Honda Tsubasa partner Mizuki Yamamoto.

　 　 1905 movie network news Kanae Minato’s popular novels, which have released more than 100 copies, will be put on the screen. The film will be directed by cutting-edge female directors Yukiko Mishima, and the two heroines in the film will be co-starred by Honda Tsubasa and Mizuki Yamamoto.

　

　 　 The novel Girl is a new work written by the author Kanae Minato after winning the 6th Bookstore Award. Two high school girls, Yu Ji and Dunzi, who have a dark side in their hearts, both have the desire and yearning to "see the moment of death with their own eyes". The producer Morikawa Shinji, who has been aiming at the cinematographic opportunity since the release of the original work, used Mishima director because he took a fancy to the texture presented in it. In "Girls", the dark side of high school girls’ hearts will be shown, and Mishima and Kanae Minato’s worldviews are very consistent.

The cover of the novel "Girl"

　

　 　 The film contains the impulsive theme that two female high school students "want to see the moment of death with their own eyes", so it is more appropriate for producers to consider choosing actresses who have passed the high school age when selecting actors. Yu Ji, played by Honda Tsubasa, helps to take care of her grandmother who has jazz status and dementia. She has always hated and disliked her left hand because it has been scarred by her grandmother for a lifetime. "So far, the roles I have played are very cheerful and optimistic. I am really a little uneasy about a character like Yuji, but I think this is an excellent opportunity. When Mr. Kanae Minato was filming, he said to me,’ You and Yuji are like ah’, which made me very happy." Honda Tsubasa said of the role.

　

　 　Mizuki Yamamoto plays Dunzi, who has been abused in the past. Because of excessive anxiety, if he comes into contact with malicious people, he will have hyperventilation symptoms. Like Honda Tsubasa, Mizuki Yamamoto is uneasy about challenging such a gloomy role. "This role will have different emotional expressions, which makes me feel deeply stressed. However, individuals like suspense works very much. This novel "Girl" contains human flavor in suspense elements and is very much looking forward to it. "

　

　 　 Honda Tsubasa and Mizuki Yamamoto have worked together for three times in Antang Robot and Love for Zhong, etc. For the two who have worked together for four times, producer Morikawa said: "It is better to choose girls who have passed that age and have experience at that age, and they can be more truly expressed when they move from girls to mature women." And Kanae Minato for the casting of these two people is also greatly appreciated.

　

　 　 It is reported that "Girl" will be released in Japan this autumn.

1905 movie network news　Today, the first poster of the movie "Flying Life" directed by Han Han, which will be released on the first day of 2019, exposed the brand-new racing driver image of Shen Teng. Shen Teng, dressed in a white racing suit, jumped up and rushed to the camera, looking determined and seemingly domineering, but he was betrayed by the huge word "seeking sponsorship" on his chest, with a surprise contrast and a cold humor, which made people laugh.

This time, Shen Teng plays an "out-of-date car god" in the movie. Surprisingly, Shen Teng is actually a racing enthusiast in his private life. He not only has a racing driver’s license, a drifting certificate and a rally qualification certificate, but also studied racing under Han Han’s apprentice. What kind of sparks will collide between the two people with deep roots for the first time, which is quite expected.

　

I used to be handsome and rich, but now I’m too tired.

"The Richest Man in Xihong City" Shen Teng Competition "Seeking Sponsorship"

Shen Teng, the "richest man in Xihong" who has just experienced a luxurious life, has transformed himself into Zhang Chi, a down-and-out racing driver in Flying Life. In the movie, Zhang Chi changed from the five-time champion of the car world to the fat uncle of fried rice. He was bent on fighting back from the Jedi and recreating his days of our lives, only to be severely hit in the face by reality, and there would be a series of unexpected dilemmas waiting for this out-of-date car god.

From the first poster exposed today, it can also be seen that Zhang Chi’s comeback in the movie is indeed full of twists and turns, with desolate racing lanes, worn and smoky racing cars, and most notably, his racing suit is impressively written with "seeking sponsorship" and a series of mobile phone numbers, which makes people sad and funny. The serious and funny style of painting is very consistent with Han Han’s consistent humorous style, and it also makes people more curious about the comeback of this out-of-date car god.

　

Become attached to Han Hanyin’s racing car.

Shen Teng revealed: If you don’t act, you may become a racing driver.

Previously, many netizens expressed great surprise at the setting of Shen Teng as a racing driver. Shen Teng and racing seem to have nothing in common, but unexpectedly, Shen Teng, who looks like a Buddhist, is actually a real racing enthusiast in private. He not only holds a racing driver’s license, a drift certificate and a rally qualification certificate, but also said in an interview that "he may become a racing driver if he doesn’t become an actor", which shows his love for racing.

What is even less well known is that Shen Teng has a deep relationship with Han Han in racing. It turns out that Shen Teng studied racing with Han Han’s apprentice in his early years. This time, the two people who are keen on comedy and racing will work together, which is bound to add enough horsepower to the punch line and ignition point of the film. In addition to Shen Teng, other movie stars also held racing training in succession, trying to show the professional side of the racing driver while showing joy, while Johnny, who also plays the top driver, entered the state more quickly and was praised by the coach as "having a good sense of car". This time in the movie, what kind of funny stories will be collided by several masters on the field, which is quite expected.

　

"Flying Life" is directed by Han Han, starring Shen Teng, Johnny, Andrew, YIN FANG, Tian Yu, Tengger singer, Zhao Wenxuan, Zhang Ben Yu and Liu Shuailiang, and will be released nationwide on the first day of 2019.

This is the familiar Guangzhou Automobile Aion S, and it is also the model used by most taxis in Guangzhou.

Thanks to ample space, excellent comfort and low price, Aion’s compact car Aion S and compact SUV Aion Y have not only become the first choice for taxis in Guangzhou, but also the first choice for online car rental companies in Shanghai, Hubei, Jiangxi and other cities.

High cost performance, stable quality, large space and exclusive network car once became the label of Ai ‘an. Therefore, when Ai ‘an launched a new brand "Haobo" and released a million-level super-running "SSR", my heart was full of questions:

Is this span a little too big?

You know, the seemingly low-key GAC Ai ‘an has firmly established a market of 100,000-200,000. In the sales ranking of new energy car companies from January to June this year, GAC Ai ‘an won the third place with sales of more than 200,000 units, which not only surpassed Wuling, but also surpassed a number of new car companies, second only to Tesla.

Many people don’t understand: under the premise that the sales volume is already so optimistic, why should GAC Ai ‘an give up its original brand influence, create a new brand Haobo, and even build a super sports car that seems to be unattended?

The sweetness and sadness of "the king of the network car"

Although LI’s Zhou Du sales list never included GAC Aeon, GAC Aeon is an out-and-out "new force" in the field of new energy vehicles.

Moreover, the growth rate of Ai ‘an is extremely fierce-according to Xiao Yong, deputy general manager of Ai ‘an, the annual sales target of Guangzhou Automobile Ai ‘an in 2023 is 500,000 vehicles, with an impact of 600,000 vehicles. In LI, where the public opinion is very loud, the CEO Li Xiang’s forecast for sales in 2023 is 300,000 vehicles.

According to the published data, the sales volume of GAC Ai ‘an in 2019, 2020, 2021 and 2022 reached 42,003 vehicles, 60,033 vehicles, 120,155 vehicles and 271,156 vehicles respectively-almost doubling every year.

Along with the rapid increase in sales, there is also the revenue capacity of GAC Ai ‘an.

Similarly, from 2019 to 2022, the revenue of Guangzhou Automobile Ai ‘an was 5.234 billion yuan, 7.61 billion yuan, 17.265 billion yuan and 38.703 billion yuan respectively-Ai ‘an’s revenue has accounted for 35% of Guangzhou Automobile’s total revenue, making it the next development engine with great potential.

Behind the sharp increase in sales and revenue, GAC Aian is facing sweet troubles: the main sales models Aion S and Aion Y are low-end models of 100,000-150,000 yuan, accounting for about 90% of the sales of all models.

In the whole year of 2022, the sales volume of Ai ‘an Aion S bicycles was 116,332 units, which was very close to Tesla Model 3；. Aion Y sold 120,585 units in the whole year, ranking fifth in the sales list of new energy SUVs.

Although Aion S and AIon Y can be regarded as explosions, GAC Aian is trapped in two major dilemmas: First, the high proportion of network cars is not conducive to the development of C-side business; The second is to take the cost-effective route, and the profit space is limited. In 2021, for example, 43% of the annual sales of 127,000 vehicles in Ai ‘an came from the B-end market, of which 63% of the new cars of AION S were put on the B-end, and AION Y also had 20.33%.

In addition, according to relevant data, the average sales prices of all models in Ai ‘an are 125,000, 127,000, 144,000 and 143,000 from 2019 to 2022, respectively, which makes the profit margin of Ai ‘an extremely narrow.

Therefore, Ai ‘an urgently needs to break through upward, get rid of the strange circle of exchanging price/performance ratio for the market in the low-end price range, and at the same time, get rid of the image of online car rental to attract more ordinary consumers.

However, the high-end road of the brand is not smooth.

The price of the medium and large SUV Ai ‘an LX, which is positioned in the middle and high end, is 28.66-46.96 million. However, this car has not been greatly redesigned and iterated since 2019, and its competitiveness is insufficient in the fierce competition environment.

LX has not caused a splash in the market, and the current situation that the main sales models of Ai ‘an are concentrated in 100,000-150,000 has not been alleviated. Therefore, despite the rising sales volume, the loss of Ai ‘an seems to have never stopped: the loss in 2021 was 1.398 billion yuan, and the loss in the first half of 2022 exceeded 1 billion yuan.

However, objectively speaking, burning money in the early days of brand birth has become a normal phenomenon in the industry: in 2022, Weilai’s net loss was 14.4 billion yuan; Xpeng Motors’s net loss was 9.14 billion yuan. In contrast, because Guangzhou Automobile Group shared some of the burdens of research and development, marketing and other parts of Ai ‘an, the loss of Ai ‘an was not exaggerated.

Referring to Tesla’s successful experience from loss to profit, there are only three things that GAC Ai ‘an needs to do: First, improve production efficiency and vertical integration ability, reduce costs and increase efficiency; Second, the core technology is self-researched, and the premium is improved with the improvement of product strength; The third is to increase the average selling price and increase the profit margin.

Refer to the styles of Geely, BYD and SAIC: Since the price and positioning of this brand are difficult to be high-end, why not independently create a new brand to rebuild its image?

In this way, the accumulated technology also has a new soil to take root and sprout. And this is the original intention of the birth of the "Haobo" brand.

Million-class super-running, proving the upper limit of technology

If we talk about technology accumulation and technology accumulation, GAC Ai ‘an can definitely rank among the top domestic car companies.

As the first car company to abandon "oil to electricity", Ai ‘an launched its first pure electric platform AEP 1.0 as early as 2017. In 2019, Aeon launched AEP 2.0. Thanks to highly integrated parts and excellent body design, the "axle length ratio" of Aion S, Aion V and other models using AEP 2.0 platform reached 61.7%, surpassing Tesla Model 3.

When the time came to 2022, Aeon launched a brand-new platform of AEP 3.0, and when it first arrived, it was a big breath: Aeon said that AEP 3.0 technology completely surpassed Tesla.

Whether we can surpass Tesla or not is a question mark for the time being, but the new platform of Ai ‘an is really strong. Similar to BYD’s E-platform 3.0 and the vast SEA platform, this is a masterpiece of Aeon technology, and it has strong strength in three aspects: electricity, intelligence and control level.

For example, in order to prove himself, the first model to use this platform turned out to be a super sports car with a price of more than 1 million-HyperSSR.

More importantly, this supercar belongs to the high-end brand "Haobo" of Ai ‘an. Without the prefix of "Ai ‘an" and a new logo, Ai ‘an’s second high-end campaign was officially launched.

It’s nothing new for brand-new brands to show off their technology and strength by super-running. Weilai also made headlines in the world’s major media through EP9 in its early days. From the paper parameters, Haoplatinum SSR is definitely a qualified supercar.

For example, through self-developed electric drive technology, SSR’s acceleration time of 100 kilometers is only 1.9 seconds, and its top speed reaches an astonishing 300 km/h.

For another example, the comprehensive horsepower of SSR reaches 1225 PS, and the highest acceleration can reach 1.7 g. And the 100% carbon fiber cover of the car body further lightens the vehicle …

Compared with Weilai EP9, Haobo announced that SSR will be mass-produced this year-the official announced that a dedicated production line has been built, and all dimensions are extremely mature.

Being able to mass-produce is a very important indicator, and Haobo also proves the upper limit of AEP 3.0 platform through this, and these technologies have the ability of backwards compatibility.

Therefore, the second product of Haobo brand, Hyper GT, is not surprisingly priced in the range of 200,000-300,000, and directly enters the hinterland of popular models such as Model 3, Extreme Krypton 001 and Weilai ET5.

Hyper GT of sword finger Model 3

At the beginning of July, Hyper GT officially announced the price range: 21.99-33.99 million, and the new car was also born from AEP 3.0 platform.

Although it is a newly born brand, Hyper GT has almost the most popular and mainstream technology at present, and it has achieved a comprehensive achievement-not only the power exchange version, the 800V high-voltage overcharge version, but even Haobo has equipped this car with a "rotor door".

The new brand Haobo, which changed its new logo and redesigned its exterior and interior, not only caught up with the first echelon in its internal technology, but also had a quite high-end image in terms of appearance and interior design.

For example, the extremely low and smooth body lines create a sports car-like visual feeling of elegant movement, and the "rotor door" that often only appears on the super-run is also very individual and recognizable. It is a very important thing to design a pure electric car without being heavy. After Tucki P7, almost no pure electric car can have such a smooth and dynamic shape.

The interior is the same, the style is elegant and high-grade, and the color tone selection, material application and layout of various elements look pleasing to the eye. Although the appearance of this car is somewhat domineering, the interior is advanced.

Without the brand restriction of Ai ‘an, Haobo can safely and boldly give Hyper GT the best three-electricity technology and intelligent level.

The rear axle motor of Hyper GT has a maximum power of 250 kW, a maximum torque of 430 N.m and an acceleration of 4.9 seconds per 100 km. A single motor has surpassed the power of some dual-motor models of car companies, and also greatly exceeded the maximum power of the Model 3 rear-drive version of 194 kW.

This is also one of the most powerful motors among the new domestic car companies, and the long-term technical accumulation of GAC has finally been released.

While the acceleration performance is strong, the energy consumption control of Hyper GT is also excellent. The official CLTC battery life of the model equipped with 80.1 kWh battery pack reaches 710 km, and the official average power consumption per 100 km is only 12.7 kWh, which is very close to the 12.5 kWh of Model 3-but the Hyper GT exceeds Model 3 in both size and seating space.

The top-equipped and sub-top-equipped overcharged models not only support the ultra-fast charging of 800 V and 480 kW. Compared with the maximum charging power of 240 kW of most car companies, this performance also belongs to the excellent level of domestic car companies.

The Hyper GT is positioned as a "young man" and has also made great efforts in handling: in hardware, the suspension with front double wishbone and rear five-bar linkage is a standard sports car layout, and AICS intelligent chassis, ne-box brake-by-wire system, DMC dynamic torque control unit, ASTC intelligent active steering stabilization and DTCS direct-drive torque control systems combine software and hardware, with the goal of making the handling feel better.

The drag coefficient of Hyper GT 0.197 is also the lowest in the world’s mass production cars, even exceeding the 0.20 of Mercedes-Benz EQS.

In addition to the fierce "stacking" of the three power plants, the intelligent part of Hyper GT has also caught up with the mainstream. In addition to the platformization of the car body, Ai ‘an has also developed the latest "Spirit Architecture", pushing the electronic and electrical architecture to the latest generation.

In the key intelligent driving field, Spirit architecture uses Huawei Shengteng 610 high-performance chip, with a computing power of 400 TOPS, and the maximum computing power can be extended to 2000 TOPS. In the cockpit domain, Spirit architecture is also compatible with Qualcomm Snapdragon’s 8155 and 8295.

Compared with the previous generation electronic and electrical architecture of GAC, the computing power of Spirit architecture is increased by 50 times, the data transmission rate is increased by 10 times, the wire harness loop is reduced by about 40%, and the number of controllers is reduced by about 20. Moreover, the data transmission rate is increased by 10 times by being equipped with high-speed vehicle Ethernet, and hardware plug and play is realized.

On the top of Hyper GT, the intelligent driving hardware is: two laser radars, 12 cameras, 6 millimeter waves and 1 infrared night vision camera, which has the ability to realize high-speed/city navigation-assisted driving.

Obviously, GAC, which has advantages in traditional hardware, has paid more and more attention to software research and development. Jiang Jianshan, chief ICV engineer of Guangzhou Automobile Ai ‘an R&D Center, once said:

"Simple hardware stacking can’t really achieve safe and intelligent driving, and software algorithm ability is the key to winning."

Therefore, there are currently more than 2,000 software developers in Ai ‘an, and the R&D team accounts for more than 50%. Obviously, it can be seen that Hyper GT embodies all the expectations and efforts of GAC, and all the technologies and reserves are unreservedly given to this expected vehicle.

Ian, hopefully becoming the next BYD.

In October last year, GAC Ai ‘an completed the A round of financing, with a total amount of 18.294 billion yuan. After the financing is completed, the total direct and indirect shareholding ratio of GAC Group will be changed from 93.45% to 76.89%.

In this regard, the valuation of GAC Ai ‘an will also exceed 100 billion yuan, making it the highest valuation of domestic unlisted new energy automobile companies exceeding 100 billion yuan.

In just over a year, GAC Ai ‘an has completed various tasks such as asset and personnel reorganization, mixed reform, share reform and A-round competition, and its efficiency is as high as that of private enterprises.

After the completion of the mixed reform, GAC Ai ‘an has also introduced a large number of strategic support and industrial cooperative investors, and it has become more dynamic than before.

For example, in the power battery, Ganfeng Lithium Industry, Hanrui Cobalt Industry, Hanhui Capital and Keda Manufacturing were introduced; In chip design and manufacturing, SMIC and Yuexin Semiconductor are introduced. China Communications Capital was introduced for the coordination of intelligent driving vehicles and roads, and Southern Network Nengchuang and State Grid Yingda Industrial Fund were introduced for the energy ecology of charging and replacing electricity.

Even in terms of media and business collaboration, GAC Ai ‘an also introduced CCTV Financial Media Fund, Guangwu Holding Group and Lingnan Business Travel Group.

One hand is responsible for holding hands and working closely with leading enterprises in the industry to introduce investment; The other hand is responsible for clenching the fist, which improves the priority of self-research ability and vertical integration ability.

Therefore, in addition to self-research, GAC Aian also actively invests in R&D enterprises to build its own ecological chain, such as Juwan Technology Research, Ruipai Power and Inpai Battery, which are enterprises around batteries and electric drives.

When you see this, you will find how similar Ai ‘an and BYD are: from financing to investment, from investment to ecological chain building. The purpose is to ensure that technology is not backward and that the supply chain is not subject to people.

Guangzhou Automobile Group and Guangzhou Automobile Research Institute behind Guangzhou Automobile Ai ‘an also provided it with a lot of R&D, manufacturing and manpower support, which is also the core point why this enterprise can quickly stand firm in the new energy field.

And "Haobo" is to Ai ‘an, just as "Tengshi" or "Looking Up" is to BYD-only by breaking through to the high end, the flywheel of benign development will continue to rotate.

Text | Entertainment Capital Theory is not empty

A letter of complaint revealed the true appearance of the hot water and corpses of the snack industry.

On December 6th, according to the report of Red Star Capital Bureau, the "No.1 high-end snack" boutique shop formally filed a lawsuit against Yichun Zhao Yiming Food Technology Co., Ltd. (hereinafter referred to as "Zhao Yiming Snacks") in the people’s court on November 27th on the grounds of "concealing important matters of the company and damaging the right to know of minority shareholders". At present, the court has accepted the case.

At this point, the first shot of high-end brand snack merchants and discount snack shops officially started.

According to earlier news, the competition between the two forces has long been revealed. By "concealing the company’s major events", Liangpin Store refers to the merger that happened at the discount snack track. In November this year, the two leading players of discount snacks were very busy and Zhao Yiming Snack Store announced the merger, which will jointly build the largest discount snack brand in China, and the industry power should not be underestimated.

However, Liangpin Store, as one of the shareholders of Zhao Yiming Snacks, was hastily "parted" by Zhao Yiming Snacks, but was informed of its merger with its competitors. A good shop that suffered from "backstab" went to war with a paper book.

The discount snack shop with "low price" as the spear has become the strongest force in the snack track and entered a period of rapid expansion. Snacks are very busy. In the first half of this year, 1,000 stores were added. Another snack brand, Youming, also announced that the number of stores will exceed 16,000 in 2026.

After the cost performance has become the key driving force of consumption, the outward expansion of discount snacks is also frequently putting pressure on high-end snacks, which have to fight back through structural price reduction. On November 30th, Liangpin Store implemented the largest price reduction in 17 years. The average price of its 300 products was reduced by 22%, with the highest drop of 45%. Online celebrity Snacks Three Squirrels has been playing the strategy of "high-end cost performance" since last year.

At one end, it is a snack shop that is expanding at a low price, and at the other end, it is a high-end snack brand that strives for survival at a low price. The snack track with accelerating low-price competition is facing a brand-new battle of survival torture.

01 Online channel dividend peaked, and high-end strategy failed.

The well-known snack brands in online celebrity, such as the "Big Three Snacks" represented by "Good Shop", "Three Squirrels" and "Herb Flavor", either started during the bonus period of e-commerce or took advantage of the outlet of entertainment marketing to describe a similar development vein.

Three squirrels, born in the period of rapid development of e-commerce, have sprung up with low-cost online e-commerce channels and quickly occupied the category of nut snacks. Subsequently, the three squirrels used entertainment marketing as a lever, including signing TFBOYS endorsement, launching and implanting in the annual explosion of "Ode to Joy" and other film and television comprehensive, further amplifying the brand influence.

Since 2010, the investment in online marketing has also increased year by year. On the one hand, Baicaowei’s efforts in spokesperson marketing and popular film and television comprehensive delivery are not far behind. From official announcement of Jackson Yee to cross-border variety shows, it takes advantage of the entertainment topic to enhance brand awareness; On the other hand, Baicaowei has also begun to build a communication position on social platforms, and has been deeply cultivating its content on younger social platforms such as bilibili and Xiaohongshu.

While effectively opening up the brand volume, marketing investment has also brought some pressure on product pricing. Coupled with the pursuit of fine packaging and design, under the superposition of various factors, snack brands that once opened the online market at a low price began to anchor the "high-end upgrade" route, and prices also rose with the trend.

Until 2021, with the peak of online traffic, several snack brands on the deep cultivation line were in trouble one after another.

On the one hand, the cost of online traffic has soared, and the conversion effect is no longer radical. Snack brands nourished by online channels are naturally the first to bear the brunt. According to the financial report data, the performance of the three squirrels has declined year after year. In the third quarter of this year, the revenue of the good shop decreased by 4.53% and the net profit decreased by 98%.

A snack brand revealed to the chopped pepper that, in fact, double 11’s big promotion is often "making money at a loss" for the brand, and there is not much room for profit. The real appeal of the brand’s painstaking efforts is actually the list recommendation mechanism in Taobao Station, with the help of list traffic to store water for the subsequent New Year Festival. Leisure snacks are cyclical products, and the profits of the three giants who position high-end snacks often come from the demand stimulation of big nodes.

On the other hand, the vertical snack brand, which emerged from the live e-commerce, successfully divided the market share with the logic of big single product and launched an attack on the good shops. Wang Xiaolu, with a tiger skin wind claw, sold out all the goods for the New Year Festival when she first boarded the live broadcast room in Li Jiaqi. Since then, she has become a frequent visitor to the live broadcast room. Wei Long, relying on a 50-cent spicy bar, frequently went out of the circle and occupied the snack list of consumers’ daily life scenes.

Contrary to the logic of big single products, it is the whole category snack brand represented by good shops. This kind of brand is rich in SKUs, trying to meet the diverse purchasing needs of consumers and better matching the strong demand for holiday gifts, but it is difficult to enter the normal consumption scene.

At the same time, the operation mode of the snack giant OEM has also laid a lot of hidden dangers for it. The snack brand with OEM as its main logic failed to build a perfect supply chain system, which not only lost the control of product quality, but also further lost its core competitiveness.

02 The offline channel is flourishing, and the horse race is threatening.

Different from the micro-situation of online channels, offline channels began to release vitality.

During the three years of the epidemic, the closing tide of large supermarkets and shops won a better opening point for snack supermarkets, further releasing the offline consumption power. According to Euromonitor statistics, the market size of the snack food industry reached 482.3 billion in 2022, and the e-commerce channel has developed rapidly since 2012. However, the offline market is still the main channel for the circulation of snack foods, with supermarkets accounting for 39.7%, becoming the most important purchase channel for snack foods.

As a fast-moving consumer goods, offline scenes face consumers directly, which is the natural center and contact point of snack circulation. Compared with the long-term online consumption pattern, the snack mass-selling stores that radiate in the radius of consumers’ activities and go deep into the community and supermarkets have a unique advantage of reaching. In other words, in the leisure snack track, consumers are more dependent on channels than brands.

More importantly, the survival mode of the foundry not only failed to help the three giants of snacks build a moat of products, but also made them fall into the quagmire of quality frequently. Discount snack shops and snack discount stores, which also focus on white-brand products, take advantage of price to achieve overtaking in corners through offline channels.

On the basis of the business model of temporary discount stores, snack hypermarkets further tap the potential of supply chain.

The most critical action is to master the initiative of supply chain. Different from the deep binding between discount stores and brands, snack hypermarkets decided to streamline the supply chain, remove the shackles of brands, sell white-brand snacks directly, and use low-price strategy to promote scale expansion, and then put pressure on upstream brands.

Compared with the high-end snack brands that hold high and play high, the large-scale snack mass-market stores with white snacks choose to break through the sinking market, forming obvious regional characteristics. Snacks started in Changsha, Hunan Province, and through intensive regional expansion, the number of stores exceeded 2,000 in five years. Zhao Yiming Snack Shop, which emerged in Jiangxi, has been deeply cultivated in Jiangxi, Anhui, Guangdong and other regions, and the momentum should not be underestimated; The Sugar Nest, which rose in Ran Ran, Xiamen, is located in coastal markets such as Guangdong and Fujian, and has more than 1,000 stores.

The sinking of snack discount stores has reached counties, townships and other areas, which is close to the blank market of big-name snacks. Snacks are Busy Brand Director Cao Meng revealed in an interview that snacks are busy and have more than 300 township stores.

The consumption increment of the sinking market and the scale effect of snack supermarkets help them win the advantage of supply chain, and further have the premium ability with brands, and brands begin to move closer to snack supermarkets.

Gan Yuan Food, a snack food company, has established cooperation with snack distributors such as Busy Snacks, Zhao Yiming, Youming Snacks, and Wife Adults. Yanjinpu’s financial report shows that snacks were very busy in 2022, and the system opened Wal-Mart with sales of 211 million yuan, becoming Yanjinpu’s largest customer; This year, Wei Long set up a business department to connect the discount channels for snacks, and plans to launch "customized channel packaging" and an independent price system.

In addition to traditional snack selling, prefabricated and instant food has also begun to tilt to the discount snack channel. The boundaries of snack chain brands are constantly expanding, and even the market share of traditional small shops and convenience stores is constantly being tested.

The "staking the ground" under the online snack discount store is particularly fierce.

"A small county town can open seven or eight snack shops in two months." Guo Can, a busy snack franchisee, joined a joint venture with his friends in May this year, and was busy with snacks, starting his first business. "I did my homework before joining, and I said that I would earn more than a thousand dollars a day, and I would be able to return to my book in one and a half to two years." What Guo Can didn’t expect was that just half a month after her opening, two similar shops appeared on the same street. "I directly separated more than half of the customers. According to this trend, I can’t return to this in three years."

Site selection is the key factor to determine whether franchisees can make profits. "Generally speaking, the surrounding areas of schools and communities are advantageous points, and the matching customer base is more accurate." However, there are many loopholes in the implementation of regional protection policies in snack supermarkets that have accelerated into the expansion stage. "Some brands will make it clear that there will be no same brand stores in the adjacent areas, but there are too many similar snack shops to control at all."

In Guo Can’s view, snack shops seem to be a simple business model, but they have invested a lot of money. According to a rough calculation, Guo Can has invested more than 900,000 yuan in just a few months. "The initial fee is 50,000 yuan, the deposit is 30,000 yuan, the decoration fee is 120,000 yuan, the shelf cashier equipment is 140,000 yuan, and the stock preparation is more than 200,000 yuan. These are all part of the initial investment."

In fact, behind the seemingly prosperous business of snack shops, the profitability is not impressive. According to the company’s announcement and official website data, the comprehensive gross profit margin of the stores with busy snacks and preferred snacks is only 18% and 22%, while the gross profit margin of the e-commerce business of good shops can reach 24%.

After the blind expansion of snack collection stores, the whole industry will also usher in price wars, store closures and major reshuffle. After tearing open the market through price, snack shops need to face long-term problems such as brand store operation and supply chain management, which is also an all-round test of enterprise operation and management.

03 Accelerate the integration, strengthen the brand, and the snack industry enters the reshuffle period.

In the path of rapid replication, expansion and rise of snack shops, the old diseases of fast iteration, strong reproducibility and no high product threshold of snack track are exposed.

"online celebrity snacks have a fast iteration speed. Once the products are developed and verified by the market, they will be copied by many parties and then fall into the dilemma of price comparison." An industry person sighed so much about chopped pepper. Low price is indeed one of the tried-and-true strategies to accelerate brand expansion, but from the long-term development of the brand, it is not the sustainable development path of the brand to continuously reduce prices and squeeze profit space.

The dependence of the snack industry on offline channels has been continuously verified. After the price war, the snack industry will usher in a competition and competition on the scale of the offline market.

Players of discount snack brands speed up the integration, make strong alliances through mergers and acquisitions, especially focus on the expansion of sinking market, and strengthen brand awareness while expanding market share. The strategic merger between Snacks Busy and Zhao Yiming Snacks in November is one of the signals. After the strong alliance, the number of its stores and their respective advantageous areas have also been merged. In fact, this is not the first merger of snacks. As early as the first half of this year, snacks were busy and they announced a strategic investment "just goods shop" to jointly develop the national market.

Wanchen Group, a food enterprise, acquired five brands of discount snacks in one breath in October this year, and merged the four brands of Lu Xiaochan, Yadi Yadi, Haoxianglai and Laiyoupin into "Haoxianglai". At the same time, Wife, a chain of discount snacks in Zhejiang, was formally merged into Wanchen Group.

Online snack brands have also begun to tilt toward offline channels. This year, good shops have accelerated the expansion of offline stores, and deliberately resisted the impact of offline channels of discount snack shops with the model of super-thousand-flat stores. Baicaowei has returned offline since 2019. Up to now, Baicaowei has exceeded 100 offline stores nationwide, accelerating the omni-channel integration of online and offline.

Predictably, the format of discount snack shops will not stay in the Warring States period. With the outward expansion of regional brands, the snack chain track will usher in the birth of a strong one.

On the product side, the quality moat is increasingly important for snack brands.

In the snack track where the iteration speed is accelerating, the shortest path for quality breakthrough lies in the outbreak of large items. Because of this, Wang Xiaolu has continuously increased the investment in tiger skin and wind claws, and Wei Long has continuously innovated in the category of spicy strips. While intensively cultivating large items, strengthening quality control is a top priority. After the tiger skin claw was verified, Wang Xiaolu did not hesitate to invest 1 billion yuan to build his own factory. Its purpose was to control the initiative and core competitiveness of the supply chain and maintain the leading edge of the category through strict quality control.

The snack industry, whose market structure is constantly changing, has also ushered in the era of brand power competition, and strengthening brand power has become the industry consensus.

For a long time, as a fast-moving consumer goods, snack brands have strong substitutability and insufficient brand power, which can not stabilize consumers’ cognition and stickiness, resulting in continuous impact and restructuring of the industry. Therefore, snack brands have attacked on the marketing side to build core brand power.

On the one hand, it is still one of the effective means to broaden brand awareness by entertainment marketing. In April this year, the snack was busy, and the official announced Zhang Yixing as the brand spokesperson, taking advantage of the voice of the spokesperson to strengthen brand building. Vertical snack brands such as Wang Xiaolu and Wolong Nuts have also increased the comprehensive content of TV dramas, taking advantage of entertainment topics, strengthening brand building and building brand influence.

On the other hand, user recognition and planting grass have also become an important part of building brand power. Snack brands put more emphasis on getting close to young consumers, and deepened their content around social media platforms such as Jikuai, Xiaohongshu and Weibo. Covering young consumer scenes has become a brand layout trend. The "Xiaolongren", who is often active in the comment areas of major social platforms, has paved the way for Wolong nuts to go out of the circle and become the best "golden father" in consumers’ hearts through social media marketing.

Generally speaking, the future of the snack industry is still full of many uncertain factors: the other side of the discount snack shops is the dilemma of homogenization competition, and online celebrity snacks have been deeply involved in the Internet all the year round but neglected the cornerstone of supply chain construction. The competition between these two forces has not yet been concluded. What is certain is that under the industry competition, snack brands are also speeding up their thinking, making up the shortcomings in brand power and product innovation ability, and looking for a sustainable development path.

What I bring to you today is a-. Let’s take a look at it together.

Let’s take a look at the appearance of Corolla first. The front face of Corolla has improved the grade of the whole vehicle, and the middle net has adopted a multi-spoke design, which is very recognizable. Coupled with simple and generous headlights, it can win the love of young people. The car is equipped with LED daytime running lights, front fog lights, automatic opening and closing, adaptive far and near light and so on. Coming to the side of the car body, the size of the car body is 4635 mm * 1780 mm * 1435 mm. The car uses deep lines, and the car body feels very sharp. With large-sized thick-walled tires, it looks full of movement. Looking back, the overall shape of the rear of the car echoes the front of the car, the taillights present a capable design style, and the lower exhaust pipe adopts a hidden design, and the overall shape is still very attractive.

Sitting in the car, the interior design is tough, and the overall appearance is very elegant. The three-spoke steering wheel looks good outside, and it is made of genuine leather, with a full and delicate grip. Let’s take a look at the central control. The car is equipped with a touch-sensitive LCD central control screen, which makes the interior design quite layered and looks quite atmospheric. The dashboard and the seat are equally eye-catching, and the dashboard design is remarkable and very eye-catching. The car uses imitation leather seats, equipped with functions such as electric seat adjustment and seat proportion tilting, and the comfort is acceptable.

The car is equipped with car networking, driving mode selection, remote control key, Bluetooth key, interior atmosphere light, traction control (ASR/TCS, etc.) and other configurations, which are quite good and bring comfortable car experience to drivers and passengers.

After reading the above description, Xiaobian will make a summary. This car has been introduced almost before, and I believe many users who buy a car have taken a fancy to its comfort and practicality.

BYD Equation Leopard brand has recently enlarged its move! The official announced the configuration parameters and vehicle information of the new flagship off-road vehicle-Leopard 8.

The new car is built on the 2.0T DMO platform, featuring a luxury off-road vehicle with six/seven seats. It is estimated that the price will be 500,000, and we will be able to meet you this year. Its competitors will be locked in Toyota Prado, Jeep herdsman, Tank 700 and so on.

First of all, in the power system, Leopard 8 adopts a plug-in hybrid system with a maximum power of 550 kW. It only takes 4.8 seconds to accelerate 100 kilometers. Can you stand this speed?

Don’t forget, this is a big MAC that is more than 5.1 meters long. In addition, its comprehensive cruising range can reach 1200 kilometers, equipped with a battery pack of 36.864 kWh, and its pure electric cruising range is also 100 kilometers. Even in the feed state, the comprehensive fuel consumption per 100 kilometers is only 8.87 liters, and this fuel economy is quite excellent in off-road vehicles.

Then, in terms of chassis, Leopard 8 adopts a non-load-bearing body design, and the front and rear suspensions are double wishbone independent suspensions, with a full-function Yunqi -P intelligent hydraulic body control system, and the wading depth can reach 900 mm.

This system can also automatically adjust the stiffness and damping of suspension according to the road condition prediction, and it can maintain stability and comfort whether it is heavy load or high speed driving. In addition, Leopard 8 Seal is equipped with front and rear axle electronically controlled mechanical differential locks and torque distribution through electronic control system, which not only ensures off-road capability, but also provides a comfortable driving experience on paved roads.

In terms of technology configuration, Leopard 8 is integrated into Huawei Gankun Intelligent Driving ADS 3.0 system for the first time. The roof is equipped with lidar and binocular camera. In the future, it will realize advanced autopilot functions such as high speed, urban NOA and parking and driving. Unexpectedly, we can shout "far ahead" on BYD’s car. It’s really "thirty years in Hedong, thirty years in Hexi"!

In addition, Leopard 8 is the first model in the world to support UWB car keys equipped with dual-system mobile phones such as iOS and HarmonyOS. This is the first appearance of Huawei Mate XT mobile phone UWB car keys, with centimeter-level positioning accuracy and ranging accuracy more than 10 times that of Bluetooth.

Hui Ge has something to say: From the market situation, the listing of Leopard 8 will compete with hard-core SUVs such as Tank 700Hi4-T, Toyota Prado and Land Rover Defender, and it will also pose a threat to the ideal L9, Wenjie M9 and other models. Considering BYD’s success in the hard-core off-road vehicle market and Huawei’s intelligent blessing, I think the market performance of Leopard 8 is worth looking forward to.

　　Recently, the word "Xpeng Motors" seems to have blown up the circle of friends in the automobile media. Of course, this automobile brand is still relatively "unfamiliar" and its exposure in the media seems to be not high. Most people only know that it is an electric automobile manufacturing brand. Of course, the voice on the Internet is not very friendly to electric automobile manufacturers in recent years. There are not a few brands that have been crowned as "PPT". Will Xpeng Motors be such a company?

　　Before we talk about this, we should talk about what Xpeng Motors is. In mid-2014, Tesla opened hundreds of technical patents, which was a spring rain for the electric vehicle industry. Xpeng Motors, founded by He Xiaopeng, the founder of UC, and Henry, the former head of the control department of GAC New Energy Center, was the new bud after the spring rain. Set up a team in 14 years; By the end of 15 years, the prototype of Xpeng Motors had completed the independent development of motor, electric control, battery and central control large screen, and had passed the 5000KM road test. In March 16, Tucki completed the A round of financing totaling 100 million US dollars; Half a year passed, and on September 13th, Xpeng Motors officially handed over his first answer sheet-Xpeng Motors BETA.

　　We were lucky enough to test-drive this Xpeng Motors Beta on the second day of its launch, and let’s take a look at this enterprise without much nonsense and get on the real car directly through the product.

　　The design exceeded expectations.

　　Beta, the meaning of testing, is generally used in software development. With this name, Xpeng Motors can also see the internal Internet genes of the team. Of course, as the name suggests, Xpeng Motors brought a test car this time. The overall shell has changed from the Lexus NX developed before to a new design, and the interior is exactly the same as the renderings. Some parts may be different based on the mold problems after mass production, but 90% of the design scheme of the whole car has been the same as that of the mass production car.

　　This technological hub has contributed a lot to the overall style, but whether the final production version comes standard is still unknown.

The interior design is sincere

　　The appearance of Xpeng Motors still gives us a high impression, but the appearance is for others to see, and the interior is for ourselves to appreciate. Let’s take a look at its interior.

　　Since Tesla’s big screen came out, people’s concept of big screen has suddenly changed from iPad to iTable. Of course, this design can integrate dense physical buttons on a central control screen, and the visual experience is still improved a lot. The design of air-conditioning air outlet reminds people of Audi’s through air outlet, but personally, I think Tucki has a higher value. The steering wheel is moderate in size and sporty in shape, and its grip during driving is still worthy of recognition.

　　30% of the staff of Tucki Company are high-end talents from Internet companies such as Ali, Tencent, Samsung and Huawei, so there is no doubt about the development of the central control system. Screen resolution and response are the levels that should be achieved in this era. At present, the dashboard and the central control large screen of the trial car in Xpeng Motors are not equipped with anti-reflection, but they will be improved in the mass production models.

　　Other functions can be omitted, but the roof camera should be listed. This should be the first mass-produced vehicle with a camera installed on the roof. The official reply is also very cute. It should be said that "life is like a trip, you don’t have to care about the destination, what you care about is the scenery along the way and the mood of watching the scenery". Engineering people will give you the most direct way to express romance, and then they will say to the co-pilot’s sister, "I am in charge of steering the direction of life, and you are in charge of recording every bit along the way", adding another killer to pick up hot chicks’s weapon list. Of course, taking photos is only the most basic function. For example, looking for a car remotely in the basement can also turn on the camera to observe the surrounding environment through the APP, and the hardware and software will be further developed and upgraded later, which is another attempt to build a car with Internet thinking.

　　There is no doubt that the small table board can improve the practicability, and it is ok to temporarily put the mobile phone wallet, etc., but we still do not advocate the co-pilot to put anything that affects driving safety in this place while driving.

　　The five USB interfaces of the whole car also fully demonstrated Xpeng Motors’s affirmation of his battery life.

　　Moreover, the floor inside the test car can not be lifted, and the performance of the storage space under the floor can not be really understood.

The driving experience is remarkable.

　　After the data is listed, it is still intuitive to get on the car body. First of all, after the brake is released, the car will be in an idle state. When the switch is pressed, the initial impulse is still a little strong, and then the ride comfort is very good, and there is no obvious power loss when the switch is released. With the brake entering the corner, you can feel the power surge when you accelerate again. Because the venue is small, you can’t feel it in a straight line for a long time, and the later force needs to be verified. The performance of steering when cornering is remarkable, and the clear directivity gives people confidence.

　　As for the overall suspension performance, the cornering support on the test drive site is still good. Because the road surface of the site is relatively smooth, the feedback experience of the road surface bumps is not intuitive, and the comfort level needs to be truly felt during the road test.

　　Because this set of powertrain is a mass production standard, the chassis suspension may continue to be adjusted in the later stage, and the reference degree of driving experience is still very high at present. As far as the space of the whole vehicle is concerned, the front row is normal, and the rear leg space is average. As this is a 90% completed vehicle, I hope that the remaining 10% will be left a little for space layout.

　　High-tech functions are full

　　I have to talk about automatic parking here. Xpeng Motors’s automatic parking doesn’t require the driver to be in the car, which means it is a function of "loading X and leaving, which is really exciting for XX". First, find the parking space. After the vehicle shows that it can park automatically, you can take your things away, take your belongings and get off the bus, and press the lock key for a long time. When the double flashing lights of the vehicle jump and the instructions have been conveyed, you can turn around and leave handsomely if you have a tiger in your heart. If you want to smell the roses a little, you can stop and watch the small details of this technology changing your life. Of course, how can you just park in? You can also move the car out and drive to your side, but I’m sorry that you still need to open the door yourself at present.

　　In the later stage, there will definitely be richer and deeper function development in high technology. Because this is a car with Internet genes, the function upgrade means that the hardware is unchanged and the software is upgraded, which is still very beautiful for customers.

　　summary

　　Xpeng Motors Beta gives me a solid feeling. Although the details of the trial car can’t be carefully examined, the real focus can still be intuitively felt. It took two years from the establishment to the understanding of this brand, but it took only one hour to get interested in it. The product finally achieved its attitude. I hope that in the torrent of new energy vehicles in China, Xpeng Motors can become a clean stream. Keep this spirit of practical products well, and it will never be a PPT for consumers, but a car that can be seen and touched.

Space and vehicle comfort are closely related, and this car is brought to you today. Come and see it quickly.

First of all, from the appearance, the dark blue G318 front adopts a very sharp design, which makes people unforgettable. The headlights are very exquisite, which is very fashionable and simple. Coming to the side of the car body, the car adopts simple and generous lines, and the car body presents a domineering design style. With large-sized thick-walled tires, smooth lines run through the whole car side. Looking back, the rear of the car echoes the front of the car, the taillight style is more fashionable, and the overall shape is still very attractive.

When I got into the car, the interior looked young and the visual effect was good. The steering wheel of the car is in line with the interior style and has a simple shape. Take a look at the central control. The design of the center console is reasonable, which makes the interior design quite layered and looks avant-garde. Finally, let’s look at the dashboard and seats. The car is equipped with a dynamic and lively dashboard, and the shape has taken the sports route. The seat is wide and thick, and the overall ride feels soft and comfortable.

The dark blue G318 trunk has a good space, and it can also expand the storage space by putting down the rear seats, which is enough for daily use.

Do you have a lot of ideas after reading today’s story? Many people buy SUVs because of their stronger passability. The car is practical and fully equipped, and it is a good helper for home travel.

Report the case immediately after cheating and urge to solve the case every day.

The liar is abroad, and the police are also embarrassed.

What should I do after being cheated?

Please keep the following emergency operation instructions.

01

Call the police in time: go to the nearest police station for consultation at the first time, and the police will immediately take measures to stop payment and try their best to recover property losses. If you call 110 or 96110 (the special number for anti-telecommunication network fraud), you need to go to the nearest police station as soon as possible to cooperate with the work.

02

Organize the evidence: don’t delete all kinds of information! Keep the evidence such as chat records, call records, transfer records or vouchers with criminals, and keep the complete account numbers of myself and the other party.

If the money hadn’t been cheated,

Don’t be negligent!

01

Reset the phone, update the password, and download the anti-fraud APP.

If the mobile phone has downloaded the fraud-related APP by clicking the link, even if there is no financial loss, it is necessary to reset the mobile phone in time, change the password of the property-related account, download the national anti-fraud center APP, and build a "firewall" against fraud.

02

Organize evidence, summarize clues and report the case in time.

Provide information clues, total recall and the other party’s account that may be involved in online fraud to the public security organs through 110 alarm telephone or 12110 short message alarm platform and network 110 to help the police summarize clues and carry out investigation.

Once you are cheated, remember that time is "fast", alarm is "fast" and payment is "fast", and you may recover the loss before the liar withdraws money; Don’t take it lightly if you are not cheated, always remember that fraud crimes are everywhere, and be careful to sail for thousands of years!

Original title: "Come to" electricity "and control" card "with me | The sixth bomb of electric fraud popularization-what should I do if I find that I have been cheated? 》

Read the original text

Speaking of which, many friends should know that BMW X5 has a famous name: the king of roads. Since the birth of the BMW X5, this resounding reputation has been accompanied. But I didn’t expect that with the rise of independent brands, it actually adopted the name of the brand-new king of roads.

Recently, a new generation officially ushered in the listing. At the press conference, Chery executives enthusiastically introduced to the guests that all those who bought joint venture brands had come to buy Chery, and claimed that Tiggo 9 was ahead of BMW X5 in an all-round way and was the king of new roads. Some netizens openly ridiculed that the BMW X5 was no longer fragrant. I have to say that domestic brands are really more and more daring to say.

Tiggo 9 ushered in 25 models in September this year, with a guide price of 152,900-209,900 yuan. At present, the terminal has a discount of 10,000 yuan, and the entry price after the discount is in the early 140,000 s.

Power system, the new generation of Tiggo 9 is equipped with a 2.0T+7-speed wet dual-clutch gearbox and a 2.0T+8-speed manual transmission. The power performance is of course very strong, because this is a 2.0T Kunpeng power system with a maximum power of 192kW and a peak torque of 460 N m. Why is it better than BMW X5? Mainly chassis configuration, the new generation Tiggo 9 not only has four-wheel independent suspension, but also is equipped with CDC electromagnetic suspension technology. Coupled with good conditions, it can start quickly, turn without tilting, and have good road comfort after bumps. This is the main reason why manufacturers promote the super BMW X5.

In addition, the appearance design has also undergone drastic changes, and 25 new cars have been significantly upgraded compared with 24 models. The first thing to bear is that the area of the net has become more dense, and this design can significantly enhance the sense of honor. In addition, the width of the front part is further enhanced by the blackened grille that runs transversely through the front part.

Viewed from the side, the 19-inch wheel hub, the waistline running through the car body and the hidden electric door handle design really look very big. The tail is a square shape, and it also has a chrome-plated exhaust pipe with double sides, which is outstanding in strength. In the body data section, the length, width and height of the new generation Tiggo 9 are 4820/1930/1699mm and the wheelbase is 2820mm respectively. The new car has both a 5-seat version and a 7-seat configuration that Chery likes very much.

As for the internal design, some changes have also taken place. The central control part is matched with double suspended screens, and the chip of Qualcomm Snapdragon 8155, panoramic sunroof and intelligent assisted driving system are all standard. Even the wireless charging of mobile phones, multifunctional leather seats and Sony Audio are all standard, and the configuration is very full.

Judging from the configuration and power system of the whole vehicle, the 25 models of Tiggo 9 do have good strength, but is it really the king of roads? Even the BMW X5 doesn’t smell good?