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documentary

Quest for Guiyang

Premiere time: March 25th.

Broadcasting platforms: Tencent Video and Guizhou Satellite TV.

Producer: Propaganda Department of Guiyang Municipal Committee of CPC, Daolai Media.

The third work of Daolai Media’s "Xunwei" series. "Exploring Guiyang" takes authentic food as a thread, revolves around the three dimensions of "mountain", "water" and "city", and presents the relationship between food and humanity, history and style with a beautiful and pyrotechnic lens. Since the launch of the program, it has caused widespread discussion. Tencent’s video heat value is 6178, and Douban score is 8.3.

Next meal Jianghu 2

Premiere time: July 28th.

Broadcast platform: iQiyi

Producers: iQiyi, Luming Literature Film, Qujiang Film, Meilin Culture, Fantasy Country.

The series "Going to the Jianghu" is the key IP of the iQiyi food documentary track, and iQiyi’s "Qingchuang Documentary" plan was selected as the first project. The film links "Jianghu" with food and diners, taking the city as the container and vivid characters as the carrier, showing the food culture with regional characteristics. This season, we will continue our previous "Jianghu" temperament and continue to look for the most authentic food with fireworks in eight cities.

Hunan cuisine with proud peppers 2

Premiere time: September 19th.

Broadcasting platforms: Hunan Satellite TV and Mango TV.

Producer: Hunan Satellite TV, Time Huaying

Taking Hunan as the origin, from taste to Taoism, food reflects Hunan’s food culture and customs. According to the 2021 Annual Audience Analysis Report of the State Administration of Radio and Television, Hunan Cuisine of Aojiao ranked second in the first quarter in the annual audience rating of prime-time documentaries. In the second season, we will continue to focus on the tradition of Huxiang cuisine, which is based on time and place, and show the wisdom of chefs in the countryside between cities and the thousands of years of dietary customs in Huxiang.

Jianghu restaurant 3

First broadcast time: November 2.

Broadcast platform: Youku

Producer: Youku

Documentary series of high-reputation food. As its name suggests, the program is full of Jianghu atmosphere and towniness, and tells a generation of "Jianghu chefs" or ordinary or legendary life stories in the streets with young and interesting language. This season continues the exploration of authentic Jianghu cuisine in the first two seasons, focusing on the presentation of "spicy taste". By excavating spicy food hidden in the streets, the unique charm of six spicy food cities is displayed.

Breakfast China 4

Premiere time: November 7th.

Broadcasting platforms: Tencent Video, Southeast Satellite TV and Strait Satellite TV.

Producers: Tencent Video, Southeast Satellite TV and Strait Satellite TV.

Breakfast China has aired 100 episodes since 2019. The scores of douban in the first three seasons were 8.0, 8.7 and 8.8. This season continues the three characteristics of "fireworks", "fun" and "healing" in the first three seasons, and continues to take root in the streets and lanes of the city, looking for the simple people who like local food and make food, and recording the work and life of the people with the lens, as well as the smiles that bloom because of tasting delicious food.

Flavor World 4 Grain Planet

First broadcast time: November 24th.

Broadcast platform: Tencent video

Producer: Daolai Media, Penguin Film and Television.

The well-known food documentary IP "Flavor World" has gained a good reputation in the first three seasons, with douban scores of 9.0, 9.0 and 8.4. The fourth season focuses on cereals, excavating and displaying the map of world food, and reflecting the unique side of the world’s food wisdom and Chinese’s personality from the food.

variety; shows

"punch in! Chihuo Tuan 2

Theme: outdoor food fun experience reality show

Premiere time: July 30th.

Broadcasting platforms: Dragon TV, Mango TV and Mi Gu Video.

Producers: Dragon TV, Happy Media and Chengdu Wenlv.

Starting from food, we can appreciate the eating habits and customs of different cities during our travel. Food combines guest interpretation and game interaction to show the profoundness of Chinese traditional culture. The form of "browsing and eating"+companion attribute makes the program show a natural intimacy, and the douban score is 8.2.

"Eating" for 18,000 Li "

Subject: Real-life reasoning, food exploration reality show

Premiere time: August 5.

Broadcasting platforms: Zhejiang Satellite TV, iQiyi, BesTV and China Blue TV.

Producer: Zhejiang Satellite TV, Fun New Media.

Through the way of star punching experience, on-the-spot story visit and real-life reasoning exploration, the contemporary rural development picture is vividly displayed, so that the audience can feel the positive style of people pursuing a better life while enjoying the delicious food and beautiful scenery. The program Douban scored 8.4.

How about going to your house for dinner 2

Subject: Documentary program of hometown humanistic plot

Premiere time: August 25th.

Broadcast platform: bilibili

Producer: Li Li Li

The program focuses on "Family Banquet, Family and Hometown Stories", and guests invite friends to start a "home-cooked food trip" with the theme of "going home for dinner", recording the friendship of young people, recalling unforgettable growth experiences and telling different forms of family stories. In the second season, apart from bilibili UP, there are also representatives from all walks of life, such as actor King-Tan Yuen, young director Liu Xunzi Mo, policeman Art and Yunnan forest fireman.

Warm hot pot

Subject: Hot pot food emotional reality show

First broadcast time: October 9.

Broadcasting platforms: Beijing Satellite TV and Mi Gu Video.

Producer: Beijing Radio and Television Station

Warm Hot Pot takes hot pot as the carrier to convey the emotional link between people and between people and cities. The program invited Zhang Guoli, Victor Ma and others to form a "Warm Hot Pot Group" to look for people with stories in the city and "save a seat" for them to witness the gathering moment of the clients and convey the true feelings in the world.

A Millennium

Subject: Food Culture Exploration Program

First broadcast time: October 28th.

Broadcast platform: CCTV-3 variety channel

Producer: Art Program Center of Central Radio and Television General Station

Created by the "National Treasure" team, with the framework of "drama+history+food", it deeply excavates various historical delicacies. From the exploration and tasting of dishes and the creation and deduction of a drama, we can feel the profound historical accumulation behind food and appreciate the profoundness of Chinese food culture.

Who is the top chef

Theme: culinary competitive variety.

Premiere time: November 4th.

Broadcast platform: Zhejiang Satellite TV

Producer: Zhejiang Satellite TV and Zhongcheng.

By exploring hometown cuisine, regional cuisine and local ingredients, the hometown shows the differences of characters, and comprehensively examines the players’ abilities of innovation, application, learning and perception in a "multi-dimensional, short-term and strict standard" manner, and restores the signature dishes of the industry benchmark. The 48 contestants have diverse identities, including restaurant managers, star-rated hotel chefs, food bloggers, and even "slash youth" from music, advertising, e-sports and other fields.

serials

On the tip of the tongueHeartbeat

Theme: Youth City

Premiere time: January 13th.

Broadcasting platforms: Zhejiang Satellite TV, Tencent Video, iQiyi, Youku.

Producer: Haohan Entertainment

The story revolves around Jiang Qianfan, a legendary chef in the food industry, and Lin Kesong, a positive energy girl with amazing taste, and tells the challenging road of the two aiming at winning the cooking competition. When the play was broadcast in China, it was launched overseas simultaneously. On the first broadcast day, "Heartbeat on the Tip of the Tongue" was rated 9 points on Mydramalist, an Asian drama rating website.

Shangshi

Theme: costume inspirational food drama

Premiere time: February 22nd.

Broadcast platform: Mango TV

Producers: Mango TV, Entertainment Film and Television, Zhihe Film and Television.

"Story of Yanxi Palace" and "My temples are not red with begonia" were created by the original crew. After three days of broadcasting, the broadcast volume of Skynet broke 200 million. After the drama, the Palace Food Bureau is the background, which shows the pursuit of Chinese food skills by Yao Ziling and others, traces back to the feast fashion and conveys the characteristic flavor. Behind the food, see the history and culture, and see the traditional etiquette.

Treasures and delicacies

Theme: costume food drama

Premiere time: April 7th.

Broadcast platform: bilibili

Producer: Entertainment Film and Television, Bili Bili

"Delicious Story" tells the story of chef Ling Xiaoxiao’s determination to be the best chef in the world since childhood. When she grows up, she enters the palace, meets Prince Zhu Shoukui, and gains love and growth. The drama integrates costume, food and light comedy, and opens the mode of "Dinner Drama". Bilibili has over 200 million broadcasts and 802,000 barrage. Disney+ has purchased the overseas copyright of the play.

short video

Spicy dezi

Fans: 38.562 million in Tik Tok and 9.49 million in Aauto Quicker.

Positioning: Food production based on Northeast home cooking.

The video style is simple and realistic, and the food course is simple and practical, which can be reproduced at home. Spicy Dezi has won the titles of "2019 Shake Incentity Popular Talent" and Youku "Public Ambassador for Helping the Poor and Helping Agriculture".

Mutton cuisine

Fans: 10.151 million in bilibili and 6.827 million in Tik Tok.

Positioning: food production and sharing

The "New Wall Knots Sheep" in the gourmet area is a rhyming maniac in the culinary world. "With the most rigorous real materials and the most flavorful rhyme", the copywriting skills are profound, which also gains a large number of fans. In 2019, 2020 and 2021, it was selected as "Top 100 UP Owners of the Year" in bilibili.

Yanjie gourmet (Chengma)

Fans: 10.769 million (Aauto Quicker) and 8.143 million (Tik Tok)

Positioning: home-cooked food production

Dressed in household clothes, the cooking process of household food is restored with household kitchen utensils, and the engraving is high. The video content is full of human fireworks.

Special planning | Layout expansion type Multi-food film and television content is advanced again

Layout expansion type, diversified food, film and television content, and then advanced

Domestic food film and television content "fragrance" overseas

The development path is very different. A brief analysis of foreign food film and television content

Domestic food film and television content worthy of attention in 2022

Overseas food and television content worthy of attention in 2022

Photo: Douban, program official micro

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zongyiweekly@163.com

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Special feature of 1905 film network "Today is a day of celebration! "Feng Shen" has finally reached 2.5 billion! "September 2, withThe first part of feng ShenBox office exceeded 2.5 billion, actorsThis sandFulfilling the promise has brought fans a long-awaited "meatball head" tutorial.

At the same time, Yu Shi, Hou Wenyuan, Yang Le, Huang Xiyan, Shan Jingyao, Pengyi Han and other leading actors are not to be outdone, and they have brought "unique skills" such as dancing, showing muscles, playing Tai Chi, chasing pigs and washing their hair upside down. The Eight Immortals crossed the sea and showed their magical powers.

When the movie box office achieved good results, it was a routine operation for the founders to give back benefits to fans.However, unlike the previous materials and photos, the first part of "Feng Shen""Put all your eggs in one basket", "Learn from Dad" and "Disappearing She"Wait for a fewsummermovie seasonThe film has reached a new height in the "fancy whole life", which can be said that there is no maximum volume, only more volume.

The first part of feng Shen

The first part of Feng Shen let the audience know a group of new actors with both value and strength in one breath.In order to repay the support of the "tap water", the founders launched the welfare without ambiguity and kept their word.

Huang Xiyan, Naernasi, Shan Jingyao and others all chose to make sports videos at the time of 2.5 billion yuan, from swimming, iron throwing and boxing to Tai Ji Chuan, which fully demonstrated the fruitful results of Fengshen Training Camp.

As a "roadshow victim", Yang Le, who plays Boyikao, also made good on his promise at the time of 2.5 billion, and released photos of abdominal muscles. Eight abdominal muscles are clearly visible, and the image of "Hamburg" is also displayed on the face P, and the terrier is played by himself.

Chen Muchi, Li Yunrui and Hou Wenyuan are more open-minded. When it broke 2 billion yuan, Chen Muchi and Li Yunrui brought God of Wealth shorts dance and down jacket women’s group dance respectively, and the picture was very magical.Even Chen Muchi himself commented: "Three days off the net" and "a person’s life will soon pass".

Hou Wenyuan chose to reproduce the "black history" — — The dance of "Subject 1" will carry out the "collapse of human setup" to the end.

If the above is just a routine operation, then the next few can be said to have taken out the housekeeping skills. Xia YuAt the time of 2 billion, an antique trick was displayed, and two small fish were conjured out of thin air, which was very suitable for Shen Gongbao people.

Yu Shi brought a difficult "dragon sucking water" and a brain-opening "chasing pigs" at 2 billion and 2.5 billion respectively.

To say that the most difficult factor is Lei Zhenzi Pengyi Han’s one-handed handstand shampoo, which shows the super arm strength that ordinary people can’t reach.

Wu Ershan, the director, is the most realistic. First, he released a "proton group" muscle photo, and then officially announced that he would launch a variety show of proton training camp, which is expected to meet the audience as a "welfare" at the box office of 2.6 billion yuan.

Put all your eggs in one basket

The first part of "Feng Shen" is in full swing, and another summer explosion "Put all your eggs in one basket" is also not to be outdone. It is full of fancy, singing and dancing, and it is full of network feeling.

Starring LAY turned into Aladdin’s magic lamp, and gave his fans everything they wanted, from "Little Bear Dance" and "Dinosaurs Against Wolves" to singing the theme song "Thousands of Money Are Gone" with fans, which was a perfect score.

Gina also danced the bear dance regardless of the image. The netizen commented: "I can see that today is a big joy, not Anna."

Zhou Ye and Wang Dalu brought a song "Listen to Mom" (gambling-forbidden version) to the audience and also to Atian in the play.

Sun Yang, who has played a lot of fans, finally brought a Cantonese song at the box office of 3 billion yuan, and made an appointment with fans to "advance to 4 billion yuan"!

Learn from dad

Breaking 500 million yuan of "Learning Dad" can be called the "little dark horse" of the summer file, and the celebration methods of several starring roles are also quite grounded. Bo HuangKeep your promise and jump up the upgrade.Dragon fist, join the snake dance, bobby jump and other fat burning actions, very hard.

Wan Qian brought a piano version of "Up in the Cloud", with guitar and kazudi singing in concert with literature and art, full of fairy tales.

NI YAN, who plays the owner of the group of chickens and dolls, "chicken" herself outside the play, bringing "Liu Zhenzhen’s piano debut". User comments: I don’t have enough skills, and I sincerely come together, as if I saw myself practicing the piano.

Lost in the Stars

No more sincere than the involution is "She Disappeared". Although there are not many special benefits, it is also full of sincerity. NiNiWhen I broke 3 billion, I took 30 selfies in one breath, and compared the gestures of 1 to 30 with my hands, which is called sunbathing the ceiling.

Zhu Yilong carefully prepared the piano version of "Cage", thanking the fans and audience for their support all the way. The Weibo broadcast volume of a single video has exceeded 22 million.

The last summer movie set a new record with a box office of 20.6 billion yuan, which is inseparable from the strong support of China audience.

The fancy animation of the film’s main creators not only shows their other side, but also responds to the voice of netizens, which often plays a good marketing and communication effect in the short video era.

But in the final analysis, these are the icing on the cake after all. Only by taking good pictures and becoming explosions can we have the opportunity to do business in a variety of ways.

Who impressed you the most about the above films? What kind of heavy benefits do you want to see next?

　　The new mode of self-service scanning code checkout has now become the "standard" of many supermarkets, and it is also the first choice for many citizens to check out after shopping in supermarkets. However, there have also been cases in which a few people steal supermarket goods for the sake of being cheap, without scanning the commodity code. A related person from the Beijing Municipal People’s Procuratorate said that since 2019, the cases of "supermarket theft" in Beijing using supermarket self-checkout procedures have shown an increasing trend. Procuratorial organs have issued procuratorial suggestions for comprehensive management from the perspective of improving the loss prevention mechanism of self-checkout supermarkets. At the same time, it also provides 32 specific suggestions and measures to standardize the loss prevention work of self-checkout supermarkets.

　　"Supermarket Thief" Stares at Small Snacks

　　Nowadays, many supermarkets have introduced self-checkout machines, where customers scan their own goods and then self-checkout by scanning the code. This way saves customers’ waiting time and has won the support of many consumers. At the same time, this convenient means has also been targeted by a few people who are greedy for petty gains and used to commit theft.

　　The reporter of Beijing Youth Daily combed the relevant legal documents related to "supermarket theft" published by the refereeing document network and China Procuratorate network, and found that the perpetrators in many cases of "supermarket theft" had committed many thefts.

　　A judgment issued by the Chaoyang District People’s Court in Beijing in 2021 shows that a post-90s woman used the supermarket self-checkout equipment from May to September 2020 to steal the box lunch, cakes and other goods sold in the supermarket for more than 30 times, with a total value of more than RMB 1,800.

　　Another verdict issued by the Shijingshan District People’s Court shows that a post-80s man stole goods from a supermarket in Shijingshan District 14 times from September to October 2020 by taking out some goods without checking out at the time of self-checkout.

　　Among the relevant legal documents collected by the reporter of Beiqing Daily, the goods stolen by the perpetrators are mainly food and drinks, and most of the time the amount of stolen goods is not high.

　　In the relevant legal documents, the thieves are both young people after 90 and elderly people over 60. Many of the perpetrators have a university education. One woman who works in a university in Beijing has a doctoral degree, but in March 2020, in a store in Haidian District, Beijing, she repeatedly stole yogurt, beef tendon and other commodities by paying without scanning the code.

　　Many "supermarket thieves" have been sentenced.

　　According to the Beijing Municipal People’s Procuratorate, in response to the phenomenon of "supermarket theft", the Beijing Municipal Procuratorate organized a special class to establish a database for "supermarket theft" cases in 16 districts and counties of the city. Through a comprehensive analysis of the basic situation of the subjects involved, the details of the crime and various sentencing circumstances, the criteria for conviction and the application of compulsory measures were formulated, and the standards for handling cases were unified. At the same time, the procuratorial organs also carried out investigation and research on the traceability of similar cases in combination with the follow-up disposal of administrative punishment and the transfer of illegal and criminal clues, and put forward suggestions for governance.

　　The reporter of Beiqing Daily noticed that many criminal suspects who committed "supermarket theft" have been sentenced by the court. The above-mentioned criminal suspect Li Moumou, who was taken out of a supermarket in Shijingshan District for 14 times without checking out some goods, stole the price of goods totaling RMB 7716.5 through value evaluation. The court ruled that Li was guilty of theft, sentenced to one year’s imprisonment, fined 10,000 yuan, and ordered Li to pay back more than 7,000 yuan from the murdered supermarket.

　　Another woman, Liu Moumou, who used self-checkout equipment in a store in Jiuxianqiao, Beijing, has stolen lunch boxes, cakes and other goods in the supermarket for more than 30 times. The court found that the total value of her stolen goods was more than 1,800 yuan. The court finally convicted Liu of theft, sentenced him to five months’ detention, suspended for five months and fined him 3,000 yuan.

　　The prosecution issued a comprehensive management procuratorial proposal.

　　The members of the investigation team of the procuratorate against "supermarket theft" said that the subjective factors of the criminal suspect’s "supermarket theft" include weak legal awareness, luck or revenge. In addition, the weak anti-theft system of supermarket self-checkout and the arbitrariness of self-reconciliation are also important factors leading to the high incidence of "supermarket theft" cases and their derivative crimes.

　　Therefore, on August 25th, the Beijing Municipal People’s Procuratorate issued a comprehensive management procuratorial proposal to the Beijing Municipal Bureau of Commerce from the perspectives of improving the self-checkout supermarket loss prevention mechanism, improving the enthusiasm of supermarket enterprises to enhance their loss prevention ability by using scientific and technological means, and establishing a daily communication and coordination linkage mechanism for supermarket loss prevention. At the same time, it also provides 32 specific suggestions and measures to standardize the loss prevention work of self-checkout supermarkets. "For example, in order to better fix the relevant evidence of self-service settlement disputes, we suggest that Shangchao enterprises record and transmit customer checkout video information in the self-service cashier area according to law. The video storage time of shops is not less than one month, and the video storage time of large supermarkets is not less than three months." Liu Zhe, deputy director of the First Procuratorial Department of the Beijing Municipal Procuratorate, said, "These specific suggestions and measures come from the whole city in the past three years ‘ Supermarket thief ’ The experience in handling such cases, as well as the management experience of the previous hospitals in handling and issuing procuratorial suggestions on individual cases, are closer to the practice of self-checkout operation of Shangchao. "

　　sound

　　Supermarket managers: New prevention technologies are being popularized.

　　Mr. Sun, a manager of a large supermarket chain in Beijing, told the reporter of Beiqing Daily that at present, almost all the stores in the supermarket have introduced self-checkout equipment, which saves the labor of the supermarket, shortens the queuing time of customers and reduces the gathering of people. However, there are indeed a few people who commit theft in order to take advantage of small things.

　　Mr. Sun said that in general, the staff of the supermarket will be on duty in the self-checkout equipment area, which is mainly responsible for providing guidance to the elderly and other people who are not familiar with the self-checkout machine. They will also pay attention to which customers have missed the checkout goods and remind them at any time. "A person on duty may be responsible for five or six checkout machines at the same time, and there will be situations that cannot be taken care of." To this end, the mall will also take some technical means to assist in processing. Some problems are often not discovered until the inventory, which is also the reason why some thieves were discovered after they succeeded in stealing many times.

　　Mr. Sun said that there are some new technologies that can ensure that merchants can be reminded at the first time after the "supermarket theft" happens. "New technologies are the future direction and will continue to be popularized in the future."

　　Procuratorial organ: recording special programs to show up

　　A related person from the Beijing Procuratorate said that in order to improve the loss prevention work of the self-checkout system of Shangchao enterprises, the procuratorate participated in the recording of the relevant TV program "Supermarket Theft", combined with the experience of handling cases, conveyed the concept of the rule of law, and enhanced the people’s awareness of knowing the law, understanding the law, abiding by the law and usage.

　　At the same time, the procuratorial organs will take the "punishment" and "governance" of "supermarket theft" as a small incision to promote the construction of misdemeanor governance system and refined management system of megacities, and will promote the construction of big data model and light application of ordinary crime prosecution and misdemeanor prosecution as a whole, providing data support for tracking and paying attention to the changes of procuratorial business data indicators before and after the crime of "supermarket theft" governance, and promoting the overall improvement of traceability governance efficiency.

　　Legal person: petty theft or criminal responsibility.

　　Han Xiao, a lawyer of Beijing Kangda Law Firm, also told the reporter of Beiqing Daily that the self-checkout machine relies on the integrity of all aspects of society. Consumers should fulfill the principle of good faith when self-checkout and consciously scan the code to pay. Taking away the goods without scanning the code is legally a theft, and it will be criminally responsible for stealing for greed and cheapness.

　　This group/reporter Qu Chang

　　Moral education curriculum is the most important carrier of moral education in primary schools. Reviewing the changes of moral education curriculum in primary schools since the founding of New China 70 years ago, and summarizing the experience of moral education curriculum construction will help to better implement the fundamental task of cultivating people by virtue and cultivate socialist builders and successors.

　　Four stages of the development of moral education curriculum in primary schools and their characteristics of the times

　　Before the reform and opening up — —

　　There is no unified moral education curriculum.

　　In March, 1952, the Ministry of Education promulgated the Provisional Regulations for Primary Schools (Draft), pointing out that primary education should "give children a comprehensive basic education", in which the purpose of moral education is to make children have good qualities such as patriotism, national morality, honesty, courage, unity, mutual assistance and discipline, and the main content is the "five loves" education of loving the motherland, people, labor, science and public property. In 1953, the State Council issued the Instruction on Rectifying and Improving Primary School Education, and primary school moral education began to emphasize the education of daily behavior norms. The first primary code, published in 1955, put forward specific requirements for the daily behavior norms of primary school students. Generally speaking, from the founding of New China to 1956, moral education in primary schools focused on the cultivation of moral quality and behavior habits, which was more in line with children’s characteristics. However, with the expansion of the "anti-Rightist" struggle in 1957, this situation has undergone great changes.

　　In April 1958, the Central Committee of the Communist Party of China held a national conference on education. The meeting pointed out that education is a tool of class struggle and should serve politics and production. In September of the same year, the Instructions of the Central Committee of the Communist Party of China and the State Council on Education clearly stated that "the Party’s educational policy is that education serves the politics of the proletariat and combines education with productive labor". Since then, moral education courses have shifted from paying attention to moral education to political education. Jiangsu, Zhejiang and other places took the lead in setting up political courses in primary schools, and then gradually expanded to most parts of the country. At the same time, the Ministry of Education requires primary schools to add a class meeting every week to educate students on current affairs and politics, and the political tendency of moral education in primary schools begins. During the ten-year "Cultural Revolution" that began in 1966, the normal school education order was destroyed and school moral education was completely politicized.

　　Reform and opening up to the end of the 20th century — —

　　From political lessons to ideological and moral lessons

　　Before the reform and opening up, there was no unified national curriculum for moral education in primary schools. In 1978, the Ministry of Education promulgated the "Trial Draft of Full-time Ten-year Primary and Secondary School Teaching Plan", which stipulated that politics classes should be offered in the fourth and fifth grades of primary schools, with two class hours per week, mainly to carry out preliminary communist ideological education and necessary political knowledge education. The unified political course has not changed the political tendency of moral education in primary schools, but it was abolished in 1981, so it can be regarded as a transition. However, it is the first time in New China to explicitly set up a political course in the teaching plan, which is of great institutional significance for moral education to get on the right track.

　　From April 22 to May 7, 1979, the Ministry of Education held a national symposium on ideological and political education in primary and secondary schools. After the symposium, the Minutes of the National Symposium on Ideological and Political Education in Primary and Secondary Schools were issued, which criticized the formalism and adult practices in moral education and pointed out that "the ideological and political work of primary and secondary school students must proceed from reality, pay attention to the age characteristics of teenagers, be targeted and stress practical results". This has played a positive role in correcting the politicization and adult tendency of primary school political lessons. In March 1981, the Ministry of Education promulgated the "Full-time Five-year Primary School Teaching Plan (Revised Draft)". In the "Explanation on Revising the Teaching Plan of Full-time Five-year Primary School", it is pointed out in particular: "At present, the political lessons in the fourth and fifth grades are divorced from the students’ ideological reality, and the effect is not good. According to the spirit of adhering to the Four Cardinal Principles and strengthening ideological education for young people, the current political class will be changed into an ideological and moral class, with one class hour per week for grades one to five. " From the primary school political lesson in 1978 to the primary school ideological and moral lesson in 1981, this important change has effectively corrected the tendency of politicization and adulthood of primary school moral education, and turned primary school moral education into cultivating students’ moral quality.

　　In 1982, the Ministry of Education promulgated the "Teaching Outline of Ideological and Moral Courses for Full-time Five-year Primary Schools (Trial Draft)", stating that the purpose of ideological and moral courses for primary school students is to "make primary school students initially have communist moral quality and good behavior habits, and aspire to be workers with ideals, morality, culture and discipline, so as to lay an ideological foundation for training them to be successors of the proletarian cause". Around this goal, the ideological and moral course takes "five loves" (love the motherland, love the people, love labor, love science and love socialism) as its basic content, and combines with the implementation of primary code to educate primary school students on the moral quality and behavior norms that citizens in socialist countries should have, and strives to arrange the teaching content reasonably according to the age characteristics of primary school students. This is the first time that New China has systematically and scientifically constructed the content system of moral education courses in primary schools. Later, according to the requirements of social development and the needs of the situation, the syllabus of ideological and moral course in primary schools (1986), the syllabus of ideological and moral course in full-time primary schools with nine-year compulsory education (preliminary draft) (1990) and the syllabus of ideological and moral course in full-time primary schools with nine-year compulsory education (for trial implementation) (1992) were promulgated successively. Through the continuous revision of the syllabus, the content of ideological and moral course is more in line with the age characteristics of primary school students, and it is more moral enlightenment and life-oriented for primary school students.

　　In 1994, "Several Opinions of the Central Committee of the Communist Party of China on Further Strengthening and Improving Moral Education in Schools" was promulgated, pointing out that the moral education system in schools should be planned as a whole. To implement this opinion, in 1997, the State Education Commission issued "Curriculum Standards for Ideological and Moral Courses in Primary Schools and Junior High Schools in Nine-year Compulsory Education (Trial)", which is the first time to replace the syllabus with curriculum standards, and to determine the teaching objectives and requirements of moral education courses in primary schools and junior high schools as a whole, plan the teaching content system of ideological and moral courses in primary schools and junior high schools, and complete the task of integrating ideological and moral courses in primary schools with junior high schools.

　　Compared with the previous syllabus, the curriculum standard of primary school ideological and moral course in 1997 emphasized the cultivation of good moral quality and civilized behavior habits, and highlighted the foundation and extensiveness of moral education. In the form, it emphasizes the hierarchy, stage, continuity, step by step and spiral rise of teaching.

　　New Curriculum Reform in the 21st Century — —

　　Offering courses on morality and life, morality and society in stages.

　　In 2000, the general offices of the General Office of the Central Committee of the CPC and the State Council issued the Opinions on Further Strengthening and Improving Moral Education in Primary and Secondary Schools to Adapt to the New Situation, proposing that we should proceed from reality, thoroughly study the current ideological and moral characteristics of students, revise the curriculum standards of ideological and moral courses in primary schools and ideological and political courses in middle schools, further reform and improve the teaching content, and strive to build a moral education curriculum system in primary and secondary schools to meet the needs of development in the 21st century. According to this opinion, the Ministry of Education made necessary revisions to the curriculum standards of ideological and moral education in 1997, and in 2001, it promulgated the Curriculum Standards of Ideological and Moral Education in Primary Schools and Ideological and Political Education in Junior High Schools for Nine-year Compulsory Education (Revised). However, with the start of the new curriculum reform in 2001, the ideological and moral course has been changed into moral and life, moral and society, with new curriculum standards. In 2001, the curriculum standards of ideological and moral education in primary schools only played a transitional role.

　　In June 2001, the Ministry of Education promulgated the Outline of Basic Education Curriculum Reform (Trial). The "Outline" proposes "to set up a nine-year compulsory education curriculum as a whole". In primary school, comprehensive courses are the main courses, and morality and life are offered in lower grades, while morality and society are offered in middle and high grades. In 2002, the Ministry of Education officially promulgated the Curriculum Standards of Morality and Life in Full-time Compulsory Education (experimental draft) and the Curriculum Standards of Morality and Society in Full-time Compulsory Education (experimental draft).

　　From ideological and moral course to moral and life, moral and society, these two course standards and ideological and moral course standards have changed greatly in course nature and design ideas. The changed course name emphasizes activity and comprehensiveness more, which is more suitable for the characteristics of primary school students in low and middle grades. Moral and life curriculum is connected with kindergarten curriculum, which is an active comprehensive curriculum based on children’s life and aimed at cultivating children with good moral character, willingness to explore and love life. It is designed according to three axes: children and self, children and society, and children and nature. Morality and Society course is a comprehensive course based on children’s social life and promoting students’ good moral character formation and social development. It focuses on children’s social life, from individual, family, school to community, hometown, motherland and the world, and forms six modules, such as "I am growing", "I am with my family", "I am with my school", "I am Chinese" and "approaching the world". In 2011, the state promulgated the curriculum standards of Morality and Life, Morality and Society (2011 edition), which kept pace with the times in content and reflected the requirements of the times. At this stage, the management of teaching materials is "one syllabus and many books", which is examined and approved by the textbook review Committee of primary and secondary schools of the Ministry of Education.Multiple sets of teaching materials are selected for use at the same time.

　　Entering a new era — —

　　Use the unified textbook "Morality and Rule of Law"

　　On October 23, 2014, the Fourth Plenary Session of the 18th CPC Central Committee adopted the Decision of the Central Committee of the Communist Party of China on Several Major Issues Concerning Comprehensively Advancing the Rule of Law, which proposed that the rule of law education should be integrated into the national education system, and the rule of law knowledge courses should be set up in primary and secondary schools. To implement this Decision, in June, 2016, the Ministry of Education, the Ministry of Justice and the National Law Popularization Office jointly issued the Outline of Youth’s Legal Education, requiring timely and corresponding revision of moral education curriculum standards in primary and secondary schools to complete the teaching content required by the outline. Starting from the fall semester of 2016, the state has changed Morality and Life, Morality and Society in primary schools and Ideology and Morality in junior high schools into Morality and Rule of Law, and set up special books on the rule of law in the second volume of grade six and the first volume of grade eight.

　　On the one hand, the compilation of the textbook Morality and Rule of Law for primary schools is based on the curriculum standards of Morality and Life, Morality and Society and the Outline of Education for Teenagers under the Rule of Law; on the other hand, it is based on the fundamental task of cultivating people in the new era, highlighting the guidance of socialist core values, and strengthening the education of Chinese excellent traditional culture, revolutionary culture, rule of law, national sovereignty awareness and national unity. "Morality and Rule of Law" is compiled by the Ministry of Education, with "one syllabus and one book", reviewed by the National Textbook Committee and used nationwide. Since 2017, the unified textbooks have been used in the first and seventh grades, in the second and eighth grades in 2018, and in the autumn of 2019, all grades will be fully covered. In January 2019, the Ministry of Education initiated the revision of the curriculum standards for compulsory education, and the curriculum standards for Morality and Rule of Law are currently being formulated.

　　Future-oriented,Constructing the overall moral education curriculum suitable for children

　　Since the founding of New China 70 years ago, moral education courses in primary schools have grown from scratch, from political lessons to ideological and moral lessons, from ideological and moral lessons to morality and life, morality and society, and then to morality and rule of law in the new era. The course has both a changing side and a constant side. What remains unchanged is the initial intention of moral education curriculum — — To cultivate all-round socialist builders and successors, the contents and organizational forms of moral education have changed, such as from a single political education to paying attention to moral education and then to both morality and law, from instilling political dogma to constructing children’s moral life, from meeting the requirements of society to meeting the common needs of social development and individual development, from "one program with many books", choosing to use one program with one book, and using it in a unified way.

　　Looking forward to the new era, the development of moral education curriculum in primary schools should achieve four points: first, put the moral education curriculum in primary schools into the overall framework of "the integration of moral education in colleges, middle schools and primary schools" and design the moral education curriculum in primary schools step by step and spirally. Second, take children as the center, construct children’s moral life, including children’s communication life with themselves, others, society, country and the world, transcend individuals and realize the integration of individuals and society. Third, construct the content system of "Great Moral Education" course. Moral education is not only a political course, but also an ideological and moral course. It is a "grand moral education" that includes ideological and political education, moral education, rule of law education, psychological education and traditional culture education. The content of moral education not only has a stable side, but also keeps pace with the times and embodies the times. Fourth, highlight the national will of moral education curriculum. General Secretary of the Supreme Leader pointed out: "Ideological and political course is the key course to implement the fundamental task of Lide Shuren." In the new era, we must adhere to the Party’s overall leadership over the construction of ideological and political courses, make unremitting efforts to cultivate people with Socialism with Chinese characteristics Thought, the supreme leader of the new era, strive to cultivate new people of the times who are responsible for national rejuvenation, and cultivate socialist builders and successors who are fully developed morally, intellectually, physically and artistically.

　　(The author is distinguished professor, director of the Institute of Moral Education of Nanjing Normal University and Changjiang Scholar of the Ministry of Education)

recent days

Beijing Municipal Center for Disease Control and Prevention issued a reminder:

Fever, sore throat, rash

Watch out for scarlet fever!

May 24 th

China CDC also issued a reminder:

Scarlet fever enters the high season!

What is scarlet fever?

The disease control department reminded that it is necessary to focus on the prevention and control of infectious diseases such as scarlet fever in the near future. Scarlet fever is a legal class B infectious disease in China, and there is no vaccine to prevent it at present.

Scarlet fever is an acute respiratory infectious disease caused by group A β hemolytic streptococcus infection, which can cause tonsillitis, angina and other upper respiratory infectious diseases in children. Its complications, rheumatic fever and acute glomerulonephritis, seriously endanger the health of adolescents.

Cough and sneezing can spread it.

Patients and asymptomatic carriers are the main sources of infection.

droplet transmission

The route of transmission is mainly droplet transmission, such as coughing and sneezing.

Spread of contaminated equipment

Accidental contact with utensils contaminated by bacteria can also be infected.

Children aged 2~10 years old are easily infected!

The population is generally susceptible, and kindergarten children and primary school students are the main groups. Strong immunity can be obtained after infection, and it is less likely to be infected with the same serotype pathogen again.

Incubation period: 1~12 days, mostly 2~5 days.

Clinical manifestations of scarlet fever

The early symptoms of scarlet fever are atypical, mainly fever and sore throat. After 2-3 days of fever, the following typical manifestations will appear:

1. Diffuse needle-tip-sized rash all over the body, which fades and itches slightly.

The child starts to break out within 24 hours after fever, starting from behind the ear and neck, and then quickly spreading to trunk and limbs;

A typical rash is evenly distributed on the skin, faded by pressure, accompanied by itching, and the skin will desquamate after fading.

2. strawberry tongue

Let the child open his mouth wide, focusing on whether the child’s tongue is like strawberry or bayberry;

Observe the child’s tonsils, whether there is tonsil inflammation, congestion or purulent exudation.

3. Flushed face and pale mouth.

The child’s face is bloodshot, but the lip is not as obvious as the face, and the lip looks like a white circle.

Most of the symptoms of scarlet fever are mild, but a small part can cause damage to the heart, kidneys and joints!

Image source: Beijing Center for Disease Control and Prevention

How to prevent it?

At present, there is no vaccine to prevent scarlet fever, and the following can also be effectively prevented:

Step 1 manage the source of infection

If the child is diagnosed with scarlet fever, he should avoid going to school, seek medical treatment in time, and return to school after he is ill;

Appliances contaminated by patients can be boiled and disinfected. Furniture desks should be scrubbed and disinfected with soapy water or disinfectant. Items that cannot be scrubbed can be exposed to the sun for 1~2 hours.

2. Cut off the route of transmission

Pay attention to personal hygiene, wash your hands frequently and ventilate indoors frequently.

During the period of high incidence of scarlet fever, try to reduce taking children to places with dense crowds and poor ventilation, such as wearing masks as much as possible.

3. Improve children’s immunity

Proper outdoor exercise, a balanced diet and adequate sleep can all improve immunity!

Scarlet fever enters the high season.

Do a good job of self-prevention

In case of suspicious scarlet fever symptoms.

Seek medical attention as soon as possible.

Forward! Spread! Remind more people!

Henan Communist Youth League comprehensive arrangement, please indicate the source.

Source: China CDC, Beijing Center for Disease Control and Prevention, CCTV News Client, Popular Science China.

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Original title: "Recently high! No vaccine! Pay attention to these symptoms → "

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　　The Central Rural Work Conference was held in Beijing from December 28th to 29th. The meeting put forward the road of rural revitalization in Socialism with Chinese characteristics for the first time, and clearly defined the timetable and road map of rural revitalization strategy. The meeting made it clear that by 2020, important progress will be made in rural revitalization, and the institutional framework and policy system will basically take shape; By 2035, decisive progress will be made in rural revitalization and agricultural and rural modernization will be basically realized; By 2050, the countryside will be fully revitalized, and strong agriculture, rural beauty and farmers’ wealth will be fully realized.

　　The 19th National Congress of the Communist Party of China clearly put forward the strategy of rural revitalization for the first time. This is the general strategy to promote China’s agricultural and rural modernization in the future, and it is also the general starting point for China’s "three rural" work in the future. To truly revitalize the countryside, we must use the idea of reform and innovation to remove all kinds of obstacles that hinder the development of agriculture and rural areas, stimulate the potential of various rural elements and the vitality of various subjects, and continuously inject new kinetic energy into the development of agriculture and rural areas.

　　First, closely focus on the fundamental goal of simultaneous modernization of agriculture and rural areas

　　Since the beginning of the new century, how to build a well-off society in an all-round way has become a top priority for China’s economic and social development. The 16th, 17th and 18th National Congress of the Communist Party of China are all based on the strategic goal of building a well-off society in an all-round way in 2020, and put forward requirements and arrangements for the work concerning agriculture, countryside and farmers. The 16th National Congress of the Communist Party of China clearly pointed out that it is an important task for building a well-off society in an all-round way to coordinate urban and rural economic and social development, build modern agriculture, develop rural economy and increase farmers’ income. The 17th National Congress of the Communist Party of China emphasized that it is necessary to strengthen the basic position of agriculture, take the road of agricultural modernization with China characteristics, establish a long-term mechanism to promote agriculture through industry and bring rural areas through cities, and form a new pattern of integration of urban and rural economic and social development. The 18th National Congress of the Communist Party of China once again stressed that the integration of urban and rural development is the fundamental way to solve the problems concerning agriculture, rural areas and farmers. It is necessary to intensify the overall planning of urban and rural development, enhance the vitality of rural development, gradually narrow the gap between urban and rural areas, and promote the common prosperity of urban and rural areas. Under the correct leadership of the CPC Central Committee, in the process of building a well-off society in an all-round way in the past decade or so, China’s agricultural and rural development has made historic achievements and undergone historic changes.

　　While affirming the achievements, we should also be soberly aware that the dual structure of urban and rural areas is obviously still the biggest structural problem in China at present, and the lagging development of agriculture and rural areas is the most prominent manifestation of insufficient development imbalance in China. From the perspective of income and consumption, although the income and consumption expenditure of rural residents have increased faster than that of urban residents in recent years, in 2016, the per capita income and consumption expenditure of urban residents in China were still as high as 2.72 times and 2.28 times that of rural residents, respectively, and the penetration rate gap of household cars, air conditioners, computers and other durable consumer goods between urban and rural residents is still very large. From the perspective of overall labor productivity, in 2016, non-agricultural industries reached 121,300 yuan per capita, while agriculture was only 29,600 yuan, the former was 4.09 times that of the latter. From the perspective of infrastructure, in 2016, 46.2% of rural households in the country used ordinary dry toilets, and even 2% of households did not have toilets; 26.1% of village domestic garbage and 82.6% of village domestic sewage have not been treated centrally or partially; 38.1% of the main roads in the village have no street lamps. From the perspective of basic public services, in 2016, 67.7% of the villages did not have kindergartens or nurseries; 18.1% of villages have no clinics, and 45.1% of villages have no licensed (assistant) doctors. From the perspective of social security, the current rural minimum living security, new rural insurance and new rural cooperative medical insurance standards are also significantly lower than those of urban residents and urban workers. This is only the gap in quantity. If we look at the quality, the gap between urban and rural areas will be even greater.

　　According to the deployment of the 19th National Congress of the Communist Party of China, China will basically realize socialist modernization in 2035, which is 15 years ahead of the previous deployment. In 2050, China will be built into a prosperous, strong, democratic, civilized, harmonious and beautiful socialist modernization power, which is higher than the goal described before. Although new changes and progress will take place in the process of building a well-off society in an all-round way in the next three years, the dual structure of urban and rural areas in China will still be quite prominent when the goal of building a well-off society in an all-round way is achieved in 2020. From this starting point, China will enter a new journey of building socialist modernization in an all-round way. How to keep up with the pace of national modernization in agricultural and rural development is a major challenge before us. If the key to a well-off society depends on fellow villagers, then it can also be said that the key to modernization is agriculture and rural areas. The fundamental starting point of implementing the rural revitalization strategy is to keep the modernization of agriculture and rural areas in sync with the modernization of the whole country.

　　Second, firmly grasp the two principles of priority development and integrated development

　　Under the background of the obvious dual structure of urban and rural areas, in order to promote the synchronization of agricultural and rural modernization and national modernization, we must deepen our understanding of the important assertion that "the problem of farmers in agricultural and rural areas is a fundamental problem related to the national economy and people’s livelihood" and truly "always solve ‘ Agriculture, countryside and farmers ’ The issue is the top priority of the whole party’s work. " In particular, it is necessary to implement the new development concept and adhere to the priority development of agriculture and rural areas and the integration of urban and rural development.

　　Adhering to the priority development of agriculture and rural areas means giving full play to the role of the tangible hand of the government and making efforts to make up for the shortcomings of national modernization. The focus is on two aspects: first, promote the priority allocation of public resources to agriculture and rural areas. This is an urgent need to eliminate the stock gap of basic public services between urban and rural areas, and it is also an inevitable requirement to prevent the incremental gap of basic public services between urban and rural areas. After years of hard work, the "four beams and eight pillars" of the rural basic public service system have been set up, realizing a historic change from "nothing" to "something". At present, the main problem is that the gap between urban and rural areas in the field of public services is still too large, and the level of protection of rural public services is too low. We should take "having" as the main direction, continue to promote the integrated development of urban and rural compulsory education, focus on improving the quality and convenience of rural compulsory education, improve the basic old-age insurance system for urban and rural residents, focus on increasing farmers’ basic pension, improve the unified basic medical insurance system and serious illness insurance system for urban and rural residents, focus on increasing the proportion of farmers’ reimbursement, coordinate the urban and rural social assistance system, and focus on improving the standard and coverage of rural minimum living security. Increase investment in rural roads, water supply, power supply, communications and other infrastructure, and accelerate the construction of rural domestic garbage and sewage treatment capacity. The second is to improve the effectiveness of agricultural support and protection policies. In recent two years, the state has begun to adjust and improve agricultural support and protection policies.Such as the implementation of cotton target price subsidy pilot, the implementation of corn "market acquisition+producer subsidies", and the promotion of agricultural "three subsidies" system reform. In the future, China’s agricultural support and protection policy should continue to increase, and the key is to adjust the focus of the policy. We should highlight the direction of competitiveness, increase investment in farmland water conservancy, land consolidation, agricultural science and technology, and professional farmers’ training, so as to promote agricultural cost reduction and efficiency improvement. We should also highlight the direction of green ecology, increase investment in returning farmland to forests, returning farmland to wet areas and beaches, water-saving irrigation, farmland fertility protection, reduction of fertilizers and pesticides, recovery of agricultural wastes, over-exploitation of groundwater and treatment of areas polluted by heavy metals, so as to promote the sustainable development of agriculture.

　　Adhering to the integrated development of urban and rural areas means giving play to the role of the invisible hand of the market and making great efforts to promote the quality change, efficiency change and power change of agricultural and rural development. China’s agriculture and rural areas have changed from a high-speed growth stage to a high-quality development stage. To achieve high-quality development requires the rationalization of urban and rural resource allocation and the integration of urban and rural industrial development. In the future, solving the problems concerning agriculture, rural areas and farmers will depend on the strength of towns, and solving the problems of cities will also depend on the strength of villages. Cities and villages should be harmonious, interactive and interdependent. First, rural areas should respond sensitively to the new needs of cities and towns. The demand of urban residents for agricultural products has been well met, but the demand for agricultural products quality has not been well met; Rural areas are required to provide not only sufficient and safe material products, but also ecological products such as clean air, clean water, quiet rural scenery, and spiritual products such as farming culture and homesickness. To catch these new demands, we should accelerate the transformation of agricultural development from increasing production to improving quality, and vigorously develop new industries and formats such as rural leisure tourism and old-age care. Second, cities and towns should respond sensitively to the new needs of rural areas. To develop resource-saving and environment-friendly agriculture, new fertilizers and low-toxicity and high-efficiency pesticides are urgently needed; To promote "machine substitution" in the agricultural field and improve agricultural labor productivity, agricultural machinery with high cost performance is urgently needed, especially small agricultural machinery suitable for hilly and mountainous areas and cash crop production; Improve the rural living environment, improve the quality of life of farmers,There is an urgent need for new building decoration materials, solid and durable garbage and sewage treatment equipment, economical and applicable kitchen and bathroom and other household necessities. To catch these new demands, we should speed up the adjustment of the technical structure and product structure of industrial departments and improve the pertinence and efficiency of "industrial products going to the countryside".

　　Third, earnestly grasp the three keys of "people, land and money"

　　The implementation of rural revitalization strategy is a systematic project, which requires scientific planning and comprehensive promotion of various revitalization measures in accordance with the general requirements of "prosperous industry, ecologically livable, civilized rural customs, effective governance and affluent life". The core is to grasp the three keys of "people, land and money":

　　(a) to promote the decline in the proportion of rural population and structural optimization. In 2016, the proportion of rural population in China is still as high as 42.65%, and the proportion of employment in the primary industry is also as high as 27.7%. A considerable part of the urban resident population from rural areas has not been fully integrated into the towns where they are employed and live. Generally speaking, China is still in the development stage of "to be rich, farmers must be reduced". We must unswervingly promote the new urbanization with people as the core and continue to promote the rural population to enter cities and the transfer of agricultural labor force. At the same time, we should also note that the rural population entering the city and the transfer of agricultural labor force in China are characterized by "elite immigrants", and the population entering the city and the transferred labor force are obviously superior to those staying in the countryside in terms of age, education level and gender ratio. To realize rural revitalization, we must pay attention to optimizing the rural population structure and improving the quality of rural human capital while promoting the decline of the proportion of rural population. It is necessary to optimize the structure of agricultural practitioners and speed up the training of modern young farmers, leaders of new agricultural business entities and agricultural professional managers. We should not only pay attention to discovering and cultivating new professional farmers from those who are still in rural areas, but also pay attention to guiding some willing migrant workers to return home, college students who have come out of rural areas to return home, and all kinds of talents who have grown up in cities to the countryside, and introduce modern science and technology, production methods and business models into agriculture and rural areas. Speed up the training of a "three rural" work team that understands agriculture, loves the countryside and loves farmers.Comprehensively improve the ability and level of national civil servants, scientific and technological personnel, teachers and doctors in rural areas.

　　(2) Accelerate the establishment of a land security mechanism for rural revitalization. Deepening the reform of rural land system is an urgent need to promote the construction of modern agriculture and develop new industries and formats in rural areas. First, we should improve the method of "separation of powers" in rural land with the goal of agricultural modernization. With the changes in the employment structure, income structure and even residence of contractors, the gradual withdrawal of the "first generation of farmers", the reluctance of Nong Erdai to farm, and the improvement of the social security system in urban and rural areas, the livelihood guarantee function of contracted land is declining, and the function of production factors is highlighted. Therefore, we should adjust and improve the empowerment of collective ownership, farmers’ contracting rights and land management rights to prevent land abandonment and excessive increase in land rent. Second, we should improve the management policy of agricultural facilities land. More flexible and relaxed management policies should be implemented for facilities such as cold chain, primary processing, leisure picking and storage of agricultural products, and supporting land such as parking lots, toilets and restaurants. Third, we should optimize the layout of urban and rural construction land. Effectively implement the existing policy of "determining a certain proportion of the annual new construction land plan indicators to support new rural industries and new formats". Prudently improve the operation methods of linking the increase and decrease of urban and rural construction land and balancing the occupation and compensation of cultivated land, leave land space for rural revitalization, and do not rush to relocate rural construction land to cities or underdeveloped areas to developed areas. Fourth, we should explore effective ways to revitalize rural idle homesteads. On the premise of not buying and selling rural homesteads,Actively explore specific ways to effectively use rural idle homesteads. For example, rural collective economic organizations can save construction land such as village renovation and homestead consolidation, and develop rural leisure tourism and pension industries and rural three-industry integration projects by means of shareholding and joint venture. For another example, rural collective economic organizations can make full use of idle farmhouses and homesteads through leasing and cooperation.

　　(3) Establish and improve the institutional mechanisms conducive to the flow of all kinds of funds to agriculture and rural areas. Whether it is to achieve "industrial prosperity" or "ecological livability", it needs a lot of capital investment. We should raise funds for rural revitalization from various channels such as finance, finance and social capital. First, we must reform the financial input mechanism for supporting agriculture. On the one hand, we must persist in taking agriculture and rural areas as the priority areas of fiscal expenditure and ensure a moderate increase in investment in agriculture and rural areas; On the other hand, we should focus on innovating the way of use and improving the efficiency of supporting agriculture. Do a good job in two articles: "integration" and "incitement". "Integration" means giving full play to the leading role of planning, bundling all kinds of agriculture-related funds as much as possible to form a joint force. "Inciting" means giving full play to the leverage of financial funds and guiding financial and social capital to invest more in agriculture and rural areas by means of awards, interest subsidies and guarantees. Second, we must accelerate rural financial innovation. A considerable part of rural deposits can not be converted into investment in rural areas, and it is an urgent practical problem to flow to cities through the siphon effect of financial institutions. It is necessary to take a two-pronged approach from "building mechanisms" and "building institutions". "Building a mechanism" is to implement the incremental incentive policy for agricultural loans.We will implement differentiated supervision and assessment methods for financial institutions that have reached a certain proportion of agriculture-related businesses, appropriately decentralize the business examination and approval authority of county branches, and solve the problem of insufficient enthusiasm for putting in loans for agriculture, rural areas and farmers. "Building institutions" is to optimize the establishment mode of rural banks, improve the coverage of counties and cities, carry out internal credit cooperation of farmers’ cooperatives, support existing large financial institutions to increase county outlets, and solve the problem of insufficient market participants in lending to agriculture, rural areas and farmers. Third, we should encourage and guide social capital to participate in rural revitalization. Encourage social capital to develop modern breeding, agricultural service, agricultural product processing, leisure tourism and pension industries suitable for enterprise management in rural areas. Innovate the interest linkage mechanism and guide social capital to drive farmers instead of replacing them. Strengthen the protection of property rights and stabilize investors’ expectations. (Ye Xingqing is the Minister and Researcher of Rural Economic Research Department of the State Council Development Research Center)

1905 movie network news　On April 18th, the film Say Goodbye released two official posters. In the warm color background, interact with a puppy respectively; The former is smiling, and the eyebrows and eyes are full of innocence; The latter seems to be testing and teasing each other with the puppy, and the concentration of expression makes people laugh and feel warm. The film tells a story about "farewell" — — Little Man (Zifeng Zhang), a girl, tries hard to help people with odd jobs, striving to earn a "sea view room" for her dead mother, until a stray dog (Tata) accidentally comes into her life, and in her own unique way, makes Little Man learn to say the once-difficult "goodbye". The film is directed by producer and new director Dong Hongjie, starring Zifeng Zhang and Wang Jingchun, especially Tata.

Zifeng Zhang Wang Jingchun’s first performance of father and daughter strength partner acting guarantee

In the poster, a dog with gold and white fur licks Zifeng Zhang’s cheek enthusiastically. The puppy’s eyes are sincere, and the girl can’t help smiling. The two are close and lovely against the warm yellow background; Wang Jingchun held a piece of wood close to the puppy’s nose. Under his gentle gaze, the puppy looked up and sniffed. The picture was quiet and beautiful, and the atmosphere of warmth and healing was full of appeal. The title font in the upper left corner of the poster is also quite ingenious. The animal elements such as puppy paw prints and ears are vivid and vivid, and they blend with the childlike and slightly rough handwriting, which appropriately echoes the soft and light mood of the picture, striking and novel, making people shine.

The film is starring Zifeng Zhang and Wang Jingchun. The former is a new generation of powerful actors with many excellent works, and the latter is a veteran film emperor with unique acting skills. This time, he plays father and daughter for the first time, which makes people look forward to the spark of their partnership. Zifeng Zhang has never been afraid to try all kinds of different roles since she became an artist. No matter Chen Chen, who is pure and enthusiastic, or Enron, who is tough and stubborn, she has touched countless audiences because of her pure and sincere interpretation. This time, it is an unprecedented new attempt to play a girl who lost her mother in her early years and made a living by doing odd jobs by transporting goods. She keeps company with missing and loneliness all day long, and performs a healing journey with stray dogs. Wang Jingchun once won a number of Best Actor awards at home and abroad for his forbearing and restrained father role in movies. In recent years, besides being active on the big screen, he has also created lively and grounded people in many high-quality dramas with both popularity and reputation. In the poster, he is kind and friendly, and gets along well with the puppy, which adds a little warm imagination to the father he played this time. Of course, there is another special star who can’t be ignored — — Tata, the puppy actor who plays the stray dog in the film. Although the poster released this time only gives people a glimpse of its furry head, it is enough to make the audience, especially the pet fans, love it and be curious about the film.

The theme of pets heals people’s hearts, and the master works hard to interpret affectionate farewell.

In recent years, with the sharp increase in the number of pets and pet owners, the precious and intimate emotional connection between human beings and pets has become increasingly difficult to ignore. In the hearts of many pet owners, these lives that need their care but bring them companionship, peace and happiness without reservation should no longer be called "pets", but family members, which are their soft reliance in the face of ordinary busy life, and are indispensable and irreplaceable existence in life. Xiao Man, a girl played by Zifeng Zhang, has the greatest wish to buy a "sea view room" for her dead mother. In order to realize this important wish, she worked hard to save money among all kinds of freight odd jobs, during which an unexpected encounter with a stray dog (Tata ornaments) changed her life; Xiaoman saw the same loneliness and fragility from this strange life, so she gradually grew up in the process of giving time and love to the puppy, and learned to face the loss and say goodbye to the person she loved and the past. The film "Say Goodbye" cuts in from the perspective close to the present life, seemingly aiming at the relationship between people and pets, but in fact it also looks deep into the secret corner of people’s hearts, explores the truth of companionship and loss, and initiates thinking about life and love.

Director Xue Xiaolu is the producer of this film. She has always been good at sketching and presenting the warm little things and sincere feelings of ordinary people in daily life from a plain and delicate perspective. Whether it is a soft and strong father and son who depend on each other, or a story of a little person who is full of human fireworks and real grounding, as a creator who is good at observing life, there is no doubt that she knows how to talk about "love" and "warmth" Director Dong Hongjie is a newcomer, and Goodbye is his first cinema feature film. This time, she cooperated with producer Xue Xiaolu and chose this story about the relationship between people and pets and farewell, taking a step towards more personal and intimate feelings, which is not only a breakthrough in theme expression, but also a touch of scarcity in domestic films. Let’s wait and see!

The film "Say Goodbye" is produced by Xue Xiaolu, directed by newly-appointed director Dong Hongjie, starring Zifeng Zhang and Wang Jingchun, and starring Tata in particular. Let’s look forward to the film landing in the cinema and meeting the audience as soon as possible!

1905 movie network news Directed by, starring,,,, and, the May 1st disaster action movie held its premiere in Beijing on April 22nd. The response to the event was enthusiastic. Once the film was shown, it was praised by ordinary audience, frontline firefighters and firefighters’ families. The real rescue scene and rich emotional expression made the film rated as "a disaster action blockbuster not to be missed in May 1st" by many viewers. Inspired by many real rescue incidents, the film tells the story of an unprecedented chemical explosion threatening the whole city. Facing the life-and-death test of putting out a fire and saving people, the moving story of a group of members of the fire rescue station going through fire and water with flesh and blood will be officially released on April 28, and will be shown ahead of schedule on April 27.

　

Peking University premiere was praised by firefighters and their families.

At the first stop of the Beijing premiere of the film Out of Fire, director Peng Shun made a surprise appearance in Peking University with the leading actors Du Jiang, Wang Qianyuan and Elvis Han, and exchanged views with the students after the screening. Many students were deeply impressed by the display of modern rescue equipment and the portrayal of firemen’s humanistic care in the film. A student from Guanghua School of Management said: "We saw the introduction of many modern fire-fighting equipment in the film, such as the dry powder fire truck for high-rise buildings and the’ water dragon’ fire-fighting robot. I am very excited to have such a work to let us see the modern progress of fire fighting in China, and I believe that the application of technology can save more firefighters’ lives." Some students also paid attention to the portrayal of firefighters’ psychology in the film. A psychology major said: "Zhao Yingqi, the stationmaster, quickly adjusted his emotions and continued to command calmly when his comrades died. The powerful psychological energy behind him made me admire and thank every firefighter for his contribution." A girl whose boyfriend is a fireman also said frankly: "I have a great resonance with the plot of firefighters getting along with their families. Because of the particularity and danger of the profession, the fireman’s brave figure is behind his family’s worries and anxieties. This film reflects many real situations and is of great social significance."

　

The second stop of the Beijing premiere of the film Out of Fire came to Wanda Studios, and many viewers were in tears not long after the film was shown. In the film, the firemen face the fire and build a line of defense with their flesh and blood, which deeply moved the audience: "They are ordinary people, not omnipotent, but doing their best." "There are no quiet years, but someone is carrying the burden for us. I hope every firefighter can be safe." Several real firefighters at the scene expressed their feelings: "When I saw the story of firefighters being injured in the film, it reminded me of my comrades around me." "I am afraid that my parents will be more worried about me after watching the movie, but I have no regrets about becoming a firefighter. Saving people, fighting fires and rescuing are all our duties!" As the strong pillar and backing behind the firefighters, many firefighters’ families who came to watch the movie also choked after the screening: "The film shows all the hard work of firefighters, and firefighters try their best to protect everyone. As their family, I will also try my best to protect our little home."

　

The main creative acting is well received, and it is blunt that firefighters are real heroes.

At the Beijing premiere of the film Out of Fire, several masters shared the details of behind-the-scenes shooting with the audience. In order to restore the most real and shocking rescue action under the disaster, director Peng Shun revealed: "A part of the explosion point that did not inform the actor’s position was buried at the scene under the condition of ensuring safety, only to capture the most real actor’s reaction." Talking about the impressive shooting moment, Elvis Han said: "When shooting the scene of the explosion of the oil tanker, I really experienced the fire fighting in full combat uniform and found it extremely exhausting. It is very difficult to breathe even wearing an oxygen mask in the thick smoke, and it is not easy for firefighters. " In addition, the actors’ delicate tear-poking performance in the film was also full of praise. Some viewers praised Wang Qianyuan’s incisive interpretation of stationmaster Zhao’s responsibility and firmness, and the charm of "retrograde" infected everyone. There are also audiences who shed tears when they saw Han Kai, the correspondent played by Du Jiang, hand over the oxygen mask symbolizing the passage of life to his sweetheart at a critical moment. The film not only shows the bravery of firefighters, but also depicts the tenderness under fortitude.

　

At the scene of the event, Li Jin, one of the film planners of the film Out of Fire and former deputy director of the Beijing Fire Bureau, also said after the screening: "I choked and cried several times during the movie, thanking the master for performing a live firefighter’s soul. The film presented the ordinary, great and love of firefighters. Every rescue medal has half of firefighters and half of their families." In the warm atmosphere, after watching Dad’s movie, Uh-huh also shared his feelings of watching movies: "Heroes are really hard to be, firefighters are real heroes!" For the part of Han Kai’s emotional line in the film, I was moved bluntly: "Out of Fire made me feel the most extreme romance." In addition, the director who came to help the film also said: "There are always some occupations in life, which may be around us but are easily overlooked. The film makes more people know about them, and also presents the feelings of firefighters with very advanced expressions." In the post-screening exchange, another girl asked actor Ham about her feelings of being a fireman. Ham said frankly, "Every experience is a nutrient for growth, and I thank the actor’s career for giving me motivation and energy. I also hope that through this movie, firefighters can walk into everyone’s hearts. "

　

On the same day, several Xinjiang firefighters who participated in the film promotion song "I am an ordinary firefighter" also specially came to the scene to sing with the masters. The sincere songs made it difficult for the "Flame Blue" to experience the ups and downs and hardships. Tong Liya also said frankly: "I feel the ordinary and greatness of firefighters, and the existence of firefighters makes us feel at ease." Wang Ge, an actor in the rescue brothers group who was unable to attend in person, sent a blessing to Li Guangfu, the actor of Chinese Bin’s father in the film, through a touching VCR: "There are some words I want to tell my father for Wang Wenbin — — Dad, happy birthday, I’m your son Wang Wenbin! And dad, I’m sorry, I don’t regret being a fireman’s son. " The fire fighting belief extending from the screen to reality and the true feelings of "father and son" touched everyone.

Loucai purchase letter [2020] No.28

 Loudi bureau of finance

About Loudi Municipal Government Purchasing Electronic Store Suppliers to Settle in

Notice of relevant matters

 

In order to deepen the reform of government procurement, improve the transparency and efficiency of government procurement, our city has set up Loudi government procurement electronic store in Hunan Province, and plans toIt was officially put into operation in September 2020. Electronic store is a platform for government procurement transaction and supervision based on information network technology. All budget units at all levels in the city will purchase goods, services and projects below the government procurement quota standard in Loudi electronic store. In order to ensure the smooth entry of suppliers into electronic stores, relevant matters are hereby notified as follows:

First, online registration

Legal persons and other organizations that are not listed in the list of serious dishonesty and abnormal business operations can enter the Hunan provincial government procurement electronic store if they agree to abide by the Commitment Letter for Entering the Hunan Provincial Government Procurement Electronic Store.

oneSuppliers log on to Hunan Provincial Government Procurement Network (http://www.ccgp-hunan.gov.cn/)Or the Hunan provincial government purchases electronic stores (Https://hunan.zcygov.cn/), fill in the name of the company and the mobile phone number of the administrator (the mobile phone number of the administrator must be consistent with the mobile phone number registered by the bank) for registration, and the registration area is selected at the same level in Hunan Province.

2. Enter the basic information of the company, basic qualification, specific qualification, credit information, investor, financial information and personnel information management when registering the supplier. Among them, suppliers, small and micro enterprises, prison enterprises and welfare enterprises that require specific qualifications and qualifications according to laws and regulations can upload corresponding certification materials and enjoy relevant preferential policies.

The specific requirements for information reporting are as follows:

Fill in the basic information of the type of enterprise. If it is a small and micro enterprise, prison enterprise, welfare enterprise, etc., and upload the corresponding certification materials, the system will automatically calculate the price deduction according to the highest proportion stipulated by policies supporting energy-saving and environmental protection products, two-type products and small and micro enterprises in the bidding transaction process.

The basic qualifications mainly include business license, social insurance certificate, organization code certificate and tax registration certificate. Suppliers can apply the five certificates in one according to the qualification type of the unit/three certificates in one) to fill in the qualification information and upload the corresponding scanned documents.

Specific qualifications mainly refer to the certification materials for enterprises to obtain professional and technical capabilities in the industry field, such as construction enterprise qualifications, safety production licenses, computer information professional qualifications, etc. If suppliers have corresponding qualifications, please fill in the qualification information and upload the corresponding scanned documents.

Enterprises that fill in credit information obtain credit rating certificates.

The investor shall fill in the relevant information of the enterprise investor.

Financial Information Fill in the recent financial information of the enterprise.

Personnel information is mainly filled in by the legal representative of the enterprise.

3. After the enterprise information qualification is filled in, save it and submit it to the platform operator for verification. After the verification is passed, the mobile phone will receive a short message indicating that the registration has been successful.

4. After successful supplier registration, download the Commitment Letter of Hunan Provincial Government Procurement of Electronic Stores in the process of electronic store suppliers’ entry, affix the official seal of the company and sign it by the legal person, and upload it to the electronic store. After the verification of the commitment letter, the supplier settled in successfully.

Second, registered goods

1. Commodity standards: The registered commodities shall conform to the national mandatory standards, the standards issued by the trade association or the standards implemented by self-declaration, the government procurement policies, the formal and legal sources, the provision of after-sales service according to regulations, and the responsibility of "three guarantees". The settled suppliers shall not provide counterfeit, pirated and infringing goods or goods prohibited by the state from being sold, as well as goods specially purchased by the Hunan government.

Imported goods of overseas origin shall be registered and put into storage only after they have been approved by the customs declaration certificate. Commodities that do not meet the mandatory national standards shall not be listed on the counter or participate in bidding.

2. Registered commodities: All commodities are classified and registered according to the commodity classification standards stipulated by the Ministry of Finance and the commodity classification standards of electronic stores, including commodity names, model specifications, registered trademarks, maximum price, government procurement discounts, parameter configuration or service contents, inspection reports and other information.

Commodities include goods and services, and accessories and services that are independent of commodities should be priced separately as independent commodities, but the accessories and services included in the market quotation shall not be split. Goods that are not registered for storage shall not be sold on the counter or participate in bidding.

The resident supplier shall register the suggested retail price of the brand or the reasonable quotation recognized by the market and industry associations as the maximum price of the goods, and adjust it in time with the market changes. The settled suppliers should provide evidence that can be verified in the market, and the maximum price should not be higher than the quotations in other markets at the same time. The quotation of the goods on the OTC and competitive bidding (group purchase) of the settled suppliers shall not be higher than the maximum price limit of the registered goods.

Government procurement discount is the preferential treatment and support of resident suppliers to government procurement, which is proposed by resident suppliers or negotiated with financial departments and purchasers on a regular basis. The discount rate agreed between the resident supplier and the purchaser shall not be higher than that agreed with the finance department at the same level, and the discount rate agreed with the finance department at a lower level shall not be higher than that agreed with the finance department at a higher level.

3. Classification identification: the goods registered in the warehouse will be automatically classified and identified. Goods with registered trademarks owned by resident suppliers will be marked as "brand goods" by the system. Goods that have no registered trademark, parameter configuration or service content inconsistent with the brand, the highest price is higher than the brand’s highest price, or obviously deviate from the market price or cannot be verified, and the settled suppliers join the trade association but the core parameters are incomplete will be marked as "own goods".

Third, issue a letter of increase

After the supplier handles the letter increase (see the attachment for details)3), can carry out related business in electronic stores.

The resident supplier shall submit the credit line that can be inquired and verified in the resident commercial bank and guarantee institution, and convert it into electronic credit enhancement after system verification; Can also be issued by the commercial banks and guarantee institutions that have not settled in the Hunan Provincial Government Procurement Electronic Store (see Annex for the format)2) After being verified by the designated institution of Hunan Provincial Department of Finance, it will be converted into electronic credit enhancement.

For OTC goods, the credit limit shall not be less than30,000 yuan, the time is not less than one year; Authorized agent, the credit line should be not less than 100,000 yuan, and the time should be not less than one year; To participate in the bidding project quotation, the credit line shall be no less than 5% of the budgeted amount of the bidding project and the validity period shall not be shorter than the project time requirement.

The system will verify the electronic credit enhancement and lock the credit limit according to the following requirements when the resident supplier has OTC goods, participated in quotation, signed a contract and the brand authorized other resident suppliers to act as agents: if the electronic credit enhancement of the resident supplier has not locked the credit balance and the time is not up to the requirements, the related business and quotation shall not be handled.

Fourth, consultation on electronic stores

1. Customer service hotline: 4008817190;

2. Supplier QQ Group (1058135282). Please indicate the company name and personnel information when joining.

3. Online consultation: Please click "Consultation Tips" on the right side of the homepage of Hunan Provincial Government Procurement Electronic Store:

4. Help Center (Frequently Asked Questions):https://help.zcy.gov.cn/

five.Self-service message (question feedback)：https://customer.zcy.gov.cn/feedback

Attachment:1. Commitment letter of Hunan provincial government to purchase electronic stores.

                    2. Hunan provincial government procurement electronic store entry guarantee

                    3. Electronic credit enhancement process

 

                                                                                                                                                                    Loudi bureau of finance

                                           2020yearfourmoon24sun

attachmentone

Commitment letter of Hunan provincial government to purchase electronic stores

 

The company voluntarily became the supplier of Hunan provincial government procurement electronic stores. The legal representative (person in charge) of the Company has read and understood the Interim Measures for the Administration of Government Procurement of Electronic Stores in Hunan Province, and made the following commitments on behalf of the Company:

1. The Company bears civil liability independently, has a good business reputation and a sound financial accounting system, pays taxes and social security funds according to law, and has no record of major violations in its business activities in the previous three years, and is not included in the list of serious acts of dishonesty. The registered information is true, accurate and effective, and it is willing to be made public and accepted by all sectors of society.

Second, the company’s products meet the national mandatory standards, as well as the group standards issued by industry associations or the standards implemented by self-declaration of resident suppliers, which are in line with government procurement policies. The source channels are formal and legal, and after-sales service is provided according to regulations, and the company undertakes."Three Guarantees" responsibility, the quotation is not higher than that of other markets in the same period. Our company does not provide counterfeit, pirated and infringing goods or goods prohibited by the state from being sold, or goods specially purchased by the Hunan government, and abides by price discounts, and assumes management responsibility for the quality and price of goods with registered trademarks and authorized agents. The information of goods on sale and participating in bidding is true, accurate and effective, and they are willing to accept supervision from all walks of life.

3. The Company agrees to abide by the trading rules of Hunan provincial government procurement electronic stores, accept the verification of operators, obey the ruling of the financial department on objections, and accept the supervision and inspection of the financial department.

The company agrees that if the above commitments are violated, the financial department will increase the credit guarantee and transfer it to the state treasury.

 

Name of company (unit):                       (Seal)

Legal representative (person in charge):                 (signature)

 

           year     moon     sun

 

attachment2

 

Hunan provincial government procurement of electronic stores in the guarantee.
(format)

Number:      

                           ：

According to the Measures for the Administration of Government Procurement of Electronic Stores in Hunan Province, the applicant               (Supplier’s name) applied to settle in Hunan provincial government procurement electronic store. guarantor               (Name of Guarantor) unconditionally and irrevocably guarantees that, within the validity period of this guarantee, upon receipt of your written request.Within 5 working days, the applicant will be                 (in words) Pay to your designated account.

 

This guarantee is from         year   moon   Solstice         year   moon   Keep it valid for days.

 

Name of guarantor:                                 

land          Address:                                 

 

                   year         moon         sun

 

 

Welcome to contribute | Please add WeChat shaoyanlin412.

According to the survey report on the living conditions of national automobile dealers in 2023 released by china automobile dealers association, more than 70% of dealers failed to complete the annual task index; The loss ratio accounts for 43.5%, and the profit ratio is only 37.6%.

Will car dealers and 4S shops still be a good business in 2024?

Let’s take a look at several sets of key data. (The following data source: china automobile dealers association)

According to the survey, 27.3% of the vehicle sales targets are achieved at or above 100%, and 19.4% are between 90% and 100%, which make up 46.7%. Usually, the completion rate is above 90%, and the OEM can get 100% rebate.

This means that in 2023, more than half of dealers failed to get the "planned" rebate at the beginning of the year.

Judging from the proportion of income of each business module in the total income, the proportion of new cars and after-sales has not changed much, only the proportion of financial insurance has been rising all the way, and the proportion of used cars has been declining all the way.

The profitability of dealers is also not optimistic. In 2023, the loss ratio reached 43.5%, and the profit ratio was 37.6%. Although the profitability improved compared with that in 2022, it was significantly lower than that in 2021, which was the second worst result in the past six years.

Finally, look at the composition of dealers’ profits. The vehicle sales contributed -15.6% and the after-sales contributed 60.7%. Obviously, the new car does not make money, and the after-sales volume is small, which is the dilemma faced by dealers.

Combining these tables, we can roughly see what kind of year the dealers experienced in 2023.

First of all, dealers are trapped in the traditional business model.None of the business sectors can make people shine at the moment, leading a certain sector to rise suddenly.

Vehicle sales always account for about 80% of operating income, which confirms an experience in the industry: vehicle sales determine whether dealers are dead or alive.

Yes, after-sales can’t determine the life and death of dealers. Even those dealers whose service absorption rate is more than 100% will actually live for less than three years after being cancelled and turned into ordinary repair shops.

Because on the one hand, there is no source of supplementary customers, and the loss of customers and the reduction of admission are inevitable results; On the other hand, the expenses such as rent, water and electricity personnel’s wages have not decreased, and the profits will only become thinner and thinner; The most important thing is to lose the gold-lettered signboard authorized by the manufacturer, and the degree of trust is no longer the same.

Secondly, new car sales not only don’t make money,It is also necessary to dig out a piece from the profits of other business sectors to fill the "negative profits".

Combined with the achievement rate of vehicle sales target, the dealers who can make profits or survive in 2023 are all the stores that rank higher in the national sales ranking of brands or top in the regional sales, with high achievement rate. They can not only get millions of full rebates, but also get hundreds of thousands of extra rewards such as "market contribution award" and "market development award".

From the OEM’s point of view, if all the head dealers in the brand fall down, the brand will have no one to follow. In order to prove the "correctness" of its marketing strategy, it is necessary to set a good example, even if we put some water on these dealers at a critical moment.

From the dealer’s point of view, only those senior dealers whose service absorption rate is greater than 100% can have the confidence to reduce the profit of the new car sales section in the store to negative, so as to follow up the annual volume price in 2023 and sell cars at a loss. The gambling is that the main engine factory does not dare to let itself go bankrupt.

Especially for those dealers whose land is owned rather than leased, the operating expenses are missing a large piece of land or store rent, and only the personnel expenses and marketing expenses are left in the big expenses.

Even if the profits of previous years are filled in, the speed of losing blood can be greatly alleviated, and they can stay at the poker table for a longer time, and the greater the grasp of procrastination.

So in 2024, is automobile distribution still a business project worth sticking to?

Needless to say, the enterprises or 4S shops that still have the status of car dealers are all authorized to sell fuel car brands (except Tucki).

Whether these dealers are still worth sticking to in this industry depends on the power technology route they will adopt in the future and their geographical location.

With regard to the future development direction of automobile power technology route, pure electric vehicles will become more and more mainstream, but it will not be realized in a short time, and its market penetration may even fluctuate upward, let alone completely replace fuel vehicles.

Even if the hybrid vehicle is a transitional technology, this transitional period will last at least 10 years, or even more than 20 years.

Fuel trucks or liquid fuel trucks will not disappear completely. Even in the southern provinces and cities of China, there will still be sporadic use in emergency rescue and disaster relief, field work, etc., while the scope and time of use in the north will be wider and longer.

The power technology route of automobile brand OEM is a long-term strategic decision that will not be easily changed. As its distributor, it is relatively easy to obtain accurate information.

Then the remaining major influencing factor is the geographical location of the dealer.

If the dealer is located in the north of Qinhuai line, even if the power technology route of the brand main engine factory is only fuel oil and electricity, the risk of sticking to it is still relatively low; If the power technology route of the brand OEM is only pure electricity, then the risk of sticking to it is relatively high.

On the other hand, if the dealer is located in the south of the Yangtze River, the risk of sticking to technology brands with only fuel and oil is relatively high, even if the risk of sticking to technology brands with only pure electricity is still relatively low.

So, in 2024, is automobile distribution still a business project worth investing in?

This problem is more complicated than the previous one, which involves not only the power technology route that the brand OEM will adopt in the future and the geographical location of the proposed store, but also the business policy of the brand OEM.

Because the brand OEM sells well and makes money or not, it doesn’t mean that the dealer sells well and makes money or not.

At present, most of the "new power" new energy brand OEMs adopt a mixed cooperation mode, that is, the electromechanical service sector of new car sales and after-sales is self-operated, and only the after-sales car body panel is recruited.

Typical brand OEMs, such as Tesla (since last year, it has started to operate its own business), Weilai, Ideality, etc., are not discussed here.

Most of the new energy brands established by the original fuel vehicle brand OEM still choose the 4S store model, such as:, Lantu, Feifan, Zhiji, Aouita, etc., but when choosing these brands to apply, we must pay attention to their respective business policies.

In business policies, special attention should be paid to the following terms:

Address of the proposed store:Generally, it is required to be in the automobile business circle or downtown area, which is related to the rental cost in future operations.

Building area and building form:It is related to the capital investment of hardware construction and the cost of hydropower publicity in operation.

Sales commission:New energy brands basically adopt the sales agency system, that is, dealers are no longer required to control the inventory, but dealers also lose their influence on the terminal retail price of automobiles. Every time a commercial car is sold (signed), they can only get a sales service fee of 2%-3% of the sales price of new cars from the brand OEM, that is, a sales commission.

This profit is basically less than half of the difference between the purchase and sale of dealers 10 years ago, but for the current market environment, it is a long-lost new car sales profit. However, it is unclear how the proportion of this sales service fee will change in the future.

Payment method of store building rebate:Brand OEMs usually give rebates to newly-built stores, but the current rebate method is disgusting. For example, the total amount of the promised rebate for building stores is 2 million, but it needs to be paid in three years (every 12 months is one year from the month after acceptance and opening), with a maximum of 700,000 yuan per year, which is paid as a subsidy to 1000 yuan for each new car sold.

That is to say, in the past three years, at least 700 vehicles must be sold every year, in theory, in order to get the store-building rebate in full. After the new store opened for three years, the sales volume usually increased gradually. If 500 units, 800 units and 1,000 units were sold in these three years, the store-building rebate would be 50+70+70 = 1.9 million. Of course, in order to reach the sales volume of 700 units in the first year, investors increased their investment in publicity or marketing activities to push up sales volume, and brand OEMs also encouraged and welcomed the success, because it was the investors’ money that was spent, and these promotional investments, brand OEMs said that even if it rains, it will never rain.

In short, there are many reward or rebate clauses in business policies that need to be carefully studied. If you want to get them in full or at the top, there is basically only theoretical feasibility, just for the operation of addition, subtraction, multiplication and division, which is quite insulting to IQ.

As for whether it is worth investing, it is necessary to judge the specific location, brand and investor’s own conditions one by one.

Article source: automobile service world, thank you.