Text | Entertainment Capital Theory is not empty

A letter of complaint revealed the true appearance of the hot water and corpses of the snack industry.

On December 6th, according to the report of Red Star Capital Bureau, the "No.1 high-end snack" boutique shop formally filed a lawsuit against Yichun Zhao Yiming Food Technology Co., Ltd. (hereinafter referred to as "Zhao Yiming Snacks") in the people’s court on November 27th on the grounds of "concealing important matters of the company and damaging the right to know of minority shareholders". At present, the court has accepted the case.

At this point, the first shot of high-end brand snack merchants and discount snack shops officially started.

According to earlier news, the competition between the two forces has long been revealed. By "concealing the company’s major events", Liangpin Store refers to the merger that happened at the discount snack track. In November this year, the two leading players of discount snacks were very busy and Zhao Yiming Snack Store announced the merger, which will jointly build the largest discount snack brand in China, and the industry power should not be underestimated.

However, Liangpin Store, as one of the shareholders of Zhao Yiming Snacks, was hastily "parted" by Zhao Yiming Snacks, but was informed of its merger with its competitors. A good shop that suffered from "backstab" went to war with a paper book.

The discount snack shop with "low price" as the spear has become the strongest force in the snack track and entered a period of rapid expansion. Snacks are very busy. In the first half of this year, 1,000 stores were added. Another snack brand, Youming, also announced that the number of stores will exceed 16,000 in 2026.

After the cost performance has become the key driving force of consumption, the outward expansion of discount snacks is also frequently putting pressure on high-end snacks, which have to fight back through structural price reduction. On November 30th, Liangpin Store implemented the largest price reduction in 17 years. The average price of its 300 products was reduced by 22%, with the highest drop of 45%. Online celebrity Snacks Three Squirrels has been playing the strategy of "high-end cost performance" since last year.

At one end, it is a snack shop that is expanding at a low price, and at the other end, it is a high-end snack brand that strives for survival at a low price. The snack track with accelerating low-price competition is facing a brand-new battle of survival torture.

01 Online channel dividend peaked, and high-end strategy failed.

The well-known snack brands in online celebrity, such as the "Big Three Snacks" represented by "Good Shop", "Three Squirrels" and "Herb Flavor", either started during the bonus period of e-commerce or took advantage of the outlet of entertainment marketing to describe a similar development vein.

Three squirrels, born in the period of rapid development of e-commerce, have sprung up with low-cost online e-commerce channels and quickly occupied the category of nut snacks. Subsequently, the three squirrels used entertainment marketing as a lever, including signing TFBOYS endorsement, launching and implanting in the annual explosion of "Ode to Joy" and other film and television comprehensive, further amplifying the brand influence.

Since 2010, the investment in online marketing has also increased year by year. On the one hand, Baicaowei’s efforts in spokesperson marketing and popular film and television comprehensive delivery are not far behind. From official announcement of Jackson Yee to cross-border variety shows, it takes advantage of the entertainment topic to enhance brand awareness; On the other hand, Baicaowei has also begun to build a communication position on social platforms, and has been deeply cultivating its content on younger social platforms such as bilibili and Xiaohongshu.

While effectively opening up the brand volume, marketing investment has also brought some pressure on product pricing. Coupled with the pursuit of fine packaging and design, under the superposition of various factors, snack brands that once opened the online market at a low price began to anchor the "high-end upgrade" route, and prices also rose with the trend.

Until 2021, with the peak of online traffic, several snack brands on the deep cultivation line were in trouble one after another.

On the one hand, the cost of online traffic has soared, and the conversion effect is no longer radical. Snack brands nourished by online channels are naturally the first to bear the brunt. According to the financial report data, the performance of the three squirrels has declined year after year. In the third quarter of this year, the revenue of the good shop decreased by 4.53% and the net profit decreased by 98%.

A snack brand revealed to the chopped pepper that, in fact, double 11’s big promotion is often "making money at a loss" for the brand, and there is not much room for profit. The real appeal of the brand’s painstaking efforts is actually the list recommendation mechanism in Taobao Station, with the help of list traffic to store water for the subsequent New Year Festival. Leisure snacks are cyclical products, and the profits of the three giants who position high-end snacks often come from the demand stimulation of big nodes.

On the other hand, the vertical snack brand, which emerged from the live e-commerce, successfully divided the market share with the logic of big single product and launched an attack on the good shops. Wang Xiaolu, with a tiger skin wind claw, sold out all the goods for the New Year Festival when she first boarded the live broadcast room in Li Jiaqi. Since then, she has become a frequent visitor to the live broadcast room. Wei Long, relying on a 50-cent spicy bar, frequently went out of the circle and occupied the snack list of consumers’ daily life scenes.

Contrary to the logic of big single products, it is the whole category snack brand represented by good shops. This kind of brand is rich in SKUs, trying to meet the diverse purchasing needs of consumers and better matching the strong demand for holiday gifts, but it is difficult to enter the normal consumption scene.

At the same time, the operation mode of the snack giant OEM has also laid a lot of hidden dangers for it. The snack brand with OEM as its main logic failed to build a perfect supply chain system, which not only lost the control of product quality, but also further lost its core competitiveness.

02 The offline channel is flourishing, and the horse race is threatening.

Different from the micro-situation of online channels, offline channels began to release vitality.

During the three years of the epidemic, the closing tide of large supermarkets and shops won a better opening point for snack supermarkets, further releasing the offline consumption power. According to Euromonitor statistics, the market size of the snack food industry reached 482.3 billion in 2022, and the e-commerce channel has developed rapidly since 2012. However, the offline market is still the main channel for the circulation of snack foods, with supermarkets accounting for 39.7%, becoming the most important purchase channel for snack foods.

As a fast-moving consumer goods, offline scenes face consumers directly, which is the natural center and contact point of snack circulation. Compared with the long-term online consumption pattern, the snack mass-selling stores that radiate in the radius of consumers’ activities and go deep into the community and supermarkets have a unique advantage of reaching. In other words, in the leisure snack track, consumers are more dependent on channels than brands.

More importantly, the survival mode of the foundry not only failed to help the three giants of snacks build a moat of products, but also made them fall into the quagmire of quality frequently. Discount snack shops and snack discount stores, which also focus on white-brand products, take advantage of price to achieve overtaking in corners through offline channels.

On the basis of the business model of temporary discount stores, snack hypermarkets further tap the potential of supply chain.

The most critical action is to master the initiative of supply chain. Different from the deep binding between discount stores and brands, snack hypermarkets decided to streamline the supply chain, remove the shackles of brands, sell white-brand snacks directly, and use low-price strategy to promote scale expansion, and then put pressure on upstream brands.

Compared with the high-end snack brands that hold high and play high, the large-scale snack mass-market stores with white snacks choose to break through the sinking market, forming obvious regional characteristics. Snacks started in Changsha, Hunan Province, and through intensive regional expansion, the number of stores exceeded 2,000 in five years. Zhao Yiming Snack Shop, which emerged in Jiangxi, has been deeply cultivated in Jiangxi, Anhui, Guangdong and other regions, and the momentum should not be underestimated; The Sugar Nest, which rose in Ran Ran, Xiamen, is located in coastal markets such as Guangdong and Fujian, and has more than 1,000 stores.

The sinking of snack discount stores has reached counties, townships and other areas, which is close to the blank market of big-name snacks. Snacks are Busy Brand Director Cao Meng revealed in an interview that snacks are busy and have more than 300 township stores.

The consumption increment of the sinking market and the scale effect of snack supermarkets help them win the advantage of supply chain, and further have the premium ability with brands, and brands begin to move closer to snack supermarkets.

Gan Yuan Food, a snack food company, has established cooperation with snack distributors such as Busy Snacks, Zhao Yiming, Youming Snacks, and Wife Adults. Yanjinpu’s financial report shows that snacks were very busy in 2022, and the system opened Wal-Mart with sales of 211 million yuan, becoming Yanjinpu’s largest customer; This year, Wei Long set up a business department to connect the discount channels for snacks, and plans to launch "customized channel packaging" and an independent price system.

In addition to traditional snack selling, prefabricated and instant food has also begun to tilt to the discount snack channel. The boundaries of snack chain brands are constantly expanding, and even the market share of traditional small shops and convenience stores is constantly being tested.

The "staking the ground" under the online snack discount store is particularly fierce.

"A small county town can open seven or eight snack shops in two months." Guo Can, a busy snack franchisee, joined a joint venture with his friends in May this year, and was busy with snacks, starting his first business. "I did my homework before joining, and I said that I would earn more than a thousand dollars a day, and I would be able to return to my book in one and a half to two years." What Guo Can didn’t expect was that just half a month after her opening, two similar shops appeared on the same street. "I directly separated more than half of the customers. According to this trend, I can’t return to this in three years."

Site selection is the key factor to determine whether franchisees can make profits. "Generally speaking, the surrounding areas of schools and communities are advantageous points, and the matching customer base is more accurate." However, there are many loopholes in the implementation of regional protection policies in snack supermarkets that have accelerated into the expansion stage. "Some brands will make it clear that there will be no same brand stores in the adjacent areas, but there are too many similar snack shops to control at all."

In Guo Can’s view, snack shops seem to be a simple business model, but they have invested a lot of money. According to a rough calculation, Guo Can has invested more than 900,000 yuan in just a few months. "The initial fee is 50,000 yuan, the deposit is 30,000 yuan, the decoration fee is 120,000 yuan, the shelf cashier equipment is 140,000 yuan, and the stock preparation is more than 200,000 yuan. These are all part of the initial investment."

In fact, behind the seemingly prosperous business of snack shops, the profitability is not impressive. According to the company’s announcement and official website data, the comprehensive gross profit margin of the stores with busy snacks and preferred snacks is only 18% and 22%, while the gross profit margin of the e-commerce business of good shops can reach 24%.

After the blind expansion of snack collection stores, the whole industry will also usher in price wars, store closures and major reshuffle. After tearing open the market through price, snack shops need to face long-term problems such as brand store operation and supply chain management, which is also an all-round test of enterprise operation and management.

03 Accelerate the integration, strengthen the brand, and the snack industry enters the reshuffle period.

In the path of rapid replication, expansion and rise of snack shops, the old diseases of fast iteration, strong reproducibility and no high product threshold of snack track are exposed.

"online celebrity snacks have a fast iteration speed. Once the products are developed and verified by the market, they will be copied by many parties and then fall into the dilemma of price comparison." An industry person sighed so much about chopped pepper. Low price is indeed one of the tried-and-true strategies to accelerate brand expansion, but from the long-term development of the brand, it is not the sustainable development path of the brand to continuously reduce prices and squeeze profit space.

The dependence of the snack industry on offline channels has been continuously verified. After the price war, the snack industry will usher in a competition and competition on the scale of the offline market.

Players of discount snack brands speed up the integration, make strong alliances through mergers and acquisitions, especially focus on the expansion of sinking market, and strengthen brand awareness while expanding market share. The strategic merger between Snacks Busy and Zhao Yiming Snacks in November is one of the signals. After the strong alliance, the number of its stores and their respective advantageous areas have also been merged. In fact, this is not the first merger of snacks. As early as the first half of this year, snacks were busy and they announced a strategic investment "just goods shop" to jointly develop the national market.

Wanchen Group, a food enterprise, acquired five brands of discount snacks in one breath in October this year, and merged the four brands of Lu Xiaochan, Yadi Yadi, Haoxianglai and Laiyoupin into "Haoxianglai". At the same time, Wife, a chain of discount snacks in Zhejiang, was formally merged into Wanchen Group.

Online snack brands have also begun to tilt toward offline channels. This year, good shops have accelerated the expansion of offline stores, and deliberately resisted the impact of offline channels of discount snack shops with the model of super-thousand-flat stores. Baicaowei has returned offline since 2019. Up to now, Baicaowei has exceeded 100 offline stores nationwide, accelerating the omni-channel integration of online and offline.

Predictably, the format of discount snack shops will not stay in the Warring States period. With the outward expansion of regional brands, the snack chain track will usher in the birth of a strong one.

On the product side, the quality moat is increasingly important for snack brands.

In the snack track where the iteration speed is accelerating, the shortest path for quality breakthrough lies in the outbreak of large items. Because of this, Wang Xiaolu has continuously increased the investment in tiger skin and wind claws, and Wei Long has continuously innovated in the category of spicy strips. While intensively cultivating large items, strengthening quality control is a top priority. After the tiger skin claw was verified, Wang Xiaolu did not hesitate to invest 1 billion yuan to build his own factory. Its purpose was to control the initiative and core competitiveness of the supply chain and maintain the leading edge of the category through strict quality control.

The snack industry, whose market structure is constantly changing, has also ushered in the era of brand power competition, and strengthening brand power has become the industry consensus.

For a long time, as a fast-moving consumer goods, snack brands have strong substitutability and insufficient brand power, which can not stabilize consumers’ cognition and stickiness, resulting in continuous impact and restructuring of the industry. Therefore, snack brands have attacked on the marketing side to build core brand power.

On the one hand, it is still one of the effective means to broaden brand awareness by entertainment marketing. In April this year, the snack was busy, and the official announced Zhang Yixing as the brand spokesperson, taking advantage of the voice of the spokesperson to strengthen brand building. Vertical snack brands such as Wang Xiaolu and Wolong Nuts have also increased the comprehensive content of TV dramas, taking advantage of entertainment topics, strengthening brand building and building brand influence.

On the other hand, user recognition and planting grass have also become an important part of building brand power. Snack brands put more emphasis on getting close to young consumers, and deepened their content around social media platforms such as Jikuai, Xiaohongshu and Weibo. Covering young consumer scenes has become a brand layout trend. The "Xiaolongren", who is often active in the comment areas of major social platforms, has paved the way for Wolong nuts to go out of the circle and become the best "golden father" in consumers’ hearts through social media marketing.

Generally speaking, the future of the snack industry is still full of many uncertain factors: the other side of the discount snack shops is the dilemma of homogenization competition, and online celebrity snacks have been deeply involved in the Internet all the year round but neglected the cornerstone of supply chain construction. The competition between these two forces has not yet been concluded. What is certain is that under the industry competition, snack brands are also speeding up their thinking, making up the shortcomings in brand power and product innovation ability, and looking for a sustainable development path.

What I bring to you today is a-. Let’s take a look at it together.

Let’s take a look at the appearance of Corolla first. The front face of Corolla has improved the grade of the whole vehicle, and the middle net has adopted a multi-spoke design, which is very recognizable. Coupled with simple and generous headlights, it can win the love of young people. The car is equipped with LED daytime running lights, front fog lights, automatic opening and closing, adaptive far and near light and so on. Coming to the side of the car body, the size of the car body is 4635 mm * 1780 mm * 1435 mm. The car uses deep lines, and the car body feels very sharp. With large-sized thick-walled tires, it looks full of movement. Looking back, the overall shape of the rear of the car echoes the front of the car, the taillights present a capable design style, and the lower exhaust pipe adopts a hidden design, and the overall shape is still very attractive.

Sitting in the car, the interior design is tough, and the overall appearance is very elegant. The three-spoke steering wheel looks good outside, and it is made of genuine leather, with a full and delicate grip. Let’s take a look at the central control. The car is equipped with a touch-sensitive LCD central control screen, which makes the interior design quite layered and looks quite atmospheric. The dashboard and the seat are equally eye-catching, and the dashboard design is remarkable and very eye-catching. The car uses imitation leather seats, equipped with functions such as electric seat adjustment and seat proportion tilting, and the comfort is acceptable.

The car is equipped with car networking, driving mode selection, remote control key, Bluetooth key, interior atmosphere light, traction control (ASR/TCS, etc.) and other configurations, which are quite good and bring comfortable car experience to drivers and passengers.

After reading the above description, Xiaobian will make a summary. This car has been introduced almost before, and I believe many users who buy a car have taken a fancy to its comfort and practicality.

BYD Equation Leopard brand has recently enlarged its move! The official announced the configuration parameters and vehicle information of the new flagship off-road vehicle-Leopard 8.

The new car is built on the 2.0T DMO platform, featuring a luxury off-road vehicle with six/seven seats. It is estimated that the price will be 500,000, and we will be able to meet you this year. Its competitors will be locked in Toyota Prado, Jeep herdsman, Tank 700 and so on.

First of all, in the power system, Leopard 8 adopts a plug-in hybrid system with a maximum power of 550 kW. It only takes 4.8 seconds to accelerate 100 kilometers. Can you stand this speed?

Don’t forget, this is a big MAC that is more than 5.1 meters long. In addition, its comprehensive cruising range can reach 1200 kilometers, equipped with a battery pack of 36.864 kWh, and its pure electric cruising range is also 100 kilometers. Even in the feed state, the comprehensive fuel consumption per 100 kilometers is only 8.87 liters, and this fuel economy is quite excellent in off-road vehicles.

Then, in terms of chassis, Leopard 8 adopts a non-load-bearing body design, and the front and rear suspensions are double wishbone independent suspensions, with a full-function Yunqi -P intelligent hydraulic body control system, and the wading depth can reach 900 mm.

This system can also automatically adjust the stiffness and damping of suspension according to the road condition prediction, and it can maintain stability and comfort whether it is heavy load or high speed driving. In addition, Leopard 8 Seal is equipped with front and rear axle electronically controlled mechanical differential locks and torque distribution through electronic control system, which not only ensures off-road capability, but also provides a comfortable driving experience on paved roads.

In terms of technology configuration, Leopard 8 is integrated into Huawei Gankun Intelligent Driving ADS 3.0 system for the first time. The roof is equipped with lidar and binocular camera. In the future, it will realize advanced autopilot functions such as high speed, urban NOA and parking and driving. Unexpectedly, we can shout "far ahead" on BYD’s car. It’s really "thirty years in Hedong, thirty years in Hexi"!

In addition, Leopard 8 is the first model in the world to support UWB car keys equipped with dual-system mobile phones such as iOS and HarmonyOS. This is the first appearance of Huawei Mate XT mobile phone UWB car keys, with centimeter-level positioning accuracy and ranging accuracy more than 10 times that of Bluetooth.

Hui Ge has something to say: From the market situation, the listing of Leopard 8 will compete with hard-core SUVs such as Tank 700Hi4-T, Toyota Prado and Land Rover Defender, and it will also pose a threat to the ideal L9, Wenjie M9 and other models. Considering BYD’s success in the hard-core off-road vehicle market and Huawei’s intelligent blessing, I think the market performance of Leopard 8 is worth looking forward to.

　　Recently, the word "Xpeng Motors" seems to have blown up the circle of friends in the automobile media. Of course, this automobile brand is still relatively "unfamiliar" and its exposure in the media seems to be not high. Most people only know that it is an electric automobile manufacturing brand. Of course, the voice on the Internet is not very friendly to electric automobile manufacturers in recent years. There are not a few brands that have been crowned as "PPT". Will Xpeng Motors be such a company?

　　Before we talk about this, we should talk about what Xpeng Motors is. In mid-2014, Tesla opened hundreds of technical patents, which was a spring rain for the electric vehicle industry. Xpeng Motors, founded by He Xiaopeng, the founder of UC, and Henry, the former head of the control department of GAC New Energy Center, was the new bud after the spring rain. Set up a team in 14 years; By the end of 15 years, the prototype of Xpeng Motors had completed the independent development of motor, electric control, battery and central control large screen, and had passed the 5000KM road test. In March 16, Tucki completed the A round of financing totaling 100 million US dollars; Half a year passed, and on September 13th, Xpeng Motors officially handed over his first answer sheet-Xpeng Motors BETA.

　　We were lucky enough to test-drive this Xpeng Motors Beta on the second day of its launch, and let’s take a look at this enterprise without much nonsense and get on the real car directly through the product.

　　The design exceeded expectations.

　　Beta, the meaning of testing, is generally used in software development. With this name, Xpeng Motors can also see the internal Internet genes of the team. Of course, as the name suggests, Xpeng Motors brought a test car this time. The overall shell has changed from the Lexus NX developed before to a new design, and the interior is exactly the same as the renderings. Some parts may be different based on the mold problems after mass production, but 90% of the design scheme of the whole car has been the same as that of the mass production car.

　　This technological hub has contributed a lot to the overall style, but whether the final production version comes standard is still unknown.

The interior design is sincere

　　The appearance of Xpeng Motors still gives us a high impression, but the appearance is for others to see, and the interior is for ourselves to appreciate. Let’s take a look at its interior.

　　Since Tesla’s big screen came out, people’s concept of big screen has suddenly changed from iPad to iTable. Of course, this design can integrate dense physical buttons on a central control screen, and the visual experience is still improved a lot. The design of air-conditioning air outlet reminds people of Audi’s through air outlet, but personally, I think Tucki has a higher value. The steering wheel is moderate in size and sporty in shape, and its grip during driving is still worthy of recognition.

　　30% of the staff of Tucki Company are high-end talents from Internet companies such as Ali, Tencent, Samsung and Huawei, so there is no doubt about the development of the central control system. Screen resolution and response are the levels that should be achieved in this era. At present, the dashboard and the central control large screen of the trial car in Xpeng Motors are not equipped with anti-reflection, but they will be improved in the mass production models.

　　Other functions can be omitted, but the roof camera should be listed. This should be the first mass-produced vehicle with a camera installed on the roof. The official reply is also very cute. It should be said that "life is like a trip, you don’t have to care about the destination, what you care about is the scenery along the way and the mood of watching the scenery". Engineering people will give you the most direct way to express romance, and then they will say to the co-pilot’s sister, "I am in charge of steering the direction of life, and you are in charge of recording every bit along the way", adding another killer to pick up hot chicks’s weapon list. Of course, taking photos is only the most basic function. For example, looking for a car remotely in the basement can also turn on the camera to observe the surrounding environment through the APP, and the hardware and software will be further developed and upgraded later, which is another attempt to build a car with Internet thinking.

　　There is no doubt that the small table board can improve the practicability, and it is ok to temporarily put the mobile phone wallet, etc., but we still do not advocate the co-pilot to put anything that affects driving safety in this place while driving.

　　The five USB interfaces of the whole car also fully demonstrated Xpeng Motors’s affirmation of his battery life.

　　Moreover, the floor inside the test car can not be lifted, and the performance of the storage space under the floor can not be really understood.

The driving experience is remarkable.

　　After the data is listed, it is still intuitive to get on the car body. First of all, after the brake is released, the car will be in an idle state. When the switch is pressed, the initial impulse is still a little strong, and then the ride comfort is very good, and there is no obvious power loss when the switch is released. With the brake entering the corner, you can feel the power surge when you accelerate again. Because the venue is small, you can’t feel it in a straight line for a long time, and the later force needs to be verified. The performance of steering when cornering is remarkable, and the clear directivity gives people confidence.

　　As for the overall suspension performance, the cornering support on the test drive site is still good. Because the road surface of the site is relatively smooth, the feedback experience of the road surface bumps is not intuitive, and the comfort level needs to be truly felt during the road test.

　　Because this set of powertrain is a mass production standard, the chassis suspension may continue to be adjusted in the later stage, and the reference degree of driving experience is still very high at present. As far as the space of the whole vehicle is concerned, the front row is normal, and the rear leg space is average. As this is a 90% completed vehicle, I hope that the remaining 10% will be left a little for space layout.

　　High-tech functions are full

　　I have to talk about automatic parking here. Xpeng Motors’s automatic parking doesn’t require the driver to be in the car, which means it is a function of "loading X and leaving, which is really exciting for XX". First, find the parking space. After the vehicle shows that it can park automatically, you can take your things away, take your belongings and get off the bus, and press the lock key for a long time. When the double flashing lights of the vehicle jump and the instructions have been conveyed, you can turn around and leave handsomely if you have a tiger in your heart. If you want to smell the roses a little, you can stop and watch the small details of this technology changing your life. Of course, how can you just park in? You can also move the car out and drive to your side, but I’m sorry that you still need to open the door yourself at present.

　　In the later stage, there will definitely be richer and deeper function development in high technology. Because this is a car with Internet genes, the function upgrade means that the hardware is unchanged and the software is upgraded, which is still very beautiful for customers.

　　summary

　　Xpeng Motors Beta gives me a solid feeling. Although the details of the trial car can’t be carefully examined, the real focus can still be intuitively felt. It took two years from the establishment to the understanding of this brand, but it took only one hour to get interested in it. The product finally achieved its attitude. I hope that in the torrent of new energy vehicles in China, Xpeng Motors can become a clean stream. Keep this spirit of practical products well, and it will never be a PPT for consumers, but a car that can be seen and touched.

Space and vehicle comfort are closely related, and this car is brought to you today. Come and see it quickly.

First of all, from the appearance, the dark blue G318 front adopts a very sharp design, which makes people unforgettable. The headlights are very exquisite, which is very fashionable and simple. Coming to the side of the car body, the car adopts simple and generous lines, and the car body presents a domineering design style. With large-sized thick-walled tires, smooth lines run through the whole car side. Looking back, the rear of the car echoes the front of the car, the taillight style is more fashionable, and the overall shape is still very attractive.

When I got into the car, the interior looked young and the visual effect was good. The steering wheel of the car is in line with the interior style and has a simple shape. Take a look at the central control. The design of the center console is reasonable, which makes the interior design quite layered and looks avant-garde. Finally, let’s look at the dashboard and seats. The car is equipped with a dynamic and lively dashboard, and the shape has taken the sports route. The seat is wide and thick, and the overall ride feels soft and comfortable.

The dark blue G318 trunk has a good space, and it can also expand the storage space by putting down the rear seats, which is enough for daily use.

Do you have a lot of ideas after reading today’s story? Many people buy SUVs because of their stronger passability. The car is practical and fully equipped, and it is a good helper for home travel.

Report the case immediately after cheating and urge to solve the case every day.

The liar is abroad, and the police are also embarrassed.

What should I do after being cheated?

Please keep the following emergency operation instructions.

01

Call the police in time: go to the nearest police station for consultation at the first time, and the police will immediately take measures to stop payment and try their best to recover property losses. If you call 110 or 96110 (the special number for anti-telecommunication network fraud), you need to go to the nearest police station as soon as possible to cooperate with the work.

02

Organize the evidence: don’t delete all kinds of information! Keep the evidence such as chat records, call records, transfer records or vouchers with criminals, and keep the complete account numbers of myself and the other party.

If the money hadn’t been cheated,

Don’t be negligent!

01

Reset the phone, update the password, and download the anti-fraud APP.

If the mobile phone has downloaded the fraud-related APP by clicking the link, even if there is no financial loss, it is necessary to reset the mobile phone in time, change the password of the property-related account, download the national anti-fraud center APP, and build a "firewall" against fraud.

02

Organize evidence, summarize clues and report the case in time.

Provide information clues, total recall and the other party’s account that may be involved in online fraud to the public security organs through 110 alarm telephone or 12110 short message alarm platform and network 110 to help the police summarize clues and carry out investigation.

Once you are cheated, remember that time is "fast", alarm is "fast" and payment is "fast", and you may recover the loss before the liar withdraws money; Don’t take it lightly if you are not cheated, always remember that fraud crimes are everywhere, and be careful to sail for thousands of years!

Original title: "Come to" electricity "and control" card "with me | The sixth bomb of electric fraud popularization-what should I do if I find that I have been cheated? 》

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　　Recently, 28-year-old Ashton Chen was exposed in a recent photo. After losing weight and shaping successfully, Ashton Chen has distinct facial features, and netizens have praised and commented: "Handsome! Finally found the peak of face value ","it looks like there is no long disability at all ~ "and" body shaping succeeded? " Great figure. "

　　

　　Recent photos of Ashton Chen

　　

　　Recent photos of Ashton Chen

　　Actors of all ages are required in the entertainment circle, and child stars are one of them. After all, it is an unchangeable truth to become famous as soon as possible. When we feel that time is a scalpel to the popular young actors, what is even more frightening is that time has also cut the child stars!

　　

　　Now 28-year-old Cao Jun has grown into a handsome and masculine tough guy. After graduating from college, he still chooses the career of actor.　

　　

　　In fact, compared with Cao Jun, who debuted in 1996, there was once a child star who was much higher than Cao Jun in appearance and popularity! He is Ashton Chen. He was born in the same year as Cao Jun, made his debut earlier than Cao Jun, became famous as a young monk, and looked better than Cao Jun when he was a child.

　　

　　In August, 1993, he co-produced the first film "Cyclone Boy" with Taiwan Province singer Jimmy Lin. In April 1994, he co-produced "shaolin popey ii messy temple" with Hong Kong movie stars Ng Man Tat and Adam Cheng, which made a box office achievement of 200 million in Taiwan Province.

　　

　　In 1995, Ashton Chen co-produced Invincible Stars with Ng Man Tat in Hong Kong, Gambling Saint with Eric Kot and Chingmy Yau, Ten Brothers with Zhong Zhentao and Sharla Cheung in Hong Kong, and Dragon in Shaolin with Hong Kong movie stars Yuan Biao and Luo Jiaying. Has been called Jet Li’s successor!

　　

　　Also at the invitation of the Hong Kong Film Association, as a special guest of the 14th film "Golden Awards", he presented awards to Jackie Chan, a world kung fu movie star!

　　

　　They also worked together in the TV series "Nine-year-old County Magistrate". At that time, Ashton Chen was obviously much cuter than Cao Jun.

　　

　　Later, Ashton Chen also took on Zhan Zhao in the TV series "Young Bao Qingtian", which should be the time when his face value was the highest. I didn’t expect to grow crooked with Ashton Chen!

　　

　　Fang Shiyu, a young hero, has grown horizontally. The most unbearable thing is that it has grown into a non-mainstream appearance!

　　

　　I had an affair with He Jie.

　　

　　By the time IP Man 2 was published, if you hadn’t looked at the cast list until he played soy sauce, could you recognize Ashton Chen as the soil and fat circle on the far right?

　　

　　The general rule in the entertainment circle is that child stars will still choose the actor road when they grow up, but it is difficult to continue their previous popularity. When they were young, they became very popular, and when they grew up, they disappeared from many people.

　　I still hope they can achieve something.

　　

　　For example, the little dragon people who used to be very fond of water grew up … …

　　

　　Daniel, the actor of Harry Potter, grew up like this when he was a child, and when he grew up … … It’s changed!

　　

　　INES Jr. in Qiong Yao’s drama INES is now … … Ah, stop talking.

　　

　　It may be strange for you to mention this name, but when it comes to the TV series "The Little Monk’s Real Name", you will surely realize that it was him! The quaint character was loved by thousands of audiences, and Cao Jun, who was only 8 years old at that time, became famous overnight. The next year’s sequel was broadcast again, and Cao Jun became the hottest child star at that time.

　　

　　After that, he starred in Nezha, the Lotus Boy, where he played Nezha, the spiritual bead.

　　

　　As a popular child star, he successively filmed dramas such as Nine-year-old County Grandfather and Prime Minister Little Gan Luo in the following years.

　　

　　In 2004, he starred in the costume drama "Lotus Lantern" shot by CCTV, and served as the first hero of the drama. In that year, the clever "Happy" suddenly grew up and talked about love in the play. Later, his news gradually decreased. I heard that he went to Fudan University to study. Talked about a girlfriend in college.

　　

　　CCTV News:The case of 2 deaths and 4 injuries caused by Maserati rear-end BMW in Yongcheng, Henan Province in July 2019 has aroused widespread concern in society. Shangqiu People’s Procuratorate accused three defendants on Maserati of endangering public safety by dangerous means, and plaintiffs Qiao Moumou and Wang Moumou filed incidental civil actions at the same time. Today (16th) morning, the Intermediate People’s Court of Shangqiu City, Henan Province held a hearing in yongcheng city.

　　△ the moment of the incident

　　The public prosecutor accused: At 19 o’clock on July 3, 2019, the defendants Tan Moumou, Liu Moumou and Zhang Moumou went to a kebab shop in yongcheng city for dinner and drinking. After the dinner, at 22: 22, Xu Zhang Moumou contacted the driver by phone. Before the driver arrived, Tan Moumou drove the NE5S55 Maserati levante SUV and pulled Liu Moumou and Zhang Moumou to leave, driving along several sections of Yongcheng City. After rubbing eight roadside cars in succession, Tan Moumou was forced to stop because he could not pass, and was discouraged by the surrounding people and the car owners who crashed. Liu Moumou and Zhang Moumou asked Tan Moumou to leave quickly. Tan Moumou ignored the dissuasion of the masses and rushed out to escape. When he reached the intersection of East Outer Ring Road and Yongxing Road, he chased the Yu N0182L BMW sedan waiting for the traffic signal at high speed, causing the BMW sedan to catch fire, causing the occupants Ge Moumou and Jia Moumou to die on the spot, and the driver Wang Moumou was seriously injured. Tan Moumou, Liu Moumou and Zhang Moumou were arrested by the public security organs on the spot. On August 13, 2019, the procuratorate approved the arrest of three people.

　　The public prosecution agency believes that the defendant Tan Moumou continued to drive in a collision despite dissuasion after a traffic accident caused by drunk driving, causing heavy casualties and economic losses. The defendants Liu Moumou and Zhang Moumou knew that Tan Moumou was drunk and had an accident and still instigated him to escape, resulting in more serious consequences. The actions of the three defendants all constituted crimes of endangering public safety by dangerous means. In the joint crime, Tan Moumou is the principal offender, and Liu Moumou and Zhang Moumou are the accomplices.

　　During the trial, the public prosecution agency read out the indictment and produced relevant evidence, the defendant and his defender conducted cross-examination, and both the prosecution and the defense fully expressed their opinions. The plaintiff and his agent ad litem in the civil litigation attended the proceedings and expressed their opinions, and the defendant made a final statement. Due to the seriousness of the case, the court announced an adjournment and decided to pronounce the sentence. (CCTV reporter Zhao Kun is now in Zhao Lei)

　　[Economic Interface]

　　Guangming Daily reporter Liu Kun Guangming Daily correspondent Yin Zeren

　　Scan the QR code to view the production information of clothing; New technologies such as big data and 5G are booming, making more and more factories more "smart" … … Nowadays, data has become the fifth largest factor of production after land, labor, capital and technology, and is inserting "digital wings" for production and life.

　　The Party Central Committee and the State Council recently issued the "Party and State Institutional Reform Plan", which clearly established the National Data Bureau, which is responsible for coordinating and promoting the construction of basic data systems, coordinating the integration, sharing, development and utilization of data resources, and coordinating and promoting the planning and construction of digital China, digital economy and digital society.

　　Data is called "oil" in the era of digital economy. What are the opportunities and challenges for the development of China’s big data industry at present and in the future? How to better play the role of data elements? The reporter conducted an interview on this.

　　The "family" of data resources is more solid.

　　Caring for the elderly living alone in the village, can the data "take the handle"? The answer is yes.

　　In Xiajiang Village, Fengshuling Town, Chun ‘an County, Hangzhou City, Zhejiang Province, the local power supply station collects electricity consumption data through smart meters in villagers’ homes to analyze the electricity consumption of elderly people living alone. If there is abnormal electricity consumption, they will send out early warning information in time, and relevant personnel will come to visit to avoid accidents. "The owners usually work outside the home and are not around the elderly. We can understand the work and rest of the elderly by monitoring the electricity consumption, which will also reassure the owners." Power supply staff said.

　　In fact, data not only brings more convenience to people’s lives, but also "shows its talents" in the production field.

　　5G digital pepper planting base in tiemen town, Xin ‘an County, Luoyang, Henan Province. Photo by Zhang Yixi/Bright Picture

　　In the digital workshop of a manufacturing enterprise in Guangdong Province, intelligent robots operate in an orderly manner, and all production data are displayed on the big screen of the office area in real time for managers to check and control. Compared with before, the production efficiency of the workshop has been greatly improved and the production cost has been greatly reduced … …

　　The industry believes that data is the "oil" in the era of digital economy. Data flow is like oil burning, which can generate power, while power brings value. For example, data flow can drive technology flow, material flow, talent flow and capital flow. Data is also a "diamond mine" in the era of digital economy, which can generate value through mining and refining. It is reflected in revealing the laws that a single data cannot show through multi-dimensional and multi-field data, realizing accurate decision-making, increasing certainty, traceability and predictability, reducing decision-making mistakes and reducing risks.

　　Experts say that big data industry, as a strategic emerging industry focusing on data generation, collection, storage, processing, analysis and service, is the key support to activate the potential of data elements. In recent years, China’s big data industry has risen rapidly and gradually developed into an advantageous industry supporting economic and social development. The data resources are more solid, the basic capabilities of data collection, transmission and storage have been significantly improved, and big data products and services have been widely popularized, especially in the prevention and control of epidemic situation and the resumption of production. It has played the role of "Depth Charge" and "main force".

　　The White Paper on Big Data (2022) issued by China Institute of Information and Communication shows that China’s big data industry has shown a good development trend and its innovation capability has been continuously enhanced. In 2021, the number of papers published in the field of big data in China accounted for 31% of the world, and the total number of patents related to big data accounted for over 50% of the world, ranking first; A number of big data leading enterprises have risen rapidly and their market prospects are widely recognized.

　　Yan Gang, deputy chairman of the Sichuan Provincial Committee of the Democratic National Construction Association, counselor of the Chengdu Municipal Government and dean of the Big Data Research Institute of Southwestern University of Finance and Economics, told reporters that at present, the development status of China’s big data industry can be summarized as "frequent policies, rapid development and great potential". In terms of policy, the benefits of "counting the east and calculating the west" continue; In terms of scale, China’s digital economy ranks second in the world for many years. In 2022, the scale of big data industry reached 1.57 trillion yuan, an increase of 18% year-on-year.

　　"China’s big data industry foundation is increasingly consolidated, the industrial chain is initially formed, and the ecosystem is continuously optimized. At present, it is in a promising state." Yan Gang said.

　　Opportunities and "growing pains" coexist.

　　"Recently, I bought some clothes for my son online, and then I frequently received various push advertisements for children’s wear, as if my consumption data was ‘ Steal ’ The same. " Rebecca, who lives in Haidian District, said.

　　In fact, this is not a case. At present, the disclosure of private information such as personal consumption data and "killing big data" still occur from time to time, and the big data industry is also facing "growing troubles".

　　The 14th Five-Year Plan for the Development of Big Data Industry proposes that by 2025, the estimated scale of big data industry will exceed 3 trillion yuan, and the compound annual growth rate will remain at around 25%. A modern big data industry system with strong innovation, high added value and independent control will basically take shape.

　　Workers of a new material science and technology company in Zouping, Shandong Province are testing the purity of high-purity alumina. Xinhua news agency

　　The large-scale intelligent cage platform in Shenyuanhai was successfully installed. Photo by Tang Ke/Bright Picture

　　Experts believe that the "Fourteenth Five-Year Plan" period is a crucial period for China’s industrial economy to move towards a digital economy, and the big data industry will enter a new stage of integrated innovation, rapid development, in-depth application and structural optimization.

　　"China has huge data resources and demographic dividends, providing sufficient raw materials and talent base for the big data industry. At the same time, intensive policies have provided a good policy environment and market demand for the big data industry. " Yan Gang said.

　　However, Kougang also said that at present, the construction of China’s data factor market is still in its infancy, and the basic systems and standards such as data transaction and circulation need to be improved. In recent years, a number of data exchanges have sprung up in various places, but many of them are suspected of "staking" and their business development is not ideal. At the same time, the traditional factor supervision is mainly based on offline supervision, which is difficult to adapt to the reality of online and offline integration of data elements.

　　"There is a contradiction between data circulation and personal information protection." Kou Gang said that the value of data lies in circulation. If data is not circulated, it will be difficult to produce its due value. However, if it is not well protected, personal privacy and business secrets will be leaked, which will not only affect related rights and interests, but also cause social and economic risks. How to avoid "one tube will die, and once it is released, it will be chaotic" is a problem worthy of attention. In addition, China’s big data industry still faces the problem of "stuck neck" in key technologies, and the support in key areas such as basic software and hardware needs to be strengthened.

　　Experts said that at present, a new round of scientific and technological revolution and industrial transformation is accelerating, the world has entered the era of digital economy, and the big data industry has ushered in a new round of development opportunities; At the same time, we should also be soberly aware that the profound adjustment of the international industrial competition pattern and the increase of potential risks such as technical ethics and data security have all posed no small challenge to the development of China’s big data industry. In this regard, China should seize new opportunities for the development of the digital economy, unswervingly implement the national big data strategy, give full play to the engine role of the big data industry, promote the overall improvement of thousands of industries with the first-Mover advantage of the big data industry, and firmly grasp the initiative of development.

　　The audience experienced the mixed reality helmet at the World Digital Education Conference. Xinhua news agency

　　Jiaxing, Zhejiang, cultivated a "smart field" with digital new agricultural tools. Xinhua news agency

　　Accelerate the construction of a data-based institutional system

　　On January 29th, the Smart Brain (Phase I) of the Yangtze River Delta Ecological Green Integration Development Demonstration Zone was put into operation. Relying on the Yangtze River Delta regional data sharing and exchange platform, Smart Brain has opened 18 data links in Jiangsu, Zhejiang and Shanghai provinces and one city, and gathered 242 data resources, which strongly supported regional integration application scenarios such as social security, medical insurance and the use of provident fund in different places.

　　In recent years, all localities and departments in China attach great importance to the development and application of data resources, strive to improve the level of public data governance, and have carried out a lot of practices in policy formulation, platform system construction, data sharing and opening up, data development and application, and made positive progress.

　　At the same time, experts believe that data, as a new production factor, has the characteristics of intangibility and non-consumption, which poses new challenges to the traditional systems of property rights, circulation, distribution and governance, and it is urgent to build a production relationship that is compatible with the development of digital productivity and continuously liberate and develop digital productivity.

　　In December, 2022, the Opinions of the Central Committee of the Communist Party of China and the State Council on Building a Data-based System to Give Full Play to the Functions of Data Elements (hereinafter referred to as Opinions) was released, which systematically laid out the "four beams and eight pillars" of the data-based system and drew a long-term blueprint for the development of data elements.

　　The "Opinions" proposes to explore the structural separation system of data property rights. Establish a classification and authorization system for public data, enterprise data and personal data. Experts believe that by establishing a "three-power separation" between the right to hold data resources, the right to use data processing and the right to operate data products, strengthening the right to use data processing, freeing the right to operate data products and accelerating the construction of the data property registration system will provide institutional guarantee for promoting the orderly circulation of data, encouraging data development and utilization, guiding data product transactions and releasing the value of data elements.

　　Yu Xiaohui, president of China Information and Communication Research Institute, said that in the future, it is necessary to strengthen the collection and sharing of data resources. Promote public data authorization operation, improve data operation efficiency, develop personal information data authorization and enterprise data authorization, and enhance data aggregation ability. We will promote the life-cycle value management of data collection, labeling, storage, transmission, management and application, and break through the data barriers among and within different entities of government departments, public institutions and enterprises.

　　"Promote data standardization, improve cross-departmental and cross-industry data standard systems, and establish multi-level data management standards." Yu Xiaohui said that data standards should be formulated and a standardized system should be established, including basic data terminology standards, data exchange and sharing standards, and data security and privacy standards. Encourage key industries to innovate data development and utilization models, combine application demonstrations of key industries, sort out and select data application benchmarks of key enterprises, increase the docking and promotion of local and industry enterprises, and replicate and promote typical applications.

　　Kou Gang said that at present, the government has a large number of public data resources, which can start from the integration, sharing, development and utilization of government data resources. On the one hand, government departments should sort out the standard rules and unify the standards of data collection. On the other hand, optimize the existing data authorization mechanism, reduce the intermediate links of repeated confirmation, and alleviate the concerns of departmental data sharing; Explore compensation and incentive mechanisms that are more in line with the interests of departments, stimulate the enthusiasm of data circulation in various departments, and increase the protection of high-value data such as social security, medical insurance and provident fund.

　　"Circulation transaction is the only way to transform data resources into data assets and fully release value." Weng Mao, a professor at Guanghua School of Management, Peking University, said that on the one hand, it is necessary to optimize the layout as a whole, emphasize the transparency and professional management of trading venues, objectively and scientifically evaluate the effectiveness of the pilot, sum up market experience and lessons in a timely manner, and adjust and optimize. On the other hand, in order to reduce the uncertainty of transactions and the cost of performance by establishing rules and uniform standards, all parties in the market should consciously accept supervision from all walks of life and resolutely stop acts such as inconsistency between name and reality, manipulation and collusion. In the medium and long term, China’s data factor market will form a pattern of coordinated development of various types and multi-level trading venues.

　　On the semiconductor chip production line of a company in Maanshan Economic Development Zone, Anhui Province, employees are rushing to produce semiconductor chips for 5G base stations. Wang Wensheng photo/bright picture

　　Source: Yin Zeren, China Institute of Information and Communication.

　　Link big data development and utilization actions in some industries.

　　Communication big data:

　　Accelerate the large-scale deployment of 5G networks and promote the upgrading of Gigabit optical fiber networks. Expand the interconnection nodes of the backbone network and set up a number of international communication entrances and exits. Improve the anti-seismic capacity of public communication facilities in earthquake-prone areas, strengthen the construction of "super base stations" in mountainous areas, plan and reserve mobile base stations, and improve the anti-destruction capacity of communication public networks.

　　Financial big data:

　　Through big data actuarial, statistics and model construction, we will help improve the modern financial supervision system, fill the shortcomings of the supervision system, and promote financial innovation in an orderly manner under the premise of prudent supervision. Optimize models such as risk identification and credit evaluation, and improve the risk management ability based on data.

　　Medical big data:

　　Improve electronic health records and databases such as cases and electronic prescriptions, and speed up data sharing in medical and health institutions. Popularize telemedicine and promote the application of medical image aided interpretation and clinical aided diagnosis. Improve the supervision ability of medical institutions and medical behaviors, and promote the linkage reform of medical care, medical insurance and medicine.

　　Traffic big data:

　　Strengthen the collection and analysis of data related to vehicles and transportation infrastructure, and provide support for the development and application of autonomous driving and vehicle-road collaborative technology. Carry out application innovations such as travel planning, traffic flow monitoring and analysis, and promote intelligent highway management, traffic signal linkage and bus priority control. Through the sharing and application of data such as transportation and logistics, we will promote the development of multi-modal intermodal transportation such as railways, highways, water conservancy and aviation.

　　Employment big data:

　　Use big data such as online recruitment, mobile communication and social insurance to monitor the changing trend of the labor market, keep abreast of the changes in employment and unemployment of enterprises, better analyze and judge the employment situation, and make scientific decisions.

　　(Source: "The 14 th Five-Year Plan for the Development of Big Data Industry" compiled by Liu Kun)

　　Guangming Daily (15th edition, March 23rd, 2023)

Welcome to pay attention to [car home Hangzhou Preferential Promotion Channel] to bring you the latest auto market trends. Recently, a high-profile luxury car, the imported BMW i5, is in full swing in Hangzhou with attractive preferential activities. It is understood that the current maximum discount amount has reached an astonishing 140,900 yuan, and the minimum starting price has dropped to 499,000 yuan. For consumers who are interested in starting this high-performance electric vehicle, this is an opportunity not to be missed. Want to know more details and get higher preferential treatment? Please be sure to click the "Check Car Price" button in the quotation form, and let’s seize this rare opportunity to buy a car together.

With its exquisite design, BMW i5 (imported) shows the classic BMW family style. The front face adopts the iconic kidney-shaped air intake grille with streamlined body lines, which gives the vehicle a sense of movement and strength. Overall style, it combines elegance and technology elements, showing the gas field that luxury cars should have, and details reveal the persistence of environmental protection concept. It is an attractive electric vehicle.

The side lines of BMW i5 (imported) are smooth and dynamic, and its body size is 5060mm x 1900mm x 1505mm, showing the style of a luxury car. The wheelbase reaches 2995mm, ensuring ample internal space and driving stability. The car is equipped with unique 245/40 R20 front tires and 275/35 R20 rear tires, which not only provides excellent grip, but also complements the rim design, adding a touch of sportiness to the overall appearance.

The interior style of BMW i5 (imported) is luxurious and attention to detail, and its spacious interior space creates a comfortable atmosphere for passengers. The steering wheel is made of leather with excellent texture, and the design is ergonomic. It supports electric up and down+front and rear adjustment, providing excellent control experience. The 14.9-inch central control screen is a highlight of the interior, which integrates multimedia system, navigation, telephone and air conditioning control, and is equipped with voice recognition function, which is convenient to operate and full of technology.

In terms of seats, the seats are made of various materials, including imitation leather, genuine leather and leather/suede mix and match, to ensure the comfort of passengers. Both the driver’s seat and the driver’s seat are equipped with electric adjustment functions, including front and rear, backrest, height, leg rest and lumbar support, which support four-way adjustment, and the driver’s seat also has electric memory function, which is convenient for different drivers to set individually. The front seats also provide additional heating and ventilation functions to ensure the best ride experience in all weather conditions. The rear seat supports the proportion of tilting down, which is flexible in space and convenient for carrying goods or riding many people.

BMW i5 (imported) is equipped with a powerful engine with a maximum power of 442kW, providing surging power output. At the same time, its torque performance is also excellent, up to 795 Nm, which ensures that the vehicle can show superior performance in various driving scenarios.

As the price reduction promotion of BMW i5 (imported) draws to a close, we sincerely invite you to seize this rare opportunity to buy a car. With the further preferential price, this future-leading luxury car not only has excellent driving experience and technology configuration, but also will bring you a real cost-effective improvement. Don’t miss this opportunity to get in touch with future travel, let’s move towards a new life of intelligent and green driving together. Finally, thank you for your continuous support and trust in BMW, and look forward to your unforgettable journey with BMW i5. Act quickly and make your dreams within reach!