The Central Rural Work Conference was held in Beijing from December 28th to 29th. The meeting put forward the road of rural revitalization in Socialism with Chinese characteristics for the first time, and clearly defined the timetable and road map of rural revitalization strategy. The meeting made it clear that by 2020, important progress will be made in rural revitalization, and the institutional framework and policy system will basically take shape; By 2035, decisive progress will be made in rural revitalization and agricultural and rural modernization will be basically realized; By 2050, the countryside will be fully revitalized, and strong agriculture, rural beauty and farmers’ wealth will be fully realized.

　　The 19th National Congress of the Communist Party of China clearly put forward the strategy of rural revitalization for the first time. This is the general strategy to promote China’s agricultural and rural modernization in the future, and it is also the general starting point for China’s "three rural" work in the future. To truly revitalize the countryside, we must use the idea of reform and innovation to remove all kinds of obstacles that hinder the development of agriculture and rural areas, stimulate the potential of various rural elements and the vitality of various subjects, and continuously inject new kinetic energy into the development of agriculture and rural areas.

　　First, closely focus on the fundamental goal of simultaneous modernization of agriculture and rural areas

　　Since the beginning of the new century, how to build a well-off society in an all-round way has become a top priority for China’s economic and social development. The 16th, 17th and 18th National Congress of the Communist Party of China are all based on the strategic goal of building a well-off society in an all-round way in 2020, and put forward requirements and arrangements for the work concerning agriculture, countryside and farmers. The 16th National Congress of the Communist Party of China clearly pointed out that it is an important task for building a well-off society in an all-round way to coordinate urban and rural economic and social development, build modern agriculture, develop rural economy and increase farmers’ income. The 17th National Congress of the Communist Party of China emphasized that it is necessary to strengthen the basic position of agriculture, take the road of agricultural modernization with China characteristics, establish a long-term mechanism to promote agriculture through industry and bring rural areas through cities, and form a new pattern of integration of urban and rural economic and social development. The 18th National Congress of the Communist Party of China once again stressed that the integration of urban and rural development is the fundamental way to solve the problems concerning agriculture, rural areas and farmers. It is necessary to intensify the overall planning of urban and rural development, enhance the vitality of rural development, gradually narrow the gap between urban and rural areas, and promote the common prosperity of urban and rural areas. Under the correct leadership of the CPC Central Committee, in the process of building a well-off society in an all-round way in the past decade or so, China’s agricultural and rural development has made historic achievements and undergone historic changes.

　　While affirming the achievements, we should also be soberly aware that the dual structure of urban and rural areas is obviously still the biggest structural problem in China at present, and the lagging development of agriculture and rural areas is the most prominent manifestation of insufficient development imbalance in China. From the perspective of income and consumption, although the income and consumption expenditure of rural residents have increased faster than that of urban residents in recent years, in 2016, the per capita income and consumption expenditure of urban residents in China were still as high as 2.72 times and 2.28 times that of rural residents, respectively, and the penetration rate gap of household cars, air conditioners, computers and other durable consumer goods between urban and rural residents is still very large. From the perspective of overall labor productivity, in 2016, non-agricultural industries reached 121,300 yuan per capita, while agriculture was only 29,600 yuan, the former was 4.09 times that of the latter. From the perspective of infrastructure, in 2016, 46.2% of rural households in the country used ordinary dry toilets, and even 2% of households did not have toilets; 26.1% of village domestic garbage and 82.6% of village domestic sewage have not been treated centrally or partially; 38.1% of the main roads in the village have no street lamps. From the perspective of basic public services, in 2016, 67.7% of the villages did not have kindergartens or nurseries; 18.1% of villages have no clinics, and 45.1% of villages have no licensed (assistant) doctors. From the perspective of social security, the current rural minimum living security, new rural insurance and new rural cooperative medical insurance standards are also significantly lower than those of urban residents and urban workers. This is only the gap in quantity. If we look at the quality, the gap between urban and rural areas will be even greater.

　　According to the deployment of the 19th National Congress of the Communist Party of China, China will basically realize socialist modernization in 2035, which is 15 years ahead of the previous deployment. In 2050, China will be built into a prosperous, strong, democratic, civilized, harmonious and beautiful socialist modernization power, which is higher than the goal described before. Although new changes and progress will take place in the process of building a well-off society in an all-round way in the next three years, the dual structure of urban and rural areas in China will still be quite prominent when the goal of building a well-off society in an all-round way is achieved in 2020. From this starting point, China will enter a new journey of building socialist modernization in an all-round way. How to keep up with the pace of national modernization in agricultural and rural development is a major challenge before us. If the key to a well-off society depends on fellow villagers, then it can also be said that the key to modernization is agriculture and rural areas. The fundamental starting point of implementing the rural revitalization strategy is to keep the modernization of agriculture and rural areas in sync with the modernization of the whole country.

　　Second, firmly grasp the two principles of priority development and integrated development

　　Under the background of the obvious dual structure of urban and rural areas, in order to promote the synchronization of agricultural and rural modernization and national modernization, we must deepen our understanding of the important assertion that "the problem of farmers in agricultural and rural areas is a fundamental problem related to the national economy and people’s livelihood" and truly "always solve ‘ Agriculture, countryside and farmers ’ The issue is the top priority of the whole party’s work. " In particular, it is necessary to implement the new development concept and adhere to the priority development of agriculture and rural areas and the integration of urban and rural development.

　　Adhering to the priority development of agriculture and rural areas means giving full play to the role of the tangible hand of the government and making efforts to make up for the shortcomings of national modernization. The focus is on two aspects: first, promote the priority allocation of public resources to agriculture and rural areas. This is an urgent need to eliminate the stock gap of basic public services between urban and rural areas, and it is also an inevitable requirement to prevent the incremental gap of basic public services between urban and rural areas. After years of hard work, the "four beams and eight pillars" of the rural basic public service system have been set up, realizing a historic change from "nothing" to "something". At present, the main problem is that the gap between urban and rural areas in the field of public services is still too large, and the level of protection of rural public services is too low. We should take "having" as the main direction, continue to promote the integrated development of urban and rural compulsory education, focus on improving the quality and convenience of rural compulsory education, improve the basic old-age insurance system for urban and rural residents, focus on increasing farmers’ basic pension, improve the unified basic medical insurance system and serious illness insurance system for urban and rural residents, focus on increasing the proportion of farmers’ reimbursement, coordinate the urban and rural social assistance system, and focus on improving the standard and coverage of rural minimum living security. Increase investment in rural roads, water supply, power supply, communications and other infrastructure, and accelerate the construction of rural domestic garbage and sewage treatment capacity. The second is to improve the effectiveness of agricultural support and protection policies. In recent two years, the state has begun to adjust and improve agricultural support and protection policies.Such as the implementation of cotton target price subsidy pilot, the implementation of corn "market acquisition+producer subsidies", and the promotion of agricultural "three subsidies" system reform. In the future, China’s agricultural support and protection policy should continue to increase, and the key is to adjust the focus of the policy. We should highlight the direction of competitiveness, increase investment in farmland water conservancy, land consolidation, agricultural science and technology, and professional farmers’ training, so as to promote agricultural cost reduction and efficiency improvement. We should also highlight the direction of green ecology, increase investment in returning farmland to forests, returning farmland to wet areas and beaches, water-saving irrigation, farmland fertility protection, reduction of fertilizers and pesticides, recovery of agricultural wastes, over-exploitation of groundwater and treatment of areas polluted by heavy metals, so as to promote the sustainable development of agriculture.

　　Adhering to the integrated development of urban and rural areas means giving play to the role of the invisible hand of the market and making great efforts to promote the quality change, efficiency change and power change of agricultural and rural development. China’s agriculture and rural areas have changed from a high-speed growth stage to a high-quality development stage. To achieve high-quality development requires the rationalization of urban and rural resource allocation and the integration of urban and rural industrial development. In the future, solving the problems concerning agriculture, rural areas and farmers will depend on the strength of towns, and solving the problems of cities will also depend on the strength of villages. Cities and villages should be harmonious, interactive and interdependent. First, rural areas should respond sensitively to the new needs of cities and towns. The demand of urban residents for agricultural products has been well met, but the demand for agricultural products quality has not been well met; Rural areas are required to provide not only sufficient and safe material products, but also ecological products such as clean air, clean water, quiet rural scenery, and spiritual products such as farming culture and homesickness. To catch these new demands, we should accelerate the transformation of agricultural development from increasing production to improving quality, and vigorously develop new industries and formats such as rural leisure tourism and old-age care. Second, cities and towns should respond sensitively to the new needs of rural areas. To develop resource-saving and environment-friendly agriculture, new fertilizers and low-toxicity and high-efficiency pesticides are urgently needed; To promote "machine substitution" in the agricultural field and improve agricultural labor productivity, agricultural machinery with high cost performance is urgently needed, especially small agricultural machinery suitable for hilly and mountainous areas and cash crop production; Improve the rural living environment, improve the quality of life of farmers,There is an urgent need for new building decoration materials, solid and durable garbage and sewage treatment equipment, economical and applicable kitchen and bathroom and other household necessities. To catch these new demands, we should speed up the adjustment of the technical structure and product structure of industrial departments and improve the pertinence and efficiency of "industrial products going to the countryside".

　　Third, earnestly grasp the three keys of "people, land and money"

　　The implementation of rural revitalization strategy is a systematic project, which requires scientific planning and comprehensive promotion of various revitalization measures in accordance with the general requirements of "prosperous industry, ecologically livable, civilized rural customs, effective governance and affluent life". The core is to grasp the three keys of "people, land and money":

　　(a) to promote the decline in the proportion of rural population and structural optimization. In 2016, the proportion of rural population in China is still as high as 42.65%, and the proportion of employment in the primary industry is also as high as 27.7%. A considerable part of the urban resident population from rural areas has not been fully integrated into the towns where they are employed and live. Generally speaking, China is still in the development stage of "to be rich, farmers must be reduced". We must unswervingly promote the new urbanization with people as the core and continue to promote the rural population to enter cities and the transfer of agricultural labor force. At the same time, we should also note that the rural population entering the city and the transfer of agricultural labor force in China are characterized by "elite immigrants", and the population entering the city and the transferred labor force are obviously superior to those staying in the countryside in terms of age, education level and gender ratio. To realize rural revitalization, we must pay attention to optimizing the rural population structure and improving the quality of rural human capital while promoting the decline of the proportion of rural population. It is necessary to optimize the structure of agricultural practitioners and speed up the training of modern young farmers, leaders of new agricultural business entities and agricultural professional managers. We should not only pay attention to discovering and cultivating new professional farmers from those who are still in rural areas, but also pay attention to guiding some willing migrant workers to return home, college students who have come out of rural areas to return home, and all kinds of talents who have grown up in cities to the countryside, and introduce modern science and technology, production methods and business models into agriculture and rural areas. Speed up the training of a "three rural" work team that understands agriculture, loves the countryside and loves farmers.Comprehensively improve the ability and level of national civil servants, scientific and technological personnel, teachers and doctors in rural areas.

　　(2) Accelerate the establishment of a land security mechanism for rural revitalization. Deepening the reform of rural land system is an urgent need to promote the construction of modern agriculture and develop new industries and formats in rural areas. First, we should improve the method of "separation of powers" in rural land with the goal of agricultural modernization. With the changes in the employment structure, income structure and even residence of contractors, the gradual withdrawal of the "first generation of farmers", the reluctance of Nong Erdai to farm, and the improvement of the social security system in urban and rural areas, the livelihood guarantee function of contracted land is declining, and the function of production factors is highlighted. Therefore, we should adjust and improve the empowerment of collective ownership, farmers’ contracting rights and land management rights to prevent land abandonment and excessive increase in land rent. Second, we should improve the management policy of agricultural facilities land. More flexible and relaxed management policies should be implemented for facilities such as cold chain, primary processing, leisure picking and storage of agricultural products, and supporting land such as parking lots, toilets and restaurants. Third, we should optimize the layout of urban and rural construction land. Effectively implement the existing policy of "determining a certain proportion of the annual new construction land plan indicators to support new rural industries and new formats". Prudently improve the operation methods of linking the increase and decrease of urban and rural construction land and balancing the occupation and compensation of cultivated land, leave land space for rural revitalization, and do not rush to relocate rural construction land to cities or underdeveloped areas to developed areas. Fourth, we should explore effective ways to revitalize rural idle homesteads. On the premise of not buying and selling rural homesteads,Actively explore specific ways to effectively use rural idle homesteads. For example, rural collective economic organizations can save construction land such as village renovation and homestead consolidation, and develop rural leisure tourism and pension industries and rural three-industry integration projects by means of shareholding and joint venture. For another example, rural collective economic organizations can make full use of idle farmhouses and homesteads through leasing and cooperation.

　　(3) Establish and improve the institutional mechanisms conducive to the flow of all kinds of funds to agriculture and rural areas. Whether it is to achieve "industrial prosperity" or "ecological livability", it needs a lot of capital investment. We should raise funds for rural revitalization from various channels such as finance, finance and social capital. First, we must reform the financial input mechanism for supporting agriculture. On the one hand, we must persist in taking agriculture and rural areas as the priority areas of fiscal expenditure and ensure a moderate increase in investment in agriculture and rural areas; On the other hand, we should focus on innovating the way of use and improving the efficiency of supporting agriculture. Do a good job in two articles: "integration" and "incitement". "Integration" means giving full play to the leading role of planning, bundling all kinds of agriculture-related funds as much as possible to form a joint force. "Inciting" means giving full play to the leverage of financial funds and guiding financial and social capital to invest more in agriculture and rural areas by means of awards, interest subsidies and guarantees. Second, we must accelerate rural financial innovation. A considerable part of rural deposits can not be converted into investment in rural areas, and it is an urgent practical problem to flow to cities through the siphon effect of financial institutions. It is necessary to take a two-pronged approach from "building mechanisms" and "building institutions". "Building a mechanism" is to implement the incremental incentive policy for agricultural loans.We will implement differentiated supervision and assessment methods for financial institutions that have reached a certain proportion of agriculture-related businesses, appropriately decentralize the business examination and approval authority of county branches, and solve the problem of insufficient enthusiasm for putting in loans for agriculture, rural areas and farmers. "Building institutions" is to optimize the establishment mode of rural banks, improve the coverage of counties and cities, carry out internal credit cooperation of farmers’ cooperatives, support existing large financial institutions to increase county outlets, and solve the problem of insufficient market participants in lending to agriculture, rural areas and farmers. Third, we should encourage and guide social capital to participate in rural revitalization. Encourage social capital to develop modern breeding, agricultural service, agricultural product processing, leisure tourism and pension industries suitable for enterprise management in rural areas. Innovate the interest linkage mechanism and guide social capital to drive farmers instead of replacing them. Strengthen the protection of property rights and stabilize investors’ expectations. (Ye Xingqing is the Minister and Researcher of Rural Economic Research Department of the State Council Development Research Center)

1905 movie network news　On April 18th, the film Say Goodbye released two official posters. In the warm color background, interact with a puppy respectively; The former is smiling, and the eyebrows and eyes are full of innocence; The latter seems to be testing and teasing each other with the puppy, and the concentration of expression makes people laugh and feel warm. The film tells a story about "farewell" — — Little Man (Zifeng Zhang), a girl, tries hard to help people with odd jobs, striving to earn a "sea view room" for her dead mother, until a stray dog (Tata) accidentally comes into her life, and in her own unique way, makes Little Man learn to say the once-difficult "goodbye". The film is directed by producer and new director Dong Hongjie, starring Zifeng Zhang and Wang Jingchun, especially Tata.

Zifeng Zhang Wang Jingchun’s first performance of father and daughter strength partner acting guarantee

In the poster, a dog with gold and white fur licks Zifeng Zhang’s cheek enthusiastically. The puppy’s eyes are sincere, and the girl can’t help smiling. The two are close and lovely against the warm yellow background; Wang Jingchun held a piece of wood close to the puppy’s nose. Under his gentle gaze, the puppy looked up and sniffed. The picture was quiet and beautiful, and the atmosphere of warmth and healing was full of appeal. The title font in the upper left corner of the poster is also quite ingenious. The animal elements such as puppy paw prints and ears are vivid and vivid, and they blend with the childlike and slightly rough handwriting, which appropriately echoes the soft and light mood of the picture, striking and novel, making people shine.

The film is starring Zifeng Zhang and Wang Jingchun. The former is a new generation of powerful actors with many excellent works, and the latter is a veteran film emperor with unique acting skills. This time, he plays father and daughter for the first time, which makes people look forward to the spark of their partnership. Zifeng Zhang has never been afraid to try all kinds of different roles since she became an artist. No matter Chen Chen, who is pure and enthusiastic, or Enron, who is tough and stubborn, she has touched countless audiences because of her pure and sincere interpretation. This time, it is an unprecedented new attempt to play a girl who lost her mother in her early years and made a living by doing odd jobs by transporting goods. She keeps company with missing and loneliness all day long, and performs a healing journey with stray dogs. Wang Jingchun once won a number of Best Actor awards at home and abroad for his forbearing and restrained father role in movies. In recent years, besides being active on the big screen, he has also created lively and grounded people in many high-quality dramas with both popularity and reputation. In the poster, he is kind and friendly, and gets along well with the puppy, which adds a little warm imagination to the father he played this time. Of course, there is another special star who can’t be ignored — — Tata, the puppy actor who plays the stray dog in the film. Although the poster released this time only gives people a glimpse of its furry head, it is enough to make the audience, especially the pet fans, love it and be curious about the film.

The theme of pets heals people’s hearts, and the master works hard to interpret affectionate farewell.

In recent years, with the sharp increase in the number of pets and pet owners, the precious and intimate emotional connection between human beings and pets has become increasingly difficult to ignore. In the hearts of many pet owners, these lives that need their care but bring them companionship, peace and happiness without reservation should no longer be called "pets", but family members, which are their soft reliance in the face of ordinary busy life, and are indispensable and irreplaceable existence in life. Xiao Man, a girl played by Zifeng Zhang, has the greatest wish to buy a "sea view room" for her dead mother. In order to realize this important wish, she worked hard to save money among all kinds of freight odd jobs, during which an unexpected encounter with a stray dog (Tata ornaments) changed her life; Xiaoman saw the same loneliness and fragility from this strange life, so she gradually grew up in the process of giving time and love to the puppy, and learned to face the loss and say goodbye to the person she loved and the past. The film "Say Goodbye" cuts in from the perspective close to the present life, seemingly aiming at the relationship between people and pets, but in fact it also looks deep into the secret corner of people’s hearts, explores the truth of companionship and loss, and initiates thinking about life and love.

Director Xue Xiaolu is the producer of this film. She has always been good at sketching and presenting the warm little things and sincere feelings of ordinary people in daily life from a plain and delicate perspective. Whether it is a soft and strong father and son who depend on each other, or a story of a little person who is full of human fireworks and real grounding, as a creator who is good at observing life, there is no doubt that she knows how to talk about "love" and "warmth" Director Dong Hongjie is a newcomer, and Goodbye is his first cinema feature film. This time, she cooperated with producer Xue Xiaolu and chose this story about the relationship between people and pets and farewell, taking a step towards more personal and intimate feelings, which is not only a breakthrough in theme expression, but also a touch of scarcity in domestic films. Let’s wait and see!

The film "Say Goodbye" is produced by Xue Xiaolu, directed by newly-appointed director Dong Hongjie, starring Zifeng Zhang and Wang Jingchun, and starring Tata in particular. Let’s look forward to the film landing in the cinema and meeting the audience as soon as possible!

1905 movie network news Directed by, starring,,,, and, the May 1st disaster action movie held its premiere in Beijing on April 22nd. The response to the event was enthusiastic. Once the film was shown, it was praised by ordinary audience, frontline firefighters and firefighters’ families. The real rescue scene and rich emotional expression made the film rated as "a disaster action blockbuster not to be missed in May 1st" by many viewers. Inspired by many real rescue incidents, the film tells the story of an unprecedented chemical explosion threatening the whole city. Facing the life-and-death test of putting out a fire and saving people, the moving story of a group of members of the fire rescue station going through fire and water with flesh and blood will be officially released on April 28, and will be shown ahead of schedule on April 27.

　

Peking University premiere was praised by firefighters and their families.

At the first stop of the Beijing premiere of the film Out of Fire, director Peng Shun made a surprise appearance in Peking University with the leading actors Du Jiang, Wang Qianyuan and Elvis Han, and exchanged views with the students after the screening. Many students were deeply impressed by the display of modern rescue equipment and the portrayal of firemen’s humanistic care in the film. A student from Guanghua School of Management said: "We saw the introduction of many modern fire-fighting equipment in the film, such as the dry powder fire truck for high-rise buildings and the’ water dragon’ fire-fighting robot. I am very excited to have such a work to let us see the modern progress of fire fighting in China, and I believe that the application of technology can save more firefighters’ lives." Some students also paid attention to the portrayal of firefighters’ psychology in the film. A psychology major said: "Zhao Yingqi, the stationmaster, quickly adjusted his emotions and continued to command calmly when his comrades died. The powerful psychological energy behind him made me admire and thank every firefighter for his contribution." A girl whose boyfriend is a fireman also said frankly: "I have a great resonance with the plot of firefighters getting along with their families. Because of the particularity and danger of the profession, the fireman’s brave figure is behind his family’s worries and anxieties. This film reflects many real situations and is of great social significance."

　

The second stop of the Beijing premiere of the film Out of Fire came to Wanda Studios, and many viewers were in tears not long after the film was shown. In the film, the firemen face the fire and build a line of defense with their flesh and blood, which deeply moved the audience: "They are ordinary people, not omnipotent, but doing their best." "There are no quiet years, but someone is carrying the burden for us. I hope every firefighter can be safe." Several real firefighters at the scene expressed their feelings: "When I saw the story of firefighters being injured in the film, it reminded me of my comrades around me." "I am afraid that my parents will be more worried about me after watching the movie, but I have no regrets about becoming a firefighter. Saving people, fighting fires and rescuing are all our duties!" As the strong pillar and backing behind the firefighters, many firefighters’ families who came to watch the movie also choked after the screening: "The film shows all the hard work of firefighters, and firefighters try their best to protect everyone. As their family, I will also try my best to protect our little home."

　

The main creative acting is well received, and it is blunt that firefighters are real heroes.

At the Beijing premiere of the film Out of Fire, several masters shared the details of behind-the-scenes shooting with the audience. In order to restore the most real and shocking rescue action under the disaster, director Peng Shun revealed: "A part of the explosion point that did not inform the actor’s position was buried at the scene under the condition of ensuring safety, only to capture the most real actor’s reaction." Talking about the impressive shooting moment, Elvis Han said: "When shooting the scene of the explosion of the oil tanker, I really experienced the fire fighting in full combat uniform and found it extremely exhausting. It is very difficult to breathe even wearing an oxygen mask in the thick smoke, and it is not easy for firefighters. " In addition, the actors’ delicate tear-poking performance in the film was also full of praise. Some viewers praised Wang Qianyuan’s incisive interpretation of stationmaster Zhao’s responsibility and firmness, and the charm of "retrograde" infected everyone. There are also audiences who shed tears when they saw Han Kai, the correspondent played by Du Jiang, hand over the oxygen mask symbolizing the passage of life to his sweetheart at a critical moment. The film not only shows the bravery of firefighters, but also depicts the tenderness under fortitude.

　

At the scene of the event, Li Jin, one of the film planners of the film Out of Fire and former deputy director of the Beijing Fire Bureau, also said after the screening: "I choked and cried several times during the movie, thanking the master for performing a live firefighter’s soul. The film presented the ordinary, great and love of firefighters. Every rescue medal has half of firefighters and half of their families." In the warm atmosphere, after watching Dad’s movie, Uh-huh also shared his feelings of watching movies: "Heroes are really hard to be, firefighters are real heroes!" For the part of Han Kai’s emotional line in the film, I was moved bluntly: "Out of Fire made me feel the most extreme romance." In addition, the director who came to help the film also said: "There are always some occupations in life, which may be around us but are easily overlooked. The film makes more people know about them, and also presents the feelings of firefighters with very advanced expressions." In the post-screening exchange, another girl asked actor Ham about her feelings of being a fireman. Ham said frankly, "Every experience is a nutrient for growth, and I thank the actor’s career for giving me motivation and energy. I also hope that through this movie, firefighters can walk into everyone’s hearts. "

　

On the same day, several Xinjiang firefighters who participated in the film promotion song "I am an ordinary firefighter" also specially came to the scene to sing with the masters. The sincere songs made it difficult for the "Flame Blue" to experience the ups and downs and hardships. Tong Liya also said frankly: "I feel the ordinary and greatness of firefighters, and the existence of firefighters makes us feel at ease." Wang Ge, an actor in the rescue brothers group who was unable to attend in person, sent a blessing to Li Guangfu, the actor of Chinese Bin’s father in the film, through a touching VCR: "There are some words I want to tell my father for Wang Wenbin — — Dad, happy birthday, I’m your son Wang Wenbin! And dad, I’m sorry, I don’t regret being a fireman’s son. " The fire fighting belief extending from the screen to reality and the true feelings of "father and son" touched everyone.

　　"Teacher Lu playing with bones" Lu Jing put the bones of fish head, braised chicken and Beijing roast duck together into a whole skeleton, creating a kind of "visual sense of paleontology museum".

　　Dai Jianye, a professor of "Debris Flow", told the story of Li Bai, Du Fu and Gao Shi joining hands to visit famous mountains, visit immortals and refine the elixir, which reappeared the prosperous time of the Tang Dynasty.

　　Gong Gongjun, who only made a noise but didn’t show up, took everyone to visit every corner of the Forbidden City and quoted the classics to tell the cold knowledge and little interesting things of the Forbidden City.

　　With the development of short video platform, more and more content creators have emerged to share and spread knowledge. They are popular science experts who have knowledge, love sharing and are familiar with skills. These high-quality content supplies meet and create a huge demand for knowledge.

　　Professor Hu Baijing, Executive Dean of School of Journalism, Renmin University of China, believes that the rise of short video platform has promoted the expansion of knowledge production from elite to the public, making knowledge more personalized and scene-oriented, and at the same time making it possible for knowledge to be universal, knowledge to be promoted, and knowledge to be shared and co-created.

　　

　　Small but refined, making universal knowledge close to reality.

　　"Tang Xuanzong released Li Bai from the court, that is, he was given a sum of money to get rid of him: you are not cut out to be a prime minister. Li Bai went to Luoyang from Chang ‘an, and Du Fu was a fan of Li Bai. Li Bai was kind enough to let him meet him. After meeting him, he admired Li Bai to death. I don’t know whether Li Bai plays cowhide well or is charming. Anyway, Du Fu listened to his words and started from Luoyang, Henan Province to Hebei and Shandong with his eldest brother. What for? Looking for immortals, picking fairy grass and refining elixir, I met Gao Shi halfway … "This is the story that happened in 744 AD and was called the meeting of the sun and the moon in China literary world by Wen Yiduo. Only Confucius can match it when he saw Lao Zi.

　　Although it doesn’t sound formal, this remark is by no means a fabrication by Dai Jianye, a professor at the College of Literature of Central China Normal University. The experiences of Li, Du and Gao in seeking immortality and monasticism are reflected in several poems of Du Fu. Dai Jianye lamented that it was a generation of romantic people.

　　When this lecture video was put on Tik Tok, Dai Jianye didn’t know what the latter was. More than a year later, he became Professor online celebrity known as the Debris Flow. The Tik Tok has nearly 4 million fans and tens of millions of likes.

　　The "big family" living in Hefei is a lawyer with nearly 10 years of financial work experience. In her spare time, she uses short videos to give netizens common knowledge of popular science and economics.

　　The "treasure family" found that the public is very curious about knowledge, but many people have no chance to receive economic education, lack basic knowledge of wealth, and have no concept of risks and benefits. If the public can learn more about economics, they may be able to avoid some losses. Some netizens left a message under the short video she posted: "Fortunately, I saw that you were not fooled by the Ponzi scheme, and my friends around me pressed hundreds of thousands of yuan on a financial platform."

　　In the era of short video, knowledge levels are diversified and symbiotic, including authoritative scientific theories, life tips and workplace office skills to meet the different knowledge needs of different audiences. The sharers of knowledge are not necessarily high-ranking experts and scholars, but also life experts who are familiar with their own fields.

　　Compared with the traditional graphic form, short video communication knowledge has four characteristics: immediacy of knowledge dissemination, personalization of knowledge presentation, manifestation of invisible knowledge and popularization of complex knowledge.

　　Zhao Yan, President and Editor-in-Chief of China Science Newspaper, said that a short video of 15 seconds to 1 minute condensed the serious knowledge on weekdays and passed it on to the audience in a more visual form, which changed the boring appearance of knowledge and narrowed the distance between the public and cultural knowledge. Knowledge sharing and linking with short videos not only broadens the boundaries of knowledge, but also brings knowledge inclusiveness close to reality.

　　Promote the value shift of Internet content industry.　

　　In the eyes of knowledge creators, short videos have become the primary tool for them to spread and exchange knowledge.

　　Xiang Bo, who works as a chemistry teacher at Guangyuan Middle School in Sichuan Province, said that his own class could only affect 40 or 50 students in the classroom. "But now I am a teacher shared by more than 6 million fans. Making good use of communication tools can eliminate the time and space barriers of knowledge dissemination and light up more people’s enthusiasm for chemistry. "

　　Lu Jing, an associate researcher at the Institute of vertebrate paleontology and Paleoanthropology, Chinese Academy of Sciences, feels that doing popular science on short videos is a "new and wonderful experience". Before that, she didn’t expect that the mobile internet platform could tilt resources to serious knowledge creators and content like her. Short videos made her find a hyperlink to share knowledge with the world, and the feedback from "fans" became her motivation to persist in doing popular science. "I feel that short videos make the way to do knowledge on the Internet wider and wider."

　　The purpose of people’s initial use of short video software is mostly entertainment and leisure, but in a highly fragmented and entertaining viewing environment, it is easy to have a sense of emptiness and aesthetic fatigue after a long time. The emergence of knowledge-based content, like a clean stream, can fill the gaps in people’s hearts.

　　Wang Xiaohong, a professor at Communication University of China, pointed out that with some Internet platforms successively launching measures to spread service knowledge, "knowledge content has gained unprecedented attention in the Internet industry. This trend reflects the upgrading of Internet content from single entertainment to knowledge. It can be said that the short video platform has driven the value shift of the Internet content industry. "

　　For users, short videos break the original time-space limitation of knowledge intake, allowing people to use their spare time to study anytime and anywhere. At the same time, short videos present knowledge in the form of concise and clear knowledge points, and ignite users’ interest in further in-depth learning.

　　Therefore, on the one hand, short video greatly reduces the threshold and difficulty of knowledge reception, mobilizes the enthusiasm of the public to create and disseminate knowledge, and realizes co-creation; On the other hand, short videos take social interaction as a link, breaking down the barriers of knowledge dissemination, allowing knowledge to reach more people and realize sharing.

　　Provide a better environment for knowledge content creation

　　"Information creates value. Among the many values created by information, the value of knowledge dissemination is the highest." Zhang Yu, vice president of ByteDance, believes that continuous investment in knowledge content will benefit the sustained and healthy development of the entire Internet content industry.

　　"As a platform or technology, if high-quality content is not occupied, then harmful content will be occupied." Dai Jianye said, "Short videos have both pictures and sounds, and you can also add words, which is definitely a very good way to spread. Algorithms and traffic tell us what kind of articles and videos are the most popular and what kind of knowledge people like, which not only enables the author to tailor them accurately, but also enables the network to deliver them to the door regularly and quantitatively, which profoundly affects the production of knowledge. Those popular knowledge will be churned out in large quantities, but the neglected knowledge will not be produced. "

　　Dai Jianye’s viewpoint is being verified by practice. At the "2019DOU Knowledge Creator Conference" held in Beijing a few days ago, Zhang Yu introduced that as of December 2, 2019, the number of knowledge content creators with over 10,000 fans in Tik Tok had exceeded 74,000, and a total of 19.85 million high-quality knowledge short videos were created, with a cumulative broadcast volume of more than 1.9 trillion; Each short video of knowledge has reached nearly 100,000 people.

　　At present, all major short video platforms have built their own content pools, focusing on providing young people with high-quality content such as teaching, calligraphy and painting, parenting education, human history, traditional culture, handcrafting, natural science popularization and so on. For example, the Encyclopedia, a knowledge label area initiated by Aauto Quicker, and the DOU Knowledge Plan and the Non-legacy Partner Plan initiated by Tik Tok in conjunction with the Science Communication Bureau of Chinese Academy of Sciences, etc.

　　However, at present, the overall proportion of these contents is still low, and the total amount is still insufficient. In the future, various short video platforms will continue to exert their efforts to provide a better environment and more support for knowledge content creation.

　　In addition, regarding the view that short video learning is fragmented, Chen Zheng, a teacher at the National Physics Experimental Teaching Demonstration Center of Beijing Jiaotong University, said in an interview with the media: "Short video really can’t achieve the effect of systematic teaching, nor can it train professionals, but at least it can do one thing, that is, open a door. I teach physics, and my goal is to show some basic world outlook and methodology to the audience, especially teenagers, through these fragmented puzzles. When they collect enough’ fragments’, they master their internal connections and can spell out a complete picture of the world. "

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