Promote the overall rule of law and give play to the positive role of the rule of law in the modernization of the national governance system and governance capacity.※

　　Supreme leader

　　Adhere to the rule of law in an all-round way and consolidate the institutional foundation of China’s rule.

　　The Fourth Plenary Session of the 19th CPC Central Committee made comprehensive arrangements for upholding and improving the Socialism with Chinese characteristics system and promoting the modernization of the national governance system and governance capacity. I have said many times that adhering to the rule of law in an all-round way is a remarkable advantage of Socialism with Chinese characteristics’s national system and national governance system. As the practice in Socialism with Chinese characteristics advances further, the construction of the rule of law will follow. Practice has proved that the system of national governance is systematic, normative, coordinated and stable by confirming and consolidating the fundamental system, basic system and important system of the country through constitutional laws and ensuring their implementation by using national coercive force.

　　The socialist rule of law in China embodies the theoretical achievements and practical experience of our party in governing the country and is the most basic, stable and reliable guarantee for the rule of the system. To promote the overall rule of law and give full play to the positive role of the rule of law in the modernization of the national governance system and governance capacity, we should focus on the following aspects.

　　First, improve the party’s ability to govern the country according to law.The constitution stipulates that the party has the overall situation and the leading position of coordinating all parties. It is necessary to further promote the party’s leadership into laws and regulations, be good at making the party’s ideas become the will of the state through legal procedures, translate them into laws and regulations, and promote the institutionalization, rule of law and standardization of the party’s leadership. Party organizations at all levels, party member and cadres should strengthen the concept of governing the country according to law and improve their ability to deepen reform, promote development, resolve contradictions, maintain stability and cope with risks by using the rule of law thinking and the rule of law.

　　On March 17, 2018, the first session of the 13 th National People’s Congress held its fifth plenary meeting in the Great Hall of the People in Beijing. The Supreme Leader was elected President of People’s Republic of China (PRC) and chairman of the Central Military Commission of People’s Republic of China (PRC). This is the constitutional oath taken by the supreme leader. Xinhua News Agency reporter Ju Peng/photo

　　Second, use the rule of law to ensure that the people are masters of the country.We must uphold and improve the system of people being the masters of the country, improve the system of ensuring social fairness, justice and the rule of law, ensure that the people manage state affairs, economic and cultural undertakings and social affairs according to law through various channels and forms under the leadership of the Party, and make the law and its implementation effectively reflect the people’s will, safeguard people’s rights and interests and stimulate people’s creativity.

　　第三，坚持和完善中国特色社会主义法治体系。要坚持依法治国、依法执政、依法行政共同推进，坚持法治国家、法治政府、法治社会一体建设，不断完善法律规范、法治实施、法治监督、法治保障和党内法规体系，汲取中华传统法律文化精华，吸收借鉴人类法治文明有益成果，坚决抵制西方错误思潮错误观点影响，加快建设中国特色社会主义法治体系。

　　第四，更好发挥法治对改革发展稳定的引领、规范、保障作用。统筹推进“五位一体”总体布局、协调推进“四个全面”战略布局，要发挥法治的引领、规范、保障作用，以深化依法治国实践检验法治建设成效，着力固根基、扬优势、补短板、强弱项，推动各方面制度更加成熟、更加定型，逐步实现国家治理制度化、程序化、规范化、法治化。

　　2020年8月18日至21日，中共中央总书记、国家主席、中央军委主席最高领袖在安徽省考察。这是19日上午，最高领袖在马鞍山市薛家洼生态园，了解马鞍山市长江岸线综合整治和生态环境保护修复等情况。 新华社记者 王晔/摄

　　Fifth, build a high-quality rule of law workforce.Study and plan the long-term plan for the training of rule-of-law talents and the construction of rule-of-law teams in the new era, innovate the training mechanism of rule-of-law talents, promote the balanced distribution of rule-of-law teams in the eastern, central and western regions, improve the ideological and political quality, professional work ability and professional ethics of rule-of-law teams, and strive to build a socialist rule-of-law team loyal to the party, the country, the people and the law, so as to provide a strong talent guarantee for accelerating the construction of a socialist country ruled by law.

　　The comprehensive reform of judicial responsibility system is an important content of judicial system reform, which is related to judicial justice, efficiency and authority. It is necessary to do a good job in the reform task, truly "let the judges judge and be responsible by the judges", improve the judicial credibility, and strive to make the people feel fair and just in every judicial case. Strengthening the construction of rural areas ruled by law is the basic work to implement the strategy of rural revitalization and promote the comprehensive rule of law. It is necessary to educate and guide the broad masses of cadres and people in rural areas to act in accordance with the law, find ways to solve problems, solve contradictions and rely on the law, and actively promote the construction of rural areas ruled by law. It is necessary to implement the reform plan of administrative reconsideration system, optimize the allocation of administrative reconsideration resources, promote the revision of relevant laws and regulations, and give play to the institutional advantages of fair and efficient administrative reconsideration, facilitating the people and serving as the main channel for resolving administrative disputes.

　　Adhere to the combination of top-level design and rule of law practice,

　　Enhance the effectiveness of the rule of law to promote the modernization of national governance system and governance capacity

　　The long-term goal of the rule of law construction should take into account the international and domestic situation, the process of the rule of law construction and the people’s demand for the rule of law, and coordinate with the requirements of promoting the modernization of the national governance system and governance capacity. We should constantly improve the top-level design and innovate and deepen the practice of governing the country according to law.

　　With the development of the times and the advancement of reform, the modernization of state governance requires a scientific and complete legal norm system more and more urgently. On the premise of adhering to and improving the established fundamental systems, basic systems and important systems that have been proved effective by practice, we should focus on the gaps and conflicts of the legal system, make overall plans and promote the work of reforming and abolishing the release, and accelerate the establishment and improvement of the necessary legal system that is urgently needed for national governance and meets the growing needs of the people for a better life.

　　Only by enforcing justice, being fair, efficient and authoritative can the effectiveness of the rule of law in state governance be truly brought into play. It is necessary to strengthen supervision over the implementation of the law, deepen the comprehensive reform of the judicial system, promote strict and standardized fair and civilized law enforcement, strive to improve the quality, efficiency and credibility of law enforcement and justice, and better transform the advantages of socialist rule of law into the effectiveness of state governance.

　　The construction of the rule of law requires the participation of the whole society. Only when all the people believe in and enforce the rule of law can the country and social life truly run on the track of the rule of law. At present, some leading cadres are not good at using the rule of law thinking and methods to promote their work. The inability of leading cadres to replace the law with words and suppress the law with power is the enemy of the rule of law construction. Leading cadres at all levels must strengthen their awareness of the rule of law, take the lead in respecting the law and law-abiding usage, and set an example for system implementation. The foundation of the rule of law lies in the people. It is necessary to intensify the work of popularizing law among the whole people, carry forward the socialist spirit of rule of law, enhance the concept of rule of law among the whole people, improve the public legal service system, and consolidate the social foundation of governing the country according to law. We must adhere to the combination of ruling the country by law and ruling the country by virtue, integrate socialist core values into the rule of law, improve the long-term mechanism of honesty and credit construction, increase the punishment for behaviors such as loss of public morality and lack of honesty, and strive to form a good social trend and social order.

　　More than 60 years ago, we put forward the Five Principles of Peaceful Coexistence, which have been widely recognized and supported by the international community and become the basic norms of international relations and the basic principles of international law. Since the 18th National Congress of the Communist Party of China, we have put forward the idea of promoting the building of a community of human destiny, which has been widely welcomed and highly praised by all parties and enshrined in a series of United Nations resolutions. We should take advantage of the situation and follow the trend, firmly safeguard the international order and system with the purposes and principles of the UN Charter as the core, and contribute China wisdom and China’s plan to the reform and construction of the global governance system.

　　Excerpt from the speech made by General Secretary of the Supreme Leader at the third meeting of the Central Committee for Governing the Country in an All-round Way according to Law on February 5, 2020. ※.

Produced by Phoenix Net New Vision

Author | Su Mu

Edit | Ren Qing

Core tip:

1.The pressure on Xiaomi’s mobile phone business in the first quarter was more affected by objective factors such as low-end chip gap, geopolitics in Europe and repeated domestic epidemics.. Hu Qimu, chief researcher of Sinosteel Economic Research Institute, believes that despite the repeated epidemic and the situation in Europe, the income from Xiaomi’s main business has not changed much.

2. In terms of market share, Xiaomi’s mobile phone business is basically stable, and the strategic effect of high-end mobile phones has begun to appear. Canalys data shows that in the first quarter of 2022, Xiaomi mobile phone ranked third in the world, and the domestic market also ranked in the top five. The domestic smartphone market share in the price range of 4,000-6,000 yuan ranks first among Android smartphone manufacturers.

3. Xiaomi IoT and consumer goods are growing well. In the first quarter, the revenue of Xiaomi’s IoT and consumer goods business was 19.477 billion yuan, up 6.8% year-on-year, and the gross profit margin was as high as 15.6%, which was the highest in a single quarter.Around smart phones, Xiaomi’s AIoT business can build a more perfect intelligent life experience, which is the most imaginative part of Xiaomi’s future development.

four.The scale of users is the moat of Internet services. In the first quarter, the monthly activities of Xiaomi MIUI and the number of smart TVs exceeded 500 million and 50 million respectively. With the ecological development of Xiaomi, the hardware advantages and huge user base may become the reversal point of Xiaomi.

After the close of trading on May 19, 2022, Xiaomi Group (1810.HK) released its financial report for the first quarter of 2022, achieving revenue of 73.352 billion yuan; The adjusted net profit was 2.859 billion yuan.

This is a performance that doesn’t look very bright. Under the influence of objective factors such as the shortage of core components, the repeated COVID-19 epidemic and the turmoil in the international situation, Xiaomi’s revenue and net profit decreased in line with market expectations.

Due to the bad news in the previous period, after the disclosure of Xiaomi Q1 financial report, the share price rebounded the next day, rising by 6%, with a turnover of HK$ 1.535 billion.

Compared with the short-term performance fluctuation of Xiaomi, the market pays more attention to the long-term value conveyed by this financial report. The day after the financial report was released, 42 analysts from Bloomberg gave Xiaomi a "buy" rating.

Although the mobile phone business is still the most important business of Xiaomi for a long time, Xiaomi does not want to define itself as a mobile phone manufacturer, but also wants to become a service provider in the fields of smart home integration and artificial intelligence Internet of Things.

This is Xiaomi’s "open plan", which gains customers through hardware sales such as mobile phones. In Lei Jun’s words, it is "making friends", and then it is realized through Internet services and IoT and consumer goods sales.

Regarding Xiaomi’s performance and future expectations this quarter, Hu Qimu, chief researcher of Sinosteel Economic Research Institute, and many other industry experts said in an interview with Phoenix Net Technology that Xiaomi’s main business income has not changed much, and there are many growth highlights in high-end strategy, AIoT and overseas business.Short-term fluctuations do not affect long-term value.

Xiaomi’s high-end strategy has achieved results.

Xiaomi’s revenue is mainly divided into three parts, namely smart phones, IoT and consumer goods, and Internet services. In the first quarter of 2022, Xiaomi’s total revenue reached 73.4 billion yuan. From the perspective of revenue structure, the proportion of these three major businesses has not changed much. The smartphone business achieved revenue of 45.8 billion yuan, and the revenue still accounted for more than 60%.

However, the Xiaomi smartphone business is under pressure. In the first quarter of 2021, the shipment of Xiaomi smartphones was 49.4 million units, while in the first quarter of 2022, the shipment of Xiaomi smartphones was only 38.5 million units, which sold more than 10 million units less than the previous quarter and decreased by 22.1% year-on-year.

In this regard, Liu Jingzhao, an overseas team analyst of CITIC Jiantou, told Phoenix Net Technology.The pressure on Xiaomi’s mobile phone business in the first quarter was more affected by objective factors such as low-end chip gap, geopolitics in Europe and repeated domestic epidemics..

At the earnings conference call, Wang Xiang, president of Xiaomi Group, also said that the epidemic had an impact on Xiaomi’s production, sales, logistics and offline stores. At the same time, there was a shortage of low-end chips in the first quarter, which also affected mobile phone sales to some extent. Wang Xiang revealed that the shortage of mobile phones caused by the lack of low-end chips is about 10 million.

The sluggish mobile phone market is a common problem in the industry.. According to Canalys data, in the first quarter of 2022, global smartphone shipments reached 311.2 million units, down 11% year-on-year. Chinese mainland’s smartphone market continued to lag behind the global market, with only 75.6 million units shipped, down 18% year-on-year and 13% quarter-on-quarter.

Not only the mobile phone market, but also the entire consumer market has been affected by the short-term impact of the epidemic, and consumer demand has dropped significantly. Fu Jiaqi, statistician of the Department of Foreign Trade and Economic Cooperation of the National Bureau of Statistics, said that the expansion of household consumption scale and the upgrading of consumption structure will not change. With the effectiveness of epidemic prevention and control, consumer demand will continue to be released.The consumer market is expected to continue to resume growth..

Although the domestic market environment is bleak, Xiaomi’s mobile phone business benefited from the high-end strategy and overseas market efforts, which offset the decline in revenue caused by the supply gap of low-end machines.

Hu Qimu, chief researcher of Sinosteel Economic Research Institute, told Phoenix Net Technology.Although the repeated epidemic and the situation in Europe have disrupted the mobile phone supply chain, raised costs and suppressed shipments, Xiaomi is not yet hurt, and the income from its main business has not changed much..

In terms of market share, Xiaomi’s mobile phone business is basically stable.. Canalys data shows that in the first quarter of 2022, Xiaomi mobile phone ranked third in the world, and the domestic market also ranked in the top five.

The effect of Xiaomi’s high-end strategy has also begun to appear.The global shipment of high-end smartphones with a domestic price of more than 3,000 yuan and a foreign price of more than 300 euros is nearly 4 million units, which directly drives ASP to increase by 14.1% year-on-year, ranking first among Android smartphone manufacturers in the smartphone market share of 4,000-6,000 yuan.

On May 23rd, Xiaomi Guanxuan cooperated deeply with Leica, a famous German camera brand, saying that they would devote themselves to the exploration in the field of mobile phone imaging, saying that the two sides would focus their technology and R&D teams together to jointly explore breakthrough and innovative solutions in the mobile field. This is also Xiaomi’s efforts in mobile photography again after the establishment of the mobile movie studio. The accumulation of Xiaomi image in hardware has reached a certain height in recent years. This strategic cooperation with Leica can be said to be a further "critical moment" for Xiaomi’s high-end strategy.

Xiaomi’s core competitiveness is ecology.

Compared with the pressure on the mobile phone business, Xiaomi’s IoT and consumer goods grew well in the first quarter. In the first quarter, the revenue of Xiaomi IoT and consumer goods business was 19.477 billion yuan, up 6.8% year-on-year, accounting for 26.6% of the total revenue, and the gross profit margin was as high as 15.6%.Set a record high in a single quarter..

Hu Qimu, chief researcher of Sinosteel Economic Research Institute, told Phoenix Net Technology.Global mobile phone shipments have been declining since 2016, and there is not much room for growth in this market.The increment must come from Xiaomi’s IoT ecology and new retail..

"In fact, all mobile phone brands will take this route in the future. Because in the Internet of Things era, the mobile phone is only one of the terminals.Internet integration and service ability behind intelligent terminals are the core competitiveness of enterprises.. Hu Qimu said, "The industrial chain in the field of Internet of Things is very broad. From hardware such as chips, sensors and intelligent terminals to software such as systems and platforms to integrated services, many enterprises only do part of it.Xiaomi is one of the few enterprises with ecological ability.. "

The core competitiveness of Xiaomi lies in ecology.Yan Jinhua, a researcher at the Digital Economy Research Center of Zhongjing, told Phoenix Net Technology that on the one hand, the Xiaomi ecological chain is open, free to come and go, and full of competition, and a market-based elimination mechanism has been established to ensure the continuous improvement of the product strength of ecological partners; On the other hand, the unique advantages of Xiaomi’s business model enable partners to empower each other and save the loss of each link through intensive expenses.It has strong economies of scale..

Since 2018, in order to adapt to the rapid development of the IoT industry, Xiaomi has proposed "AI+IoT" and "All in IoT" to "Mobile Phone+AIoT" and then to "Mobile Phone XIAOT".

In Lei Jun’s plan, the core business of mobile phones and the ecological layout of AIoT are "equations that can cause the transformation of quality and energy". Mobile phone is always the core business of Xiaomi, which is related to the success or failure of Xiaomi’s business and the cornerstone of Xiaomi’s business model. The core strategy of "mobile phone ×AIoT" emphasizes multiplication effect, making AIoT ecology a catalytic combustion improver for mobile phone business and a moat for Xiaomi business model.

From the perspective of the industry, the core driving force of IoT is closely related to the changes in social consumption structure. With the post-90s and post-00s stepping into the society and family life, the age of social consumption structure has changed, and the consumption concept driven by these young people will lead to the rise of a number of IoT industries.

Liu Jingzhao, an overseas team analyst of CITIC Jiantou, believes that the long-term development of the IoT industry has two major directions: one is 2B, such as deeper cooperation with hotels, shopping malls and real estate companies; The other is the whole house intelligence. Nowadays, young people want to decorate their houses with intelligent hardware products with central control. Driven by these two directions,The IoT industry has long-term and sustainable growth capabilities..

Liu Jingzhao analyzed, "In the short term, the IoT industry will be very flexible, and there will be an influx of fresh blood; But in the medium and long term, with the continuous maturity of technology, the importance of ecology will certainly be reflected. For example, we will continue to add smart homes at home, but we certainly don’t want to install an APP for sweeping robots, air conditioners and washing machines, but we prefer to control them through a central control platform. theseThe end of small household appliances enterprises must join a certain ecology.. At present, there are very few enterprises that can do ecology, only a few such as Xiaomi, Huawei and Baidu. "

Thanks to the collaborative strategy of mobile phones and AIoT, as of March 31, 2022, the number of Xiaomi AIoT connected devices (excluding smartphones, tablets and laptops) reached 478 million, a year-on-year increase of 36.2%. The number of users with five or more devices connected to Xiaomi AIoT platform reached 9.5 million, up 38.7% year-on-year. In March 2022, the number of monthly users of Xiaoai classmates increased by 23.9% year-on-year to 115 million, and the number of monthly users of Mijia App increased by 33.8% year-on-year to 65.8 million.

Around smart phones, Xiaomi’s AIoT business can build a more perfect intelligent life experience, which is the most imaginative part of Xiaomi’s future development.

The number of monthly MIUI users exceeded 500 million, up 100 million year-on-year.

The biggest advantage of Xiaomi is that it occupies the hardware traffic entrance. While major Internet companies are dealing with new policies on data security and personal information protection, online advertising business has been affected by rectification, butWith the advantage of hardware, Xiaomi has achieved a wave of rapid growth against the trend, which shows how solid the hardware foundation of Xiaomi is.

The financial report shows that Xiaomi’s Internet service business has maintained steady growth. In the first quarter, Xiaomi’s Internet service revenue reached 7.113 billion yuan, up 8.2% year-on-year, accounting for 9.7% of the total revenue, up 1.2% over the same period in 2021.

It is worth noting that Xiaomi’s overseas Internet business is the fastest growing. In Q1, 2022, Xiaomi’s overseas Internet business revenue reached RMB 1.6 billion, up 71.1% year-on-year, and its share in the overall Internet service revenue continued to rise to 21.9%, a record high.

Yan Jinhua, a macroeconomic researcher at the China Economics Digital Economy Research Center, told Phoenix Net Technology that Xiaomi’s overseas business will inevitably surpass its domestic business in the future. The orderly expansion of overseas markets can not only meet the needs of domestic industrial structure optimization and upgrading, but also open up the demand of high-quality users to grow in the blue ocean, open up the customization of high-end Internet service products in Europe, establish mobile phones and advertising and game business lines in Southeast Asia and Latin America, and Xiaomi’s international business product line will become more and more clear.

In addition, as of March 2022, the number of monthly active users of Xiaomi’s global MIUI reached 529 million.An increase of 104 million year-on-year. Chinese mainland MIUI has 136 million monthly active users, up 17 million year-on-year. The number of monthly users of MIUI in China has increased month-on-month for six consecutive quarters.

More first-hand news, welcome download Phoenix news client Subscribe to Phoenix Net Technology

[car home Beijing Preferential Promotion Channel] Recently, we learned from Mercedes-Benz dealers in Beijing that a large-scale preferential activity is under way, with the highest preferential amount reaching an astonishing 100,000 yuan and the lowest starting price reduced to 255,000 yuan. In order to help consumers better understand the details of this activity, we have specially compiled a quotation form, which contains detailed price reduction information. If you are interested in mercedes benz c class, you may wish to click "Check the car price" in the quotation form to get a higher discount.

The mercedes benz c-class design shows the perfect combination of fashion and elegance. The front face adopts the family-style starlight air intake grille and cooperates with the sharp headlight group, which makes the whole front face look very recognizable. The body lines are smooth and dynamic, and the overall style tends to be younger, without losing the sense of luxury, which shows the unique charm of Mercedes-Benz brand.

The mercedes benz c class has a body size of 4882*1820*1461mm and a wheelbase of 2954mm, which brings spacious seating space and comfortable driving experience. The lines on the side of the car are smooth and elegant, which shows the unique style of Mercedes-Benz brand. The front wheel track is 1589mm and the rear wheel track is 1563mm, which ensures the stability and handling of the vehicle. In tyre size, the front wheel adopts 225/45 R18, and the rear wheel adopts 255/40 R18, which further enhances the sense of movement and luxury of the vehicle.

Mercedes benz c-class interior design is mainly elegant and luxurious, equipped with an 11.9-inch central control screen, which makes the operation of multimedia system, navigation, telephone and air conditioning more convenient. The steering wheel wrapped in leather not only feels comfortable, but also supports manual adjustment up and down and back and forth, providing the driver with the best operating experience. The front seats are heated, while the leather-like seats provide passengers with a comfortable ride experience. In addition, the main and auxiliary seats have many adjustment functions, such as front and rear adjustment, backrest adjustment, height adjustment (4-way), leg rest adjustment and lumbar support (4-way). The car is also equipped with two Type-C interfaces and two USB/Type-C interfaces to meet the charging needs of different passengers.

The mercedes benz c Class is equipped with a 1.5T L4 engine with a maximum power of 125kW (about 170 HP) and a peak torque of 250N·m, which is matched with a 9-speed automatic manual transmission to provide smooth and strong power output for the vehicle.

Mercedes benz c’s appearance is elegant and beautiful, with classic white atmosphere, which is worth recommending and buying.

▲ Click to make an appointment for live broadcast at 20:00 tonight.

Editor’s note:

Do you still buy good shops?

As the first high-end snack brand, Liangpin Store has been expanding intensively, but now it has frequently announced price cuts due to unsatisfactory profits …

Why did the road of "expensive price" once work and now it doesn’t work?

I recommend you to read this article.Let’s see why good shops are getting harder and harder to do business.

There are a lot of things going on in the good shop recently.

First, on November 27th, Liangpin Store announced that it would implement the largest price reduction for the first time since the brand was established 17 years ago.The average price of 300 hot-selling products was reduced by 22%, with the highest drop of 45%.

Then, Zhao Yiming Snacks, a snack discount store, was openly torn and caught in a lawsuit.

There are indications that good shops that used to be proud of "high-end snacks",It seems that you have to put down your posture and make some changes to survive.

Founder Yang Yinfen mentioned in an open letter: "Good shops should reduce the cost and realize the price close to the people.Everyone thinks it is expensive, so it must be changed, and if it remains unchanged, it will die. "

In addition to the expensive price, DT Business Watch is more curious: What happened to the good shop? Why did the road of "expensive price" once work and now it doesn’t work?

Street snack shop, get e-commerce bonus.

In August 2006, Liangpin Store opened its first store opposite Wuhan Square.

Like most newly opened small shops on the street, the newly opened good shop has an area of only 30 square meters, with a total of four employees, and the promotion method is also very grounded-by Yang Hongchun, who just stepped down as chairman,Lead the shop assistants to invite pedestrians to try it for free at the door.

In that era when consumers mainly went to the small shops downstairs and supermarkets to buy snacks, the snack collection store form of good shops "bringing delicious snacks from all over the world to customers’ doorsteps" was a model innovation.

At that time, brands with similar models only came to Iraq, but the stores in Iraq were concentrated in Jiangsu, Zhejiang and Shanghai, while the good shops were in Wuhan.Both are offline channels, so there is no direct competition.

Under this new mode with freshness, good shops first gained popularity in Wuhan, and then set up shops intensively in Central China with Wuhan as the core.

However, the real leap of good shops depends on e-commerce.

In 2012, Liangpin Store established an e-commerce company. This year, it can be said that it is the first round of reshuffle between snack brands.

On the one hand, it is the smell of herbs that have been in the online channel for less than two years.In 2012, online sales have reached 140 million yuan.

On the other hand, Want Want, an old snack brand that mainly relies on traditional channels, broke through the highest point of HK$ 170 billion in 2013.Caught in three consecutive years of negative growth.

In 2012, the good shop that bet on e-commerce realized the soaring from a regional snack brand to a future snack industry giant by e-commerce.

In 2015, the online sales of good shops exceeded 820 million yuan.In 2016, Liangpin Shop won the title of No.1 in the category of Double Twelve Leisure Snacks. According to the prospectus of the good shop, during 2016-2019, in the company’s main business,The proportion of online income increased from 33.69% to 48.58%.

In the stage of taking off by e-commerce, the good shops opened up the shares that still mainly rely on offline channels.But at the same time, it also ushered in a new opponent-three squirrels who mainly attack the e-commerce platform.

In 2019, the revenue of good shops was 7.71 billion yuan.Revenues from Iraq and three squirrels were 4 billion yuan and 10.2 billion yuan respectively.

Good shops break through by "high-end"

From the perspective of revenue, before 2022, three squirrels always pressed one end of the good shop.

In the position of the second child, the good shop hopes to target a specific group of people.Differentiate in brand positioning.

Since 2015, good shops have been through cooperative variety shows, film and television dramas, etc.Marketing to specific groups of people.

From Where’s Dad Going 3 to Creation Camp 2019, and then to Brother with Thorns, and from Ode to Joy 2 to Mr. Love and the Silent Truth, etc., good shops are aimed at the main consumer groups of the brand.Young mother aged 18-40, exquisite white-collar worker.

Embarrassed, however, the above marketing methods can also be seen in three squirrels. For example, in Ode to Joy 2, a good shop was implanted, while in Ode to Joy 1, when the five beauties of Ode to Joy were trapped in the elevator, Andy played Qiu Yingying as "there are three squirrels I like to eat best".

Good shops need a new story, a new story that can be different from other brands.

In 2019, when three squirrels were listed with the title of "the first national snack", the good shop announced in January of the same year:Brands should be positioned as "high-end snacks".

In order to go to the "high-end", the good shop first replaced the LOGO of the cartoon with a simple text pattern.At the same time, hand in hand with fashion photographer Man Chen, made a "snack blockbuster".

In the site selection of stores, good shops intensively plunge stores into shopping centers.

According to the media interview with Chen Zhangwei, the head of Liangpin Shop Development Center in 2019: As of July 1, 2019, Liangpin Shop has more than 800 shopping malls.In the first half of 2019, 70% of the 200 new stores were located in shopping centers.

For consumers, the most obvious embodiment of high-end is,It may be more and more exquisite packaging and more and more expensive prices.

We compared the per capita consumption of major snack brands. Before the price reduction, the unit price of good shops reached 56.5 yuan, which was higher than brands such as Laiyifen and Three Squirrels, and ranked first among the above snack brands.

Take the "peeled fragrant melon seeds" sold well in good shops as an example. Before this price reduction, a bag of 120g was sold above 10 yuan.Qiaqia white melon seeds with similar products cost only 15.8 yuan for 500g.

"A bag of more than a dozen dollars, literally hundreds in buy buy, but there are not many things in a bag" may be the feeling of most people to a good shop.

This kind of "high-end", which is mainly embodied by high price, exquisite LOGO/ packaging and tall stores,At the beginning of the implementation, quite a few people did pay the bill.

According to Nielsen’s survey, as of October 2019, 47% of consumers in key first-and second-tier cities in China recognized that good shops had the characteristics of "high-end snacks".

Why do people buy?

One explanation is that,Under the "high-end" marketing, I really believe in the quality and brand power of good shops.

Another answer may be: if you feel "face-saving", you can give gifts.

In the little red book, there are many notes about receiving "good shops" as company benefits. Among the titles and comments, there are many: In which direction can you kowtow to meet such a boss and fairy company? …….

In 2022, Liangpin Store pointed out in the financial report that the operating income of group buying business increased by 53.49% year-on-year.Mainly depends on the sales scene of using the product as a "gift".

That is to say, in 2022, the revenue of good shops exceeded three squirrels and became a brother in the snack food industry.

After being a "first brother"

Good shops are not easy to sit back and relax.

It’s not easy to sit in the good shop of the snack throne.

As described above, for consumers, the "high-end" of good shops reflects,More focus on stores, packaging and advertising, rather than the product itself.

From the perspective of production chain, to be a "all-category" good shop is essentially the way of "brand+channel". In the business process, the good shop adopts OEM mode-that is, the company is responsible for exploring product categories, developing new products,The processing links are provided by certified suppliers.

In 2022, there were 1655 omni-channel SKUs in good shops, and 603 new products were launched in the whole year.However, the R&D expense rate of good shops has been below 0.6%.

The founder of "Daily Black Clever" once shared in an interview that there was a common situation of "sharing supply chain" among domestic snack brands adopting OEM mode. When the same foundry establishes cooperation with different brands, an explosive product will soon be copied by other manufacturers after it appears.In the end, the product fell into a homogeneous situation.

In other words, snacks in good shops are produced by foundries and then sold under brand names.It is not only difficult to achieve differentiation in product taste, but also difficult to guarantee quality.

Last year, a good shop was "hung" on the hot search because the moon cake products ate plastic paper. As of December 14th, 2023,In the case of black cat complaints, there were 2210 complaints about good shops.

Even worse,Selling such an expensive good shop has a low profit margin.

Compared with the major listed snack food companies in China, in 2022, the revenue of good shops was higher than that of qiaqia food.But the profit margin is almost a quarter of that of qiaqia.

"High-end" good shops can’t be sold.

Time comes to 2023,Life in a good shop is really hard.

Judging from the financial report, in Q1-Q3 of 2023, the total revenue of good shops was 5.999 billion yuan, a year-on-year decrease of 14%; The net profit attributable to the mother was 191 million yuan, a year-on-year decrease of 33%, of which the net profit attributable to the mother in Q3 was 02 million yuan, a year-on-year decrease of 98%.

In the past, the "snack brother" is now going to the test of life and death. What went wrong?

First, it is the stall of e-commerce. Since last year,The online channel revenue of good shops has already shown fatigue.

In 2022, the e-commerce channel revenue of Liangpin Shop was 4.698 billion yuan, down 3.3% year-on-year.By 2023, the stall of e-commerce continues.

The weakness of e-commerce is not just a problem encountered by good shops. The three squirrels who rely more on online channels also have a hard time: in the first half of this year,The revenue of three squirrels on Tmall and JD.COM e-commerce platforms decreased by 29.49% and 41.11% respectively.

On the one hand,The dividend period of the rapid development of e-commerce has passed, and it is inevitable that the growth rate of traffic will slow down.

On the other hand, with the development of the Internet, information is becoming more and more transparent, and more people know that high-end quality shops are actually "factory-branded goods". In that case, why not go directly to the "homologous factory"?

In the little red book,In the past 90 days, there have been more than 4,500 notes related to "Snacks Pingti", "Snacks Homology" and "Snacks Suppliers".

Good shops, three squirrels and herbs are all frequent customers who have been replaced in the "snack replacement".

And offline channels,Good shops have encountered more aggressive "mass-selling snack shops".

According to the data of Narrow-door Dining Eye, Zhao Yiming discount snacks, which started in 2019, opened 1,441 stores in 2023 alone.Almost three times that of a good shop.

It is also a snack collection store. Although the product quality of discount snack stores is controversial,But it is true that stores are wider and the prices are cheaper.

In previous interviews, Yang Yinfen thought that the discount snacks: "(with good shops) have different business models and different operating costs.Brand positioning is different, and industry ecology is different."

But,These "differences" do not seem to avoid the positive encounter between the two.In a recent interview, Yang Yinfen said frankly that the difficulty of good shops at present is related to "the discount snack shops in the industry are under siege online".

Write at the end:

On the surface, the reason for the decline of good shops is the failure of e-commerce channels.In essence, the price and quality are not equal.

In the past, people would pay for it because of "consumption upgrade", "brand story" and "celebrity endorsement". Now, the Internet has gradually eliminated the information gap, consumption has returned to rationality, and cheaper competitors have appeared.Fewer and fewer people are willing to pay for good shops.

In other words, on the snack track, a good story may really be better than a heartfelt sentence from consumers-delicious is not expensive.

(Title map/header map Source: @ 亵亵亵亵亵亵亵 official Weibo)

Text: Shi Youqi Data: Shi Youqi

Edited by Zhang Chenyang count: Zheng Shuya

Yunying: Su Hongrui Supervision system: Li Jingyu

Today’s interactive topic:

Do you think there is still a chance for a good shop to become popular?

Welcome to leave your opinion in the comment area ~

-this week’s live broadcast notice:

Traffic growth is becoming more and more difficult, and the content of each track is becoming more and more saturated. Is there a bonus from the media?Ordinary people want to enter the media, how to choose the right platform?

Tonight at 20:00, we invite.Mr. Chen Rongrong, CMO of Qianbai Billion Valuation GroupandFounder of Mammoth Society-Teacher Kosan of DakeBe a guest in the live broadcast room of three classes and share with you.How to choose a new media platform and the correct way to open the 2024 layout from the media!

Click to reserve three classes for live broadcast at 20:00 tonight.

Add three classes to the staff

Join the group and get the essence of live broadcast & playback link

OrderWatching, next issueMore exciting

Editor in charge:

For a long time, people always associate China brand cars with the word "cheap", but in recent years, China automobile brands have developed rapidly. Many netizens left messages and wanted to see it. Today it came. The strength of the car still needs to be understood before we know, so let’s take a look.

Let’s look at the appearance of iCAR 03T first. The front face of iCAR 03T presents a calm design style and looks very solid. Headlights are very in line with consumers’ aesthetics and are very elegant in shape. The car is equipped with LED daytime running lights, front fog lights, automatic opening and closing, delayed closing and so on. Coming to the side of the car body, the size of the car body is 4380 mm * 1916 mm * 1741 mm. The car adopts hard-line lines, and the side wall feels very fashionable and simple. With large-size thick-walled tires, the shape is eye-catching. In the design of the rear end, the rear end looks very dignified, and the taillights present a delicate design style with angular shapes.

Sitting in the car, the interior presents a domineering and stylish design style with good visual effects. The car looks very good outside the steering wheel. It is equipped with manual steering wheel up and down+front and rear adjustment, steering wheel heating and other functions, and its practicality and face value are not bad. From the central control point of view, the design of the center console is reasonable, which makes the interior design quite layered and gives people a sense of domineering. Let’s take a look at the dashboard and seats again. The car is equipped with a cool dashboard, which highlights the trendy temperament. The car uses leather seats, equipped with auxiliary seats with memory electric adjustment, seat with memory electric adjustment, seat proportion down and other functions, which has good support and comfort.

ICAR 03T is 205KW, the total torque is 385N.m, and the maximum speed is 150km/h.

In terms of configuration, iCAR 03T is equipped with driving mode selection, remote control key, Bluetooth key, rear wiper, traction control (ASR/TCS, etc.) and HUAWEI HiCar support.

The iCAR 03T introduced today is not only eye-catching in space, but also the configuration has reached the mainstream level, and there is nothing to be picky about driving experience and space experience. If you are interested, you might as well experience it. I believe it can bring you a good experience.

Honda Tsubasa partner Mizuki Yamamoto.

　 　 1905 movie network news Kanae Minato’s popular novels, which have released more than 100 copies, will be put on the screen. The film will be directed by cutting-edge female directors Yukiko Mishima, and the two heroines in the film will be co-starred by Honda Tsubasa and Mizuki Yamamoto.

　

　 　 The novel Girl is a new work written by the author Kanae Minato after winning the 6th Bookstore Award. Two high school girls, Yu Ji and Dunzi, who have a dark side in their hearts, both have the desire and yearning to "see the moment of death with their own eyes". The producer Morikawa Shinji, who has been aiming at the cinematographic opportunity since the release of the original work, used Mishima director because he took a fancy to the texture presented in it. In "Girls", the dark side of high school girls’ hearts will be shown, and Mishima and Kanae Minato’s worldviews are very consistent.

The cover of the novel "Girl"

　

　 　 The film contains the impulsive theme that two female high school students "want to see the moment of death with their own eyes", so it is more appropriate for producers to consider choosing actresses who have passed the high school age when selecting actors. Yu Ji, played by Honda Tsubasa, helps to take care of her grandmother who has jazz status and dementia. She has always hated and disliked her left hand because it has been scarred by her grandmother for a lifetime. "So far, the roles I have played are very cheerful and optimistic. I am really a little uneasy about a character like Yuji, but I think this is an excellent opportunity. When Mr. Kanae Minato was filming, he said to me,’ You and Yuji are like ah’, which made me very happy." Honda Tsubasa said of the role.

　

　 　Mizuki Yamamoto plays Dunzi, who has been abused in the past. Because of excessive anxiety, if he comes into contact with malicious people, he will have hyperventilation symptoms. Like Honda Tsubasa, Mizuki Yamamoto is uneasy about challenging such a gloomy role. "This role will have different emotional expressions, which makes me feel deeply stressed. However, individuals like suspense works very much. This novel "Girl" contains human flavor in suspense elements and is very much looking forward to it. "

　

　 　 Honda Tsubasa and Mizuki Yamamoto have worked together for three times in Antang Robot and Love for Zhong, etc. For the two who have worked together for four times, producer Morikawa said: "It is better to choose girls who have passed that age and have experience at that age, and they can be more truly expressed when they move from girls to mature women." And Kanae Minato for the casting of these two people is also greatly appreciated.

　

　 　 It is reported that "Girl" will be released in Japan this autumn.

BYD Equation Leopard brand has recently enlarged its move! The official announced the configuration parameters and vehicle information of the new flagship off-road vehicle-Leopard 8.

The new car is built on the 2.0T DMO platform, featuring a luxury off-road vehicle with six/seven seats. It is estimated that the price will be 500,000, and we will be able to meet you this year. Its competitors will be locked in Toyota Prado, Jeep herdsman, Tank 700 and so on.

First of all, in the power system, Leopard 8 adopts a plug-in hybrid system with a maximum power of 550 kW. It only takes 4.8 seconds to accelerate 100 kilometers. Can you stand this speed?

Don’t forget, this is a big MAC that is more than 5.1 meters long. In addition, its comprehensive cruising range can reach 1200 kilometers, equipped with a battery pack of 36.864 kWh, and its pure electric cruising range is also 100 kilometers. Even in the feed state, the comprehensive fuel consumption per 100 kilometers is only 8.87 liters, and this fuel economy is quite excellent in off-road vehicles.

Then, in terms of chassis, Leopard 8 adopts a non-load-bearing body design, and the front and rear suspensions are double wishbone independent suspensions, with a full-function Yunqi -P intelligent hydraulic body control system, and the wading depth can reach 900 mm.

This system can also automatically adjust the stiffness and damping of suspension according to the road condition prediction, and it can maintain stability and comfort whether it is heavy load or high speed driving. In addition, Leopard 8 Seal is equipped with front and rear axle electronically controlled mechanical differential locks and torque distribution through electronic control system, which not only ensures off-road capability, but also provides a comfortable driving experience on paved roads.

In terms of technology configuration, Leopard 8 is integrated into Huawei Gankun Intelligent Driving ADS 3.0 system for the first time. The roof is equipped with lidar and binocular camera. In the future, it will realize advanced autopilot functions such as high speed, urban NOA and parking and driving. Unexpectedly, we can shout "far ahead" on BYD’s car. It’s really "thirty years in Hedong, thirty years in Hexi"!

In addition, Leopard 8 is the first model in the world to support UWB car keys equipped with dual-system mobile phones such as iOS and HarmonyOS. This is the first appearance of Huawei Mate XT mobile phone UWB car keys, with centimeter-level positioning accuracy and ranging accuracy more than 10 times that of Bluetooth.

Hui Ge has something to say: From the market situation, the listing of Leopard 8 will compete with hard-core SUVs such as Tank 700Hi4-T, Toyota Prado and Land Rover Defender, and it will also pose a threat to the ideal L9, Wenjie M9 and other models. Considering BYD’s success in the hard-core off-road vehicle market and Huawei’s intelligent blessing, I think the market performance of Leopard 8 is worth looking forward to.

　　Recently, the word "Xpeng Motors" seems to have blown up the circle of friends in the automobile media. Of course, this automobile brand is still relatively "unfamiliar" and its exposure in the media seems to be not high. Most people only know that it is an electric automobile manufacturing brand. Of course, the voice on the Internet is not very friendly to electric automobile manufacturers in recent years. There are not a few brands that have been crowned as "PPT". Will Xpeng Motors be such a company?

　　Before we talk about this, we should talk about what Xpeng Motors is. In mid-2014, Tesla opened hundreds of technical patents, which was a spring rain for the electric vehicle industry. Xpeng Motors, founded by He Xiaopeng, the founder of UC, and Henry, the former head of the control department of GAC New Energy Center, was the new bud after the spring rain. Set up a team in 14 years; By the end of 15 years, the prototype of Xpeng Motors had completed the independent development of motor, electric control, battery and central control large screen, and had passed the 5000KM road test. In March 16, Tucki completed the A round of financing totaling 100 million US dollars; Half a year passed, and on September 13th, Xpeng Motors officially handed over his first answer sheet-Xpeng Motors BETA.

　　We were lucky enough to test-drive this Xpeng Motors Beta on the second day of its launch, and let’s take a look at this enterprise without much nonsense and get on the real car directly through the product.

　　The design exceeded expectations.

　　Beta, the meaning of testing, is generally used in software development. With this name, Xpeng Motors can also see the internal Internet genes of the team. Of course, as the name suggests, Xpeng Motors brought a test car this time. The overall shell has changed from the Lexus NX developed before to a new design, and the interior is exactly the same as the renderings. Some parts may be different based on the mold problems after mass production, but 90% of the design scheme of the whole car has been the same as that of the mass production car.

　　This technological hub has contributed a lot to the overall style, but whether the final production version comes standard is still unknown.

The interior design is sincere

　　The appearance of Xpeng Motors still gives us a high impression, but the appearance is for others to see, and the interior is for ourselves to appreciate. Let’s take a look at its interior.

　　Since Tesla’s big screen came out, people’s concept of big screen has suddenly changed from iPad to iTable. Of course, this design can integrate dense physical buttons on a central control screen, and the visual experience is still improved a lot. The design of air-conditioning air outlet reminds people of Audi’s through air outlet, but personally, I think Tucki has a higher value. The steering wheel is moderate in size and sporty in shape, and its grip during driving is still worthy of recognition.

　　30% of the staff of Tucki Company are high-end talents from Internet companies such as Ali, Tencent, Samsung and Huawei, so there is no doubt about the development of the central control system. Screen resolution and response are the levels that should be achieved in this era. At present, the dashboard and the central control large screen of the trial car in Xpeng Motors are not equipped with anti-reflection, but they will be improved in the mass production models.

　　Other functions can be omitted, but the roof camera should be listed. This should be the first mass-produced vehicle with a camera installed on the roof. The official reply is also very cute. It should be said that "life is like a trip, you don’t have to care about the destination, what you care about is the scenery along the way and the mood of watching the scenery". Engineering people will give you the most direct way to express romance, and then they will say to the co-pilot’s sister, "I am in charge of steering the direction of life, and you are in charge of recording every bit along the way", adding another killer to pick up hot chicks’s weapon list. Of course, taking photos is only the most basic function. For example, looking for a car remotely in the basement can also turn on the camera to observe the surrounding environment through the APP, and the hardware and software will be further developed and upgraded later, which is another attempt to build a car with Internet thinking.

　　There is no doubt that the small table board can improve the practicability, and it is ok to temporarily put the mobile phone wallet, etc., but we still do not advocate the co-pilot to put anything that affects driving safety in this place while driving.

　　The five USB interfaces of the whole car also fully demonstrated Xpeng Motors’s affirmation of his battery life.

　　Moreover, the floor inside the test car can not be lifted, and the performance of the storage space under the floor can not be really understood.

The driving experience is remarkable.

　　After the data is listed, it is still intuitive to get on the car body. First of all, after the brake is released, the car will be in an idle state. When the switch is pressed, the initial impulse is still a little strong, and then the ride comfort is very good, and there is no obvious power loss when the switch is released. With the brake entering the corner, you can feel the power surge when you accelerate again. Because the venue is small, you can’t feel it in a straight line for a long time, and the later force needs to be verified. The performance of steering when cornering is remarkable, and the clear directivity gives people confidence.

　　As for the overall suspension performance, the cornering support on the test drive site is still good. Because the road surface of the site is relatively smooth, the feedback experience of the road surface bumps is not intuitive, and the comfort level needs to be truly felt during the road test.

　　Because this set of powertrain is a mass production standard, the chassis suspension may continue to be adjusted in the later stage, and the reference degree of driving experience is still very high at present. As far as the space of the whole vehicle is concerned, the front row is normal, and the rear leg space is average. As this is a 90% completed vehicle, I hope that the remaining 10% will be left a little for space layout.

　　High-tech functions are full

　　I have to talk about automatic parking here. Xpeng Motors’s automatic parking doesn’t require the driver to be in the car, which means it is a function of "loading X and leaving, which is really exciting for XX". First, find the parking space. After the vehicle shows that it can park automatically, you can take your things away, take your belongings and get off the bus, and press the lock key for a long time. When the double flashing lights of the vehicle jump and the instructions have been conveyed, you can turn around and leave handsomely if you have a tiger in your heart. If you want to smell the roses a little, you can stop and watch the small details of this technology changing your life. Of course, how can you just park in? You can also move the car out and drive to your side, but I’m sorry that you still need to open the door yourself at present.

　　In the later stage, there will definitely be richer and deeper function development in high technology. Because this is a car with Internet genes, the function upgrade means that the hardware is unchanged and the software is upgraded, which is still very beautiful for customers.

　　summary

　　Xpeng Motors Beta gives me a solid feeling. Although the details of the trial car can’t be carefully examined, the real focus can still be intuitively felt. It took two years from the establishment to the understanding of this brand, but it took only one hour to get interested in it. The product finally achieved its attitude. I hope that in the torrent of new energy vehicles in China, Xpeng Motors can become a clean stream. Keep this spirit of practical products well, and it will never be a PPT for consumers, but a car that can be seen and touched.

Speaking of which, many friends should know that BMW X5 has a famous name: the king of roads. Since the birth of the BMW X5, this resounding reputation has been accompanied. But I didn’t expect that with the rise of independent brands, it actually adopted the name of the brand-new king of roads.

Recently, a new generation officially ushered in the listing. At the press conference, Chery executives enthusiastically introduced to the guests that all those who bought joint venture brands had come to buy Chery, and claimed that Tiggo 9 was ahead of BMW X5 in an all-round way and was the king of new roads. Some netizens openly ridiculed that the BMW X5 was no longer fragrant. I have to say that domestic brands are really more and more daring to say.

Tiggo 9 ushered in 25 models in September this year, with a guide price of 152,900-209,900 yuan. At present, the terminal has a discount of 10,000 yuan, and the entry price after the discount is in the early 140,000 s.

Power system, the new generation of Tiggo 9 is equipped with a 2.0T+7-speed wet dual-clutch gearbox and a 2.0T+8-speed manual transmission. The power performance is of course very strong, because this is a 2.0T Kunpeng power system with a maximum power of 192kW and a peak torque of 460 N m. Why is it better than BMW X5? Mainly chassis configuration, the new generation Tiggo 9 not only has four-wheel independent suspension, but also is equipped with CDC electromagnetic suspension technology. Coupled with good conditions, it can start quickly, turn without tilting, and have good road comfort after bumps. This is the main reason why manufacturers promote the super BMW X5.

In addition, the appearance design has also undergone drastic changes, and 25 new cars have been significantly upgraded compared with 24 models. The first thing to bear is that the area of the net has become more dense, and this design can significantly enhance the sense of honor. In addition, the width of the front part is further enhanced by the blackened grille that runs transversely through the front part.

Viewed from the side, the 19-inch wheel hub, the waistline running through the car body and the hidden electric door handle design really look very big. The tail is a square shape, and it also has a chrome-plated exhaust pipe with double sides, which is outstanding in strength. In the body data section, the length, width and height of the new generation Tiggo 9 are 4820/1930/1699mm and the wheelbase is 2820mm respectively. The new car has both a 5-seat version and a 7-seat configuration that Chery likes very much.

As for the internal design, some changes have also taken place. The central control part is matched with double suspended screens, and the chip of Qualcomm Snapdragon 8155, panoramic sunroof and intelligent assisted driving system are all standard. Even the wireless charging of mobile phones, multifunctional leather seats and Sony Audio are all standard, and the configuration is very full.

Judging from the configuration and power system of the whole vehicle, the 25 models of Tiggo 9 do have good strength, but is it really the king of roads? Even the BMW X5 doesn’t smell good?

Passive safety Zero Run C10 2024 530 Smart Driving Edition Song PLUS new energy 2023 champion version EV 520KM flagship model Main/passenger seat airbag Main ●/Deputy ● Main ●/Deputy ● Front/rear side airbag Front ●/Back- Front ●/Back- Front/rear head airbag (air curtain) Front ●/rear ● Front ●/rear ● Passenger seat cushion airbag – – Front middle airbag – – Rear seat belt airbag – – Rear seat anti-sliding airbag – – Rear center airbag – – Rear forward airbag – – Rear windshield airbag – – Passive pedestrian protection – – Runflat tire – – Active safety Zero Run C10 2024 530 Smart Driving Edition Song PLUS new energy 2023 champion version EV 520KM flagship model ABS anti-lock braking ● ● Braking force distribution (EBD/CBC, etc.) ● ● Brake assist (EBA/BAS/BA, etc.) ● ● Traction control (ASR/TCS/TRC, etc.) ● ● Body stability control (ESC/ESP/DSC, etc.) ● ● ISOFIX child seat interface ● ● lane departure warning system ● ● Active braking/active safety system ● ● Fatigue driving tips ● – DOW opening warning ● ● Forward collision warning ● ● Rear collision warning ● ● Moving object early warning system – – Sentinel mode/clairvoyance ● – Low speed driving warning ● ● Built-in driving recorder ● ● Road rescue call ● – Anti-rollover system ● ● Driving control Zero Run C10 2024 530 Smart Driving Edition Song PLUS new energy 2023 champion version EV 520KM flagship model Single pedal mode ● – Energy recovery system ● ● Automatic parking ● ● hill start assist control ● ● Steep slope descent ● ● Air suspension – – Electromagnetic induction suspension – – Magic carpet intelligent suspension – – Variable steering ratio – – Integral active steering system – – Trailing mode – – Four-wheel drive/cross country Zero Run C10 2024 530 Smart Driving Edition Song PLUS new energy 2023 champion version EV 520KM flagship model Wading induction system – – Low speed four-wheel drive – – Creep mode – – Tank turn – – Wading throat – – Driving hardware Zero Run C10 2024 530 Smart Driving Edition Song PLUS new energy 2023 champion version EV 520KM flagship model Front/rear parking radar Front ●/rear ● Front ●/rear ● Transparent chassis /540-degree image ● ● Driving function Zero Run C10 2024 530 Smart Driving Edition Song PLUS new energy 2023 champion version EV 520KM flagship model Reversing vehicle side early warning system ● ● Vehicle-mounted satellite communication – – satellite navigation system ● ● Navigation road information display ● ● AR real-life navigation ● – High precision map ● – Parallel auxiliary ● ● lane keeping assist system ● ● Lane centering ● ● Road traffic sign recognition – ● night vision system – – park assist vision ● – Remote parking ● ● Memory parking – – Valet parking – – Track backwards – – Automatic lane change assistance ● – Automatic exit (entry) of ramp ● – Signal lamp recognition – – Remote summoning – – Steering wheel off-hand detection ● – Start reminder ● – Appearance/theft prevention Zero Run C10 2024 530 Smart Driving Edition Song PLUS new energy 2023 champion version EV 520KM flagship model Electric spoiler – – Automatic door opening and closing – – Frameless design door – – Magic induction door – – Electric trunk ● ● Induction trunk – – Electric trunk position memory ● ● The tailgate glass opens independently. – – Garage door remote control device – – roof luggage rack – ● Central lock in car ● ● keyless start system ● ● Hidden electric door handle – – Push-button door opening – – Active closed air intake grille – – Battery preheating – ● External discharge ● ● Vehicle wireless charging – – Exterior lighting Zero Run C10 2024 530 Smart Driving Edition Song PLUS new energy 2023 champion version EV 520KM flagship model LED daytime running lights ● ● Adaptive far and near light ● ● Automatic headlights ● ● Steering assist light – – Steering headlight – – Headlight rain fog mode – – Headlight height is adjustable. ● ● Headlight cleaning device – – Headlights are turned off with delay. ● ● Scene lamp language zero – Skylight/glass Zero Run C10 2024 530 Smart Driving Edition Song PLUS new energy 2023 champion version EV 520KM flagship model Sky skylight – – Light-sensing canopy – – Front/rear power windows Front ●/rear ● Front ●/rear ● Anti-pinch function of window ● ● Rear windshield sunshade – – Rear privacy glass – ● Rear wiper ● ● Heatable water spray nozzle – – Screen/system Zero Run C10 2024 530 Smart Driving Edition Song PLUS new energy 2023 champion version EV 520KM flagship model Rotating large screen – ● Sunflower rotating screen – – Reversible central control screen – – Central control LCD screen display – ● Bluetooth/car phone ● ● Phonetic wake-up-free words ● ● Speech continuous recognition ● – It can be said by sight. ● – Gesture control – – Face recognition ● – Voiceprint recognition – – Application store ● ● mobile TV – – Rear row control multimedia – – Multi-finger flying screen control – – Touch screen vibration feedback – – Screen peep prevention – – Intelligent configuration Zero Run C10 2024 530 Smart Driving Edition Song PLUS new energy 2023 champion version EV 520KM flagship model Internet of Vehicles ● ● OTA upgrade ● ● Wi-Fi hotspot ● ● V2X communication – – In-vehicle biological monitoring system – – Active noise reduction – – Simulated sound wave – – Vehicle-mounted KTV ● – Steering wheel/interior rearview mirror Zero Run C10 2024 530 Smart Driving Edition Song PLUS new energy 2023 champion version EV 520KM flagship model Multifunction steering wheel ● ● Steering wheel shift – – Steering wheel heating zero – Steering wheel memory – – Full LCD instrument panel ● ● HUD head-up digital display – – AR-HUD augmented reality head-up display – – Electric adjustable pedal – – ETC device – – In-vehicle charging Zero Run C10 2024 530 Smart Driving Edition Song PLUS new energy 2023 champion version EV 520KM flagship model 220V/230V power supply – – Luggage compartment 12V power interface – – Seat configuration Zero Run C10 2024 530 Smart Driving Edition Song PLUS new energy 2023 champion version EV 520KM flagship model Sports style seat – – Electric adjustment of main/passenger seat Main ●/Deputy ● Main ●/Deputy ● Head and neck heating system – – Adjustable button in the back row of the co-pilot seat – – Electric adjustment of the second row seat – – Liftable front and rear compartment partition – – Fuzhi seat – – Back table board – – Second row of independent seats – – Electric adjustment of the third row seat – – Rear seat electric recline – – Front/rear center armrest Front ●/rear ● Front ●/rear ● Rear cup holder ● ● Move the armrest box back and forth – – Audio/interior lighting Zero Run C10 2024 530 Smart Driving Edition Song PLUS new energy 2023 champion version EV 520KM flagship model Dolby Atmos – – Touch reading lamp – ● Active ambient light zero – Air conditioner/refrigerator Zero Run C10 2024 530 Smart Driving Edition Song PLUS new energy 2023 champion version EV 520KM flagship model Heat pump air conditioning ● ● Rear independent air conditioning – – Rear seat air outlet ● ● Temperature zone control ● ● car air purifier zero ● In-vehicle PM2.5 filtering device ● ● negative ion generator – – Interior fragrance device – – Air quality monitoring zero ● Car refrigerator – –