Promote the overall rule of law and give play to the positive role of the rule of law in the modernization of the national governance system and governance capacity.※

　　Supreme leader

　　Adhere to the rule of law in an all-round way and consolidate the institutional foundation of China’s rule.

　　The Fourth Plenary Session of the 19th CPC Central Committee made comprehensive arrangements for upholding and improving the Socialism with Chinese characteristics system and promoting the modernization of the national governance system and governance capacity. I have said many times that adhering to the rule of law in an all-round way is a remarkable advantage of Socialism with Chinese characteristics’s national system and national governance system. As the practice in Socialism with Chinese characteristics advances further, the construction of the rule of law will follow. Practice has proved that the system of national governance is systematic, normative, coordinated and stable by confirming and consolidating the fundamental system, basic system and important system of the country through constitutional laws and ensuring their implementation by using national coercive force.

　　The socialist rule of law in China embodies the theoretical achievements and practical experience of our party in governing the country and is the most basic, stable and reliable guarantee for the rule of the system. To promote the overall rule of law and give full play to the positive role of the rule of law in the modernization of the national governance system and governance capacity, we should focus on the following aspects.

　　First, improve the party’s ability to govern the country according to law.The constitution stipulates that the party has the overall situation and the leading position of coordinating all parties. It is necessary to further promote the party’s leadership into laws and regulations, be good at making the party’s ideas become the will of the state through legal procedures, translate them into laws and regulations, and promote the institutionalization, rule of law and standardization of the party’s leadership. Party organizations at all levels, party member and cadres should strengthen the concept of governing the country according to law and improve their ability to deepen reform, promote development, resolve contradictions, maintain stability and cope with risks by using the rule of law thinking and the rule of law.

　　On March 17, 2018, the first session of the 13 th National People’s Congress held its fifth plenary meeting in the Great Hall of the People in Beijing. The Supreme Leader was elected President of People’s Republic of China (PRC) and chairman of the Central Military Commission of People’s Republic of China (PRC). This is the constitutional oath taken by the supreme leader. Xinhua News Agency reporter Ju Peng/photo

　　Second, use the rule of law to ensure that the people are masters of the country.We must uphold and improve the system of people being the masters of the country, improve the system of ensuring social fairness, justice and the rule of law, ensure that the people manage state affairs, economic and cultural undertakings and social affairs according to law through various channels and forms under the leadership of the Party, and make the law and its implementation effectively reflect the people’s will, safeguard people’s rights and interests and stimulate people’s creativity.

　　第三，坚持和完善中国特色社会主义法治体系。要坚持依法治国、依法执政、依法行政共同推进，坚持法治国家、法治政府、法治社会一体建设，不断完善法律规范、法治实施、法治监督、法治保障和党内法规体系，汲取中华传统法律文化精华，吸收借鉴人类法治文明有益成果，坚决抵制西方错误思潮错误观点影响，加快建设中国特色社会主义法治体系。

　　第四，更好发挥法治对改革发展稳定的引领、规范、保障作用。统筹推进“五位一体”总体布局、协调推进“四个全面”战略布局，要发挥法治的引领、规范、保障作用，以深化依法治国实践检验法治建设成效，着力固根基、扬优势、补短板、强弱项，推动各方面制度更加成熟、更加定型，逐步实现国家治理制度化、程序化、规范化、法治化。

　　2020年8月18日至21日，中共中央总书记、国家主席、中央军委主席最高领袖在安徽省考察。这是19日上午，最高领袖在马鞍山市薛家洼生态园，了解马鞍山市长江岸线综合整治和生态环境保护修复等情况。 新华社记者 王晔/摄

　　Fifth, build a high-quality rule of law workforce.Study and plan the long-term plan for the training of rule-of-law talents and the construction of rule-of-law teams in the new era, innovate the training mechanism of rule-of-law talents, promote the balanced distribution of rule-of-law teams in the eastern, central and western regions, improve the ideological and political quality, professional work ability and professional ethics of rule-of-law teams, and strive to build a socialist rule-of-law team loyal to the party, the country, the people and the law, so as to provide a strong talent guarantee for accelerating the construction of a socialist country ruled by law.

　　The comprehensive reform of judicial responsibility system is an important content of judicial system reform, which is related to judicial justice, efficiency and authority. It is necessary to do a good job in the reform task, truly "let the judges judge and be responsible by the judges", improve the judicial credibility, and strive to make the people feel fair and just in every judicial case. Strengthening the construction of rural areas ruled by law is the basic work to implement the strategy of rural revitalization and promote the comprehensive rule of law. It is necessary to educate and guide the broad masses of cadres and people in rural areas to act in accordance with the law, find ways to solve problems, solve contradictions and rely on the law, and actively promote the construction of rural areas ruled by law. It is necessary to implement the reform plan of administrative reconsideration system, optimize the allocation of administrative reconsideration resources, promote the revision of relevant laws and regulations, and give play to the institutional advantages of fair and efficient administrative reconsideration, facilitating the people and serving as the main channel for resolving administrative disputes.

　　Adhere to the combination of top-level design and rule of law practice,

　　Enhance the effectiveness of the rule of law to promote the modernization of national governance system and governance capacity

　　The long-term goal of the rule of law construction should take into account the international and domestic situation, the process of the rule of law construction and the people’s demand for the rule of law, and coordinate with the requirements of promoting the modernization of the national governance system and governance capacity. We should constantly improve the top-level design and innovate and deepen the practice of governing the country according to law.

　　With the development of the times and the advancement of reform, the modernization of state governance requires a scientific and complete legal norm system more and more urgently. On the premise of adhering to and improving the established fundamental systems, basic systems and important systems that have been proved effective by practice, we should focus on the gaps and conflicts of the legal system, make overall plans and promote the work of reforming and abolishing the release, and accelerate the establishment and improvement of the necessary legal system that is urgently needed for national governance and meets the growing needs of the people for a better life.

　　Only by enforcing justice, being fair, efficient and authoritative can the effectiveness of the rule of law in state governance be truly brought into play. It is necessary to strengthen supervision over the implementation of the law, deepen the comprehensive reform of the judicial system, promote strict and standardized fair and civilized law enforcement, strive to improve the quality, efficiency and credibility of law enforcement and justice, and better transform the advantages of socialist rule of law into the effectiveness of state governance.

　　The construction of the rule of law requires the participation of the whole society. Only when all the people believe in and enforce the rule of law can the country and social life truly run on the track of the rule of law. At present, some leading cadres are not good at using the rule of law thinking and methods to promote their work. The inability of leading cadres to replace the law with words and suppress the law with power is the enemy of the rule of law construction. Leading cadres at all levels must strengthen their awareness of the rule of law, take the lead in respecting the law and law-abiding usage, and set an example for system implementation. The foundation of the rule of law lies in the people. It is necessary to intensify the work of popularizing law among the whole people, carry forward the socialist spirit of rule of law, enhance the concept of rule of law among the whole people, improve the public legal service system, and consolidate the social foundation of governing the country according to law. We must adhere to the combination of ruling the country by law and ruling the country by virtue, integrate socialist core values into the rule of law, improve the long-term mechanism of honesty and credit construction, increase the punishment for behaviors such as loss of public morality and lack of honesty, and strive to form a good social trend and social order.

　　More than 60 years ago, we put forward the Five Principles of Peaceful Coexistence, which have been widely recognized and supported by the international community and become the basic norms of international relations and the basic principles of international law. Since the 18th National Congress of the Communist Party of China, we have put forward the idea of promoting the building of a community of human destiny, which has been widely welcomed and highly praised by all parties and enshrined in a series of United Nations resolutions. We should take advantage of the situation and follow the trend, firmly safeguard the international order and system with the purposes and principles of the UN Charter as the core, and contribute China wisdom and China’s plan to the reform and construction of the global governance system.

　　Excerpt from the speech made by General Secretary of the Supreme Leader at the third meeting of the Central Committee for Governing the Country in an All-round Way according to Law on February 5, 2020. ※.

[car home Beijing Preferential Promotion Channel] Recently, we learned from Mercedes-Benz dealers in Beijing that a large-scale preferential activity is under way, with the highest preferential amount reaching an astonishing 100,000 yuan and the lowest starting price reduced to 255,000 yuan. In order to help consumers better understand the details of this activity, we have specially compiled a quotation form, which contains detailed price reduction information. If you are interested in mercedes benz c class, you may wish to click "Check the car price" in the quotation form to get a higher discount.

The mercedes benz c-class design shows the perfect combination of fashion and elegance. The front face adopts the family-style starlight air intake grille and cooperates with the sharp headlight group, which makes the whole front face look very recognizable. The body lines are smooth and dynamic, and the overall style tends to be younger, without losing the sense of luxury, which shows the unique charm of Mercedes-Benz brand.

The mercedes benz c class has a body size of 4882*1820*1461mm and a wheelbase of 2954mm, which brings spacious seating space and comfortable driving experience. The lines on the side of the car are smooth and elegant, which shows the unique style of Mercedes-Benz brand. The front wheel track is 1589mm and the rear wheel track is 1563mm, which ensures the stability and handling of the vehicle. In tyre size, the front wheel adopts 225/45 R18, and the rear wheel adopts 255/40 R18, which further enhances the sense of movement and luxury of the vehicle.

Mercedes benz c-class interior design is mainly elegant and luxurious, equipped with an 11.9-inch central control screen, which makes the operation of multimedia system, navigation, telephone and air conditioning more convenient. The steering wheel wrapped in leather not only feels comfortable, but also supports manual adjustment up and down and back and forth, providing the driver with the best operating experience. The front seats are heated, while the leather-like seats provide passengers with a comfortable ride experience. In addition, the main and auxiliary seats have many adjustment functions, such as front and rear adjustment, backrest adjustment, height adjustment (4-way), leg rest adjustment and lumbar support (4-way). The car is also equipped with two Type-C interfaces and two USB/Type-C interfaces to meet the charging needs of different passengers.

The mercedes benz c Class is equipped with a 1.5T L4 engine with a maximum power of 125kW (about 170 HP) and a peak torque of 250N·m, which is matched with a 9-speed automatic manual transmission to provide smooth and strong power output for the vehicle.

Mercedes benz c’s appearance is elegant and beautiful, with classic white atmosphere, which is worth recommending and buying.

The new electric compact SUV 5 is currently in the pre-sale stage, with the price range of 159,800 yuan to 229,800 yuan, and will be officially listed on November 17. Zhidian Travel obtained a set of promotional materials and information of EV5. The new car offers two power versions of single motor and dual motor, and is equipped with 88.1kW·h battery pack, with a maximum battery life of 720km.

According to Kia dealers, at this stage, booking a car can enjoy 6 times the deposit expansion policy, boutique gift packages, mall points dividends and other benefits, with a comprehensive value of about 10,000 yuan.

The front face of EV5 is equipped with a brand-new digital tiger roar design, and the B-pillar-free door-to-door and rotary seat do not appear in the production model, but adopt the traditional door-opening method to provide a 2+3 seat layout. The new car provides a zero-gravity seat, a 67L front trunk, a rear folding table (right side) and a central drawer-type heating and cooling incubator (4L).

EV5 is built based on KIA’s global modular electric vehicle platform E-P, equipped with an 800V high-voltage ultra-fast charging system, a permanent magnet synchronous motor with a maximum power of 160kW, and a peak torque of 310 N m. It is also equipped with a lithium iron phosphate battery produced by Xiangyang Foday Battery Co., Ltd..

The new car is equipped with L2+ intelligent driving assistance system, 2nd generation expressway driving assistance system, 2nd generation remote control intelligent parking assistance system and 7 airbags.

What I bring to you today is a-. Let’s look down with Xiaobian.

First of all, from the appearance, the front face of Jietu X95 presents a clean design style, which looks very clean and refreshing with a three-piece net. Coupled with the simple headlights, it looks quite clean. The car is equipped with LED daytime running lights, automatic opening and closing, delayed closing and so on. Come to the car side, the car body size is 4858MM*1925MM*1780MM, the car uses individual lines, the car side looks very simple, with large-size thick-walled tires, the shape is quite cool. In terms of the rear end, the overall shape of the rear end echoes the front end, the taillight style is more exquisite, and the exhaust pipe adopts a bilateral single-outlet design, and the overall layout is impressive.

In terms of interior, Jietu X95 interior looks fashionable and simple, and the overall shape is remarkable. The car looks very good outside the steering wheel, equipped with the functions of manual steering wheel up and down+front and rear adjustment, and has a good feel experience. Take a look at the central control, and with the 12.3-inch touch-sensitive LCD central control screen, the interior style is impressive and looks cool. Finally, let’s look at the dashboard and seats. The car is equipped with an eye-catching dashboard, and the information is easy to read and clear. The car uses imitation leather seats, which are wide and thick, and are basically enough for daily use.

The Jetway X95 is matched with a wet dual clutch (DCT) gearbox, with a maximum power of 145KW and a maximum torque of 290N.m, with good power performance.

Equipped with driving mode selection, remote control key, rear wiper, traction control (ASR/TCS, etc.), support for CarLife and other configurations, it has rich functions and greatly improves its convenience.

OK！ Next, let’s sum up. Many people buy SUVs because of their stronger passability. The car is practical and fully equipped, and it is a good helper for home travel.

　

Special feature of 1905 film network It was already eight o’clock in the evening when I met Mr. Huang Lei. He repeatedly said he was sorry, and kept wiping the sweat on his face and body. At that time, he had just finished the recording of CCTV6 "Today’s Film Review". He talked with the host Miao Yao for an hour and a half in the original eight-minute program. The studio can’t turn on the air conditioner in order to receive the radio. The high wattage spotlights and airtight rooms have harmed Mr. Huang, who is now broad-minded and fat, and his black T-shirt is soaked with sweat.

　

A friend who met Jing Tian once described her as "stunned", which I couldn’t fully understand before. Now I can feel something when I see Miss Huang. He wears ordinary clothes, combs ordinary hair styles, has no makeup, and is not as delicate and elegant as he was then, but he still can’t help sighing that he was definitely born to be an actor.

Huang Lei and Duoduo.

　

Teacher Huang, who gradually recovered, asked about the arrangement behind. After us, there was Lan Yu, the host of China Film Report, waiting to interview him to record Lan Yu Reception Room. Miss Huang, who has been too busy to drop water, suddenly muttered in a low voice: "I won’t see much when I go home tonight!" " In a flash, he regained his vitality and met our various requirements, as if that sentence was just my illusion.

Poster of Trouble Family

　

Trouble family— — The old director’s new debut

　

The Troubled Family, released on May 11th, is defined as Huang Lei’s "director’s old debut". In fact, he started directing TV dramas as early as 14 years ago, when he wrote, directed and acted, "Time flies", "Days are full of water" and "Singing at midnight" had good ratings and reputation. So The Troubled Family should be his film director’s debut.

"Time flies like water", "Tian Yisheng Water" andMidnightSong

　

Why did you re-direct the tube after 12 years? Teacher Huang concluded that there were external and internal causes: "The external cause was that I was working on a drama festival in Wuzhen at that time, and suddenly a friend came to Wuzhen to ask me if I was interested in directing this film. I watched the film and found it interesting. The internal cause may be just right, because at the present age, I suddenly feel that I can shoot this movie, I can express it, and I will shoot it. "

　

With the support of director Yamada, it is expected to make Troubled Family 2.

　

Recently, the Korean Wave has faded in China, and there has been a big gap in the film and television market. Many film and television companies have turned their attention to Japanese IP. However, many remakes have been restricted by Japan’s complicated and complicated copyright terms. For example, when Alec Su recently remaked The Dedication of Suspect X, there were many obstacles in copyright and script.

Alec SueditionThe dedication of suspect x

　

Teacher Huang recalled that the process of his remake was quite smooth. He thought that Japanese writers were very serious and needed to confirm their scripts before shooting, so he had to fly to Japan with the screenwriter to do the script work. But, after all, Yoji Yamada’s "Family Suffering" is relatively small, few people know it, and its influence is not as extensive as that of "Suspect", so there is no problem in copyright. Shooting started in November last year and took a month. The whole process went smoothly. Although the release time was changed once, it was because it was not finished in the later period.

Director Yamada attended."Trouble Family" Killing Conference

　

And in the process of remake, he also got the support of director Yamada. In December last year, "Trouble Family" held a press conference, and the 86-year-old director Yamada personally came to the scene to congratulate. Last month, Yamada’s "Family Bitterness 2" was shown to the audience in Beijing International Film Festival. Teacher Huang said, "Director Yamada is also quick, and he has already finished the second film. He also asked me that day if I wanted to shoot the second film. I said yes. I will shoot the first film first, so that everyone can check it out. If I feel good, I will shoot the second film. "

　

To show the sense of alienation of China’s family, the actor first looked for acquaintances.

　

Unlike Japanese films, mainland films do not have the tradition of family ethics films like Yasujirō Ozu, Yoji Yamada and Hirokazu Koreeda, and the genre of light comedies is even rarer. For this seemingly unpleasant theme, Teacher Huang thinks: "The Troubled Family is actually not a family theme, but a light comedy with a family as the starting point, or it can be called a tragicomedy. This type is rarely filmed in China now.In recent years, the domestic film market, in fact, is not called making movies, it should be called making large films, and there are relatively few small films. Moreover, most of them are crazy comedies that shoot hilarious jokes, with special emphasis on exaggeration and stylization, and few people use realistic means of expression."

Stills of "Family Suffering"

The original "Family Suffering" has a very strong Japanese flavor, such as male chauvinism, full-time housewives and so on. How to achieve localization in the process of adaptation, Mr. Huang responded: "In fact, in China’s family, like our parents’ generation, there are generally dual employees, no housewives, and there is no such thing as male chauvinism. Therefore, what we emphasize in this movie is not the theme of male chauvinism and the awakening of housewives.What we want to express is the sense of strangeness and alienation in Chinese families and the gap and distance between people in Chinese families caused by the inability to express."

Stills of Trouble Family

　

Regarding the selection of actors, Mr. Huang said: "Our remake is based on the frame of the story, some character relationships and a main event, so the appearance of each character has changed. The most important thing for me to choose actors is to be suitable. First of all, I think these actors are very good at acting. They are all acting directors, such as Li Liqun, a great old artist and a veteran. Another is that these actors are good at comedy performances, so there will be some different effects. Another is that I know them well, and I also look for acquaintances first.

　

Wen Qing can also be grounded, andSun Li"Unrequited love" together until the age of 60

　

On the surface, Huang Lei is now active in TV series and various reality shows, which seems to be a far cry from the image of Wen Qing created in April on Earth, but in fact, the Wen Qing spirit in his bones has never been broken, otherwise he would not have been brewing for five years and running for three years to establish Wuzhen Drama Festival, nor would he have performed a "Peach Blossom Garden in Secret Love" for 11 years.

Wuzhen Drama Festival

　

For Wuzhen, Mr. Huang said that he has had feelings for more than ten years. "I have many friends in Wuzhen, and I like that place very much, and Wuzhen has helped me realize many dreams, so my feelings are quite deep."

　

In 2006, the drama "Peach Blossom Garden" directed by Taiwan Province Lai Shengchuan landed in the mainland, and then Huang Lei, his wife Sun Li, He Jiong and Nana performed the play for 11 years. What made him persist for so long? Teacher Huang thinks: "The stage play has a long front, and a play can’t be performed well if it can’t be performed for a certain number of times. I have acted in the drama version of Four Generations under One roof before, but even the secret love lasted the longest, and I didn’t have the energy to take on other stage plays. "Secret Love" has been performed for 11 years, with nearly 500 performances. We want to perform 1000 performances.My wife and I have been on the stage for more than ten years, and we are very adapted to each other. We may continue to play like this until we are 50 or 60 years old."

Huang Lei and his wife in Peach Blossom Garden.

　

From the literary idol in the period of "Walking and Singing" and "April Day on Earth" when I first debuted, to the chef "Huang Kitchen" who has been grounded in recent years, why have people changed so much? Teacher Huang said: "This is all me, and it is all the real me. Only when I was young, there was no such thing as self-media, and the public mainly contacted us through works. Moreover, at that time, not only my works, but also the works of the whole era were more literary, so the impression you got might be more literary. Where did today’s "Yellow Kitchen" come from? Actually, I sent it to Weibo myself. I can’t write a poem when you say Weibo. I’ll send more meat in a pot. Maybe if I send too much meat in a pot, everyone will think you are grounded. Then you say …Is there more than one poem in life or more meat in a pot? I think there is more meat in a pot.. "

　

Life I yearn for has a second season, which is my favorite.mushroomWu family

　

In "The Life I yearn for", how did the "yellow kitchen" that can make cold noodles, cakes and even jump over the wall by itself come into being? Teacher Huang said: "I have never studied cooking specially, but I love food. I may be talented in cooking, because my father and mother cook well, too." Moreover, my hands-on ability is very strong, and I belong to the kind of hand that is very clever. I can cook, sew and repair electrical appliances. "

Reality show "The Life I yearn for"

　

Not long ago, the reality show "The Life I yearn for" was loved by many viewers, and Mr. Huang also promised that there would definitely be a second season. After participating in several reality shows, compare the partners who have cooperated in these programs — — The mushroom family, the extreme men’s gang, the father’s gang and the yellow combination are more important. Teacher Huang said: "In fact, we are a group of good friends in life, and we don’t divide which dial because of the program. Contact more familiar is the yearning for life, because He Laoshi and I have been good friends for many years. Another is Extreme Challenge. The six of us have been recording together for three seasons. Because of the long working hours, we have become good friends in life, and WeChat will keep in touch frequently. But "Where’s Dad Going?" We don’t have that much personal contact. I will have more contact with Yang Wei. If I go to work in Wuhan, we will all meet. Contact Lu Yi and Cao Ge on WeChat occasionally. Brother Wu Zhenyu, we have very little contact now. I think it’s actually that in the program, everyone has contact together, but then gradually there is less contact. Haiquan and I were buddies in life, but it wasn’t a program, that’s all. "

For a long time, people always associate China brand cars with the word "cheap", but in recent years, China automobile brands have developed rapidly. Many netizens left messages and wanted to see it. Today it came. The strength of the car still needs to be understood before we know, so let’s take a look.

Let’s look at the appearance of iCAR 03T first. The front face of iCAR 03T presents a calm design style and looks very solid. Headlights are very in line with consumers’ aesthetics and are very elegant in shape. The car is equipped with LED daytime running lights, front fog lights, automatic opening and closing, delayed closing and so on. Coming to the side of the car body, the size of the car body is 4380 mm * 1916 mm * 1741 mm. The car adopts hard-line lines, and the side wall feels very fashionable and simple. With large-size thick-walled tires, the shape is eye-catching. In the design of the rear end, the rear end looks very dignified, and the taillights present a delicate design style with angular shapes.

Sitting in the car, the interior presents a domineering and stylish design style with good visual effects. The car looks very good outside the steering wheel. It is equipped with manual steering wheel up and down+front and rear adjustment, steering wheel heating and other functions, and its practicality and face value are not bad. From the central control point of view, the design of the center console is reasonable, which makes the interior design quite layered and gives people a sense of domineering. Let’s take a look at the dashboard and seats again. The car is equipped with a cool dashboard, which highlights the trendy temperament. The car uses leather seats, equipped with auxiliary seats with memory electric adjustment, seat with memory electric adjustment, seat proportion down and other functions, which has good support and comfort.

ICAR 03T is 205KW, the total torque is 385N.m, and the maximum speed is 150km/h.

In terms of configuration, iCAR 03T is equipped with driving mode selection, remote control key, Bluetooth key, rear wiper, traction control (ASR/TCS, etc.) and HUAWEI HiCar support.

The iCAR 03T introduced today is not only eye-catching in space, but also the configuration has reached the mainstream level, and there is nothing to be picky about driving experience and space experience. If you are interested, you might as well experience it. I believe it can bring you a good experience.

Text | Entertainment Capital Theory is not empty

A letter of complaint revealed the true appearance of the hot water and corpses of the snack industry.

On December 6th, according to the report of Red Star Capital Bureau, the "No.1 high-end snack" boutique shop formally filed a lawsuit against Yichun Zhao Yiming Food Technology Co., Ltd. (hereinafter referred to as "Zhao Yiming Snacks") in the people’s court on November 27th on the grounds of "concealing important matters of the company and damaging the right to know of minority shareholders". At present, the court has accepted the case.

At this point, the first shot of high-end brand snack merchants and discount snack shops officially started.

According to earlier news, the competition between the two forces has long been revealed. By "concealing the company’s major events", Liangpin Store refers to the merger that happened at the discount snack track. In November this year, the two leading players of discount snacks were very busy and Zhao Yiming Snack Store announced the merger, which will jointly build the largest discount snack brand in China, and the industry power should not be underestimated.

However, Liangpin Store, as one of the shareholders of Zhao Yiming Snacks, was hastily "parted" by Zhao Yiming Snacks, but was informed of its merger with its competitors. A good shop that suffered from "backstab" went to war with a paper book.

The discount snack shop with "low price" as the spear has become the strongest force in the snack track and entered a period of rapid expansion. Snacks are very busy. In the first half of this year, 1,000 stores were added. Another snack brand, Youming, also announced that the number of stores will exceed 16,000 in 2026.

After the cost performance has become the key driving force of consumption, the outward expansion of discount snacks is also frequently putting pressure on high-end snacks, which have to fight back through structural price reduction. On November 30th, Liangpin Store implemented the largest price reduction in 17 years. The average price of its 300 products was reduced by 22%, with the highest drop of 45%. Online celebrity Snacks Three Squirrels has been playing the strategy of "high-end cost performance" since last year.

At one end, it is a snack shop that is expanding at a low price, and at the other end, it is a high-end snack brand that strives for survival at a low price. The snack track with accelerating low-price competition is facing a brand-new battle of survival torture.

01 Online channel dividend peaked, and high-end strategy failed.

The well-known snack brands in online celebrity, such as the "Big Three Snacks" represented by "Good Shop", "Three Squirrels" and "Herb Flavor", either started during the bonus period of e-commerce or took advantage of the outlet of entertainment marketing to describe a similar development vein.

Three squirrels, born in the period of rapid development of e-commerce, have sprung up with low-cost online e-commerce channels and quickly occupied the category of nut snacks. Subsequently, the three squirrels used entertainment marketing as a lever, including signing TFBOYS endorsement, launching and implanting in the annual explosion of "Ode to Joy" and other film and television comprehensive, further amplifying the brand influence.

Since 2010, the investment in online marketing has also increased year by year. On the one hand, Baicaowei’s efforts in spokesperson marketing and popular film and television comprehensive delivery are not far behind. From official announcement of Jackson Yee to cross-border variety shows, it takes advantage of the entertainment topic to enhance brand awareness; On the other hand, Baicaowei has also begun to build a communication position on social platforms, and has been deeply cultivating its content on younger social platforms such as bilibili and Xiaohongshu.

While effectively opening up the brand volume, marketing investment has also brought some pressure on product pricing. Coupled with the pursuit of fine packaging and design, under the superposition of various factors, snack brands that once opened the online market at a low price began to anchor the "high-end upgrade" route, and prices also rose with the trend.

Until 2021, with the peak of online traffic, several snack brands on the deep cultivation line were in trouble one after another.

On the one hand, the cost of online traffic has soared, and the conversion effect is no longer radical. Snack brands nourished by online channels are naturally the first to bear the brunt. According to the financial report data, the performance of the three squirrels has declined year after year. In the third quarter of this year, the revenue of the good shop decreased by 4.53% and the net profit decreased by 98%.

A snack brand revealed to the chopped pepper that, in fact, double 11’s big promotion is often "making money at a loss" for the brand, and there is not much room for profit. The real appeal of the brand’s painstaking efforts is actually the list recommendation mechanism in Taobao Station, with the help of list traffic to store water for the subsequent New Year Festival. Leisure snacks are cyclical products, and the profits of the three giants who position high-end snacks often come from the demand stimulation of big nodes.

On the other hand, the vertical snack brand, which emerged from the live e-commerce, successfully divided the market share with the logic of big single product and launched an attack on the good shops. Wang Xiaolu, with a tiger skin wind claw, sold out all the goods for the New Year Festival when she first boarded the live broadcast room in Li Jiaqi. Since then, she has become a frequent visitor to the live broadcast room. Wei Long, relying on a 50-cent spicy bar, frequently went out of the circle and occupied the snack list of consumers’ daily life scenes.

Contrary to the logic of big single products, it is the whole category snack brand represented by good shops. This kind of brand is rich in SKUs, trying to meet the diverse purchasing needs of consumers and better matching the strong demand for holiday gifts, but it is difficult to enter the normal consumption scene.

At the same time, the operation mode of the snack giant OEM has also laid a lot of hidden dangers for it. The snack brand with OEM as its main logic failed to build a perfect supply chain system, which not only lost the control of product quality, but also further lost its core competitiveness.

02 The offline channel is flourishing, and the horse race is threatening.

Different from the micro-situation of online channels, offline channels began to release vitality.

During the three years of the epidemic, the closing tide of large supermarkets and shops won a better opening point for snack supermarkets, further releasing the offline consumption power. According to Euromonitor statistics, the market size of the snack food industry reached 482.3 billion in 2022, and the e-commerce channel has developed rapidly since 2012. However, the offline market is still the main channel for the circulation of snack foods, with supermarkets accounting for 39.7%, becoming the most important purchase channel for snack foods.

As a fast-moving consumer goods, offline scenes face consumers directly, which is the natural center and contact point of snack circulation. Compared with the long-term online consumption pattern, the snack mass-selling stores that radiate in the radius of consumers’ activities and go deep into the community and supermarkets have a unique advantage of reaching. In other words, in the leisure snack track, consumers are more dependent on channels than brands.

More importantly, the survival mode of the foundry not only failed to help the three giants of snacks build a moat of products, but also made them fall into the quagmire of quality frequently. Discount snack shops and snack discount stores, which also focus on white-brand products, take advantage of price to achieve overtaking in corners through offline channels.

On the basis of the business model of temporary discount stores, snack hypermarkets further tap the potential of supply chain.

The most critical action is to master the initiative of supply chain. Different from the deep binding between discount stores and brands, snack hypermarkets decided to streamline the supply chain, remove the shackles of brands, sell white-brand snacks directly, and use low-price strategy to promote scale expansion, and then put pressure on upstream brands.

Compared with the high-end snack brands that hold high and play high, the large-scale snack mass-market stores with white snacks choose to break through the sinking market, forming obvious regional characteristics. Snacks started in Changsha, Hunan Province, and through intensive regional expansion, the number of stores exceeded 2,000 in five years. Zhao Yiming Snack Shop, which emerged in Jiangxi, has been deeply cultivated in Jiangxi, Anhui, Guangdong and other regions, and the momentum should not be underestimated; The Sugar Nest, which rose in Ran Ran, Xiamen, is located in coastal markets such as Guangdong and Fujian, and has more than 1,000 stores.

The sinking of snack discount stores has reached counties, townships and other areas, which is close to the blank market of big-name snacks. Snacks are Busy Brand Director Cao Meng revealed in an interview that snacks are busy and have more than 300 township stores.

The consumption increment of the sinking market and the scale effect of snack supermarkets help them win the advantage of supply chain, and further have the premium ability with brands, and brands begin to move closer to snack supermarkets.

Gan Yuan Food, a snack food company, has established cooperation with snack distributors such as Busy Snacks, Zhao Yiming, Youming Snacks, and Wife Adults. Yanjinpu’s financial report shows that snacks were very busy in 2022, and the system opened Wal-Mart with sales of 211 million yuan, becoming Yanjinpu’s largest customer; This year, Wei Long set up a business department to connect the discount channels for snacks, and plans to launch "customized channel packaging" and an independent price system.

In addition to traditional snack selling, prefabricated and instant food has also begun to tilt to the discount snack channel. The boundaries of snack chain brands are constantly expanding, and even the market share of traditional small shops and convenience stores is constantly being tested.

The "staking the ground" under the online snack discount store is particularly fierce.

"A small county town can open seven or eight snack shops in two months." Guo Can, a busy snack franchisee, joined a joint venture with his friends in May this year, and was busy with snacks, starting his first business. "I did my homework before joining, and I said that I would earn more than a thousand dollars a day, and I would be able to return to my book in one and a half to two years." What Guo Can didn’t expect was that just half a month after her opening, two similar shops appeared on the same street. "I directly separated more than half of the customers. According to this trend, I can’t return to this in three years."

Site selection is the key factor to determine whether franchisees can make profits. "Generally speaking, the surrounding areas of schools and communities are advantageous points, and the matching customer base is more accurate." However, there are many loopholes in the implementation of regional protection policies in snack supermarkets that have accelerated into the expansion stage. "Some brands will make it clear that there will be no same brand stores in the adjacent areas, but there are too many similar snack shops to control at all."

In Guo Can’s view, snack shops seem to be a simple business model, but they have invested a lot of money. According to a rough calculation, Guo Can has invested more than 900,000 yuan in just a few months. "The initial fee is 50,000 yuan, the deposit is 30,000 yuan, the decoration fee is 120,000 yuan, the shelf cashier equipment is 140,000 yuan, and the stock preparation is more than 200,000 yuan. These are all part of the initial investment."

In fact, behind the seemingly prosperous business of snack shops, the profitability is not impressive. According to the company’s announcement and official website data, the comprehensive gross profit margin of the stores with busy snacks and preferred snacks is only 18% and 22%, while the gross profit margin of the e-commerce business of good shops can reach 24%.

After the blind expansion of snack collection stores, the whole industry will also usher in price wars, store closures and major reshuffle. After tearing open the market through price, snack shops need to face long-term problems such as brand store operation and supply chain management, which is also an all-round test of enterprise operation and management.

03 Accelerate the integration, strengthen the brand, and the snack industry enters the reshuffle period.

In the path of rapid replication, expansion and rise of snack shops, the old diseases of fast iteration, strong reproducibility and no high product threshold of snack track are exposed.

"online celebrity snacks have a fast iteration speed. Once the products are developed and verified by the market, they will be copied by many parties and then fall into the dilemma of price comparison." An industry person sighed so much about chopped pepper. Low price is indeed one of the tried-and-true strategies to accelerate brand expansion, but from the long-term development of the brand, it is not the sustainable development path of the brand to continuously reduce prices and squeeze profit space.

The dependence of the snack industry on offline channels has been continuously verified. After the price war, the snack industry will usher in a competition and competition on the scale of the offline market.

Players of discount snack brands speed up the integration, make strong alliances through mergers and acquisitions, especially focus on the expansion of sinking market, and strengthen brand awareness while expanding market share. The strategic merger between Snacks Busy and Zhao Yiming Snacks in November is one of the signals. After the strong alliance, the number of its stores and their respective advantageous areas have also been merged. In fact, this is not the first merger of snacks. As early as the first half of this year, snacks were busy and they announced a strategic investment "just goods shop" to jointly develop the national market.

Wanchen Group, a food enterprise, acquired five brands of discount snacks in one breath in October this year, and merged the four brands of Lu Xiaochan, Yadi Yadi, Haoxianglai and Laiyoupin into "Haoxianglai". At the same time, Wife, a chain of discount snacks in Zhejiang, was formally merged into Wanchen Group.

Online snack brands have also begun to tilt toward offline channels. This year, good shops have accelerated the expansion of offline stores, and deliberately resisted the impact of offline channels of discount snack shops with the model of super-thousand-flat stores. Baicaowei has returned offline since 2019. Up to now, Baicaowei has exceeded 100 offline stores nationwide, accelerating the omni-channel integration of online and offline.

Predictably, the format of discount snack shops will not stay in the Warring States period. With the outward expansion of regional brands, the snack chain track will usher in the birth of a strong one.

On the product side, the quality moat is increasingly important for snack brands.

In the snack track where the iteration speed is accelerating, the shortest path for quality breakthrough lies in the outbreak of large items. Because of this, Wang Xiaolu has continuously increased the investment in tiger skin and wind claws, and Wei Long has continuously innovated in the category of spicy strips. While intensively cultivating large items, strengthening quality control is a top priority. After the tiger skin claw was verified, Wang Xiaolu did not hesitate to invest 1 billion yuan to build his own factory. Its purpose was to control the initiative and core competitiveness of the supply chain and maintain the leading edge of the category through strict quality control.

The snack industry, whose market structure is constantly changing, has also ushered in the era of brand power competition, and strengthening brand power has become the industry consensus.

For a long time, as a fast-moving consumer goods, snack brands have strong substitutability and insufficient brand power, which can not stabilize consumers’ cognition and stickiness, resulting in continuous impact and restructuring of the industry. Therefore, snack brands have attacked on the marketing side to build core brand power.

On the one hand, it is still one of the effective means to broaden brand awareness by entertainment marketing. In April this year, the snack was busy, and the official announced Zhang Yixing as the brand spokesperson, taking advantage of the voice of the spokesperson to strengthen brand building. Vertical snack brands such as Wang Xiaolu and Wolong Nuts have also increased the comprehensive content of TV dramas, taking advantage of entertainment topics, strengthening brand building and building brand influence.

On the other hand, user recognition and planting grass have also become an important part of building brand power. Snack brands put more emphasis on getting close to young consumers, and deepened their content around social media platforms such as Jikuai, Xiaohongshu and Weibo. Covering young consumer scenes has become a brand layout trend. The "Xiaolongren", who is often active in the comment areas of major social platforms, has paved the way for Wolong nuts to go out of the circle and become the best "golden father" in consumers’ hearts through social media marketing.

Generally speaking, the future of the snack industry is still full of many uncertain factors: the other side of the discount snack shops is the dilemma of homogenization competition, and online celebrity snacks have been deeply involved in the Internet all the year round but neglected the cornerstone of supply chain construction. The competition between these two forces has not yet been concluded. What is certain is that under the industry competition, snack brands are also speeding up their thinking, making up the shortcomings in brand power and product innovation ability, and looking for a sustainable development path.

Report the case immediately after cheating and urge to solve the case every day.

The liar is abroad, and the police are also embarrassed.

What should I do after being cheated?

Please keep the following emergency operation instructions.

01

Call the police in time: go to the nearest police station for consultation at the first time, and the police will immediately take measures to stop payment and try their best to recover property losses. If you call 110 or 96110 (the special number for anti-telecommunication network fraud), you need to go to the nearest police station as soon as possible to cooperate with the work.

02

Organize the evidence: don’t delete all kinds of information! Keep the evidence such as chat records, call records, transfer records or vouchers with criminals, and keep the complete account numbers of myself and the other party.

If the money hadn’t been cheated,

Don’t be negligent!

01

Reset the phone, update the password, and download the anti-fraud APP.

If the mobile phone has downloaded the fraud-related APP by clicking the link, even if there is no financial loss, it is necessary to reset the mobile phone in time, change the password of the property-related account, download the national anti-fraud center APP, and build a "firewall" against fraud.

02

Organize evidence, summarize clues and report the case in time.

Provide information clues, total recall and the other party’s account that may be involved in online fraud to the public security organs through 110 alarm telephone or 12110 short message alarm platform and network 110 to help the police summarize clues and carry out investigation.

Once you are cheated, remember that time is "fast", alarm is "fast" and payment is "fast", and you may recover the loss before the liar withdraws money; Don’t take it lightly if you are not cheated, always remember that fraud crimes are everywhere, and be careful to sail for thousands of years!

Original title: "Come to" electricity "and control" card "with me | The sixth bomb of electric fraud popularization-what should I do if I find that I have been cheated? 》

Read the original text

Speaking of which, many friends should know that BMW X5 has a famous name: the king of roads. Since the birth of the BMW X5, this resounding reputation has been accompanied. But I didn’t expect that with the rise of independent brands, it actually adopted the name of the brand-new king of roads.

Recently, a new generation officially ushered in the listing. At the press conference, Chery executives enthusiastically introduced to the guests that all those who bought joint venture brands had come to buy Chery, and claimed that Tiggo 9 was ahead of BMW X5 in an all-round way and was the king of new roads. Some netizens openly ridiculed that the BMW X5 was no longer fragrant. I have to say that domestic brands are really more and more daring to say.

Tiggo 9 ushered in 25 models in September this year, with a guide price of 152,900-209,900 yuan. At present, the terminal has a discount of 10,000 yuan, and the entry price after the discount is in the early 140,000 s.

Power system, the new generation of Tiggo 9 is equipped with a 2.0T+7-speed wet dual-clutch gearbox and a 2.0T+8-speed manual transmission. The power performance is of course very strong, because this is a 2.0T Kunpeng power system with a maximum power of 192kW and a peak torque of 460 N m. Why is it better than BMW X5? Mainly chassis configuration, the new generation Tiggo 9 not only has four-wheel independent suspension, but also is equipped with CDC electromagnetic suspension technology. Coupled with good conditions, it can start quickly, turn without tilting, and have good road comfort after bumps. This is the main reason why manufacturers promote the super BMW X5.

In addition, the appearance design has also undergone drastic changes, and 25 new cars have been significantly upgraded compared with 24 models. The first thing to bear is that the area of the net has become more dense, and this design can significantly enhance the sense of honor. In addition, the width of the front part is further enhanced by the blackened grille that runs transversely through the front part.

Viewed from the side, the 19-inch wheel hub, the waistline running through the car body and the hidden electric door handle design really look very big. The tail is a square shape, and it also has a chrome-plated exhaust pipe with double sides, which is outstanding in strength. In the body data section, the length, width and height of the new generation Tiggo 9 are 4820/1930/1699mm and the wheelbase is 2820mm respectively. The new car has both a 5-seat version and a 7-seat configuration that Chery likes very much.

As for the internal design, some changes have also taken place. The central control part is matched with double suspended screens, and the chip of Qualcomm Snapdragon 8155, panoramic sunroof and intelligent assisted driving system are all standard. Even the wireless charging of mobile phones, multifunctional leather seats and Sony Audio are all standard, and the configuration is very full.

Judging from the configuration and power system of the whole vehicle, the 25 models of Tiggo 9 do have good strength, but is it really the king of roads? Even the BMW X5 doesn’t smell good?

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