stock preparation is more than 200,000 yuan. These are all part of the initial investment."

In fact, behind the seemingly prosperous business of snack shops, the profitability is not impressive. According to the company’s announcement and official website data, the comprehensive gross profit margin of the stores with busy snacks and preferred snacks is only 18% and 22%, while the gross profit margin of the e-commerce business of good shops can reach 24%.

After the blind expansion of snack collection stores, the whole industry will also usher in price wars, store closures and major reshuffle. After tearing open the market through price, snack shops need to face long-term problems such as brand store operation and supply chain management, which is also an all-round test of enterprise operation and management.

03 Accelerate the integration, strengthen the brand, and the snack industry enters the reshuffle period.

In the path of rapid replication, expansion and rise of snack shops, the old diseases of fast iteration, strong reproducibility and no high product threshold of snack track are exposed.

"online celebrity snacks have a fast iteration speed. Once the products are developed and verified by the market, they will be copied by many parties and then fall into the dilemma of price comparison." An industry person sighed so much about chopped pepper. Low price is indeed one of the tried-and-true strategies to accelerate brand expansion, but from the long-term development of the brand, it is not the sustainable development path of the brand to continuously reduce prices and squeeze profit space.

The dependence of the snack industry on offline channels has been continuously verified. After the price war, the snack industry will usher in a competition and competition on the scale of the offline market.

Players of discount snack brands speed up the integration, make strong alliances through mergers and acquisitions, especially focus on the expansion of sinking market, and strengthen brand awareness while expanding market share. The strategic merger between Snacks Busy and Zhao Yiming Snacks in November is one of the signals. After the strong alliance, the number of its stores and their respective advantageous areas have also been merged. In fact, this is not the first merger of snacks. As early as the first half of this year, snacks were busy and they announced a strategic investment "just goods shop" to jointly develop the national market.

Wanchen Group, a food enterprise, acquired five brands of discount snacks in one breath in October this year, and merged the four brands of Lu Xiaochan, Yadi Yadi, Haoxianglai and Laiyoupin into "Haoxianglai". At the same time, Wife, a chain of discount snacks in Zhejiang, was formally merged into Wanchen Group.

Online snack brands have also begun to tilt toward offline channels. This year, good shops have accelerated the expansion of offline stores, and deliberately resisted the impact of offline channels of discount snack shops with the model of super-thousand-flat stores. Baicaowei has returned offline since 2019. Up to now, Baicaowei has exceeded 100 offline stores nationwide, accelerating the omni-channel integration of online and offline.

Predictably, the format of discount snack shops will not stay in the Warring States period. With the outward expansion of regional brands, the snack chain track will usher in the birth of a strong one.

On the product side, the quality moat is increasingly important for snack brands.

In the snack track where the iteration speed is accelerating, the shortest path for quality breakthrough lies in the outbreak of large items. Because of this, Wang Xiaolu has continuously increased the investment in tiger skin and wind claws, and Wei Long has continuously innovated in the category of spicy strips. While intensively cultivating large items, strengthening quality control is a top priority. After the tiger skin claw was verified, Wang Xiaolu did not hesitate to invest 1 billion yuan to build his own factory. Its purpose was to control the initiative and core competitiveness of the supply chain and maintain the leading edge of the category through strict quality control.

The snack industry, whose market structure is constantly changing, has also ushered in the era of brand power competition, and strengthening brand power has become the industry consensus.

For a long time, as a fast-moving consumer goods, snack brands have strong substitutability and insufficient brand power, which can not stabilize consumers’ cognition and stickiness, resulting in continuous impact and restructuring of the industry. Therefore, snack brands have attacked on the marketing side to build core brand power.

On the one hand, it is still one of the effective means to broaden brand awareness by entertainment marketing. In April this year, the snack was busy, and the official announced Zhang Yixing as the brand spokesperson, taking advantage of the voice of the spokesperson to strengthen brand building. Vertical snack brands such as Wang Xiaolu and Wolong Nuts have also increased the comprehensive content of TV dramas, taking advantage of entertainment topics, strengthening brand building and building brand influence.

On the other hand, user recognition and planting grass have also become an important part of building brand power. Snack brands put more emphasis on getting close to young consumers, and deepened their content around social media platforms such as Jikuai, Xiaohongshu and Weibo. Covering young consumer scenes has become a brand layout trend. The "Xiaolongren", who is often active in the comment areas of major social platforms, has paved the way for Wolong nuts to go out of the circle and become the best "golden father" in consumers’ hearts through social media marketing.

Generally speaking, the future of the snack industry is still full of many uncertain factors: the other side of the discount snack shops is the dilemma of homogenization competition, and online celebrity snacks have been deeply involved in the Internet all the year round but neglected the cornerstone of supply chain construction. The competition between these two forces has not yet been concluded. What is certain is that under the industry competition, snack brands are also speeding up their thinking, making up the shortcomings in brand power and product innovation ability, and looking for a sustainable development path.