Show British classics! MG MG unveiled with five models.
[News] On April 20th, the first international brand led by China people-brought its five models to the Shanghai International Auto Show for the first time, and participated in the exhibition with internationally renowned brands such as,, and so on. The participating models of MG MG include three models and world-famous classics. At the same time, two famous classic cars in British automobile history, MG SA and MGA, were also exhibited on the spot. This is the first time that MG brand made its collective appearance at the international auto show as an international brand led by China people after it settled in China. MG MG also presented a pure British style performance for the audience from all over the country, which kicked off its first auto show with the reappearance of British classics.
The British style is coming.
Passionate British performance, elegant British royal court dance, British royal guard of honor and foreign models, full of British amorous feelings, and the protagonists on the booth ――MG Series 7, Series 5 and TF sports cars vividly interpret the elegance, nobility and passion of Britain. It can be said that the global revitalization of MG, a British international brand with a history of 100 years, has shown great vitality. Mr. Yu Jianwei, the chairman of MG, once again stressed in the product introduction that MG is committed to building an original international brand. To this end, MG MG set off a "heartbeat" craze on the first day of the auto show: stepping into the MG MG booth means that you have entered the pure British classic cultural world and felt the unique taste and British style. Every activity design and creativity of the MG MG car and the classic car that embodies the British car culture can make you feel passion, vitality and pleasure, fully expounding the brand connotation of the MG MG brand "Let the heart beat faster".
The impact of the first collective appearance of "MG Speed" with its five models
Five models of MG MG were unveiled at this auto show, and the rich and comprehensive product lineup has revealed MG MG’s determination and confidence to become the first car of an international brand dominated by China people.
Among the first batch of main products representing MG brand, three products of MG7 series have become its top priority. As the main model landing in China, MG7 series fully demonstrates the charm of British cars. MG7 system not only inherits the noble temperament and elegant appearance of British cars, but also incorporates fashionable design elements, so its modeling design has far-reaching and extensive influence in the world of automobile design, and it is still reflected in many world-class cars so far. Classic and smooth body design and tasteful interior style not only conform to aesthetics, but also reveal unique aristocratic temperament that cannot be imitated, which combines elegant appearance, noble temperament, surging power and fashionable dynamic.
At the same time, the three products of MG7 series exhibited this time will form an orderly combination focusing on different types of markets according to different product demands.
MG7L, as the main product to impact the business market, not only has elegant design, but also has inherent excellent performance. Its vehicle length is 4949mm, which has reached the standard of C-class vehicle. It is equipped with a 2.5V6 super-large-liter all-aluminum engine and a five-speed JACTO intelligent gearbox, so that its ride comfort, power and smooth handling for different roads are comprehensively enhanced. In terms of environmental protection, the cockpit is designed in strict accordance with EU environmental protection standards. In terms of configuration, it has the super business function of Bluetooth communication, eight-way electric intelligent seat adjustment, memory and electric heating functions, and is also equipped with a British theater-style high-fidelity luxury audio system. It can be seen that MG7L fully conforms to the product characteristics of the noble atmosphere and identity of business cars, and at the same time, it also strengthens the core competitiveness of MG7 series products in this market segment. MG7L will become a strong competitor in the business car market in 2007 with its distinguished features of dignity, comfort and safety.
Compared with MG7L, MG7 is the representative of all products of MG MG, which adjusts all aspects of vehicle performance to the best balanced state, fully embodying comprehensive parameters and performance advantages. MG7 is equipped with compact all-aluminum racing-class engine, with the maximum output power of 118KW and 210 N/m. It is matched with five-speed Getrag intelligent manual gearbox, and adopts multiple speed ratio combinations and linear output, which fully adapts to different road conditions and effectively improves vehicle handling and driving pleasure. The main configurations include global satellite positioning navigation system, visual reversing radar, DVD super-large screen and so on.
In terms of safety, the original multi-stage ring-shaped solid energy-absorbing car body and USD double-sided galvanized steel plate are fully close to the NCAP five-star standard in collision safety, and at the same time, they have a fully intelligent anti-theft safety guarantee function composed of unique five-fold anti-theft measures, equipped with pre-tensioned seat belts that can be automatically adjusted with seats, and the world’s leading T-BUS communication technology. Therefore, its advantages and characteristics can be summarized as five characteristics: maneuverability, safety, comfort, humanization and economy, which can fully meet the needs of modern successful people, and at the same time reflect the inherent taste and art of MG brand, and I believe it will be favored by car owners who love British brands.
Another sports model of MG7 focuses on the pursuit of power performance and handling pleasure. In addition to the more dynamic and passionate body lines, its sporty characteristics are also manifested in: the chassis is carefully adjusted by the world-famous luxury sports car brands, and the front compact independent suspension and the rear Z-shaped longitudinal swing arm independent suspension are adopted. The connecting sleeves are all made of aluminum required by foreign sports models, which has good curve tracking, smoothness and road impact.
Double wear alarm and front and rear braking system are adopted, which improves the braking accuracy and safety, and makes the driver feel more control and control fun. In terms of appearance and interior, the appearance adopts British dynamic separation grille, ten-spoke high-flatness dynamic rim, and the tires are Goodyear W-class 215/50R17, which meets the requirements of racing. The interior adopts the dark style that sports cars are used to, and the bucket seat with waist support function is strengthened, so that it embodies clear sports characteristics and exerts the inherent super handling performance of MG brand to the extreme, thus making this model the first real sports car in China.
On MG MG’s booth, TF sports car, which is widely concerned by sports car lovers in China, is displayed in a unique way. Its purpose is of course to emphasize to the audience the high-quality chassis that can comprehensively reflect the technical and performance advantages of TF sports car, which is also the advantage of MG TF as a typical representative of British sports car. This exquisite sports car designed by Peter Stevens, a famous sports car designer who has designed high-end sports cars such as Lotus, has undoubtedly marked MG TF as a typical feature of "real sports car", while the design concept of absorbing the essence of F1 racing technology makes TF have superb handling and safety performance under the appearance full of personality tension. As the first car of a world-class sports car to land in China, MG TF can be said to be a real representative of sports cars and become the Encyclopedia Britannica.
It can be seen that MG MG’s determination to build a pure international brand is not only reflected in the detailed planning of the auto show, but also in the product design and process standards that meet the requirements of international standards, and even more reflected in the inheritance of the essence of MG brand culture in the past 100 years. Through the first appearance of this auto show to the public, the strength of MG’s lineup and the essence of its brand have been fully displayed, laying a good foundation for participating in the global international market competition.