Loucai purchase letter [2020] No.28

 Loudi bureau of finance

About Loudi Municipal Government Purchasing Electronic Store Suppliers to Settle in

Notice of relevant matters

 

In order to deepen the reform of government procurement, improve the transparency and efficiency of government procurement, our city has set up Loudi government procurement electronic store in Hunan Province, and plans toIt was officially put into operation in September 2020. Electronic store is a platform for government procurement transaction and supervision based on information network technology. All budget units at all levels in the city will purchase goods, services and projects below the government procurement quota standard in Loudi electronic store. In order to ensure the smooth entry of suppliers into electronic stores, relevant matters are hereby notified as follows:

First, online registration

Legal persons and other organizations that are not listed in the list of serious dishonesty and abnormal business operations can enter the Hunan provincial government procurement electronic store if they agree to abide by the Commitment Letter for Entering the Hunan Provincial Government Procurement Electronic Store.

oneSuppliers log on to Hunan Provincial Government Procurement Network (http://www.ccgp-hunan.gov.cn/)Or the Hunan provincial government purchases electronic stores (Https://hunan.zcygov.cn/), fill in the name of the company and the mobile phone number of the administrator (the mobile phone number of the administrator must be consistent with the mobile phone number registered by the bank) for registration, and the registration area is selected at the same level in Hunan Province.

2. Enter the basic information of the company, basic qualification, specific qualification, credit information, investor, financial information and personnel information management when registering the supplier. Among them, suppliers, small and micro enterprises, prison enterprises and welfare enterprises that require specific qualifications and qualifications according to laws and regulations can upload corresponding certification materials and enjoy relevant preferential policies.

The specific requirements for information reporting are as follows:

Fill in the basic information of the type of enterprise. If it is a small and micro enterprise, prison enterprise, welfare enterprise, etc., and upload the corresponding certification materials, the system will automatically calculate the price deduction according to the highest proportion stipulated by policies supporting energy-saving and environmental protection products, two-type products and small and micro enterprises in the bidding transaction process.

The basic qualifications mainly include business license, social insurance certificate, organization code certificate and tax registration certificate. Suppliers can apply the five certificates in one according to the qualification type of the unit/three certificates in one) to fill in the qualification information and upload the corresponding scanned documents.

Specific qualifications mainly refer to the certification materials for enterprises to obtain professional and technical capabilities in the industry field, such as construction enterprise qualifications, safety production licenses, computer information professional qualifications, etc. If suppliers have corresponding qualifications, please fill in the qualification information and upload the corresponding scanned documents.

Enterprises that fill in credit information obtain credit rating certificates.

The investor shall fill in the relevant information of the enterprise investor.

Financial Information Fill in the recent financial information of the enterprise.

Personnel information is mainly filled in by the legal representative of the enterprise.

3. After the enterprise information qualification is filled in, save it and submit it to the platform operator for verification. After the verification is passed, the mobile phone will receive a short message indicating that the registration has been successful.

4. After successful supplier registration, download the Commitment Letter of Hunan Provincial Government Procurement of Electronic Stores in the process of electronic store suppliers’ entry, affix the official seal of the company and sign it by the legal person, and upload it to the electronic store. After the verification of the commitment letter, the supplier settled in successfully.

Second, registered goods

1. Commodity standards: The registered commodities shall conform to the national mandatory standards, the standards issued by the trade association or the standards implemented by self-declaration, the government procurement policies, the formal and legal sources, the provision of after-sales service according to regulations, and the responsibility of "three guarantees". The settled suppliers shall not provide counterfeit, pirated and infringing goods or goods prohibited by the state from being sold, as well as goods specially purchased by the Hunan government.

Imported goods of overseas origin shall be registered and put into storage only after they have been approved by the customs declaration certificate. Commodities that do not meet the mandatory national standards shall not be listed on the counter or participate in bidding.

2. Registered commodities: All commodities are classified and registered according to the commodity classification standards stipulated by the Ministry of Finance and the commodity classification standards of electronic stores, including commodity names, model specifications, registered trademarks, maximum price, government procurement discounts, parameter configuration or service contents, inspection reports and other information.

Commodities include goods and services, and accessories and services that are independent of commodities should be priced separately as independent commodities, but the accessories and services included in the market quotation shall not be split. Goods that are not registered for storage shall not be sold on the counter or participate in bidding.

The resident supplier shall register the suggested retail price of the brand or the reasonable quotation recognized by the market and industry associations as the maximum price of the goods, and adjust it in time with the market changes. The settled suppliers should provide evidence that can be verified in the market, and the maximum price should not be higher than the quotations in other markets at the same time. The quotation of the goods on the OTC and competitive bidding (group purchase) of the settled suppliers shall not be higher than the maximum price limit of the registered goods.

Government procurement discount is the preferential treatment and support of resident suppliers to government procurement, which is proposed by resident suppliers or negotiated with financial departments and purchasers on a regular basis. The discount rate agreed between the resident supplier and the purchaser shall not be higher than that agreed with the finance department at the same level, and the discount rate agreed with the finance department at a lower level shall not be higher than that agreed with the finance department at a higher level.

3. Classification identification: the goods registered in the warehouse will be automatically classified and identified. Goods with registered trademarks owned by resident suppliers will be marked as "brand goods" by the system. Goods that have no registered trademark, parameter configuration or service content inconsistent with the brand, the highest price is higher than the brand’s highest price, or obviously deviate from the market price or cannot be verified, and the settled suppliers join the trade association but the core parameters are incomplete will be marked as "own goods".

Third, issue a letter of increase

After the supplier handles the letter increase (see the attachment for details)3), can carry out related business in electronic stores.

The resident supplier shall submit the credit line that can be inquired and verified in the resident commercial bank and guarantee institution, and convert it into electronic credit enhancement after system verification; Can also be issued by the commercial banks and guarantee institutions that have not settled in the Hunan Provincial Government Procurement Electronic Store (see Annex for the format)2) After being verified by the designated institution of Hunan Provincial Department of Finance, it will be converted into electronic credit enhancement.

For OTC goods, the credit limit shall not be less than30,000 yuan, the time is not less than one year; Authorized agent, the credit line should be not less than 100,000 yuan, and the time should be not less than one year; To participate in the bidding project quotation, the credit line shall be no less than 5% of the budgeted amount of the bidding project and the validity period shall not be shorter than the project time requirement.

The system will verify the electronic credit enhancement and lock the credit limit according to the following requirements when the resident supplier has OTC goods, participated in quotation, signed a contract and the brand authorized other resident suppliers to act as agents: if the electronic credit enhancement of the resident supplier has not locked the credit balance and the time is not up to the requirements, the related business and quotation shall not be handled.

Fourth, consultation on electronic stores

1. Customer service hotline: 4008817190;

2. Supplier QQ Group (1058135282). Please indicate the company name and personnel information when joining.

3. Online consultation: Please click "Consultation Tips" on the right side of the homepage of Hunan Provincial Government Procurement Electronic Store:

4. Help Center (Frequently Asked Questions):https://help.zcy.gov.cn/

five.Self-service message (question feedback)：https://customer.zcy.gov.cn/feedback

Attachment:1. Commitment letter of Hunan provincial government to purchase electronic stores.

                    2. Hunan provincial government procurement electronic store entry guarantee

                    3. Electronic credit enhancement process

 

                                                                                                                                                                    Loudi bureau of finance

                                           2020yearfourmoon24sun

attachmentone

Commitment letter of Hunan provincial government to purchase electronic stores

 

The company voluntarily became the supplier of Hunan provincial government procurement electronic stores. The legal representative (person in charge) of the Company has read and understood the Interim Measures for the Administration of Government Procurement of Electronic Stores in Hunan Province, and made the following commitments on behalf of the Company:

1. The Company bears civil liability independently, has a good business reputation and a sound financial accounting system, pays taxes and social security funds according to law, and has no record of major violations in its business activities in the previous three years, and is not included in the list of serious acts of dishonesty. The registered information is true, accurate and effective, and it is willing to be made public and accepted by all sectors of society.

Second, the company’s products meet the national mandatory standards, as well as the group standards issued by industry associations or the standards implemented by self-declaration of resident suppliers, which are in line with government procurement policies. The source channels are formal and legal, and after-sales service is provided according to regulations, and the company undertakes."Three Guarantees" responsibility, the quotation is not higher than that of other markets in the same period. Our company does not provide counterfeit, pirated and infringing goods or goods prohibited by the state from being sold, or goods specially purchased by the Hunan government, and abides by price discounts, and assumes management responsibility for the quality and price of goods with registered trademarks and authorized agents. The information of goods on sale and participating in bidding is true, accurate and effective, and they are willing to accept supervision from all walks of life.

3. The Company agrees to abide by the trading rules of Hunan provincial government procurement electronic stores, accept the verification of operators, obey the ruling of the financial department on objections, and accept the supervision and inspection of the financial department.

The company agrees that if the above commitments are violated, the financial department will increase the credit guarantee and transfer it to the state treasury.

 

Name of company (unit):                       (Seal)

Legal representative (person in charge):                 (signature)

 

           year     moon     sun

 

attachment2

 

Hunan provincial government procurement of electronic stores in the guarantee.
(format)

Number:      

                           ：

According to the Measures for the Administration of Government Procurement of Electronic Stores in Hunan Province, the applicant               (Supplier’s name) applied to settle in Hunan provincial government procurement electronic store. guarantor               (Name of Guarantor) unconditionally and irrevocably guarantees that, within the validity period of this guarantee, upon receipt of your written request.Within 5 working days, the applicant will be                 (in words) Pay to your designated account.

 

This guarantee is from         year   moon   Solstice         year   moon   Keep it valid for days.

 

Name of guarantor:                                 

land          Address:                                 

 

                   year         moon         sun

 

 

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According to the survey report on the living conditions of national automobile dealers in 2023 released by china automobile dealers association, more than 70% of dealers failed to complete the annual task index; The loss ratio accounts for 43.5%, and the profit ratio is only 37.6%.

Will car dealers and 4S shops still be a good business in 2024?

Let’s take a look at several sets of key data. (The following data source: china automobile dealers association)

According to the survey, 27.3% of the vehicle sales targets are achieved at or above 100%, and 19.4% are between 90% and 100%, which make up 46.7%. Usually, the completion rate is above 90%, and the OEM can get 100% rebate.

This means that in 2023, more than half of dealers failed to get the "planned" rebate at the beginning of the year.

Judging from the proportion of income of each business module in the total income, the proportion of new cars and after-sales has not changed much, only the proportion of financial insurance has been rising all the way, and the proportion of used cars has been declining all the way.

The profitability of dealers is also not optimistic. In 2023, the loss ratio reached 43.5%, and the profit ratio was 37.6%. Although the profitability improved compared with that in 2022, it was significantly lower than that in 2021, which was the second worst result in the past six years.

Finally, look at the composition of dealers’ profits. The vehicle sales contributed -15.6% and the after-sales contributed 60.7%. Obviously, the new car does not make money, and the after-sales volume is small, which is the dilemma faced by dealers.

Combining these tables, we can roughly see what kind of year the dealers experienced in 2023.

First of all, dealers are trapped in the traditional business model.None of the business sectors can make people shine at the moment, leading a certain sector to rise suddenly.

Vehicle sales always account for about 80% of operating income, which confirms an experience in the industry: vehicle sales determine whether dealers are dead or alive.

Yes, after-sales can’t determine the life and death of dealers. Even those dealers whose service absorption rate is more than 100% will actually live for less than three years after being cancelled and turned into ordinary repair shops.

Because on the one hand, there is no source of supplementary customers, and the loss of customers and the reduction of admission are inevitable results; On the other hand, the expenses such as rent, water and electricity personnel’s wages have not decreased, and the profits will only become thinner and thinner; The most important thing is to lose the gold-lettered signboard authorized by the manufacturer, and the degree of trust is no longer the same.

Secondly, new car sales not only don’t make money,It is also necessary to dig out a piece from the profits of other business sectors to fill the "negative profits".

Combined with the achievement rate of vehicle sales target, the dealers who can make profits or survive in 2023 are all the stores that rank higher in the national sales ranking of brands or top in the regional sales, with high achievement rate. They can not only get millions of full rebates, but also get hundreds of thousands of extra rewards such as "market contribution award" and "market development award".

From the OEM’s point of view, if all the head dealers in the brand fall down, the brand will have no one to follow. In order to prove the "correctness" of its marketing strategy, it is necessary to set a good example, even if we put some water on these dealers at a critical moment.

From the dealer’s point of view, only those senior dealers whose service absorption rate is greater than 100% can have the confidence to reduce the profit of the new car sales section in the store to negative, so as to follow up the annual volume price in 2023 and sell cars at a loss. The gambling is that the main engine factory does not dare to let itself go bankrupt.

Especially for those dealers whose land is owned rather than leased, the operating expenses are missing a large piece of land or store rent, and only the personnel expenses and marketing expenses are left in the big expenses.

Even if the profits of previous years are filled in, the speed of losing blood can be greatly alleviated, and they can stay at the poker table for a longer time, and the greater the grasp of procrastination.

So in 2024, is automobile distribution still a business project worth sticking to?

Needless to say, the enterprises or 4S shops that still have the status of car dealers are all authorized to sell fuel car brands (except Tucki).

Whether these dealers are still worth sticking to in this industry depends on the power technology route they will adopt in the future and their geographical location.

With regard to the future development direction of automobile power technology route, pure electric vehicles will become more and more mainstream, but it will not be realized in a short time, and its market penetration may even fluctuate upward, let alone completely replace fuel vehicles.

Even if the hybrid vehicle is a transitional technology, this transitional period will last at least 10 years, or even more than 20 years.

Fuel trucks or liquid fuel trucks will not disappear completely. Even in the southern provinces and cities of China, there will still be sporadic use in emergency rescue and disaster relief, field work, etc., while the scope and time of use in the north will be wider and longer.

The power technology route of automobile brand OEM is a long-term strategic decision that will not be easily changed. As its distributor, it is relatively easy to obtain accurate information.

Then the remaining major influencing factor is the geographical location of the dealer.

If the dealer is located in the north of Qinhuai line, even if the power technology route of the brand main engine factory is only fuel oil and electricity, the risk of sticking to it is still relatively low; If the power technology route of the brand OEM is only pure electricity, then the risk of sticking to it is relatively high.

On the other hand, if the dealer is located in the south of the Yangtze River, the risk of sticking to technology brands with only fuel and oil is relatively high, even if the risk of sticking to technology brands with only pure electricity is still relatively low.

So, in 2024, is automobile distribution still a business project worth investing in?

This problem is more complicated than the previous one, which involves not only the power technology route that the brand OEM will adopt in the future and the geographical location of the proposed store, but also the business policy of the brand OEM.

Because the brand OEM sells well and makes money or not, it doesn’t mean that the dealer sells well and makes money or not.

At present, most of the "new power" new energy brand OEMs adopt a mixed cooperation mode, that is, the electromechanical service sector of new car sales and after-sales is self-operated, and only the after-sales car body panel is recruited.

Typical brand OEMs, such as Tesla (since last year, it has started to operate its own business), Weilai, Ideality, etc., are not discussed here.

Most of the new energy brands established by the original fuel vehicle brand OEM still choose the 4S store model, such as:, Lantu, Feifan, Zhiji, Aouita, etc., but when choosing these brands to apply, we must pay attention to their respective business policies.

In business policies, special attention should be paid to the following terms:

Address of the proposed store:Generally, it is required to be in the automobile business circle or downtown area, which is related to the rental cost in future operations.

Building area and building form:It is related to the capital investment of hardware construction and the cost of hydropower publicity in operation.

Sales commission:New energy brands basically adopt the sales agency system, that is, dealers are no longer required to control the inventory, but dealers also lose their influence on the terminal retail price of automobiles. Every time a commercial car is sold (signed), they can only get a sales service fee of 2%-3% of the sales price of new cars from the brand OEM, that is, a sales commission.

This profit is basically less than half of the difference between the purchase and sale of dealers 10 years ago, but for the current market environment, it is a long-lost new car sales profit. However, it is unclear how the proportion of this sales service fee will change in the future.

Payment method of store building rebate:Brand OEMs usually give rebates to newly-built stores, but the current rebate method is disgusting. For example, the total amount of the promised rebate for building stores is 2 million, but it needs to be paid in three years (every 12 months is one year from the month after acceptance and opening), with a maximum of 700,000 yuan per year, which is paid as a subsidy to 1000 yuan for each new car sold.

That is to say, in the past three years, at least 700 vehicles must be sold every year, in theory, in order to get the store-building rebate in full. After the new store opened for three years, the sales volume usually increased gradually. If 500 units, 800 units and 1,000 units were sold in these three years, the store-building rebate would be 50+70+70 = 1.9 million. Of course, in order to reach the sales volume of 700 units in the first year, investors increased their investment in publicity or marketing activities to push up sales volume, and brand OEMs also encouraged and welcomed the success, because it was the investors’ money that was spent, and these promotional investments, brand OEMs said that even if it rains, it will never rain.

In short, there are many reward or rebate clauses in business policies that need to be carefully studied. If you want to get them in full or at the top, there is basically only theoretical feasibility, just for the operation of addition, subtraction, multiplication and division, which is quite insulting to IQ.

As for whether it is worth investing, it is necessary to judge the specific location, brand and investor’s own conditions one by one.

Article source: automobile service world, thank you.

　　"Teacher Lu playing with bones" Lu Jing put the bones of fish head, braised chicken and Beijing roast duck together into a whole skeleton, creating a kind of "visual sense of paleontology museum".

　　Dai Jianye, a professor of "Debris Flow", told the story of Li Bai, Du Fu and Gao Shi joining hands to visit famous mountains, visit immortals and refine the elixir, which reappeared the prosperous time of the Tang Dynasty.

　　Gong Gongjun, who only made a noise but didn’t show up, took everyone to visit every corner of the Forbidden City and quoted the classics to tell the cold knowledge and little interesting things of the Forbidden City.

　　With the development of short video platform, more and more content creators have emerged to share and spread knowledge. They are popular science experts who have knowledge, love sharing and are familiar with skills. These high-quality content supplies meet and create a huge demand for knowledge.

　　Professor Hu Baijing, Executive Dean of School of Journalism, Renmin University of China, believes that the rise of short video platform has promoted the expansion of knowledge production from elite to the public, making knowledge more personalized and scene-oriented, and at the same time making it possible for knowledge to be universal, knowledge to be promoted, and knowledge to be shared and co-created.

　　

　　Small but refined, making universal knowledge close to reality.

　　"Tang Xuanzong released Li Bai from the court, that is, he was given a sum of money to get rid of him: you are not cut out to be a prime minister. Li Bai went to Luoyang from Chang ‘an, and Du Fu was a fan of Li Bai. Li Bai was kind enough to let him meet him. After meeting him, he admired Li Bai to death. I don’t know whether Li Bai plays cowhide well or is charming. Anyway, Du Fu listened to his words and started from Luoyang, Henan Province to Hebei and Shandong with his eldest brother. What for? Looking for immortals, picking fairy grass and refining elixir, I met Gao Shi halfway … "This is the story that happened in 744 AD and was called the meeting of the sun and the moon in China literary world by Wen Yiduo. Only Confucius can match it when he saw Lao Zi.

　　Although it doesn’t sound formal, this remark is by no means a fabrication by Dai Jianye, a professor at the College of Literature of Central China Normal University. The experiences of Li, Du and Gao in seeking immortality and monasticism are reflected in several poems of Du Fu. Dai Jianye lamented that it was a generation of romantic people.

　　When this lecture video was put on Tik Tok, Dai Jianye didn’t know what the latter was. More than a year later, he became Professor online celebrity known as the Debris Flow. The Tik Tok has nearly 4 million fans and tens of millions of likes.

　　The "big family" living in Hefei is a lawyer with nearly 10 years of financial work experience. In her spare time, she uses short videos to give netizens common knowledge of popular science and economics.

　　The "treasure family" found that the public is very curious about knowledge, but many people have no chance to receive economic education, lack basic knowledge of wealth, and have no concept of risks and benefits. If the public can learn more about economics, they may be able to avoid some losses. Some netizens left a message under the short video she posted: "Fortunately, I saw that you were not fooled by the Ponzi scheme, and my friends around me pressed hundreds of thousands of yuan on a financial platform."

　　In the era of short video, knowledge levels are diversified and symbiotic, including authoritative scientific theories, life tips and workplace office skills to meet the different knowledge needs of different audiences. The sharers of knowledge are not necessarily high-ranking experts and scholars, but also life experts who are familiar with their own fields.

　　Compared with the traditional graphic form, short video communication knowledge has four characteristics: immediacy of knowledge dissemination, personalization of knowledge presentation, manifestation of invisible knowledge and popularization of complex knowledge.

　　Zhao Yan, President and Editor-in-Chief of China Science Newspaper, said that a short video of 15 seconds to 1 minute condensed the serious knowledge on weekdays and passed it on to the audience in a more visual form, which changed the boring appearance of knowledge and narrowed the distance between the public and cultural knowledge. Knowledge sharing and linking with short videos not only broadens the boundaries of knowledge, but also brings knowledge inclusiveness close to reality.

　　Promote the value shift of Internet content industry.　

　　In the eyes of knowledge creators, short videos have become the primary tool for them to spread and exchange knowledge.

　　Xiang Bo, who works as a chemistry teacher at Guangyuan Middle School in Sichuan Province, said that his own class could only affect 40 or 50 students in the classroom. "But now I am a teacher shared by more than 6 million fans. Making good use of communication tools can eliminate the time and space barriers of knowledge dissemination and light up more people’s enthusiasm for chemistry. "

　　Lu Jing, an associate researcher at the Institute of vertebrate paleontology and Paleoanthropology, Chinese Academy of Sciences, feels that doing popular science on short videos is a "new and wonderful experience". Before that, she didn’t expect that the mobile internet platform could tilt resources to serious knowledge creators and content like her. Short videos made her find a hyperlink to share knowledge with the world, and the feedback from "fans" became her motivation to persist in doing popular science. "I feel that short videos make the way to do knowledge on the Internet wider and wider."

　　The purpose of people’s initial use of short video software is mostly entertainment and leisure, but in a highly fragmented and entertaining viewing environment, it is easy to have a sense of emptiness and aesthetic fatigue after a long time. The emergence of knowledge-based content, like a clean stream, can fill the gaps in people’s hearts.

　　Wang Xiaohong, a professor at Communication University of China, pointed out that with some Internet platforms successively launching measures to spread service knowledge, "knowledge content has gained unprecedented attention in the Internet industry. This trend reflects the upgrading of Internet content from single entertainment to knowledge. It can be said that the short video platform has driven the value shift of the Internet content industry. "

　　For users, short videos break the original time-space limitation of knowledge intake, allowing people to use their spare time to study anytime and anywhere. At the same time, short videos present knowledge in the form of concise and clear knowledge points, and ignite users’ interest in further in-depth learning.

　　Therefore, on the one hand, short video greatly reduces the threshold and difficulty of knowledge reception, mobilizes the enthusiasm of the public to create and disseminate knowledge, and realizes co-creation; On the other hand, short videos take social interaction as a link, breaking down the barriers of knowledge dissemination, allowing knowledge to reach more people and realize sharing.

　　Provide a better environment for knowledge content creation

　　"Information creates value. Among the many values created by information, the value of knowledge dissemination is the highest." Zhang Yu, vice president of ByteDance, believes that continuous investment in knowledge content will benefit the sustained and healthy development of the entire Internet content industry.

　　"As a platform or technology, if high-quality content is not occupied, then harmful content will be occupied." Dai Jianye said, "Short videos have both pictures and sounds, and you can also add words, which is definitely a very good way to spread. Algorithms and traffic tell us what kind of articles and videos are the most popular and what kind of knowledge people like, which not only enables the author to tailor them accurately, but also enables the network to deliver them to the door regularly and quantitatively, which profoundly affects the production of knowledge. Those popular knowledge will be churned out in large quantities, but the neglected knowledge will not be produced. "

　　Dai Jianye’s viewpoint is being verified by practice. At the "2019DOU Knowledge Creator Conference" held in Beijing a few days ago, Zhang Yu introduced that as of December 2, 2019, the number of knowledge content creators with over 10,000 fans in Tik Tok had exceeded 74,000, and a total of 19.85 million high-quality knowledge short videos were created, with a cumulative broadcast volume of more than 1.9 trillion; Each short video of knowledge has reached nearly 100,000 people.

　　At present, all major short video platforms have built their own content pools, focusing on providing young people with high-quality content such as teaching, calligraphy and painting, parenting education, human history, traditional culture, handcrafting, natural science popularization and so on. For example, the Encyclopedia, a knowledge label area initiated by Aauto Quicker, and the DOU Knowledge Plan and the Non-legacy Partner Plan initiated by Tik Tok in conjunction with the Science Communication Bureau of Chinese Academy of Sciences, etc.

　　However, at present, the overall proportion of these contents is still low, and the total amount is still insufficient. In the future, various short video platforms will continue to exert their efforts to provide a better environment and more support for knowledge content creation.

　　In addition, regarding the view that short video learning is fragmented, Chen Zheng, a teacher at the National Physics Experimental Teaching Demonstration Center of Beijing Jiaotong University, said in an interview with the media: "Short video really can’t achieve the effect of systematic teaching, nor can it train professionals, but at least it can do one thing, that is, open a door. I teach physics, and my goal is to show some basic world outlook and methodology to the audience, especially teenagers, through these fragmented puzzles. When they collect enough’ fragments’, they master their internal connections and can spell out a complete picture of the world. "

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